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Microsoft announces 2012 CES will be its last

post #1 of 25
Thread Starter 
Microsoft announced on Wednesday that the 2012 Consumer Electronics Show, at which its CEO Steve Ballmer will give the keynote address, will be the last show the company attends.

In its announcement, Microsoft said that the way the company must communicate with its customers has changed. After consideration, Microsoft officials decided that this January's CES will mark Microsoft's last keynote presentation and booth.

"We'll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won't have a keynote or booth after this year because our product news milestones generally don't align with the show's January timing," said Frank X. Shaw, corporate vice president of corporate communications at Microsoft.

The decision comes three years after Apple decided the 2009 Macworld Expo would be its last. Like CES, Macworld was, at the time, held in early January, though next year's 2012 Macworld|iWorld Expo will kick off on Jan. 26, a few weeks after CES occurs from Jan. 10 through 13.

In 2009, Apple said that trade shows had become "a very minor part" of how the company reaches its customers. Apple now introduces its products with its own media events, free of trade shows that are scheduled well in advance.

Microsoft said Wednesday that it will hold its own events in the future to announce products, while it will also reach out to customers through social networking sites like Facebook and Twitter. The company also plans to reach consumers through its website and retail stores.



"Microsoft has enjoyed a close to 20-year working relationship with the Consumer Electronics Association -- and we look forward to working with CEA for many years to come," Shaw said.

Ballmer will kick off this year's CES with a keynote presentation the evening of Jan. 9. The Microsoft CEO also delivered the keynote address at last year's event, in which he highlighted Windows Phone 7 and demoed Windows running on ARM's system-on-a-chip architecture.
post #2 of 25
sound familiar? (read: apple and macworld).
post #3 of 25
Goodbye Monkey Boy!

Sounds like a good business decision for MIcrosoft. Less chance of Balmer making an idiot out of himself.
post #4 of 25
Quote:
Originally Posted by Pooch View Post

sound familiar? (read: apple and macworld).

The difference being that Apple had big announcements of its own to make and wanted to do so without the distraction of a show and the activities of other participants. There's not much speculation out there these days that Microsoft has much that's new or surprising to bring to the party. Better to stay away and avoid disappointing media and showgoers.

I admit to being a Fanatical Moderate. I Disdain the Inane. Vyizderzominymororzizazizdenderizorziz?

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I admit to being a Fanatical Moderate. I Disdain the Inane. Vyizderzominymororzizazizdenderizorziz?

Reply
post #5 of 25
I am an Apple fanboy, but this is not a commentary on MS. Rather it is an insult to the trade show industry. Shows like CES are going to die, not next year but in my lifetime. Right or wrong these shows are no longer relevant. A companies website gives more info than the clueless sales person standing in companies booth.

I get that every year these shows get bigger, but only because large companies keep sending people. These companies will wise up and have the vendors come to them. If you can't come to me I don't need to sell your product.
post #6 of 25
Given that they talk about betting the company on consumer electronics (Windows Phone & Windows 8 tablets) this seems odd.

Please update the AppleInsider app to function in landscape mode.

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Please update the AppleInsider app to function in landscape mode.

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post #7 of 25
But we won't have a keynote or booth after this year because our product news milestones generally don't align with the show's January timing,


What product milestones ??
Getting rid of Ballmer would be getting rid of product "Millstones".
post #8 of 25
Quote:
Originally Posted by andyljohnson View Post

I am an Apple fanboy, but this is not a commentary on MS. Rather it is an insult to the trade show industry. Shows like CES are going to die, not next year but in my lifetime. Right or wrong these shows are no longer relevant. A companies website gives more info than the clueless sales person standing in companies booth.

I get that every year these shows get bigger, but only because large companies keep sending people. These companies will wise up and have the vendors come to them. If you can't come to me I don't need to sell your product.

