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75% of Apple stores sold out of iPhone 4S on Black Friday, iPad sales up 68%

post #1 of 86
Thread Starter 
Apple's Black Friday sales were a resounding success according to two separate accounts, which revealed that most of the company's retail stores sold out of the iPhone 4S on the biggest shopping day of the year.

Analyst Chris Whitmore with Deutsche Bank and his team of analysts checked with more than 200 stores on Black Friday to assess demand for Apple products, including the iPhone, iPad and Mac lineup. His checks included about 100 Apple retail stores and more than 100 AT&T, Verizon, Sprint, Best Buy, Walmart and Target stores.

He found that about 75 percent of Apple retail stores polled were completely sold out of the iPhone 4S by the end of the day on Black Friday, which is the day after Thanksgiving in the U.S. But Apple had restocked many of those stores by Saturday, as follow-up calls found that just 30 percent of Apple's stores remained sold out of the iPhone 4S.

At AT&T stores, Whitmore found that about 50 percent were sold out over the weekend as the carrier struggled to meet heavy demand. Stock-outs also occurred nationwide at Verizon, while Sprint was said to have had adequate inventory to keep up with demand.

Separately, Gene Munster with Piper Jaffray also polled Apple's retail stores on Black Friday, and discovered that iPad sales per hour were 68 percent higher than they were a year ago. He said the numbers support his projection of 13.5 million iPad units to be sold in Apple's December quarter.

Stores tracked by Munster sold an average of 14.8 iPads per hour, which was up from the 8.8 iPads sold per hour at Apple's retail stores on Black Friday in 2010.



Munster also tracked Mac sales at an average of 10.1 per hour, up 23 percent from Black Friday 2010. He also remains confident in a projected 5.2 million Mac sales in the holiday quarter.

Whitmore also found strong iPad and Mac sales in his own surveys, and in particular noted that consumers showed strong support for Apple's thin-and-light MacBook Air. He said the entry-level 11.6-inch MacBook Air, aided by a 10 percent discount on Black Friday, was the most popular option in the MacBook Air lineup lineup.

As for the iPad, Whitmore said retail employees indicated that consumers tend to be gravitating toward higher-capacity models. For example, he received a few comments that the most popular model is the 32GB version, which has twice the storage of the entry-level 16GB iPad.
post #2 of 86
What are the trolls going to do when the quarterly is reported in January. Their view that everything Apple is crumbling and disintegrating now that Steve is gone will be absolutely crushed.

Oh well, I guess they can still hold onto the line that Steve was alive for the first 5 days of the quarter and therefore the reason why Apple did so well.
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post #3 of 86
Quote:
Originally Posted by island hermit View Post

What are the trolls going to do when the quarterly is reported in January. Their view that everything Apple is crumbling and disintegrating now that Steve is gone will be absolutely crushed.

Oh well, I guess they can still hold onto the line that Steve was alive for the first 5 days of the quarter and therefore the reason why Apple did so well.

Not at all. They'll simply repeat the same thing they've been saying for 10 years:
"Sure, Apple did OK because all the sheeple bought their products last quarter, but now that the sheeple have bought new computers, Apple's future is bleak. After all, they only sell overpriced, niche, toy computers".

See? Good troll comments are timeless. No need to come up with anything new - just copy and paste indefinitely.
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post #4 of 86
Quote:
Originally Posted by island hermit View Post

What are the trolls going to do when the quarterly is reported in January. Their view that everything Apple is crumbling and disintegrating now that Steve is gone will be absolutely crushed.

Oh well, I guess they can still hold onto the line that Steve was alive for the first 5 days of the quarter and therefore the reason why Apple did so well.

Oh they'll be happy to read somewhere that LaserWriter sales are really bad

You do realize that quoting a partial quote without saying it is edited and out of context is now officially considered OK?

OMG jragost said this ...

