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Apple promotes The Beatles with ad, free iBook; Samsung again mocks iPhone users

post #1 of 132
Thread Starter 
Celebrating the one-year anniversary of the arrival of The Beatles' catalog to iTunes, Apple is promoting the band's music with a new TV ad, while also showcasing a new free "Yellow Submarine" interactive e-book on the iBookstore. Meanwhile, Samsung has released another TV spot mocking iPhone users, this time over music and movie storage.

Covers

Apple's new TV ad, entitled "Covers," animates the album covers from The Beatles' prolific career to the song "Magical Mystery Tour," as pointed out by MacRumors.

"Let iTunes take you on a journey through The Beatles, from Please, Please Me, all the way to Abbey Road," the commercial's description reads on Apple's YouTube page.

In addition to the spot, an iBooks exclusive interactive e-book featuring the band's music has arrived on Apple's digital bookstore. According to a press release, "Yellow Submarine" features a "kaleidoscopic, music-filled journey" with animated illustrations from a 2004 book, full-color video clips from the 1968 film and audio from the band and the film's score. The book also offers "read aloud" functionality narrated by actor Dean Lennox Kelly.

After years of negotiations between Apple and the band's parent company Apple Corp, The Beatles' music arrived on the iTunes store last November. The two companies had previously disagreed over the "Apple" trademark before resolving the dispute in 2007.



In the first week of iTunes availability alone, customers bought 450,000 albums and 2 million songs of the group's music. In January, Beatles sales on iTunes had reached 5 million songs and 1 million albums. Apple Corps reported on Friday that worldwide sales of the catalog on iTunes have now reached 10 million songs and 1.8 million albums.

Reports have suggested that Apple's unique deal with Apple Corps may be more lucrative than standard contracts with other artists. Apple is said to have bested rivals Google and Amazon to gain exclusive digital rights to the band's catalog last year.

The next big thing

South Korean electronics maker Samsung has released a second television ad poking fun at Apple and its customer base and promoting its Samsung Galaxy S II smartphone. The new spot appears to be part of a series, as it looks to have been filmed on the same Universal Studios back-lot and uses some of the same actors as the original.



The commercial opens on a line in Boston, MA with a Samsung user stopping to greet his iPhone-toting friends. "Woah, you guys are still here?" he said.

His friends responded by saying, "36 hours is a small price to pay" to keep all their music and movies.

"Well, I have all my playlists right here, my music streams from the cloud and I have tons of places to buy my movies," the Samsung user said. "What are you guys giving up?"

They answered: sleep, vacation days, and "the feeling in my legs," as the text, "The next big thing is already here," appeared on screen.

Samsung's first "Next Big Thing" ad caricatured Apple fans waiting in line, assumedly for the iPhone 4S. Samsung's view of the typical iPhone user was stereotyped during the spot. For instance, one customer said he was disappointed that he couldn't show off the new iPhone because it had the same form factor, while another, a barista, vowed never to use Samsung because he was "creative."

Samsung Galaxy S II, photo via Cnet.

Though Samsung's advertising tactics have thus far maintained a relatively friendly tone, Apple and its rival do mean serious business in the legal arena. The two have become adversaries in an international intellectual property battle over smartphones and tablets. Most recently, Apple complained to a U.S. judge that Samsung was stalling in order to delay a trial.

A U.S. district judge recently denied Apple's request for an injunction of four of Samsung's mobile devices, but Apple filed an appeal this week.

Samsung won back a small victory against Apple this month when an Australian court reversed an injunction against its Galaxy Tab 10.1 tablet. The device is expected to go on sale in the country early next week.
post #2 of 132
Yawn. If you're standing in line at the Apple Store, you're not half-committed to the iPhone. Nice try, Sammy.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #3 of 132
I saw a few pictures today of that line from Grand Central.

Samsung would kill just to have one tenth of the amount of people lining up for any of their products.

And why do some people get offended when I mock Fandroids? What goes around, comes around. I agree with Steve Jobs, and thermonuclear war should be deployed against Android and Fandroids. They should be mocked, ridiculed and their pathetic OS should be treated like the garbage that it is.
post #4 of 132
Quote:
Originally Posted by Suddenly Newton View Post

Yawn. If you're standing in line at the Apple Store, you're not half-committed to the iPhone. Nice try, Sammy.

