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Samsung overtakes Apple's iPhone in Australia as patent battle continues

post #1 of 97
Thread Starter 
Samsung has passed Apple to become the top vendor in the Australian mobile phone market, even as the country continues to be a battleground for a heated patent dispute between the two companies.

According to third quarter figures released by the IDC on Monday (via The Next Web), Android now makes up 49 percent of smartphones in the country, compared to Apple's 36 percent share.

Collective efforts to expand brand presence from all Android manufacturers at all price points will increase consumer choice and drive demand, which in turn will help Android grow to at least 40% market share over the next 3 years. Samsung has climbed to the No. 1 position as a result of a strong push for its Galaxy S II," said IDC market analyst Yee-Kuan Lau.

The region saw a 17 percent sequential decline in mobile phone shipments during the September quarter, though strong smartphone adoption has continued with 65 percent of the total Australian mobile market now owning a smartphone.

Android has also passed up the iPhone in New Zealand. Samsung took 28.5 percent of the smartphone market, Chinese handset maker Huawei came in second place with 20 percent. Apple had 13 percent of the country's smartphone market as customers held off on purchases in anticipation of the iPhone 4S.

While Apples iPhone shipments slowed down in preparation for its new iPhone 4S launch in New Zealand, Samsung led the smartphone market for the first time with some of its flagship models such as Galaxy S II and Galaxy 5 performing very well. Huawei continues to expand its local market presence and contributed to the growth in sub-US$200 smartphones with its U8180 Ideos X1 model sold via Telecom, Lau said.

Looking ahead to the fourth quarter, IDC believes Android will "win by a hair," as Apple reports its first quarter of iPhone 4S sales. The firm expects a total of 9.5 million smartphones to be shipped to Australia and New Zealand by the end of 2011.

Despite being unable to prevent Android from surpassing it, Apple has thus far held onto higher smartphone market share in Australia than on its home turf in the U.S. IDC recently reported that Apple carried 29 percent of the U.S. market at the end of October, while Android captured 53 percent.

Australia has been the battleground for some of Apple's legal action against its rival, though much of the action has been over tablets. Apple won an injunction against Samsung's Galaxy Tab 10.1 tablet earlier this year, but the ban has since been reversed, allowing the South Korean company to begin sales of the device.
post #2 of 97
Quote:
Originally Posted by IDC

The smartphone market is now 65% of the total Australian mobile phone market, with Android taking over Apple iOS as no.1 position holding 49% market share. Apple iOS, in second place, holds 36% unit share as the market eased in preparation for the new iPhone 4S launched in October 2011.]

In Australia, Android has 49% and Apple['s iOS for iPhone] has 36% of the smartphone OS market segment. There is no statement that Samsung has overtaken Apple in Australia except in the title. It's in NZ that Samsung and Huawei are ahead of Apple in unit market share.

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post #3 of 97
Quote:
Originally Posted by SolipsismX View Post

Android has 49% in Australia and Apple has 36% of the smartphone market segment. There is no statement that Samsung has overtaken Apple in Australia except in the title. It's in NZ that Samsung and Huawei are ahead of Apple in unit market share.

Apparently, geography is not someone's strong point when it comes to reporting this type of information.
post #4 of 97
There's also 24 different samsung android phones compared to the 3 apple offers...
post #5 of 97
Quote:
Originally Posted by s4bones View Post

There's also 24 different samsung android phones compared to the 3 apple offers...

For Samsung to overtake Apple as the leading vendor they don't have to be Android-based handsets or even smartphones, just mobile phones made by Samsung. But it's really hard to say what the frak IDC is referring to because they rotate the terms "mobile phone market", "feature phone and smartphone market", and "smartphone market" as if they're interchangeable.

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post #6 of 97
It doesn't leave much room for HTC.
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post #7 of 97
It's strange that whenever I see mobile phones being used around the local shopping centre (in Sydney), there'd be five or six iPhones to every non iPhone user.
post #8 of 97
It will be real news in my book if Samsung can keep that level of market share for the quarter after next - when the effect of people waiting for the iPhone 4S to be released will have evened out.
post #9 of 97
Are we still comparing Samsung's 'shipped' numbers to Apple's 'sold' numbers? If so, that's still comparing apples to oranges.