Quote:
Originally Posted by jragosta View Post

"Sure, Apple did OK because all the sheeple bought their products last quarter, but now that the sheeple have bought new computers, Apple's future is bleak. After all, they only sell overpriced, niche, toy computers".
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post #5 of 86
Quote:
Originally Posted by AppleInsider View Post

Separately, Gene Munster with Piper Jaffray also polled Apple's retail stores on Black Friday, and discovered that iPad sales per hour were 68 percent higher than they were a year ago.

Given that Apple is notoriously quiet about giving out sales and stock numbers, especially on the store number, I don't trust anything that Munster says.

Also, the folks with any sense of how tech works know that we'll have to wait until like 2015 before we have Apple products that Steve didn't have a hand on at least the drawing stage. And even then there might be touches of Steve still floating around.

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post #6 of 86
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Originally Posted by digitalclips View Post

OMG jragost said this ...

He really hates Apple, doesn't he?¡

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post #7 of 86
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Originally Posted by charlituna View Post

Given that Apple is notoriously quiet about giving out sales and stock numbers, especially on the store number, I don't trust anything that Munster says.

Also, the folks with any sense of how tech works know that we'll have to wait until like 2015 before we have Apple products that Steve didn't have a hand on at least the drawing stage. And even then there might be touches of Steve still floating around.

I bet that 2015 is more like 2020!
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post #8 of 86
Quote:
Originally Posted by charlituna View Post

Given that Apple is notoriously quiet about giving out sales and stock numbers, especially on the store number, I don't trust anything that Munster says.

Also, the folks with any sense of how tech works know that we'll have to wait until like 2015 before we have Apple products that Steve didn't have a hand on at least the drawing stage. And even then there might be touches of Steve still floating around.

Well that didn't last long. What? Four posts in for the first naysayer?

Dude, I truly hope in your real life you don't go around pointing all the negatives you see (but aren't necessarily true).
post #9 of 86
Quote:
Originally Posted by AppleInsider View Post

iPad sales per hour were 68 percent higher than they were a year ago.

However, Apple seems to be losing its luster with buyers as RIM's PlayBook sold three units in less than 2 seconds in a Best Buy in northwestern New Hampshire. Jackass McPherson, an analyst with Past Participle, has placed a Sell rating on Apple stock.
post #10 of 86
I suppose this is one advantage to shifting iPhone launches to October - Black Friday in the US and Christmas are within the first two months or so of the product's cycle.

I have to wonder though: is this a permanent shift, or will we be back to July for the next iPhone?
post #11 of 86
Quote:
Originally Posted by acslater017 View Post

I suppose this is one advantage to shifting iPhone launches to October - Black Friday in the US and Christmas are within the first two months or so of the product's cycle.

I have to wonder though: is this a permanent shift, or will we be back to July for the next iPhone?

My guess... back to June announcement... sales shortly thereafter.
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post #12 of 86
Quote:
Originally Posted by jragosta View Post

After all, they only sell overpriced, niche, toy computers".

I think tablets should be a bigger seller as a gift this season. More so than phones. We hear how the iPad is increasingly being deployed as a professional software platform, however a close friend of mine just bought a couple Kindle Fires for her two kids age 4 and 5. There are several children's word and numbers games available for it and the small size is better for kids as well. So maybe the Fire is the new toy computer. At $200 it may sell a lot better than I thought. Kids don't really take care of things so if they break it, it is not such a loss either.

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post #13 of 86
Quote:
Originally Posted by mstone View Post

I think tablets should be a bigger seller as a gift this season. More so than phones. We hear how the iPad is increasingly being deployed as a professional software platform, however a close friend of mine just bought a couple Kindle Fires for her two kids age 4 and 5. There are several children's word and numbers games available for it and the small size is better for kids as well. So maybe the Fire is the new toy computer. At $200 it may sell a lot better than I thought. Kids don't really take care of things so if they break it, it is not such a loss either.

