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Amazon Kindle Fire takes #2 tablet spot after shipping 3.9 million units

post #1 of 141
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Amazon is expected to "surpass all other iPad rivals" in the final quarter of 2012, with expected shipments reaching 3.9 million units, compared to an estimated 18.6 million iPad sales.

A report by IHS projects that Amazon's Kindle Fire shipments will take a 13.8 percent share of all tablets sold in the fourth quarter, overshadowing Samsung's 4.8 percent share, Barnes & Noble's 4.7 percent cut, and HTC's 1.3 percent share among tablet sales.

All other tablet makers combined will amount to 4.6 percent, leaving Apple an estimated 65.6% share with the iPad. IHS previously expected 60 million tablets to ship in 2011, but has bumped up its forecast to 64.7 million units.

"At a rock bottom price of $199which is less than the $201.70 it now costs to make the devicethe Kindle Fire has created chaos in the Android tablet market, wrote IHS' Rhoda Alexander.

Most other Android tablet makers must earn a profit based on hardware sales alone. In contrast, Amazon plans to use the Kindle Fire to drive sales of physical goods that comprise the majority of the companys business. As long as this strategy is successful, the company can afford to take a loss on the hardwarewhile its Android competitors cannot.



The report speculates that Apple may respond to the Kindle Fire's holiday sales by introducing a lower priced iPad 2 alongside a new iPad 3, which is expected to debut in the first quarter of 2012 as the iPad turns two.

Apple released the iPad in April 2010, selling 3.27 million devices in the first 80 days. During its first holiday quarter, Apple shipped 7.33 million units.

The previous runner up tablet for 2011 had been HP's ill-fated TouchPad, which beat every other tablet hopeful (including RIM's PlayBook and Android 3.0 Honeycomb tablets from Motorola and Samsung) with sales of 17 percent of the 1.3 million "non iPad tablets" shipped by Apple's competitors in the first ten months of the year. HP's tablet was on sale for just 48 days.
post #2 of 141
I'd rather have a kindle and $200-$300 cash in my pocket over any other crappy android tablet. Good for them.

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post #3 of 141
Does anybody else see the delicious irony that the #2 tablet behind the iPad is a mini tablet running a modified Android OS sporting an extremely closed ecosystem?
post #4 of 141
Quote:
Originally Posted by Andysol View Post

I'd rather have a kindle and $200-$300 cash in my pocket over any other crappy android tablet. Good for them.

I'd rather not have a Kindle Fire and have the extra $200 cash in my pocket.

I don't care how cheap it is, I have standards, and the Fire just doesn't cut it for a whole variety of reasons.
post #5 of 141
Misleading title. Amazon hasn't taken anything yet, as the numbers are EXPECTED as in MAYBE they will happen, maybe not.

And don't get me started on the shipped versus sold numbers.....

End rant
post #6 of 141
Quote:
Originally Posted by Apple ][ View Post

I'd rather have not have a Kindle Fire and have the extra $200 cash in my pocket.

I don't care how cheap it is, I have standards, and the Fire just doesn't cut it for a whole variety of reasons.

Re-read my post. I didn't say I'd buy one.

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post #7 of 141
Quote:
Originally Posted by AppleInsider View Post

Amazon is expected to "surpass all other iPad rivals" in the final quarter of 2012, with expected shipments reaching 3.9 million units, compared to an estimated 18.6 million iPad sales.

A report by IHS projects that Amazon's Kindle Fire shipments will take a 13.8 percent share of all tablets sold in the fourth quarter, overshadowing Samsung's 4.8 percent share, Barnes & Noble's 4.7 percent cut, and HTC's 1.3 percent share among tablet sales.

Nice that they have a crystal ball to be able to make the statements: 'expected to surpass', 'expect to ship so many units', and 'project taking a certain market share percentage'.

