Originally Posted by Hellacool
This may be true but the metric did not break the numbers down far enough. Without seperating the iPad (an industry leader) from the numbers it is very hard to know what devices accessed what. iPad has 75% market in the tablet department, running iOS. One can assume (which is all you can do here without data) that the iPad is atleast 70% responsible for the statistic, leaving 22% to everything else. Subtract the few Android tablets and even the iPod touch you may be left with 18%, how is 18% divided? Smartphones. But since we only have total's, we can not seperate the actual smartphone use. Honestly, I can not see many even using the smartphone for purchases, in a pinch sure but not regularly. Apps maybe? Hard to say. I prefere atleast my iPad.
That is still an assumption, albeit possibly a reasonable one. We know that the iPad (and hence iOS) dominates the tablet market. We also know that the iPhone has only a quarter or so of the smartphone market. When you factor in iPods (and you can obviously shop on the touch versions), iOS is level or above Android market share. But iPads represent only around 1/5 of all iOS devices sold to date (including iPods), and there are far more smartphones than tablets.
We may postulate that tablets are more likely vehicles for online shopping than smartphones. If all online shopping were on tablets, the market dominance of the iPad would pretty much explain the 92%. The more online shopping happening on smartphones, the more you have to increase the shopping rates of iPhone users over Android smartphone users to maintain the 92%.
It really would be nice to know how much shopping is done on smartphones v. tablets.