Remember all the tablets a certain manufacturer 'shipped' to Best Buy, but after only selling barely 10% Best Buy wanted them 'shipped' back?

The only way to really know the market share is for the other manufacturers to man up and announce 'sold' numbers.
post #10 of 97
The numbers don't make sense. Lies, damned lies, statistics.
post #11 of 97
Someone had one of these on the tram today - I couldn't believe how much it looked just like iOS. I mean, everything about it was almost excactly the same, even down to messages appearing in little speech bubbles on the left and right of the screen.

If I was Korean, I'd be pretty pissed at Samsung taking the easy road with their smart phones.
post #12 of 97
Quote:
Originally Posted by broadbean View Post

It's strange that whenever I see mobile phones being used around the local shopping centre (in Sydney), there'd be five or six iPhones to every non iPhone user.

Same, if not an even greater ratio, in Melbourne.
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post #13 of 97
Quote:
Originally Posted by broadbean View Post

It's strange that whenever I see mobile phones being used around the local shopping centre (in Sydney), there'd be five or six iPhones to every non iPhone user.

I'm in Sydney and noticing the same thing: about 5-6 iPhones for roughly each Android phone.

I'm a little curious. If Android have just under half the market, then where the hell are they all?
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post #14 of 97
Yeah, I'd expect better reporting from Appleinsider.

Shipped phones = completely meaningless statistic.

In reality, if you just look around in Australia, you hardly ever see any smartphone other that an iPhone…..

Nor is there really any reason to get anything else here but an iPhone:
1. We haven't got artificial carrier lock-in due to incompatible networks
2. iPhone exists on all Australian frequencies, so the providers actually have to compete, or you just go to another one! (I know Americans have no experience or opportunity for this - but it is like this in most of the rest of the world)
3. Subsequent aggressive competition means pricing is much cheaper than the US on all models and data plans.
4. Best customer experience.

The only reason people buy an Android in Australia is if they:
a) Are brainwashed by the US media into an anti-Apple state (but are ironically willing to sell their soul to Google)
b) really trying to cut costs by buying the obselecent Android model from last month…or,
c) got bamboozled by unimportant "specs" in the store by the friendly neighbourhood phone salesmen…. ;-)

This article is just covert handset maker PR/link-bait.

How 'bout you try and get some actual usage or sales data….?!?!
post #15 of 97
Quote:
Originally Posted by quamb View Post

Someone had one of these on the tram today - I couldn't believe how much it looked just like iOS. I mean, everything about it was almost excactly the same, even down to messages appearing in little speech bubbles on the left and right of the screen.

If I was Korean, I'd be pretty pissed at Samsung taking the easy road with their smart phones.

I took the subway today in Seoul. Had to because of engine check light on my car. And as I whipped out my iPhone 4S, I saw four people in a 1-meter diameter browsing on their iPhones. That's like one on my left, another on my right and two people right in front of me. So Samsung doesn't own Korean consumers. They think they own South Korea though.
post #16 of 97
Quote:
Originally Posted by quamb View Post

If I was Korean, I'd be pretty pissed at Samsung taking the easy road with their smart phones.

I'm sure that this is the issue on the mind of all Koreans right now.
post #17 of 97
Quote:
Originally Posted by kmsx@sent.com View Post

The only reason people buy an Android in Australia is if they:
a) Are brainwashed by the US media into an anti-Apple state (but are ironically willing to sell their soul to Google)
b) really trying to cut costs by buying the obselecent Android model from last month…or,
c) got bamboozled by unimportant "specs" in the store by the friendly neighbourhood phone salesmen…. ;-)

Haha, that's a little harsh. I know some people who chose Android due to cheaper plans available for them, but they complain alot about their phones.