Might be a nice device, but it's still NO iPad, doesn't do the things an iPad can, doesn't run the Apps an iPad can, and isn't designed to do what an iPad does. Probably best not to compare it to an iPad. Did someone overlook doing an A-B comparison between the Nook and Fire?
post #8 of 141
Kindle Fire looks good on paper, I went to BestBuy to try it out and boy was I disappointed. Don't get me wrong, I love Amazon but Kindle Fire, please.
post #9 of 141
Quote:
Originally Posted by AppleInsider View Post

Amazon is expected to "surpass all other iPad rivals"

I just love that with tablets the race is in the non-iPad category!

Apple has them so swamped that everybody is racing to be 2nd (and at less than 5% of the market if I read this correctly).
post #10 of 141
Besides claiming sales that are yet to be proven, does anyone really consider the Fire a "tablet computer?" It seem more like a "reader +" to me.
post #11 of 141
.....and it's the number 1 tablet on Bestbuy.com.

I'm still a Nook fan anyways. Such a great e/tablet.

3.9 million is way more than I thought. TAKE THAT HP TOUCHPAD!
post #12 of 141
Kindle Fire 2nd place among toys to buy for 5 year old.
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post #13 of 141
Quote:
Originally Posted by Damn_Its_Hot View Post

I just love that with tablets the race is in the non-iPad category!

Apple has them so swamped that everybody is racing to be 2nd (and at less than 5% of the market if I read this correctly).

Yes, with the iPad Apple has actually spearheaded not one, but two markets: iPads and non-iPads.

post #14 of 141
Quote:
Originally Posted by tylerk36 View Post

Kindle Fire 2nd place among toys to buy for 5 year old.

I wouldn't even give one to a five year old kid, if I had a kid. Most five year olds are born with ten fingers, and the Kindle Fire is so limited in it's scope that you can only use two of them, and even then it doesn't work too good.

Especially for kids, the iPad is a far superior educational and recreational tool. If you gave an iPad and a Kindle Fire to 100 random five year olds to test out for 2 minutes, I bet that 99% of them would choose the iPad. The one kid who chooses the Kindle Fire is the kid that will grow up to be a serial killer, as there is apparently something wired wrong in their brain.

What kind of parent doesn't have $500 to invest in their kids future?
post #15 of 141
Quote:
Originally Posted by 80025 View Post

Nice that they have a crystal ball to be able to make the statements: 'expected to surpass', 'expect to ship so many units', and 'project taking a certain market share percentage'.

Might be a nice device, but it's still NO iPad, doesn't do the things an iPad can, doesn't run the Apps an iPad can, and isn't designed to do what an iPad does. Probably best not to compare it to an iPad. Did someone overlook doing an A-B comparison between the Nook and Fire?

Everyone makes projections about future sales, even Apple. Some of it is based on financial trends, some of it is based on voodoo. What we do know is the Kindle Fire is definitely generating more interest in tablets than any other non-iPad device to date. Whether or not that translates into sales, and more importantly, services is a whole other story.

No, it's not an iPad. It also isn't trying to be. It's trying to be a focused portal to Amazon's digital services at a price that's less than half the price of the *cheapest* iPad. And you know, it works. It has found a niche that allows it to coexist nicely in an iPad world. The Kindle Fire doesn't need to "beat" the iPad in sales in order to succeed. If users enjoy it and it helps to increase Amazon's bottom line in the services it provides, then it's done it's job.

I'm a happy Kindle Fire owner, mainly because I rarely use tablets anyway and don't see a need for one right now. At $199, I'm happy to have a device that's as brilliant as it already is, while not feeling bad about spending a lot of money on a product I use only a few times a week. I would have felt regret buying the iPad. The Kindle Fire, not so much. =)
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post #16 of 141
Quote:
Originally Posted by yuusharo View Post

Everyone makes projections about future sales, even Apple. Some of it is based on financial trends, some of it is based on voodoo. What we do know is the Kindle Fire is definitely generating more interest in tablets than any other non-iPad device to date. Whether or not that translates into sales, and more importantly, services is a whole other story.

No, it's not an iPad. It also isn't trying to be. It's trying to be a focused portal to Amazon's digital services at a price that's less than half the price of the *cheapest* iPad. And you know, it works. It has found a niche that allows it to coexist nicely in an iPad world. The Kindle Fire doesn't need to "beat" the iPad in sales in order to succeed. If users enjoy it and it helps to increase Amazon's bottom line in the services it provides, then it's done it's job.