Ok the first commercial was a tiny bit funny whatever I could see it...but now it's just getting stupid. I think it would have more of an affect on potential costumers if people were lining up for the samsung lol
post #5 of 132
Quote:
Originally Posted by LatinaC09 View Post

Ok the first commercial was a tiny bit funny whatever I could see it...but now it's just getting stupid. I think it would have more of an affect on potential costumers if people were lining up for the samsung lol

eh...the commercials are good...but childish IMO.

I like that one Samsung commercial that people here have said is real Apple-like...and I like the Nexus "Calling All" commercial...and I feel those are better.

This just creates more division in an already heated environment.
post #6 of 132
Sammy wants me to like them by mocking us (iPhone owners). Hmm. If I like my iPhone and I would stand in line for one and sammy makes me out to be stupid does that mean sammy is intimidated?
An Apple man since 1977
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An Apple man since 1977
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post #7 of 132
Quote:
Originally Posted by AppleInsider View Post


The commercial opens on a line in Boston, MA


Actually, no, it does not, despite what you are told by the caption.
post #8 of 132
Quote:
Originally Posted by tylerk36 View Post

Sammy wants me to like them by mocking us (iPhone owners). Hmm. If I like my iPhone and I would stand in line for one and sammy makes me out to be stupid does that mean sammy is intimidated?

they aren't after you.
post #9 of 132
Samsung's commercials are just so much corporate masturbation. Apple's getting all the hot babes, so...
post #10 of 132
So I should get the samsung because if I want the iPhone I will have in a line up for 36 hours?

I didn't know - I thought I could just order an iPhone on line or go to an ATT or Apple store....

Also - I know lots of iPhone users want to increase the LCD at least up to the size of the current frame, but it looks like when Samsung put the iPhone on the copier, someone had left the copier set to enlarge mode
post #11 of 132
Quote:
Originally Posted by Mister Snitch View Post

Samsung's commercials are just so much corporate masturbation. Apple's getting all the hot babes, so...

too funny
post #12 of 132
These ads clearly really understand WHY people prefer iOS, and are bound to lure lots of iOS users away
post #13 of 132
Quote:
Originally Posted by Right_said_fred View Post

So I should get the samsung because if I want the iPhone I will have in a line up for 36 hours?

I didn't know - I thought I could just order an iPhone on line or go to an ATT or Apple store....

Also - I know lots of iPhone users want to increase the LCD at least up to the size of the current frame, but it looks like when Samsung put the iPhone on the copier, someone had left the copier set to enlarge mode

they aren't after you...plus that's not what they're saying at all...and it's kind of obvious.
post #14 of 132
Quote:
Originally Posted by nagromme View Post

These ads clearly really understand WHY people prefer iOS, and are bound to lure lots of iOS users away

They aren't after iOS users...well iOS worshippers...

people who don't really care too much about iOS like that and people who are considering any option for smartphones are the customers.
post #15 of 132
The Samsung user said. "What are you guys giving up?"

They answered: sleep, vacation days, and "the feeling in my legs," as the text, "The next big thing is already here," appeared on screen.

Samsung is correct, "The next big thing is already here." Introducing iPhone 4S.

The Samsung user said. "What are you guys giving up?" I can tell you exactly what I am giving up.

Atrocious customer satisfaction rates
Battery life issues
Carrier bloatware
Ecosystem issues
Fragmentation
Hardware failures
Killing apps
Lag
Malware
Memory corruptions
Memory illegal accesses
Poor customer service
Poor monetization for developers
Resource leaks
Unavailability of upgrades
post #16 of 132
Another solid ad for Samsung to convince those that see anything Apple as a culture to buy Samsng's non-Apple product over some other brand's non-Apple product.

The question is how many of these people who don't buy on merit are there? I know a few anti-Apple haters roam these forums but I can't imagine millions exist.

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post #17 of 132
Quote:
Originally Posted by MacBook Pro View Post

The Samsung user said. "What are you guys giving up?" I can tell you exactly what I am giving up.