One friend of mine is a "hard-core" Microsoft fan - very much the embodiment of an anachronism these days - who went Windows phone as soon as it came out. The phone and OS seems fairly cool, and he swears by it, of course. Whilst my sister, who for some reason has always (pre-iPod) hated Apple, loves her Samsung Android phone.

I've had several friends or friends of friends (note, that term existed pre-facebook!) switch to Android, usually Samsung, for various reasons. A number of them cited a hatred for iTunes, a couple entranced by the larger screens. But almost all have switched back at the first opportunity - either due to lesser user experience, poorer build quality or realising that their "issues" with iPhones/iTunes weren't as bad as what they thought. Only one or two have persisted with Android phones, to be honest.
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post #18 of 97
Quote:
Originally Posted by hill60 View Post

It doesn't leave much room for HTC.

I think generally, the phone market will be consolidated to a few players. There are too many fringe competitors who are no doubt on the way out right now.
post #19 of 97
If you go to:

http://www.samsung.com/us/mobile/cel...s/all-products

Samsung has like 142 phone SKU's.

Apple has like a total of 70 hardware SKU's and that includes SKU's where the only difference is carrier (ipads) , colors (iPods) or memory (iPhones, iPads, and iPods) in many cases.

Unreal.
post #20 of 97
Quote:
Originally Posted by broadbean View Post

It's strange that whenever I see mobile phones being used around the local shopping centre (in Sydney), there'd be five or six iPhones to every non iPhone user.

Same here in Perth metro, no longer a backwater due to, among other things, the mining boom... I see tons of iPhones, like, everywhere.
post #21 of 97
I've asked a few people that own non-iOS devices why they chose them over an iOS device, and not once did anyone say it was because it was better/had more features/etc. Most of the time it was simply because "everyone has an iPhone, I wanted to get something different".

I found it funny that a friend of mine bought a Nokia N9 over an iPhone just because she could get it in blue, and that her partner had an iPhone and she didn't want to be the same. Quality/features/usability/compatibility weren't even considered. She has since regretted the decision as she's been having a lot of dramas with it.

I think over saturation and boredom is the case with a lot of non-iOS purchases. While I must admit the N9 does look and feel nice, the OS leaves a lot to be desired. It's clunky and confusing to navigate, but it wasn't an initial deal-breaker.

I think the point i'm trying to make is, regardless of numbers of Android units sold (whether the reported numbers are flawed or not) the growing numbers aren't a sign these are better quality or have better features etc, it's more to do with the fact that a lot of people just want to feel like they're different.

For a long time Apple was the "different" option, but that's no longer the case. I think Apple's biggest threat is it's own growth and saturation of the market. On the other hand Apple's biggest saviour is the quality of it's hardware and software and the combination of the two, and for most, that will never get boring.

The rise of Android is anything to worry about. Fair competition is great for everyone.
post #22 of 97
Quote:
Originally Posted by quamb View Post

Someone had one of these on the tram today - I couldn't believe how much it looked just like iOS. I mean, everything about it was almost excactly the same, even down to messages appearing in little speech bubbles on the left and right of the screen.

If I was Korean, I'd be pretty pissed at Samsung taking the easy road with their smart phones.

Keep in mind that Android is completely customizable and the person you saw could have had an iPhone launcher running. My Samsung looks nothing like iOS but it easily could if I wanted.
post #23 of 97
I think what we're seeing is Samsung leading in terms of Android handsets shipped[???] vs. Apple iPhone sell through. But hard to tell, obviously the IDC press release has been twisted to get you to buy their research.

I honestly don't know who the other half is... again, on the train, at clubs, events, and so on... I have been surprised by the dominance of iPhone.

Well, let them eat Samsung! Er, I mean, cake.
post #24 of 97
Quote:
Originally Posted by Hellacool View Post

Keep in mind that Android is completely customizable and the person you saw could have had an iPhone launcher running. My Samsung looks nothing like iOS but it easily could if I wanted.

Pity it won't work like iOS in any case
post #25 of 97
Quote:
Originally Posted by LeeRoy View Post

The rise of Android is anything to worry about. Fair competition is great for everyone.

