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Best Buy airs TV ads promoting itself as the source for Apple products

post #1 of 55
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US retailer Best Buy is running new TV ads promoting the chain and its "store within a store" Apple displays as the place to buy Macs, iPads and iPhones.

The new ads depict a sales associate demonstrating FaceTime on an iPad to a woman, who replies "that is so cool. I didn't know you guys had all the Apple products. My family is going to flip out."

The sales agent adds "I guess Santa better watch his back!"

The customer laughs, then answers, "Yep!" Followed by a scene showing Santa Claus adding gifts to the customer's Christmas tree before noticing a variety of Apple products already presented as gifts, including a MacBook Pro, A MacBook Air, an Apple TV and iPad and iPhones.

The lights come up and Santa turns to the woman, seated nearby, who picks up the glass of milk left for Santa and drinks it menacingly. "Game on, Santa," the titles read.



"All the hottest Apple gifts, and the professionals to help," a voiceover announces, as iPad, MacBook and iPhone are displayed. "At Best Buy."

The Best Buy logo is depicted with the tagline "Everything Apple. At Best Buy."

Apple pioneered the concept of store within a store marketing before entering the retail business itself ten years ago. It not only became a major retailer of electronics, but also introduced very attractive "Genius Bar" support services to help consumers feel comfortable with their purchases.
post #2 of 55
This title in no way reflects the content.

Or, rather, it alludes to WAY, WAY, WAY more than the content does.

Best Buy's saying neither "We make Apple products!" nor "We're the only place to get Apple products!"
post #3 of 55
Everything this guy posts reads like an Apple PR statement.
post #4 of 55
If you think Foxconn conditions are bad, check out the North Pole.
post #5 of 55
Quote:
Originally Posted by Tallest Skil View Post

This title in no way reflects the content.

Or, rather, it alludes to WAY, WAY, WAY more than the content does.

Best Buy's saying neither "We make Apple products!" nor "We're the only place to get Apple products!"

Yeah, it seems like they're just trying to say "We are a source of Apple products" not "the source". There are some people who don't realize you can get the majority of Apple's products at Best Buy, and since they can be a high driver of traffic, Best Buy wants to get those people to know to get them in their stores.

I thought the commercial was pretty funny, tbh.
post #6 of 55
Apple pioneered the concept of store within a store

Wait. Bloomingdale's was avalible in 1860. Apple is over 100 years old?! OMG! Wait a sec, that totally means Gamecrazy WASN'T a store within Holywood Video. MIND TOTALY BLOWN.
post #7 of 55
Quote:
Originally Posted by nobodyy View Post

yeah, it seems like they're just trying to say "we are a source of apple products" not "the source". There are some people who don't realize you can get the majority of apple's products at best buy, and since they can be a high driver of traffic, best buy wants to get those people to know to get them in their stores.

I thought the commercial was pretty funny, tbh.

But you can't bee seen in a Best Buy store. I want to go into an Apple store with my Coach man purse, shopping bags from Nordstrom and Starbucks coffee!
post #8 of 55
Commercial wasn't funny. They need more midgets and farting.

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post #9 of 55
Quote:
Originally Posted by linkgx1 View Post

But you can't bee seen in a Best Buy store. I want to go into an Apple store with my Coach man purse, shopping bags from Nordstrom and Starbucks coffee!

I am louder than you!
post #10 of 55
No you're not. Oh, wait....
post #11 of 55
Local Best Buy doesn't stock any Macs.
post #12 of 55
Quote:
Originally Posted by MacTac View Post

Local Best Buy doesn't stock any Macs.

Yeah exactly. Not all BestBuy stores stock Apple products. In fact very little of them do. To me it doesn't matter anyways. I'd much rather go into an Apple Retail Store instead. I hate BestBuy with a passion and their pushy salesmen who don't know $hit about computers and try to sell you gimmicks you don't need. I think BestBuy is just trying to cash in on high Apple sales, but once people see their local BestBuy doesn't stock Apple products it will fail except buying something like an iPad.