As far as kids are concerned, the educational software available on the iPad is the best there is and much of it works on the iPhone/iPod as well... do not have to pay extra to install in all the devices registered to me (5 max). There are cases that make the iPad child proof (almost!). Take a look at the Visual Body software.
post #14 of 86
Quote:
Originally Posted by AppleInsider View Post

Apple's Black Friday sales were a resounding success according to two separate accounts, which revealed that most of the company's retail stores sold out of the iPhone 4S on the biggest shopping day of the year.

At AT&T stores, Whitmore found that about 50 percent were sold out over the weekend as the carrier struggled to meet heavy demand. Stock-outs also occurred nationwide at Verizon, while Sprint was said to have had adequate inventory to keep up with demand.

Separately, Gene Munster with Piper Jaffray also polled Apple's retail stores on Black Friday, and discovered that iPad sales per hour were 68 percent higher than they were a year ago. He said the numbers support his projection of 13.5 million iPad units to be sold in Apple's December quarter.

Stores tracked by Munster sold an average of 14.8 iPads per hour, which was up from the 8.8 iPads sold per hour at Apple's retail stores on Black Friday in 2010.

Munster also tracked Mac sales at an average of 10.1 per hour, up 23 percent from Black Friday 2010. He also remains confident in a projected 5.2 million Mac sales in the holiday quarter.

These numbers prove Apple is still selling all the iDevices and Macs it can possibly make. That's quite an accomplishment - actually - that's an outstanding job guys. Carry on.
post #15 of 86
Quote:
Originally Posted by King of Beige View Post

These numbers prove Apple is still selling all the iDevices and Macs it can possibly make. That's quite an accomplishment - actually - that's an outstanding job guys. Carry on.

Evidence from every recent product launch would indicate that some of this "shortage" is planned, contributing to the scarcity value of Apple products. It's beyond a reasonable belief to think that one of the best product-management companies in the world would always run out of new products with days of their release. No, this isn't evidence that Apple is selling every device it can possible make. It's chosen to use scarcity as a marketing tactic. Smart too, since potential buyers may be willing to pay a bit more than they otherwise might, believing if they don't buy it now they may not find it later.
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post #16 of 86
Quote:
Originally Posted by Gatorguy View Post

Evidence from every recent product launch would indicate that some of this "shortage" is planned, contributing to the scarcity value of Apple products. It's beyond a reasonable belief to think that one of the best product-management companies in the world would always run out of new products with days of their release. No, this isn't evidence that Apple is selling every device it can possible make. It's chosen to use scarcity as a marketing tactic. Smart too, since potential buyers may be willing to pay a bit more than they otherwise might, believing if they don't buy it now they may not find it later.

Yeah, brilliant strategy to not sell a product and potentially lose a customer to a competitor¡ Fucking brilliant!

Let's examine what you're saying. You're saying that "it's beyond a reasonable belief" that 4 million smartphones being sold in a single weekend could possibly be all the supply that they had made over the ramp up for a new product launch. You're really fucking saying this?

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post #17 of 86
Quote:
Originally Posted by AjitMD View Post

As far as kids are concerned, the educational software available on the iPad is the best there is and much of it works on the iPhone/iPod as well... do not have to pay extra to install in all the devices registered to me (5 max). There are cases that make the iPad child proof (almost!). Take a look at the Visual Body software.

I don't disagree that the iPad is fantastic. She just bought them to keep the kids occupied on the airplane flight but also because each child had to have their own device and the Fire is smaller. She has an iPhone, iPad, MBP but still decided on the Fire for the kids. Both kids are in private school so their education quality is not suffering from lack of iPads and the movies are the same regardless of which device they are viewed on. I'm not sure about the family software sharing plan on Amazon although she mentioned that the cloud syncing is similar to Apple. Well, her actual words were "it was a ripoff of Apple".

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post #18 of 86
Quote:
Originally Posted by SolipsismX View Post

Yeah, brilliant strategy to not sell a product and potentially lose a customer to a competitor¡ Fucking brilliant!