Well, in terms of smartphones, it is good to have Android as a competitor to iOS, it's literally a duopoly now, which is better than a monopoly. WP7 and RIM, nowhere in the future though, from the looks of it.
post #26 of 97
I think may are getting lured in by the big screens but Android is Android and thats not going to change.
post #27 of 97
This news should be a big worry for Apple.

1) Australia and NZ are used historically as technology "test-beds" well before release into Europe and the US for new technologies - both hardware and also mobile carrier plans. This is because it has a mobile small population with relative affluence heavily reliant on mobile technology because of the large geographical distances. It is for this reason why apple is launching such an aggressive legal attack against samsung in our courts. If they lose - (and they may well be given the samsung 10.1 recent victory) - apple is in reasl trouble elsewhere in the world too.

2) If it is the case - that Android is outselling in Australia - the whys and wherefores should be carefully looked at by apple. Australia has one viable network - Telstra. It is expensive - but its coverage is unparalleled. It is also the only network rolling out 4G LTE. It is by far and away the preferred network for business for these reasons. However - the three "cheap" networks - Vodafone, Optus (SingTel) & "3" - are able to sell very cheap handsets to the poorer consumer in australia (students, elderly, unemployed) - on contracts - which is a market that telstra just doesn't want to get into. The issue is - that although the android units are selling better than ever - you must take this into account. They are predominantly being sold on rubbish networks - with cheap plans. Apple's price fixing strategy with the iPhone makes competition in that sort of market difficult. I think that unless it is prepared to get its hands dirty and undercut the android cheap (crap) phones flooding this market - then ultimately apple will share the fate of Sony and others who refuse to change with the tide - keeping proprietary cost and hardware and refusing to price match. Samsung has been selling rubbish phones to australia for many years. They are better at it than anyone. And they will absolutely smash apple unless apple change its position - and sell cheap plan iPhones to compete with market flooding. I suspect they won't - but I hope they will. They didn't have to enter the phone market - but having done so - they better be prepared to play hard - because LG, Samsung etc have had years of experience flooding the australian/NZ market with rubbish cheap handsets on cheap plans to the masses.

And while you in america sit there and think - so what its just australia? I refer you to point 1 - they are testing a way to beat apple. And I believe that they have found it. Cheap phones. Cheap plans. In a recession - beats quality. Coming soon to a USA near you.

3) Facebook also announced today that more people were using android phones than iPhones. This is another major worry. Developers are a fickle bunch - they go with the cash. Apple need to loosen up their developer restrictions, look at increasing developer take - or the asian shit phone companies will smash them.

And those of you fanboys quibbling about market share and shipped vs sold - we all know that android represent a major challenge - these sort of arguments are silly - like debating whether or not the iceberg was real as the titanic steamed towards it..."well...it ACTUALLY depends on your perspective...ice by hardness or ice by volume...".

That being said - I am yet to meet an android user who after an initial round of "I'm so different I'm not a sheep" boasting with that sense of triple j unwashed pleb t-shirt with the red drum on it smelly rebellious pride thats so f*cking irritating - actually enjoy using it after a month.

My 2c
post #28 of 97
Quote:
Originally Posted by s4bones View Post

There's also 24 different samsung android phones compared to the 3 apple offers...

Thank you. And Apple can sit on one cell phone design a year and still make more money from their phone business than what Samsung, LG and Moto make form theirs, combined. Ha ha!
post #29 of 97
Quote:
Originally Posted by s4bones View Post

There's also 24 different samsung android phones compared to the 3 apple offers...

Exactly. I wonder what the profit for Samsung versus Apple is in the same region?
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post #30 of 97
Quote:
Originally Posted by cggr View Post

That being said - I am yet to meet an android user who after an initial round of "I'm so different I'm not a sheep" boasting with that sense of triple j unwashed pleb t-shirt with the red drum on it smelly rebellious pride thats so f*cking irritating - actually enjoy using it after a month.