I guess the only thing I could see them doing was only air the commercial in areas what do have an Apple section (Macs) in that particular store.

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post #13 of 55
Quote:
Originally Posted by MacTac View Post

Local Best Buy doesn't stock any Macs.

Well, Apple did once open an Apple Store in downtown Austin that didn't sell any Macs, iPhones, or iPods. Just iPads. An iPad only store.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

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post #14 of 55
It's a good ad. Not gaudy, loud, over done cheesy junk. Just good. Also nice to be able to see the video right on the iPad without FLASH!
post #15 of 55
Three times I attempted to buy Apple products there, an iMac, MBA, and a Time Capsule. Each and every separate time I tried at multiple stores to purchased anything, there was never anyone at the Apple booth, and those that were wandering around would that I would ask was of no help at all.

Sorry, but Best buy lost that part of my business long ago. I go there mainly to buy regular stuff and leave the major purchases to the Apple store itself.

Best Buy has a major customer-service image problem.
post #16 of 55
I never thought I would see the day. Went in to my local Best Buy store across the river from St. Louis. I purposely went over to the "other" tablets counter and started looking at the Xoom and Samsung. A sales droid comes up and starts asking me questions about what I was looking for. I tell him I'm trying to decide what to buy. Then he actually steers me over to the iPad display and tells me the iPad is the best for the money, is easier to use, and has all the apps. I simply cannot believe what I am hearing. I have been in and out of this Best Buy for years and this place has always been a shill for anything but Apple. I don't think it was a fluke as there were lots of people milling around the Apple store-within-a-store and all the floor clerks were happily espousing the brand.

Was I in some sort of Best Buy RDF?
post #17 of 55
So much for us enjoying your ban.


I'd be curious to know how many of the Best Buys out there have the Apple booth. I know the one close to me in Louisville does, altho we have 2 o 3 Best Buys and I haven't been to the others in quite awhile. Best Buy is more places than the APple Store, so for many people Best Buy really would be their source for Apple products if they wanted to see them in person first.
post #18 of 55
Quote:
Originally Posted by macxpress View Post

Yeah exactly. Not all BestBuy stores stock Apple products. In fact very little of them do. To me it doesn't matter anyways. I'd much rather go into an Apple Retail Store instead. I hate BestBuy with a passion and their pushy salesmen who don't know $hit about computers and try to sell you gimmicks you don't need. I think BestBuy is just trying to cash in on high Apple sales, but once people see their local BestBuy doesn't stock Apple products it will fail except buying something like an iPad.

I guess the only thing I could see them doing was only air the commercial in areas what do have an Apple section (Macs) in that particular store.

I agree, I was few times in Best Buy and I was laughing one time my ass as the salesman was trying to convince parents of one girl into Apple laptop only if they buy Microsoft Office as essential, because "if your daughter is using Windows at school now she needs this, it's the same as Windows so she'll know what to do".
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post #19 of 55
Best Buy is a vile company which indulges in unethical marketing practices.

Apple really ought to get out of bed with that syphilitic whore.
post #20 of 55
I don't have any problems with Best Buy besides this one really obese and rude salesgirl who worked at a local Best Buy and who I'm pretty sure was a lesbian with an attitude. No way would any males ever be interested in that thing. Even though most of the salespeople at Best Buy are obviously totally clueless and nobody should ever listen to their advice, as long as the price is alright, then buying from Best Buy is fine. Nobody should go shopping for electronics, if they don't already know precisely what they're looking for.

During the recent hard drive shortage (because of the Thailand floods), I headed on over to a local Best Buy and scored a 3 TB Seagate for $100, the last one they had in stock. A few days later, I saw it online for $75, so I went back to Best Buy and they gave me $25 back.
post #21 of 55
Quote:
Originally Posted by SSquirrel View Post

So much for us enjoying your ban.