Let's examine what you're saying. You're saying that "it's beyond a reasonable belief" that 4 million smartphones being sold in a single weekend could possibly be all the supply that they had made over the ramp up for a new product launch. You're really fucking saying this?

That is easier to believe than Apple is actually selling all the devices they can make while maintaing control of growth and supply chains. Growing too fast can be very detrimental if plans are not made for smooth transitions between product versions.
post #19 of 86
Quote:
Originally Posted by SolipsismX View Post

Yeah, brilliant strategy to not sell a product and potentially lose a customer to a competitor¡ Fucking brilliant!

Let's examine what you're saying. You're saying that "it's beyond a reasonable belief" that 4 million smartphones being sold in a single weekend could possibly be all the supply that they had made over the ramp up for a new product launch. You're really fucking saying this?

Yes sir I am. Let's examine what you are saying. You're suggesting that Apple does such terrible planning that they've underestimated the market for every new iPhone and iPad product since 2008, losing millions in sales due their inefficient and poor production plans.

Before responding, take a moment to do a web search using "Apple scarcity value".
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post #20 of 86
Quote:
Originally Posted by Gatorguy View Post

Yes sir I am. Let's examine what you are saying. You're suggesting that Apple does such terrible planning that they've underestimated the market for every new iPhone and iPad product since 2008, losing millions in sales due their inefficient and poor production plans.

Before responding, take a moment to do a web search using "Apple scarcity value".

I'm saying that resources(supplies) are finite and demand is outstripping supply. You're begrudging Apple for being popular yet claiming they are profiting by not profiting. That's just stupid on the face of it.

You generate hype when you have none, not when you have plenty. What Apple is lacking is enough resources to build devices fast enough. As an investor I'd be suing Apple if they thought for a second they were purposely not selling their products.

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post #21 of 86
Quote:
Originally Posted by Gatorguy View Post

Evidence from every recent product launch would indicate that some of this "shortage" is planned, contributing to the scarcity value of Apple products. It's beyond a reasonable belief to think that one of the best product-management companies in the world would always run out of new products with days of their release. No, this isn't evidence that Apple is selling every device it can possible make. It's chosen to use scarcity as a marketing tactic. Smart too, since potential buyers may be willing to pay a bit more than they otherwise might, believing if they don't buy it now they may not find it later.

Yeah, Apple just keep their super-hyped products from selling because.. wait it's not hyped enough. They didn't even launch it everywhere even though they're full of invertory. Here people still waiting for iPhine 4s and some might choose other phones because of the wait but I guess it's worth the hype. What a logic!
post #22 of 86
Quote:
Originally Posted by Gatorguy View Post

Evidence from every recent product launch would indicate that some of this "shortage" is planned, contributing to the scarcity value of Apple products. It's beyond a reasonable belief to think that one of the best product-management companies in the world would always run out of new products with days of their release. No, this isn't evidence that Apple is selling every device it can possible make. It's chosen to use scarcity as a marketing tactic. Smart too, since potential buyers may be willing to pay a bit more than they otherwise might, believing if they don't buy it now they may not find it later.

What you're asserting is pure speculation. There is not any evidence that the shortage is either planned or unavoidable. We just don't know. Theorizing is fine but we shouldn't pretend that we know.

For every pressured sale induced by the perception of scarcity, there is also potential for lost sales due to that same scarcity. We don't how apple manages that tradeoff. And even if we did, it would still be unclear if the strategy were truly optimizing profit, marketshare, brand value, etc.
post #23 of 86
Quote:
Originally Posted by SolipsismX View Post

I'm saying that resources(supplies) are finite and demand is outstripping supply. You're begrudging Apple for being popular yet claiming they are profiting by not profiting. That's just stupid on the face of it.

You generate hype when you have none, not when you have plenty. What Apple is lacking is enough resources to build devices fast enough. As an investor I'd be suing Apple if they thought for a second they were purposely not selling their products.