My 2c

I think it is fair to say that the overall customer satisfaction and loyalty of iPhone users are higher. But there are many people who enjoy their Android phones just fine, and have bought multiple generations of Android phones. I personally enjoy both. So, if nothing else, you now know one. But in reality, I am 100% sure you have met many happy Android users. Just open your eyes and mind.
post #31 of 97
Apple makes more profit. Samsung makes 2000 different phones. Samsung copies. It's only New Zealand. It's only Australia. They are counting shipments and not sales. Any more defensive responses?

What's the big deal if iPhone is not the top selling device anymore? Your intelligence does not increase (even if you think it sounds like it does) and you do not get an Apple discount by defending Apple on every front. Apple does not need you standing up for it. Enjoy your device(s), whether it is #1, 2 or 3.
post #32 of 97
Quote:
Originally Posted by cggr View Post

This news should be a big worry for Apple.

1) Australia and NZ are used historically as technology "test-beds" well before release into Europe and the US for new technologies - both hardware and also mobile carrier plans. This is because it has a mobile small population with relative affluence heavily reliant on mobile technology because of the large geographical distances. It is for this reason why apple is launching such an aggressive legal attack against samsung in our courts. If they lose - (and they may well be given the samsung 10.1 recent victory) - apple is in reasl trouble elsewhere in the world too.

2) If it is the case - that Android is outselling in Australia - the whys and wherefores should be carefully looked at by apple. Australia has one viable network - Telstra. It is expensive - but its coverage is unparalleled. It is also the only network rolling out 4G LTE. It is by far and away the preferred network for business for these reasons. However - the three "cheap" networks - Vodafone, Optus (SingTel) & "3" - are able to sell very cheap handsets to the poorer consumer in australia (students, elderly, unemployed) - on contracts - which is a market that telstra just doesn't want to get into. The issue is - that although the android units are selling better than ever - you must take this into account. They are predominantly being sold on rubbish networks - with cheap plans. Apple's price fixing strategy with the iPhone makes competition in that sort of market difficult. I think that unless it is prepared to get its hands dirty and undercut the android cheap (crap) phones flooding this market - then ultimately apple will share the fate of Sony and others who refuse to change with the tide - keeping proprietary cost and hardware and refusing to price match. Samsung has been selling rubbish phones to australia for many years. They are better at it than anyone. And they will absolutely smash apple unless apple change its position - and sell cheap plan iPhones to compete with market flooding. I suspect they won't - but I hope they will. They didn't have to enter the phone market - but having done so - they better be prepared to play hard - because LG, Samsung etc have had years of experience flooding the australian/NZ market with rubbish cheap handsets on cheap plans to the masses.

And while you in america sit there and think - so what its just australia? I refer you to point 1 - they are testing a way to beat apple. And I believe that they have found it. Cheap phones. Cheap plans. In a recession - beats quality. Coming soon to a USA near you.

3) Facebook also announced today that more people were using android phones than iPhones. This is another major worry. Developers are a fickle bunch - they go with the cash. Apple need to loosen up their developer restrictions, look at increasing developer take - or the asian shit phone companies will smash them.

And those of you fanboys quibbling about market share and shipped vs sold - we all know that android represent a major challenge - these sort of arguments are silly - like debating whether or not the iceberg was real as the titanic steamed towards it..."well...it ACTUALLY depends on your perspective...ice by hardness or ice by volume...".

That being said - I am yet to meet an android user who after an initial round of "I'm so different I'm not a sheep" boasting with that sense of triple j unwashed pleb t-shirt with the red drum on it smelly rebellious pride thats so f*cking irritating - actually enjoy using it after a month.

My 2c

Before the Apple patrol set out to smash you, I enjoyed the read and it makes sense. I did not break out my Google to verify anything though.
post #33 of 97
Quote:
Originally Posted by stelligent View Post

Apple makes more profit. Samsung makes 2000 different phones. Samsung copies. It's only New Zealand. It's only Australia. They are counting shipments and not sales. Any more defensive responses?

