Originally Posted by Dick Applebaum
Seriously, FCP X has a 30-day free trial... and it is quite powerful if you approach it without preconceived notions on how an NLE should work.
Good luck with that. Most of these guys aren't going to have an open mind until they are forced to because their competitors are cleaning their clocks using more modern tools.
Nothing new here. Those not ready for change or who don't want to change complain, and then either fade away or grudgingly adapt.
Apple doesn't have to kiss their butts. All Apple has to do is make compelling products that are heads and shoulders better than their competitors and thus by not using them you are at a distinct competitive disadvantage.
It's how the original FCP got entrenched, it's how the iPhone is penetrating business and even government far faster than I ever thought would be possible and it's how FCPX will eventually displace the existing players and force a major change in video. Especially with DSLR video taking off, tapeless workflow is the future, and FCPX is the only current app written from the ground up to embrace that paradigm.
At the end of the day, actions speak louder than words. Sure, there may be some short term flux, but in the long run I have no doubt Apple's strategy with FCPX will pay off. Now I'm not giving them a complete pass - I do think they bungled the message and made a huge mistake in withdrawing FCP7 sales way too soon - but those are temporary issues.