There may be some element of inventory control. They probably want to make exactly as many as they need each week. Selling out at every store, everyday at the end of the day, is perfect. There is always the online Apple store if they underestimate slightly in the brick and mortar deliveries.

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post #24 of 86
Quote:
Originally Posted by Psych_guy View Post

Well that didn't last long. What? Four posts in for the first naysayer?

Dude, I truly hope in your real life you don't go around pointing all the negatives you see (but aren't necessarily true).

Why are you assuming he's claiming Munster's numbers are high?

He just said don't trust him - sound advice any way you slice it.
post #25 of 86
Quote:
Originally Posted by AjitMD View Post

As far as kids are concerned, the educational software available on the iPad is the best there is and much of it works on the iPhone/iPod as well... do not have to pay extra to install in all the devices registered to me (5 max). There are cases that make the iPad child proof (almost!). Take a look at the Visual Body software.

Your never going to convince a certain number of people that quality is worth paying for, or that going bargain basement can cost you more in the long run.

Never mind the enjoyment of using a truly superior product with a superior experience and being more productive because of it.

Refurbished iPads have been regularly seen - before the holidays anyway - at $350. Perfect for kids. And for many applications smaller screens are just smaller screens. Less room and a decreased user experience. They are only an advantage for those tablet makers that can't compete on price with Apple when matching feature for feature.
post #26 of 86
Quote:
Originally Posted by Gatorguy View Post

It's chosen to use scarcity as a marketing tactic. Smart too, since potential buyers

Yup, because a potential buyer is better than a real buyer

I can't believe people think they are rational while peddling this crap...
post #27 of 86
Quote:
Originally Posted by SolipsismX View Post

I'm saying that resources(supplies) are finite and demand is outstripping supply. You're begrudging Apple for being popular yet claiming they are profiting by not profiting. That's just stupid on the face of it.

You generate hype when you have none, not when you have plenty. What Apple is lacking is enough resources to build devices fast enough. As an investor I'd be suing Apple if they thought for a second they were purposely not selling their products.

You didn't do that web search I suggested, did'ja?\

You also didn't actually read the entire post either apparently. If you had you'd have seen I was praising Apple for the marketing scheme, not begrudging them.
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post #28 of 86
Quote:
Originally Posted by mstone View Post

There may be some element of inventory control. They probably want to make exactly as many as they need each week. Selling out at every store, everyday at the end of the day, is perfect. There is always the online Apple store if they underestimate slightly in the brick and mortar deliveries.

Sure, there is inventory control. They figure out the optimal values to send to each Apple Store, the online store, and their affiliates. They also won't put 10 iPads in a truck then a jet by themselves to get to a store because that's just not economical. But the idea that they are halting production or stock piling product simply to create an artificial demand is crazy. What's he saying while trying not to directly say it is that Apple's success, brand recognition, and mindshare have not been created honestly nor are real outside an fake bubble.

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post #29 of 86
Quote:
Originally Posted by SolipsismX View Post

They also won't put 10 iPads in a truck then a jet by themselves to get to a store because that's just not economical.

No they use fedex. They can ship as many or as few as they like with little additional expense.

I remember ordering online some small item from the Apple Store a while back and was surprised that it showed up the next day via fedex directly from China.

I think they have so finely tuned that Foxconn has a dial that they can turn to speed up or slow down the volume with infinite control.

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post #30 of 86
Quote:
Originally Posted by Gatorguy View Post

Yes sir I am. Let's examine what you are saying. You're suggesting that Apple does such terrible planning that they've underestimated the market for every new iPhone and iPad product since 2008

Look at the growth curves for iOS devices. They are unprecedented. Apple owns the entire supply of 10" capacative touch-screens to the point where competitors are doing everything from trying to convince end users smaller is better to making monopoly accusations.

And you think they are intentionally holding back?

Seriously?

Quote:
losing millions in sales due their inefficient and poor production plans.