What's the big deal if iPhone is not the top selling device anymore? Your intelligence does not increase (even if you think it sounds like it does) and you do not get an Apple discount by defending Apple on every front. Apple does not need you standing up for it. Enjoy your device(s), whether it is #1, 2 or 3.

I have wondered this myself. You would think by how some people act on the forums that anything negative toward Apple is a direct attack on them.
post #34 of 97
Quote:
Originally Posted by Hellacool View Post

Before the Apple patrol set out to smash you, I enjoyed the read and it makes sense. I did not break out my Google to verify anything though.

Much of it makes sense except the part about the absence of happy Android users.
post #35 of 97
Quote:
Originally Posted by Hellacool View Post

I have wondered this myself. You would think by how some people act on the forums that anything negative toward Apple is a direct attack on them.

It's not just what you and I would think. It's true. Some people really take it personally. You'd think that if they can afford iDevices, they are gainfully employed and have real callings (and passions) in life. But this forum seems to be it for them.

I own and love Apple devices and shares. But I'd like to think that when Apple farts, it still stinks. And no one who is rational can say that Apple is completely in the right in this patent mess. No one who truly understands technology can say that iDevices are superior in every way.
post #36 of 97
Quote:
Originally Posted by stelligent View Post

Much of it makes sense except the part about the absence of happy Android users.

I am a very happy Android user as I am a very happy iMac user and very happy iPad user, I refuse to speculate on how others feel but good point.
post #37 of 97
Would they still have the leading phone if the Apple had never made the iPhone, if they had had nothing to copy? Or would it be Nokia still at #1
post #38 of 97
Quote:
Originally Posted by 80025 View Post

Apparently, geography is not someone's strong point when it comes to reporting this type of information.

and apparently someone doesn't understand that Android and Samsung are NOT the same thing. As the headline is totally erroneous

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post #39 of 97
Quote:
Originally Posted by cggr View Post

And while you in america sit there and think - so what its just australia? I refer you to point 1 - they are testing a way to beat apple. And I believe that they have found it. Cheap phones. Cheap plans. In a recession - beats quality. Coming soon to a USA near you.

I'm sure Australia is the most cutting edge continent in the world- but hasn't android surpassed iOS on phones in America well earlier this year (or even October of 2010 if memory serves)? If so, umm, doesn't that make America the trendsetter (like always)?

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post #40 of 97
Quote:
Originally Posted by cggr View Post

1) Australia and NZ are used historically as technology "test-beds"

Perhaps - we like to see ourselves that way, but whether there is any truth in it, it's difficult to say, because on a number of fronts we're way behind technologically.

Quote:
Australia has one viable network - Telstra.

Stating it a bit too strongly, I feel. It's certainly the best network, amongst the best in the world, but it's not the only viable network in Australia. I was on 3 (both when it used Telstra towers and when it changed to Vodafail and used Optus towers) for 5 years after being on Telstra, now I'm back on Telstra. 3 was fine for me with only an occasional 3G drop out in the Melbourne metro area. Even Vodafail was tolerable. Optus, well, is rubbish, but not "unviable" - probably equitable with the US's AT&T.

Quote:
However - the three "cheap" networks - Vodafone, Optus (SingTel) & "3" - are able to sell very cheap handsets to the poorer consumer in australia (students, elderly, unemployed) - on contracts

Terrible generalisation. Funnily enough, my 4S on Telstra contract is only $4 per month more than the 3 contract I was on for my 3GS. ($63 vs $67/month)

Quote:
And while you in america sit there and think - so what its just australia? I refer you to point 1 - they are testing a way to beat apple. And I believe that they have found it. Cheap phones. Cheap plans. In a recession - beats quality. Coming soon to a USA near you.

I'd put money on Apple's profit margins being way above those of other vendors in Australia, as per the US and the rest of the world. Profits beats units shipped.

For all the anti-iPhone/Apple, pro-Samsung/Sony/etc articles in the press, eg Asher Moses in The Age and Sydney Morning Herald, and for all the reports of market share such as this, on the streets and in the shopping centres it is iPhones that you see everywhere. The Apple stores are still packed out most of the time.
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