I'd be curious to know how many of the Best Buys out there have the Apple booth. I know the one close to me in Louisville does, altho we have 2 o 3 Best Buys and I haven't been to the others in quite awhile. Best Buy is more places than the APple Store, so for many people Best Buy really would be their source for Apple products if they wanted to see them in person first.

People can't take a joke. (That was't an Ad hominem as I didn't attack any Apple Insiders or individual person, I just did what Samsung did...but I was less of a prick with it).
post #22 of 55
Man I wish I did not take that media analysis class in college. Now I think too much about what ads try to say and who they are trying to appeal and on what basis than actually the content of the ad itself.

Speaking of analyzing ads - its well made in that people understand that
1. Apple products are cool
2. Best buy has them (there are not enough apple stores for everyone yet).
3. If you want to be a good mom than you have to outdo santa and buy your kids awesome gifts.

None of those points I can disagree with, maybe the last one, but I mean who would hate a macbook as a gift?
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post #23 of 55
Quote:
Originally Posted by Apple ][ View Post

I don't have any problems with Best Buy besides this one really obese and rude salesgirl who worked at a local Best Buy and who I'm pretty sure was a lesbian with an attitude. No way would any males ever be interested in that thing.

Just out of curiosity what does her looks or sexual preference have anything to do with your point ?
post #24 of 55
Only the lame need sales person help at Besy Steal U Blind Buy
post #25 of 55
Quote:
Originally Posted by sheff View Post

Man I wish I did not take that media analysis class in college. Now I think too much about what ads try to say and who they are trying to appeal and on what basis than actually the content of the ad itself.

Speaking of analyzing ads - its well made in that people understand that
1. Apple products are cool
2. Best buy has them (there are not enough apple stores for everyone yet).
3. If you want to be a good mom than you have to outdo santa and buy your kids awesome gifts.

None of those points I can disagree with, maybe the last one, but I mean who would hate a macbook as a gift?

Me. I want a MacBook Pro.
post #26 of 55
I guess it's a good ad in context but much of the effect is lost on the poor video and audio quality. I can say that what I hate most about user-uploaded videos are finding what you're looking for just to find that it was a capture of a TV screen.


Quote:
Originally Posted by linkgx1 View Post

People can't take a joke. (That was't an Ad hominem as I didn't attack any Apple Insiders or individual person, I just did what Samsung did...but I was less of a prick with it).

Nothing about your posts says you're trying to be funny. Your use of large font sizes is very prickish and just makes you come across as callow and needy.

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post #27 of 55
Lol. My local Best Buy still has all its iMac on Snow Leopard. When I ask each week WHY? They just say apple has not sent them the upgrade codes. Even an apple employee who works at that store tells the customers to look at the new MacBook Airs as they are running Lion. It's a joke that Lion has been out so long that no one can take the time to correct it. But in my tiny State of Connecticut (48th smallest) will have five apple stores in a few weeks so I have many to go to. Would never buy a Mac at "Worst Buy".
post #28 of 55
Quote:
Originally Posted by SolipsismX View Post

I guess it's a good ad in context but much of the effect is lost on the poor video and audio quality. I can say that what I hate most about user-uploaded videos are finding what you're looking for just to find that it was a capture of a TV screen.



Nothing about your posts says you're trying to be funny. Your use of large font sizes is very prickish and just makes you come across as callow and needy.

Well, then there is a lack of sense of humor somewhere.

Apple is a status symbol (rare, for a computer company at least) that can't be denied. I don't think Apple-in-Best-Buy even has a Genius bar come to think of it. Just like how people love carrying brands of their purses or letting you see the bag from where they shopped, people love that aspect of Apple? Is it bad? I never said so. It's a cultural thing.

I'm not sure what you're getting at in the first place. Callow and needy? I think not.
post #29 of 55
Quote:
Originally Posted by lkrupp View Post

Was I in some sort of Best Buy RDF?

Said store has probably seen an influx of iPad etc sales that aren't coming back as returns, but not so with the other companies. Since they are all about making money the bosses told everyone to push Apple as much as possible.

