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Planned landmark Madrid Apple Store to be larger than Fifth Ave location

post #1 of 16
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Apple is set to construct a third retail outlet in Madrid's famous "Tio Pepe" building, with floor space at the Puerta del Sol location expected to exceed that of the company's large Fifth Avenue store in New York.

Spanish publication TeleCinco.com reported on Thursday that Madrid city officials announced that the historic structure has been approved for renovations, and will include the construction of an Apple Store that is expected to occupy the first and second floors as well as part of the basement, according to ifoAppleStore.com.

Although the exact square footage of Apple's rented space is unknown, a report by El Pais claims that the new store will most likely exceed the size (machine translation) of the company's iconic Fifth Avenue location in New York. A source for the publication also claims that the renovation is being sponsored by the Cupertino, Calif. company.

The "Puerta del Sol #1" project will restore the facade of the building built in the 1860's to retrieve much of the luster lost since the Hotel Paris left the building four years ago. The French-style structure is listed in Spain's Catalogue of Protected buildings and plans for the renovation took nearly a year to reach approval.

[The project] is one more link in the process of downtown revitalization, which will contribute to increasing commercial and tourist attractions of Madrid, said Deputy Mayor Manuel Cobo.

Conceptualization of Apple's planned Madrid store at Puerta del Sol | Source: City of Madrid

Cobo notes that among the various structural upgrades, the renovation will add a vertical shaft for elevators, cabling and air conditioning to all levels of the building. The courtyard will be covered with glass to incorporate the space into the ground floor retail area, and will serve as a large central skylight.

As seen in Apple Stores around the world, the Puerta del Sol location will feature open-spaces and the melding of existing architecture with modern glass and steel designs.

Usually sitting atop the seven-story structure is the famous "Tio Pepe" lighted billboard, which advertises the best-selling sherry (jerez) in the world, however the famous sign has been removed temporarily as renovations take place.

Construction underway at "Tio Pepe" building | Source: El Pais

The Puerta del Sol is a landmark plaza in the Spanish capital which sees yearly New Year's Eve celebrations and was the staging area for the 2011 Spanish Revolution. Apple's new store will be located near the iconic Casa de Correos, and is within walking distance to one of the largest underground rail station in the world.

With renovations planned to finish by Fall 2012, the location will become home to the sixth Apple store in Spain and the third in Madrid.
post #2 of 16
I love Madrid. I love Spain. I love Spanish women.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #3 of 16
This is the Heart of the city. the best place for the new Store. Is going to be very big Success for sure!!!.

I know. I live there
post #4 of 16
Yes, perfect place, This year the Movimiento de los Indignados, something similar to the 99% Movement took this location for months, I wonder how Apple as a symbol of USA and Capitalism will fall in a 2012 Spain of austerity measures!
post #5 of 16
Quote:
Originally Posted by SolipsismX View Post

I love Madrid. I love Spain. I love Spanish women.

Like that's difficult.
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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post #6 of 16
Quote:
Originally Posted by SolipsismX View Post

I love Madrid. I love Spain. I love Spanish women.

I love the wine. I lived in Spain for two years in L'Escala near the French border ... Love Madrid too ... awesome place.
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #7 of 16
Quote:
Originally Posted by digitalclips View Post

I love the wine. I lived in Spain for two years in L'Escala near the French border ... Love Madrid too ... awesome place.

I spent of my month in Alcalá de Henares .

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #8 of 16
Quote:
Originally Posted by SolipsismX View Post

I love Madrid. I love Spain. I love Spanish women.

Mmm... Spanish women... (drool)...

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #9 of 16
Hope they have an exit strategy from all this real estate. Apple is certainly doing well today. In 6-7 years, there is just no telling. Anyway, Apple has more money than I do so they are doing something right.
post #10 of 16
Quote:
Originally Posted by bwik View Post

Hope they have an exit strategy from all this real estate. Apple is certainly doing well today. In 6-7 years, there is just no telling.

So you're a calmer version of slapppy, then.

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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post #11 of 16
Quote:
Originally Posted by Tallest Skil View Post

So you're a calmer version of slapppy, then.

Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #12 of 16
Quote:
Originally Posted by SolipsismX View Post

I love Madrid. I love Spain. I love Spanish women.

Quote:
Originally Posted by dasanman69 View Post

Like that's difficult.

Quote:
Originally Posted by digitalclips View Post

I love the wine. I lived in Spain for two years in L'Escala near the French border ... Love Madrid too ... awesome place.

Well I'm more of a Barcelona kinda guy than Real Madrid, hipster that I am (not). But one day I will make it to Spain. Closest I got was a Spanish wine festival in London, and it was pretty interesting. A rather drunk Spanish lady was raving to me about her grandmother's recipe being served from one of the food stalls. It was pretty cool overall.

I recall overhearing a British guy say something like, "That's interesting how so many Spanish [obviously those living in England and others] come to this Spanish festival in London, if there was a British festival in Spain I'd avoid it like the plague".

That said, the Spanish economy is pretty bad. At least this Apple Store will employ a few of the almost 40% under 25 that are unemployed in the country.
post #13 of 16
Quote:
Originally Posted by bwik View Post

Hope they have an exit strategy from all this real estate.

Yeah, I dunno... There's these things called leases, and I hear that you have to like, read them before you sign them and what not.
post #14 of 16
Quote:
Originally Posted by nvidia2008 View Post

Well I'm more of a Barcelona kinda guy than Real Madrid, hipster that I am (not).

The you will like the new App Store that will open in the whole center of Barcelona. Also in a protected building
post #15 of 16
Quote:
Originally Posted by bwik View Post

Hope they have an exit strategy from all this real estate. Apple is certainly doing well today. In 6-7 years, there is just no telling. Anyway, Apple has more money than I do so they are doing something right.

Apple's retail space challenge is that some of their original spaces are too small...the location at the Westfield Shopping Center in Paramus NJ is one example. That location can easily increase by a third
post #16 of 16
Quote:
Originally Posted by thrang View Post

Apple's retail space challenge is that some of their original spaces are too small...the location at the Westfield Shopping Center in Paramus NJ is one example. That location can easily increase by a third

And here... Perth, Western Australia. Only one official Apple Store within, oh, 2000 miles in any direction. It's fully packed every day, and it's a decent medium-sized Apple Store.
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