Atrocious customer satisfaction rates
Battery life issues
Carrier bloatware
Ecosystem issues
Fragmentation
Hardware failures
Killing apps
Lag
Malware
Memory corruptions
Memory illegal accesses
Poor customer service
Poor monetization for developers
Resource leaks
Unavailability of upgrades

Nice. Makes you wonder who are the types that go for it.
post #18 of 132
Quote:
Originally Posted by MacBook Pro View Post

The Samsung user said. "What are you guys giving up?"

They answered: sleep, vacation days, and "the feeling in my legs," as the text, "The next big thing is already here," appeared on screen.

Samsung is correct, "The next big thing is already here." Introducing iPhone 4S.

The Samsung user said. "What are you guys giving up?" I can tell you exactly what I am giving up.

Atrocious customer satisfaction rates
Battery life issues
Carrier bloatware
Ecosystem issues
Fragmentation
Hardware failures
Killing apps
Lag
Malware
Memory corruptions
Memory illegal accesses
Poor customer service
Poor monetization for developers
Resource leaks
Unavailability of upgrades

what's a killing app?
post #19 of 132
Quote:
Originally Posted by Apple ][ View Post

I saw a few pictures today of that line from Grand Central.

Samsung would kill just to have one tenth of the amount of people lining up for any of their products.

And why do some people get offended when I mock Fandroids? What goes around, comes around. I agree with Steve Jobs, and thermonuclear war should be deployed against Android and Fandroids. They should be mocked, ridiculed and their pathetic OS should be treated like the garbage that it is.

I agree on the thermo-nuclear war thing.

Don't normally do this kind of thing, but enough is enough.

We were recently in the market for a fridge and washing machine. Up until recently we definitely would have purchased Samsung. However, Westinghouse and Bosch got our money purely due to Samsung's recent behavior in the court houses, and with their advertisements.
Android: pitting every phone company in the world against one, getting a higher number, and considering it a major achievement.
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post #20 of 132
Quote:
Originally Posted by AbsoluteDesignz View Post

what's a killing app?

Any app that's installed on a crappy piece of hardware with the following:

Atrocious customer satisfaction rates
Battery life issues
Carrier bloatware
Ecosystem issues
Fragmentation
Hardware failures
Lag
Malware
Memory corruptions
Memory illegal accesses
Poor customer service
Poor monetization for developers
Resource leaks
Unavailability of upgrades
Android: pitting every phone company in the world against one, getting a higher number, and considering it a major achievement.
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Android: pitting every phone company in the world against one, getting a higher number, and considering it a major achievement.
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post #21 of 132
Quote:
Originally Posted by GTR View Post

We were recently in the market for a fridge and washing machine. Up until recently we definitely would have purchased Samsung. However, Westinghouse and Bosch got our money purely due to Samsung's recent behavior in the court houses, and with their advertisements.

Some people claim that this ad is not about winning over iOS users, but it's still going to backfire on them, as you pointed out, Samsung still sells other kinds of stuff, like appliances, tv's etc.

Who's going to choose Samsung, when they personally insult potential customers? It's a terrible strategy on their part. Apple doesn't go around making ads and insulting people.
post #22 of 132
Quote:
Originally Posted by tylerk36 View Post

Sammy wants me to like them by mocking us (iPhone owners). Hmm. If I like my iPhone and I would stand in line for one and sammy makes me out to be stupid does that mean sammy is intimidated?

It means Samsung doesn't care if you boycott their other products, like this person:

Quote:
Originally Posted by GTR View Post

I agree on the thermo-nuclear war thing.

Don't normally do this kind of thing, but enough is enough.

We were recently in the market for a fridge and washing machine. Up until recently we definitely would have purchased Samsung. However, Westinghouse and Bosch got our money purely due to Samsung's recent behavior in the court houses, and with their advertisements.
post #23 of 132
Quote:
Originally Posted by quinney View Post

It means Samsung doesn't care if you boycott their other products, like this person:

Of course they don't.

It's not like they're a publicly traded company focused purely on profits, eh?
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post #24 of 132
Quote:
Originally Posted by tylerk36 View Post

Sammy wants me to like them by mocking us (iPhone owners). Hmm. If I like my iPhone and I would stand in line for one and sammy makes me out to be stupid does that mean sammy is intimidated?

Kinda seems that way, doesn't it?