I've seen it happen in other stores when one brand is going aces for that product line.

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post #30 of 55
I wonder if these will only appear in Best Buy locations which aren't anywhere near an Apple Store; there are still many parts of the country outside major urban areas where this might make sense. However I feel truly sorry for any customers in these "stores" who have to rely on the BB salespeople for advice
post #31 of 55
On a slight tangent, are they sticking "Geek Squad" stickers on all the boxes to let you know they'll help you install apps on iOS devices for you (for a nominal fee of course)? It killed me when I saw the stickers on console games for home installation at my local Best Buy.
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post #32 of 55
Quote:
Originally Posted by linkgx1 View Post

Well, then there is a lack of sense of humor somewhere.

Apple is a status symbol (rare, for a computer company at least) that can't be denied. I don't think Apple-in-Best-Buy even has a Genius bar come to think of it. Just like how people love carrying brands of their purses or letting you see the bag from where they shopped, people love that aspect of Apple? Is it bad? I never said so. It's a cultural thing.

I'm not sure what you're getting at in the first place. Callow and needy? I think not.

Who sees my time capsule? Who sees my airport extreme? Who sees my Apple TV? Who sees my Mac mini I use as a server for a side company I run (that uses FileMaker as the database that my iPhone and iPad have phenomenal apps made for them)? Who sees my iMac in my office at home? I buy apple products because they are better. Better made and work in conjunction with each other much more effectively. I could buy a really nice windowd PC, an awesome samsung galaxy, and a great android tablet. Hook them all up with a western digital hard drive to backup manually and a linksys router. But I like convenience, I like not having to maintain like I did in the pc world, and I don't mind paying extra for less stress and more time.

Now my MacBook air, iPhones, and iPad- those suck. I bought those just so people could see them.

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post #33 of 55
Quote:
Originally Posted by Suddenly Newton View Post

Well, Apple did once open an Apple Store in downtown Austin that didn't sell any Macs, iPhones, or iPods. Just iPads. An iPad only store.

they opened it because SXSW was on the same time ipad2 went on sale. they were catering to the South By nerds.
post #34 of 55
Quote:
Originally Posted by MarkyMark7 View Post

I wonder if these will only appear in Best Buy locations which aren't anywhere near an Apple Store; there are still many parts of the country outside major urban areas where this might make sense. However I feel truly sorry for any customers in these "stores" who have to rely on the BB salespeople for advice

I live in San Francisco, and the Best Buy closest to me has masses of Mac models, iPods and iPads, even though there are *three* Apple Stores in the city.

Quote:
Originally Posted by Kevin camera

Lol. My local Best Buy still has all its iMac on Snow Leopard.

Mine has its display MacBook Pros still on Snow Leopard, even though the Airs all have Lion on them (probably because they came out after Lion was released). Every time I see their Macs, I think, 'Update your OS!'
post #35 of 55
Now if only they can somehow allow me to get my name on a pre-order list for an iPhone 4S. For some reason that is broken, and they just suggest that I call the store daily to see if they have gotten anymore that day. If only I could cash in this gift card, I could have it ordered and in my hands in 3 days.
post #36 of 55
Just beware of anything you buy at Best buy where Apple is concerned. I was in a rush to get a Mac as a present for someone and was half way to the register when a little voice in my head told me to put on my reading glasses and read the spec on the box. It wasn't the latest model. I had checked out the display model which was and asked to take one and been handed a nice shiny box with the older model in it, not the one on display! Had I not been an expert on all things Apple I'd most likely never have realized and as it was a gift ... well it's too horrible to think about as it would have been past the 'return no questions asked' date by then. I cannot begin to imagine how many people are tricked like this.
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post #37 of 55
Anyone else notice this ad is almost scene for scene a ripoff of a Walmart ad? Instead of Santa trying to place toys in stockings, only to find them already full, we've got a Christmas tree stocked with Apple products. Considering the time it takes to produce these commercials, they were both filmed at least a month ago, so I doubt the similarity was intentional, but damn if it's not unfortunate.