I'm a happy Kindle Fire owner, mainly because I rarely use tablets anyway and don't see a need for one right now. At $199, I'm happy to have a device that's as brilliant as it already is, while not feeling bad about spending a lot of money on a product I use only a few times a week. I would have felt regret buying the iPad. The Kindle Fire, not so much. =)

$199. 3DS/PS3.. I can't justify a Kindle right now.......
post #17 of 141
Quote:
Originally Posted by Apple ][ View Post

I wouldn't even give one to a five year old kid, if I had a kid. Most five year olds are born with ten fingers, and the Kindle Fire is so limited in it's scope that you can only use two of them, and even then it doesn't work too good.

Especially for kids, the iPad is a far superior educational and recreational tool. If you gave an iPad and a Kindle Fire to 100 random five year olds to test out for 2 minutes, I bet that 99% of them would choose the iPad. The one kid who chooses the Kindle Fire is the kid that will grow up to be a serial killer, as there is apparently something wired wrong in their brain.

What kind of parent doesn't have $500 to invest in their kids future?

You heard it here first, folks. If you don't buy your kid an iPad, you honestly don't love them. ::troll face::.

Let me ask you something. How often do you seriously, and I mean seriously, need to tap all ten fingers on the screen of your iPad at the same time. I'm honestly curious if you've managed to find both an app and a use-case for such a thing, because as far as I can tell most people only use two, and that's for pinching and zooming. Yes, I know there's 3 and 4 finger multitasking gestures, but do you really thing most users are using them or are even aware they exist?

I've owned 3 generations of iPhones and a Droid X android phone. I've gotten by just fine on two fingers, thank you very much =). iPad users were doing just fine for 18 months with the normal two-finger gestures. This idea that the Kindle Fire is an inferior product because it registers two fingers at a time instead of the iPad's 10 is just silly.
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post #18 of 141
1) Good for them but this is expected.

2) It's also expected they would release numbers when they were impressive.

3) It's definitely funny that the Kindle Fire OS is a closed fork of Android which hinders Android and other non-iOS tablets making headway.

4) Talked someone out of buying a few Fires or the holiday. Instead convinced them to buy an iPad 2 and a couple Kindle Touches without Special Offers (aka: Ads). I think that was the right choice.

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post #19 of 141
The article says:
Quote:
Amazon is expected to "surpass all other iPad rivals" in the final quarter of 2012

So this is a projection for one year away?

"Amazon is expected to "surpass all other iPad rivals" in the final quarter of 2012."
post #20 of 141
Quote:
Originally Posted by yuusharo View Post

Everyone makes projections about future sales, even Apple. Some of it is based on financial trends, some of it is based on voodoo. What we do know is the Kindle Fire is definitely generating more interest in tablets than any other non-iPad device to date. Whether or not that translates into sales, and more importantly, services is a whole other story.

No, it's not an iPad. It also isn't trying to be. It's trying to be a focused portal to Amazon's digital services at a price that's less than half the price of the *cheapest* iPad. And you know, it works. It has found a niche that allows it to coexist nicely in an iPad world. The Kindle Fire doesn't need to "beat" the iPad in sales in order to succeed. If users enjoy it and it helps to increase Amazon's bottom line in the services it provides, then it's done it's job.

And yet, the opening sentence of the original article is as follows: Amazon is expected to "surpass all other iPad rivals" in the final quarter of 2012, with expected shipments reaching 3.9 million units, compared to an estimated 18.6 million iPad sales.

Surpassing all other iPad rivals would seem indicate the Kindle Fire is one of them, iPad rival that is.
post #21 of 141
Amazon's business model is the inverse of Apple's, where they are completely dependent on the consumer buying product to put on the machine in order to make a profit. Razor-blade model. Guess it works for them, they're no fools.

Apple never would have done this under Jobs, of course, but I wish they'd have licensed a version of iOS customized just for Amazon. That would have given them the lion's share of the high AND low ends of the market, and the beauty part is that Apple could always end the relationship somewhere down the road, when they were ready to take the low end, too. And Amazon wouldn't care, since all they want is to sell the content anyway!