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #25 of 132
Quote:
Originally Posted by Suddenly Newton View Post

Kinda seems that way, doesn't it?

Nah, there are going after there people that 1) hate Apple for being successful, 2) cant understand why anyone would "care" about a gadget.

They are good commercials but they were a very, very narrow view of the market. These ads typically also do more long term damage than good because it makes those truly oblivious wondering what is so special about the iPhone. These types of ads work for political campaigns because you can maintain fear for a short period, but are not sustainable.

Overall, this isn't about Samsung trying to get business from Apple customers, but from non-Apple customers. With that in mind this ad is good.

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post #26 of 132
Quote:
Originally Posted by Mister Snitch View Post

Samsung's commercials are just so much corporate masturbation. Apple's getting all the hot babes, so...

Actually, the commercials are designed to get the Samsung-fans all stoked to do battle on the Internets in forums like this one. They're using Sammy-fans (and sym-pathetic Fandroids) to do their bidding, and keep the talking about Samsung. That's it, just keep talking about the brand, the products. Doesn't really matter what you say, as long as you keep mentioning the brand. That's more action than RIM or HP/Palm are getting.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #27 of 132
Quote:
Originally Posted by Suddenly Newton View Post

Actually, the commercials are designed to get the Samsung-fans all stoked to do battle on the Internets in forums like this one. They're using Sammy-fans (and sym-pathetic Fandroids) to do their bidding, and keep the talking about Samsung. That's it, just keep talking about the brand, the products. Doesn't really matter what you say, as long as you keep mentioning the brand. That's more action than RIM or HP/Palm are getting.

Could we not refer to them as 'Sammy-fans' or 'Fandroids'?

I think they prefer the term 'Quality Recognition Challenged'.
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post #28 of 132
Quote:
Originally Posted by SolipsismX View Post

Nah, there are going after there people that 1) hate Apple for being successful, 2) cant underhand why anyone would "care" about a gadget.

They are good commercials but they were a very, very narrow view of the market. These ads typically also do more long term damage than good because it makes those truly oblivious wondering what is so special about the iPhone. These types of ads work for political campaigns because you can maintain fear for a short period, but ot'a not sustainable.

Overall, this isn't about Samsung trying to get business from Apple customers, but from non-Apple customers. With that in mind this ad is good.

Agreed on all fronts.
post #29 of 132
Next month at CES it's rumoured Samsung will announced their Samsung Integrated Response Interface or S.I.R.I.

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post #30 of 132
This ad might be funny except that Apple has the same iTunes cloud service etc.

and you can actually buy movies from many places. and use them on your iPhone if they either have no DRM or there's an app that works with whatever is in place. so it kind of ruins their joke.

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

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post #31 of 132
Quote:
Originally Posted by AbsoluteDesignz View Post

eh...the commercials are good...but childish IMO.

I like that one Samsung commercial that people here have said is real Apple-like...and I like the Nexus "Calling All" commercial...and I feel those are better.

This just creates more division in an already heated environment.

Not any more childish then the "I'm a Mac" ads. Fair play to Sammy, as far as I'm concerned.
post #32 of 132
Quote:
Originally Posted by MacBook Pro View Post

The Samsung user said. "What are you guys giving up?"

They answered: sleep, vacation days, and "the feeling in my legs," as the text, "The next big thing is already here," appeared on screen.

Samsung is correct, "The next big thing is already here." Introducing iPhone 4S.

The Samsung user said. "What are you guys giving up?" I can tell you exactly what I am giving up.

Atrocious customer satisfaction rates
Battery life issues
Carrier bloatware
Ecosystem issues
Fragmentation
Hardware failures
Killing apps
Lag
Malware
Memory corruptions
Memory illegal accesses
Poor customer service
Poor monetization for developers
Resource leaks
Unavailability of upgrades

This doesn't begin to describe the frustration of owning an Android phone. I went for a Samsung Fascinate because I didn't want to leave Verizon, my contract was up, I wanted a smartphone, and the iPhone wasn't on Verizon yet. I knew I was making a compromise, but thought I could live with it since I could at least get email and apps. I think I would have been better off giving up a cell phone entirely!