By the by, I just picked up a 13" MBP from BB on Saturday. It was 75 dollars off Apples price, plus I had a coupon for triple points on any purchase. 1400x3=4200 points, which is just shy of $85 bucks in Reward Certificates, and that's the main reason I bought it there instead of the shiny new Apple store in the mall. If Apple ever considered starting a loyalty reward program, I might go there instead. Otherwise, there is no incentive for me to purchase directly from them.
post #38 of 55
Quote:
Originally Posted by linkgx1 View Post

Apple pioneered the concept of store within a store

Wait. Bloomingdale's was avalible in 1860. Apple is over 100 years old?! OMG! Wait a sec, that totally means Gamecrazy WASN'T a store within Holywood Video. MIND TOTALY BLOWN.

What ever ... I'd like to see Apple replacing them asap with their own stores in the same town where ever possible. They basically suck.

I hear we will have a genuine Apple Store here in Sarasota, FL soon ... really hope so. Tampa is too far to pop in to just look at the the new stuff.


Quote:
Originally Posted by Cash907 View Post

Anyone else notice this ad is almost scene for scene a ripoff of a Walmart ad? Instead of Santa trying to place toys in stockings, only to find them already full, we've got a Christmas tree stocked with Apple products. Considering the time it takes to produce these commercials, they were both filmed at least a month ago, so I doubt the similarity was intentional, but damn if it's not unfortunate.

By the by, I just picked up a 13" MBP from BB on Saturday. It was 75 dollars off Apples price, plus I had a coupon for triple points on any purchase. 1400x3=4200 points, which is just shy of $85 bucks in Reward Certificates, and that's the main reason I bought it there instead of the shiny new Apple store in the mall. If Apple ever considered starting a loyalty reward program, I might go there instead. Otherwise, there is no incentive for me to purchase directly from them.

That is a dammed good idea ... Apple should have a rewards system with all purchases. Apple gift vouchers is the obvious reward!
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post #39 of 55
Article posted with camcorder video of TV screen. Best Buy posted the spot on their YouTube channel. http://www.youtube.com/watch?feature...&v=Hfcl1Z_PjfE
post #40 of 55
Quote:
Originally Posted by Andysol View Post

Who sees my time capsule? Who sees my airport extreme? Who sees my Apple TV? Who sees my Mac mini I use as a server for a side company I run (that uses FileMaker as the database that my iPhone and iPad have phenomenal apps made for them)? Who sees my iMac in my office at home? I buy apple products because they are better. Better made and work in conjunction with each other much more effectively. I could buy a really nice windowd PC, an awesome samsung galaxy, and a great android tablet. Hook them all up with a western digital hard drive to backup manually and a linksys router. But I like convenience, I like not having to maintain like I did in the pc world, and I don't mind paying extra for less stress and more time.

Now my MacBook air, iPhones, and iPad- those suck. I bought those just so people could see them.

But I never said you, I'm talking about the segement of society that buys stuff just because of the brand. For example, I buy Samsung products and have a Panasonic Viera 3DTV. I like quality. However, there are people that buy those same products because of the "name brand". Especially the Samsung TVs. I troubleshoot internet/cable...stuff like that as my job while in school. I hate when people call in with Apple products because they say "it's an Apple, there can't be anything wrong with it". Or you have the infamous people with Samsung 3D LEDTVs. Those are just as terrible because they felt that they spent soo much that the product is perfect. Brands like that I have dealt with a lot of people braging.

Do I like Apple products? Well, I have a 4S (the first Apple product I have ever bought) and have been wanting a Macbook Pro for the longest. I'm not talking about the segment of people who buy things because of quality. I love that even if there is something wrong with my Apple product, I can go to an Apple store for help-unlike the process I had having to fix my Dell a bit ago.

Many people here think if I refer to a type of people, it's refering to all Apple owners. That means I would be refering to myself. I'm talking about the general population, that didn't care about Apple before it became a cult phenomenon.
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