Originally Posted by anantksundaram
Some will think that it is farcical, for sure, but I think you're perhaps missing a larger issue. The Samsung-Apple spat is turning into a long-term one, and nastier. Samsung's responses to it are increasingly bizarre and insulting. That will
have an impact on it's brand.
I see Samsung taking Apple's phenomenal mindshare as desire and making it even more fantastical to the point of absurdity. That's comedy, and it's usually at someone's expense. That doesn't mean it's in "good taste" but that's irrelevant unless it negatively affects business.
You may be right that it will hurt their brand but I think it will be okay and the risk of entrenching themselves even further as the only "real" profitably Android-based vendor seems to be paying off.
Note they aren't going after all people that use Apple products or even those that wait in lines (which Samsung clearly wishes it had) but of those that are fanatical. I make fun of fanatics, too, because they are going to the extreme.
Originally Posted by DogGone
First rule of advertising. Never mention the competition.
THe only thing you'll remember from that commercial is the iPhone.
Another thing I've noticed from Window's / Android ads is that they try and make their commercials funny by making their characters geeky or doing dumb things.
Apple's commercials focus on what you can do and how cool the users are.
With the iPhone and iPad Apple is definitely appealing to emotion, but with the Get A Mac campaign they clearly mentioned the competition. At first and mostly in the generic rendering to the 'PC' but later, after Windows Vista had such a bad name, they addressed it directly.
It's not often you can successfully advertise that way. You have to wait for a negative mindshare to dominate before it can work.
The one thing you don't do is attack potential customers if you ever want them to be customers, but I think Samsung knows who their target market is, as well as the judge that said Apple customers aren't going to buy a Samung knockoff.