This piece of crap phone locks up during calls, the UI is terribly slow, and apps crash constantly - including the built in ones. I find I have to take the battery out at least a few times a week to get it working again. Bluetooth is flaky, the UI is also very inconsistent. For example, on some screens, you scroll horizontally, on others, you scroll vertically.

As for the great ability to stream music from the cloud (I'm sure that's a dig at iTunes Match), I have had no problems using Pandora, but trying to stream via Google's or Amazon's cloud service is impossible. I have tried this in areas where I have a very strong signal (Verizon's network is the one great thing about this phone), but constantly have the player stop to rebuffer. I would match rather have full quality by downloading to my phone. Apple was exactly on target with their refusal to make iTunes Match stream (at least until cell networks can really support it with good quality).

I am probably pickier than most about the usability since I've been in front-end software development for 20 years. Plus, I've been using an iPod Touch and iPad, so I can see the difference. Those who haven't experienced Apple products might fall for Samsung's advertising. It would be interesting to see statistics on people who switch to Apple after experiencing Android. I would love to see this data for Kindle Fires too.

Here's to iPhone 5, which I'm hoping keeps to the rumored fall 2012 release schedule. That's when the contract on my Samsung F*ckedinate is up.

Thanks for letting me rant. I haven't vented about this phone like this yet. It helps.
post #33 of 132
Quote:
Originally Posted by Cash907 View Post

Not any more childish then the "I'm a Mac" ads. Fair play to Sammy, as far as I'm concerned.

The 'I'm a Mac' ads pitted product against product. The users themselves were never portrayed.

The Samesung ad is an obvious shot at Apple users themselves.

Brilliantly stupid, as far as the rest of us are concerned.
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post #34 of 132
I visited New York and Texas for the first time in April this year from the UK and purchased my first and last Samsung phone. Samsung SGH-T105 $9.99 TracFone. I brought this sorry piece of crap back to the UK but left the charger and everything else associated with it, in New York.

How Border Control let me back in the country carrying such a dangerous and offensive weapon is indefensible. Questions should be asked in Parliament about this kind of threat to national security being allowed to go unchecked!
post #35 of 132
I think any add that makes fun of weirdos that can stand 36 hours in line (they exist Samsung did not invent this) in front of an Apple store is funny. Try to have more humor than Steve Jobs, it's not that hard. Samsung does not care about you, they are after the other buyers out there who think that all this is funny too. If you felt insulted, get a life...
post #36 of 132
The ad is obviously aiming at the closed apple ecosystem and not the users. Some people really appear to be over sensitive.
post #37 of 132
That... advert doesn't even make sense... @__@

What!?

... at night.

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... at night.

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post #38 of 132
Quote:
Originally Posted by Mister Snitch View Post

Samsung's commercials are just so much corporate masturbation. Apple's getting all the hot babes, so...



Brilliant.
post #39 of 132
Quote:
Originally Posted by Apple ][ View Post

Some people claim that this ad is not about winning over iOS users, but it's still going to backfire on them, as you pointed out, Samsung still sells other kinds of stuff, like appliances, tv's etc.

Who's going to choose Samsung, when they personally insult potential customers? It's a terrible strategy on their part. Apple doesn't go around making ads and insulting people.

All true. Though there may not be so many people like us who really notice, or care, or even make the connection.

I'd say a larger problem is that there ARE a lot of baristas -- and young people working in such seemingly lowly jobs in general -- in today's economy. There's no reason to sneer at them, even if they're not creatives (though some of them really are). Making fun of people just seems like a weird advertising tactic.
post #40 of 132
Quote:
Originally Posted by Suddenly Newton View Post

Actually, the commercials are designed to get the Samsung-fans all stoked to do battle on the Internets in forums like this one. They're using Sammy-fans (and sym-pathetic Fandroids) to do their bidding, and keep the talking about Samsung. That's it, just keep talking about the brand, the products. Doesn't really matter what you say, as long as you keep mentioning the brand. That's more action than RIM or HP/Palm are getting.

But contrary to the mantra of showbiz, there IS such a thing as bad publicity. In the ad Samsung products just look cheap next to the Apple ones, and Apple users are starting to say to hell with Samsung TVs as well. It's just a last ditch desperate grasping at straws by SamDung.
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