Really would have been a huge win-win for both: Apple gets a big slice of the low end it can't handle right now (making it theirs to win back later), and Amazon gets to peddle the ONLY product running a (legally) cloned Apple OS.
post #22 of 141
Quote:
Originally Posted by SolipsismX View Post

4) Talked someone out of buying a few Fires or the holiday. Instead convinced them to buy an iPad 2 and a couple Kindle Touches without Special Offers (aka: Ads). I think that was the right choice.

Actually, you really should get the ones with the Special Offers. You're saving $30 today, and if you decide later on that you don't like the ads for whatever reason you can pay Amazon the $30 difference, meaning you'd end up paying exactly what you would have for the non-special offers version, and the ads will disappear.

So get the lower cost ones. No reason not to, and you may find the ads aren't that bad. =)
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post #23 of 141
Quote:
Originally Posted by yuusharo View Post

You heard it here first, folks. If you don't buy your kid an iPad, you honestly don't love them. ::troll face::.

Let me ask you something. How often do you seriously, and I mean seriously, need to tap all ten fingers on the screen of your iPad at the same time. I'm honestly curious if you've managed to find both an app and a use-case for such a thing, because as far as I can tell most people only use two, and that's for pinching and zooming. Yes, I know there's 3 and 4 finger multitasking gestures, but do you really thing most users are using them or are even aware they exist?

I've owned 3 generations of iPhones and a Droid X android phone. I've gotten by just fine on two fingers, thank you very much =). iPad users were doing just fine for 18 months with the normal two-finger gestures. This idea that the Kindle Fire is an inferior product because it registers two fingers at a time instead of the iPad's 10 is just silly.

It's not only the lack of multitouch that I don't like about the Kindle Fire. That's merely one reason.

As for using all ten fingers at once on the iPad, you're right, it's not too often that 10 is needed. I can only speak for myself but I often use 5,6 etc., depending upon the app that I'm using. I have to turn off Apple's built in multitouch gestures when I'm using those kind of apps otherwise it triggers false moves. One example is when I'm playing guitar on the iPad, and that uses a whole bunch of fingers and even both hands. Another example is when I'm playing keyboards on the iPad and playing chords. That easily uses more than a few fingers. I happen to use a lot of music apps and expression, feel and control is vital.

And yes, I do think that many people are now using the many fingered gestures since iOS 5 arrived. I hardly ever press the home button anymore on my iPad to close apps or to switch between them.

But like I said, the lack of multitouch is only one disadvantage to the Kindle Fire. There are many more, including the very small screen size, which is another thing that I find to be too small to be useful or enjoyable. If some people like the Kindle Fire and are happy with it, then that's good for them, but I could never be one of those people.
post #24 of 141
Quote:
Originally Posted by yuusharo View Post

Actually, you really should get the ones with the Special Offers. You're saving $30 today, and if you decide later on that you don't like the ads for whatever reason you can pay Amazon the $30 difference, meaning you'd end up paying exactly what you would have for the non-special offers version, and the ads will disappear.

So get the lower cost ones. No reason not to, and you may find the ads aren't that bad. =)

I couldn't do that to someone for a gift. I did explain the difference so it's their choice but I'm sure they agree.

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post #25 of 141
Quote:
Originally Posted by Apple ][ View Post

Does anybody else see the delicious irony that the #2 tablet behind the iPad is a mini tablet running a modified Android OS sporting an extremely closed ecosystem?

No! Android is open, non-proprietary, extensible, free, wonderful, saves dolphins and is 100% biodegradable!!!



Guess what is the best consumer product right now for Microsoft? Guess what is the most successful accessory for said product from Microsoft? Hint: Both are something even more locked down than the Mac and iOS, with a super-curated "App, Music and Video Store". (What??? Surely I jest...)

Xbox360 says, welcome to the closed world, Apple and Kindle. Been here a long time before you guys came around to closed, proprietary and locked-down.

