Originally Posted by Tallest Skil
I'm just curious as to the reasoning behind everyone's magical leap of logic that allows for 'cracked the TV' to become 'Apple is making a TV' when Apple has made a box that serves their TV purposes for nearly five years.
That one is easy. Steve Jobs didn't say, "We cracked the TV ... again." He also didn't say, "We've been doing TV all wrong." Clearly, his comment meant that Apple had solved a vexing problem. If the TV were satisfying Apple's TV needs, then there would not have been a problem to solve in the first place.
That said, you are correct that it does not follow that the "crack" is an Apple-branded TV set. In fact, I can make and have made the argument that an iOS-based universal remote control or iPad/iPhone/iPod touch could solve most of the problems that many users have with HDTV sets.
To a larger point, this latest "rumor" has to be one of the lamest rumors that AppleInsider.com has ever posted. The general tenor and tone of the comments about a possible Apple HDTV set make me wonder if those commenting have ever visited the TV section of Best Buy, Sears, H. H. Gregg or any other consumer electronics store. They clearly know nothing about the state of the products that Apple would be competing against. Whoever originated this latest AppleInsider.com rumor knows even less.
AppleInsider.com reports that Apple is in negotiations with a Japanese flat panel manufacturer for displays for its new TV. Well, others have already reported that the panel manufacturer is Sharp. Everybody who sells flat panel TVs buys panels from a very small group of suppliers. If the supplier is Japanese, then it is probably Sharp.
AppleInsider.com made my jaw drop with this statement:
Apple's anticipated high-end 55-inch model is expected to compete with "smart TVs" from established television makers like Samsung and LG.
Really, now? If Apple returns to the TV set business, does anybody expect Apple to go after the ordinary [dumb] TVs. Exactly which problem can Apple solve for dumb-TV viewers with a dumb TV of its own? Since 2007, new Apple products have been so awesome that buyers are willing to queue-up for days to get them. Who would queue-up for an ordinary TV even if it has the Apple logo? If it is an Apple HDTV, then you want an set that is based on iOS goodness.
The lamest part of this rumor has to do with the sizes of the three screens--32", 55", and some unknown size in between. As someone else has already said, this is so 2009. This is the kind of move you make when you are just sticking your toe in the water. If Apple were serious with these entries, then it will be in for a major surprise. Sharp, Apple's rumored supplier, is touting its 60", 70", and 80" panels. If Apple re-enters the TV market, then I don't know what it expects to achieve.
Certainly it does not need to sell sets in every possible size. However, I would think it would want to make a splash. Nothing in any part of this rumor sounds like a splash to me. My response to it is "Meh."