Originally Posted by Flaneur
I agree with you, but maybe it's also because I (and Apple?) think that manufactured programming of any kind, that is, television, is tacky.
What Steve Jobs "cracked," the go-to-market strategy he was looking for, is maybe an end run around the canned entertainment model that's been with us since Amos 'n' Andy on the radio in the 1920s. Maybe what he saw was that YouTube and Facebook are harbingers of a potentially more compelling video diet based on crowdsourced communication between individuals, rather than the masses feeding at the troughs of the traditional Content Providers.
The small screen sizes hint at the other part of the equation. These are personal, not group screens. What would make them compelling to watch?
I am risking my already shaky reputation on the answer: 3D. Autostereoscopic screens -- that's why they're so small, relatively. Good enough for one or two people to get the 3D without glasses. Add two-lensed iPhones or iPod touches for stereo movie-making and FaceTime -- genlocked by the way -- and you have a typical Apple breakthrough-product ecosystem. Pixar and other 3D studios can fill the gaps until people get stereo competent.
"Cracked" indeed. Or I am.
Hmmm very interesting post. Just like Apple to go the completely unexpected direction. Maybe later they might get bigger screens, but for now everything you say makes some sense. Yes, Personal TV.
I loathe TV yet want TV. I WISH there was some good video content to watch. Just got an Apple TV even though we already have a Mini hooked up, the Apple TV makes it easier to get to the alternative crowd sourced stuff you mention. There are 'channels' and podcasts that are almost watchable.
If I could tell those indie creators only one thing it would be 'check the audio and use a better microphone' ! (Even the big studios don't get the importance of clear audio. Drives me nuts, 20 wardrobe assistants in the credits yet only one boom pole microphone operator for a 40M film!)
I am bored with lots of content out there, including Netflix, except for some of their Sundance films or documentaries.
One day all the junk we watch now will be only minor flavors in a giant soup of New Talent. Real Writers can write real stories, Digital houses will put together something besides safe sequels. Some kid we've never heard of will be a video genius and wont be stopped by the big producers. The day cannot come fast enough. Heh. Apple.