You're absolutely right. The modern trade show is an outmoded vehicle for communicating. Why should a company spend literally 10s or 100s of thousands of dollars to put on a mini show at a trade show for a few days to interact with a few hundred people when that money could be better spent on other marketing and relationship-building efforts?
post #9 of 25
LOL!
post #10 of 25
They still have Developers event (Ballmer personal favourite, get to jump like a fool) and E3. Besides, CES have gone more towards electronics rather than computing which make sense to companies like MSFT. Seriously though the copy machine is at it again. Soon Ssmsung will follow (I mean copy).
post #11 of 25
Balmer, the buffoon, got tired of getting rejected by the porn stars in the other room.
post #12 of 25
Ballmer and his fail company.
post #13 of 25
It had to happen sooner or later; eventually M$ always copies Apple...
Still looking for a witty comment to put here.
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Still looking for a witty comment to put here.
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post #14 of 25
At least they have their thriving Microsoft Stores to go forward with ... oh wait a minute ...
Use duckduckgo.com with Safari, not Google Search
Been using Apples since 1978 and Macs since 1984
Long on AAPL so biased. Strong advocate for separation of technology and politics on AI.
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Use duckduckgo.com with Safari, not Google Search
Been using Apples since 1978 and Macs since 1984
Long on AAPL so biased. Strong advocate for separation of technology and politics on AI.
Reply
post #15 of 25
At least that means that we don't have to suffer that embarrassing prancing, shrieking, punching the air and jumping about of the company's head monkey anymore.
post #16 of 25
Quote:
Originally Posted by AppleInsider View Post

In its announcement, Microsoft said that the way the company must communicate with its customers has changed. After consideration, Microsoft officials decided that this January's CES will mark Microsoft's last keynote presentation and booth.

They're going to try honesty for a change? Maybe give up promoting their vapour and/or bloat ware? Oh wait, THAT'S why they will no longer be involved in future events of this nature. Nothing to talk about.
post #17 of 25
Most of that crap never sees the light of day anyway. And you know something is up when some so-called "HOT NEW TECH " is behind bullet proof glass.
post #18 of 25
Who can look at that pic and not think, "Young Frankenstein"?
post #19 of 25
Quote:
Originally Posted by JPDLVMH View Post

At least that means that we don't have to suffer that embarrassing prancing, shrieking, punching the air and jumping about of the company's head monkey anymore.

As the popular AI meme goes - "Link Please"!
Seriously, which event did this happen in? I wanna check it out on Youtube. I love a good laugh.
post #20 of 25
Quote:
Originally Posted by BestKeptSecret View Post

As the popular AI meme goes - "Link Please"!
Seriously, which event did this happen in? I wanna check it out on Youtube. I love a good laugh.

Really? Never seen it?

http://www.youtube.com/watch?v=wvsboPUjrGc
post #21 of 25
This makes sense since Microsoft's product schedules don't really fit into CES.
post #22 of 25
Quote:
Originally Posted by Firefly7475 View Post

This makes sense since Microsoft's product schedules don't really fit into CES.

you're right. Apple doesn't usually release stuff around CES anymore, so the photo copiers wait around a bit more now. Yes, it was the token stab at MS. We all know someone was going to make it
post #23 of 25
Huh? What about Windows8 and WindowsPhone7/8? Microsoft is Doomed™
post #24 of 25
Quote:
Originally Posted by zindako View Post

Ballmer and his fail company.

Don't forget, Bill Gates is still Chairman. Gates and Ballmer need to step away from Microsoft completely, and the Board and C-level management needs to be cleaned out. There's no other option at this stage. We're going into 2012 and it's iOS and Android all the way. Sure, Windows and Office will grind along, but Xbox360/720(?) is the only consumer-focused product that has (a) any kind of reasonable track record and (b) a future.
post #25 of 25
Seems like a good idea. Apple have shown its much better to have your own events so that you can do a public annoncement to consumers when products are actually ready, rather than annunce things because that's when the event is and then wait 5 months.

Oddly though Apple seem to be doing the opposite, they still have there own events but more often than not they've started announcing products way in advance of actually delivering. e.g. iCloud was announced months before release. I remember the days way Steve used to demo the new iPhoto and then end with "and it's availiable today" for me to then log onto the Apple store site and buy it. Bring back the good days guys, you had it perfect, stop worrying about the share price dropping because you don't mention anything for months.
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