"Losing millions"? Prove it. Unlike people such as yourself, most people seem to have no problem waiting for devices to ship. Again, I point you to their meteoric year over year growth. If they are so grossly incompetent as you intimate, the first couple of years should have been flukes as the dupes got separated from the smart people.

Or, the more likely answer: not everyone is an impulse buyer with zero self control over the "ooh shiny" and the whole "scarcity" thing is vastly overblown

Quote:
Before responding, take a moment to do a web search using "Apple scarcity value".

10,000 monkeys on the Internet flapping their yap still doesn't equate the works of Shakespeare - or intelligent thought. Boy Genius Report could float a shit rumor, half way legit sites like AppleInsider could repeat it and then "legitimate" news organizations could cite it as being legit since it's from "multiple sources". It's still a shit rumor. Same thing with your web search.

Garbage in, Garbage out.

Here's a more important question for you: all those Internet geniuses you reference with your web search - if their so smart - how come they don't run companies that are better than Apple?

Ugh... the secrets to business are not complicated: Make compelling products that your customers will value.

Doing it right is hard. Much harder than "marketing", throwing silly accusations, or waiting for someone else to prove the right way and then copying them.

Apple is a finely tuned machine, vertically integrated and executing on all cylinders starting with the mandate of delighting the customer and building everything else from there. It's why they didn't care about criticism about copy/paste, multitasking, SD cards, USB ports, mounting as a hard drive and all the other useless tech blather. They know their target (hint - not the science experiment prone geeks) and they are executing to them, at their own pace. And their sales (as Steve has often been quoted) and continuing blockbuster success prove the soundness of their philosophy.

Until they start to falter with sales, why should they change? I don't want them to change. If I want a product like everyone else makes, I'll just get it from everyone else. I'm glad Apple is different and that I have choice for my computing products. That difference has value. And that I value Apple's difference is what drives the tech elites, "open" fascists and other detractors crazy. How dare Apple not do things the "right" way. It's always hilarious to me that the "open" and "choice" advocates are pissed the most at Apple because they are different from their pet vendors or choices. Oh the irony...
post #31 of 86
Quote:
Originally Posted by Gatorguy View Post

I was praising Apple for the marketing scheme

The only "marketing scheme" Apple has - or needs - is to make fantastic and compelling products.

Not playing bullshit games that defy logic
post #32 of 86
And the remaining 25% of stores....we're keeping the iPhones for themselves (aka employees). Wondering why some people are still without their iPhone 4S since October.
post #33 of 86
Apple will always be undervalued because people are just waiting for them to fall. It's not common that a failing company becomes number uno in under a decade. People want them to be 200% sold out. ALL.THE.TIME.
post #34 of 86
Quote:
Originally Posted by SolipsismX View Post

What's he saying while trying not to directly say it is that Apple's success, brand recognition, and mindshare have not been created honestly nor are real outside an fake bubble.

No, that's what you'd like others to believe I'm saying.

Of course 250 million iOS devices sold shows the incredible success they've had. What my post really says is by making use of the proven "scarcity value" marketing technique, adding to the perceived value so thye have an easier time holding a high premium price on their iPhone line in particular.

Would they have sold more actual devices by making them available at every corner store? Probably, but then some buyers might be tempted to delay the purchase if they believe they can pick one up whenever they want to. Instead it's "quick, decide if you're getting it right now. It might not be in stock tomorrow." Apple, Sony, Lexus, Bose, and other premium vendors understand there's significant value in restricting supply and suppliers.
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post #35 of 86
Quote:
Originally Posted by DocNo42 View Post

Look at the growth curves for iOS devices. They are unprecedented. Apple owns the entire supply of 10" capacative touch-screens to the point where competitors are doing everything from trying to convince end users smaller is better to making monopoly accusations.