The irony is so juicy I can almost taste the sweet pulpiness.
post #26 of 141
Quote:
Originally Posted by Damn_Its_Hot View Post

I just love that with tablets the race is in the non-iPad category!

Apple has them so swamped that everybody is racing to be 2nd (and at less than 5% of the market if I read this correctly).

And that 5 percent doesn't even make any money. Apple still holds almost all the profits. Unlike in computers, where apple has about that same 5% marketshare worldwide, yet has over half the profits. Outstanding business model. And I, like many others, are more than willing to pay a slight premium and support a company like Apple because we get rewarded with best-in-class hardware, rock-solid software, and unmatched customer support and service in return.
post #27 of 141
Wow, 3.9 million units at -$50.... Amazon has lost 195 million dollars... Amazon is pure genius!!!
post #28 of 141
This 3.9M is still not based on any actual data from Amazon. "A lot", "millions", "more than you", "did too!", "are not!" These are the kind of things we hear from Amazon


Quote:
Originally Posted by tundraBuggy View Post

Wow, 3.9 million units at -$50.... Amazon has lost 195 million dollars... Amazon is pure genius!!!

According to the article, Amazon loses only $2.70 per unit, so they've lost 10.53M. Still a decent chunk, but much more manageable. So long as the estimate in the article for build cost is accurate. Those typically don't include labor and such tho, so somewhere between the 2 figures.
post #29 of 141
Quote:
Originally Posted by yuusharo View Post

I'm a happy Kindle Fire owner, mainly because I rarely use tablets anyway and don't see a need for one right now. At $199, I'm happy to have a device that's as brilliant as it already is, while not feeling bad about spending a lot of money on a product I use only a few times a week. I would have felt regret buying the iPad. The Kindle Fire, not so much. =)

Thanks for the first-person report. I'd be interested to know how easy or difficult it is to put your own video, from your own camera or iPhone that is, into the Fire. Can you just USB it into the Mac as another drive? How is the video player app, if that is the term?
post #30 of 141
Quote:
Originally Posted by SSquirrel View Post

According to the article, Amazon loses only $2.70 per unit, so they've lost 10.53M. Still a decent chunk, but much more manageable. So long as the estimate in the article for build cost is accurate. Those typically don't include labor and such tho, so somewhere between the 2 figures.

Sigh... Here I was thinking it was a successful product. Forgot about that profits thing.

Can anyone FFS be #2 to iPad and be profitable? Jeez, talk about a tough nut to crack. Poor iPad competitors. Then again, you reap what you sow. Using a ripoff OS ripped off from a phone OS... leads to... well, what we see before us.
post #31 of 141
Quote:
Originally Posted by mubaili View Post

Kindle Fire looks good on paper, I went to BestBuy to try it out and boy was I disappointed. Don't get me wrong, I love Amazon but Kindle Fire, please.

Really?

The Kindle Fire's design and construction is easily the equal of any tablet currently on the market, including my iPads, even superior in some ways like the fact that the entire device is black, which allows the eyes to focus solely on that which appears on the display rather than being drawn out to the brighs-work of my iPad (and numerous other touch-screen devices).


Additionally, the Kindle Fire it features a rubberized back surface, which proves ideal for ensuring that the device doesn't accidentally slide out of ones hand during use, unlike my iPads far more slippery aluminum back.

Another plus in the Kindle Fire's corner is the extreme durability of its display, which exhibits absolutely zero 'LCD Pooling' when pressed upon during tapping, or more aggressive 'bird slinging, etc... Which is more than I can say for either my iPad/iPad2.



The Amazon Kindle may be inexpensive, but it's far from being the least bit 'cheap' when it comes to design, build-quality, content, or user experience.
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post #32 of 141
Quote:
Originally Posted by AppleInsider View Post

Amazon is expected to "surpass all other iPad rivals" in the final quarter of 2012, with expected shipments reaching 3.9 million units, compared to an estimated 18.6 million iPad sales.

A report by IHS projects that Amazon's Kindle Fire shipments will take a 13.8 percent share of all tablets sold in the fourth quarter, overshadowing Samsung's 4.8 percent share, Barnes & Noble's 4.7 percent cut, and HTC's 1.3 percent share among tablet sales.

