Amazon Kindle Fire owns the low end of the pad market:
Quote:
Originally Posted by
AppleInsider 
Amazon recently entered the touchscreen tablet market with its new Kindle Fire, which has already become the online retailer's best-selling product.
Apple iPad owns the high end of the pad market:
Quote:
Originally Posted by
AppleInsider 
And while competitors bow out of the tablet space, Apple's iPad sales continue to grow while the company dominates the market.
All the rest of the would-be competitors in the pad space have run into the "infrastructure wall." It's easy to design and build pad computing hardware. There are (or were) dozens of no-name Chinese knockoffs. Google "Chinese tablets." It's almost funny.
That's your proof that almost any hardware company can mash up a pad computer. But it's vastly harder to integrate an OS with your pad computing hardware. Just ask Google about fragmentation and UI lag. Just ask RIM about native email. If you don't develop both the hardware and software, together, for each other, you're going to run into catastrophic problems. And even if you do control both hardware and software, you might fail anyway. Just ask Palm. And HP.
So, as hard as that all device development is, it's completely impossible to copy iTunes, iTunes Store, App Store, iCloud and now Siri overnight. Apple has been working on that ecosystem and its experience for the last 10 years. iOS devices are just portholes, of various sizes, into that ecosystem.
And that's the killer, isn't it? Pad hardware is easy. But the Dells and Acers of the world are finally realizing that the hardware, for all the attention that Jonathan Ive's designs get, is only the first little baby step. It's the ecosystem that adds real value to the hardware. iPad is just the box the ecosystem comes in. Consumers have always known that, or at least reacted to that fact subconsciously.
Amazon has a great ecosystem. Kindle Fire is sold at a small loss, Amazon makes that up and more through sales. Apple has a great ecosystem. iPod touch, iPhone, iPad, and Apple TV are all sold at a profit, and Apple makes a little extra money through sales. Is there a third possible model? A model that isn't covered by those to approaches? I don't think so.