I'm actually worried about the rumours of Apple's next iPad using displays from 3 different sources, which is indirect proof they are trying hard to keep up with demand. If multiple competitors are getting all the business they can handle there could be less of a chance for these manufactures to worry about quality control as much as much per component which could escape Apple's quality control in the final product. That's just speculation, but I did replace my iPad 2 because of excessive backlight bleeding.

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post #36 of 86
Quote:
Originally Posted by Gatorguy View Post

No, that's what you'd like others to believe I'm saying.

Of course 250 million iOS devices sold shows the incredible success they've had. What my post really says is by making use of the proven "scarcity value" marketing technique, adding to the perceived value so thye have an easier time holding a high premium price on their iPhone line in particular.

Would they have sold more actual devices by making them available at every corner store? Probably, but then some buyers might be tempted to delay the purchase if they believe they can pick one up whenever they want to. Instead it's "quick, decide if you're getting it right now. It might not be in stock tomorrow." Apple, Sony, Lexus, Bose, and other premium vendors understand there's significant value in restricting supply and suppliers.

So, sales of iPhone 4 Jan - June 2011 can be explained how? The same way the 3GS had large sales, right?
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post #37 of 86
Quote:
Originally Posted by iPad2go View Post

So, sales of iPhone 4 Jan - June 2011 can be explained how?

Keeping the perception that product is in short supply makes it more in demand. Surely you know that. Tickle me Elmos and Cabbage Patch Dolls back in the day, and more recently Wii's, iPads, XBox Kinect's, etc. all prove the notion that restricting product assists in leading to buyers willing to pay a premium to get it. Standing in lines to get them is a small additional price to pay.
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post #38 of 86
Quote:
Originally Posted by Gatorguy View Post

Would they have sold more actual devices by making them available at every corner store? Probably, but then some buyers might be tempted to delay the purchase if they believe they can pick one up whenever they want to. Instead it's "quick, decide if you're getting it right now. It might not be in stock tomorrow." Apple, Sony, Lexus, Bose, and other premium vendors understand there's significant value in restricting supply and suppliers.

I think most intelligent buyers, and face it, that is Apples target market, realize that there is an infinite supply but the price is always the same. There are no bargains, no haggling, no wait for it to go on sale that every other vendor resorts to. You want it, you buy it. That is all there is to it. It is hardly ever really sold out. You might have to order online and wait two weeks but intelligent people are usually patient people, even those who insist on waiting in queue at the Apple store.

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post #39 of 86
Quote:
Originally Posted by Gatorguy View Post

Would they have sold more actual devices by making them available at every corner store? Probably, but then some buyers might be tempted to delay the purchase if they believe they can pick one up whenever they want to. Instead it's "quick, decide if you're getting it right now. It might not be in stock tomorrow." Apple, Sony, Lexus, Bose, and other premium vendors understand there's significant value in restricting supply and suppliers.

I shudder to ask if you think this is a display of "logic"...

Quote:
Instead it's "quick, decide if you're getting it right now. It might not be in stock tomorrow."

Wait, how can they impulse buy it "now" vs. "tomorrow" if Apple is restricting the supply artificially?

Your "argument" makes absolutely no sense whatsoever
post #40 of 86
Quote:
Originally Posted by Gatorguy View Post

Keeping the perception that product is in short supply makes it more in demand. Surely you know that.

Why should we "know that"? Based on what? Meaningless and uniformed internet speculation that has nothing more than quantity of repeat storytelling as it's pedigree?

Quote:
Tickle me Elmos and Cabbage Patch Dolls back in the day

Both of which were events that happened exactly once - almost as if the manufacturers underestimated supply, ran out, and then compensated the next year.

Wow! Amazing!

Yup, rather than actually sell products to anyone who would buy them, the manufacturers artificially limited them to get the sales... next year? The day after Christmas? Exactly when is the best time to stop artificially constraining supply and actually selling your product to anyone who wants one anyway?
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  • 75% of Apple stores sold out of iPhone 4S on Black Friday, iPad sales up 68%
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