Kindle Fire is the only Android-based tablet with numbers worth reporting. And when I say "Android-based" I mean that very loosely. I think it bears repeating that Amazon's version of Android is based on the 2.3 release, but they stripped out everything that would benefit Google and replaced it with their own code. They tore out Google's "profit layer" and put in an Amazon "profit layer."
Google gets no revenue from Kindle Fire through Amazon sales of digital media or physical goods or App Store sales. Apps purchased in the Android Market will not run on the Kindle Fire. The Fire user must purchase the apps again in the Amazon App Store.
Worse, Google gets no purchase history or product affinity data from Kindle Fire. Amazon gets all of that. And that information, the data that lets Amazon know its customers and their shopping patterns better, is a goldmine. Because knowing your customer better allows you to more effectively market your products and services to them. This customer info is what Apple, Google, Facebook, and Amazon are all fighting to get. Google gets zero customer info from Kindle Fire.
Worst of all, Kindle Fire provides Google with zero browsing history from the Kindle Fire's proprietary Silk browser and Amazon controls any ads on the Kindle Fire. It's essentially an at-home sales terminal for Amazon goods and services. Google's strength is search. And they make the bulk of their profits from ads in their search results. 96% of Google's profits come from ads. None of which comes from Kindle Fire.
Google might consider the Kindle Fire to be part of the greater Android ecosystem. They could add Kindle Fire activation numbers to overall Android activation numbers. And why shouldn't they? Amazon sells the Fire at a loss, and they'll more than make up that loss though physical goods and digital media sales. All other Android manufacturers will find that $200 price point impossible to beat. And none of the other Android manufacturers have anything like Amazon's (or Apple's) ecosystem. Amazon has locked up the low end of the pad computing market. Done.
I wonder what Flurry's "iOS plus Android" activation count would have been without Kindle Fire activations...
Sent from my iPhone Simulator
Sent from my iPhone Simulator








Shipped usually means someone paid for the product, it was sold, whether it was Sprint or Target or your best friend's sister. . .
, but Apple is clear that as far as they're concerned shipped generally means it's counted as a sale as they don't normally ship without payment arrangements being made. An exception here and there (if there is one) doesn't disprove that shipped normally = sold.