Good luck verifying because Amazon and Samsung doesn't release numbers. Apple does. Not only that, the number Apple releases are sales to end-users and not shipments.

As for projections, companies can project their own numbers because they have the inside info. Analysts pulls numbers out of thin air. Witness the last quarter where Apple had record numbers yet not good enough for Analysts made up ones.
post #33 of 141
Quote:
Originally Posted by tundraBuggy View Post

Wow, 3.9 million units at -$50.... Amazon has lost 195 million dollars... Amazon is pure genius!!!

It all depends on the number of units they expected to sell but that loss could be less, and possibly in the plus within a year. I think the Xbox 360 finally makes a profit or unit sold though even if it does it's hat to say how much of the multi-billion dollar loss has been recovered from direct 360 sales.

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post #34 of 141
Quote:
Originally Posted by SolipsismX View Post

It all depends on the number of units they expected to sell but that loss could be less, and possibly in the plus within a year. I think the Xbox 360 finally makes a profit or unit sold though even if it does it's hat to say how much of the multi-billion dollar loss has been recovered from direct 360 sales.

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post #35 of 141
Quote:
Originally Posted by DaHarder View Post

Another plus in the Kindle Fire's corner is the extreme durability of its display, which exhibits absolutely zero 'LCD Pooling' when pressed upon during tapping, or more aggressive 'bird slinging, etc... Which is more than I can say for either my iPad/iPad2.

Wow. I have never had that issue with any glass-based display on any Apple product.

On my iPhone 4S, I can't get it no matter how hard I press. On my MBP, you gotta press fairly hard.

On my iPad2, same for MBP, except you gotta press in one specific area and even then, harder than pressing the MBP screen. I've sliced fruit, landed airplanes, cut ropes, sketched, messaged, explored the universe, read books, calculated, browsed, killed the undead in space and blown away post-apocalyptic mutants without ever noticing this issue.

If you're getting LCD Pooling while playing Angry Birds, you're playing it wrong.
post #36 of 141
Quote:
Originally Posted by Tallest Skil View Post

Happy 2,000,000th post, AppleInsider!

GOSH DANG IT, I'M 2,000,001. Well, I tried.

Do we get a free plush toy?
post #37 of 141
Quote:
Originally Posted by Apple ][ View Post

It's not only the lack of multitouch that I don't like about the Kindle Fire. That's merely one reason.

But like I said, the lack of multitouch is only one disadvantage to the Kindle Fire.

What....?

You obviously never even used/touched, or likely seen a Kindle Fire, because it does, in fact, have a multitouch display... one that works very well indeed.

http://www.youtube.com/watch?v=Y8qJlQ0rbms
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post #38 of 141
Quote:
Originally Posted by nvidia2008 View Post

Wow. I have never had that issue with any glass-based display on any Apple product.

On my iPhone 4S, I can't get it no matter how hard I press. On my MBP, you gotta press fairly hard.

On my iPad2, same for MBP, except you gotta press in one specific area and even then, harder than pressing the MBP screen. I've sliced fruit, landed airplanes, cut ropes, sketched, messaged, explored the universe, read books, calculated, browsed, killed the undead and blown post-apocalyptic mutants away without ever noticing this issue.

If you're getting LCD Pooling while playing Angry Birds, you're playing it wrong.

LOL... Not really, and whether you've "never had that issue with any glass-based display on any Apple product" lies in direct contrast to the FACT that the pic I posted is of my iPad2 exhibiting 'LCD Pooling' without pressing to an abusive level.



Anyway... Nice to see such a high quality, high value device as the Kindle Fire doing so well.
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post #39 of 141
Quote:
Originally Posted by nvidia2008 View Post

Do we get a free plush toy?

You might; you made the actual 2,000,000th post.
post #40 of 141
Quote:
Originally Posted by Tallest Skil View Post

Happy 2,000,000th post, AppleInsider!

GOSH DANG IT, I'M 2,000,001. Well, I tried.

That's quite the achievement... Congrats!
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