@bigdaddyp & @Kibitzer
Thanks for the detailed run down on what is going to make bringing out a TV from Apple, just a rumor.
I can't believe for a minute that Apple would jump into that jungle... UNLESS... they had every single distributor on board from the beginning. Basically, they have to cut out "the other" middle-man, which is the cable co.'s and satellite broadcasters.
Considering that Apple's largest market is still, apart from China, America... I doubt seriously that they would forge ahead for the "rest of us". Even with ClearQAM or better, RVU which looks very promising, without the content NOW and from the day of the launch, I can't see the Big-Screen TV being better than AppleTV is now. There's just too much that Apple "could" add to the AppleTV now, in a smaller, stockable package, than dealing with the cut-throat pricing and associated costs of an actual all-in-one TV package.
If SJ meant anything by his quote, "I've cracked the TV problem".... I think it was only to state that the problem has been identified... and he knows there's a way to tackle it. Whether he or Apple alone can do that, that's the million $ question.... and again, I don't think he meant creating a TV to do that.
If we're down to talking about a box... is it possible that Apple's engineers have found a way through various technologies, to intercept the signals through HDMI or S-cable, and IR from the cable remote, to take over the functions of just about anything that passes through it? Thus having the ability to present it, record it, time-shift it using a familiar Apple UI? Naturally connected through the Internet to facilitate the EPG functions, and remote control from any iOS device?
Is that possible... or even legal within the HDMI and DMCA laws in place?
Basically, from what I can imagine, what with the mess in America re: standards... the only possible way would be to intercept the signals on their way to the AppleTV.
They don't need.... but could include an integrated webcam for Kinect-like motion control and of course Facetime; plus Siri would be available to directly control the box through any iOS device. Yes, albeit only the iPhone 4S for now while Siri is in Beta... but they "could" roll out an update for older devices once out of Beta. Again... Apple does not need to creat an entire all-in-one to do this.
Sorry for the ramble... it's basically written brainstorming
Curious as to your thoughts, if any of ya come back to check this thread.