Originally Posted by extremeskater
That's all these threads ever do is incite arguments. I remember when I first joined this forum the party line was no one cared about market share. Now it seems like theses thread become battle grounds over market share.
Interesting observation. May I present another? Why do we all think Apple is worried about market share?
I think we're all being distracted by the Apple vs. The World for market share paradigm.
I think Apple's real product is being presented through all its various products. The fundamental thing Apple sells is "User Experience."
Other than the Mac vs. PC ads, has Apple ever targeted a competitor? Apple's ads seem to overwhelmingly show a positive, User Experience spin. It seems to be working.
Did, or does, Apple build hardware that is seriously better than the other hardware competition? But, they charge premium prices for their hardware, they make handsome profits, all without massive market share.
Think about personal computers some more. Apple was making personal computers before windows existed. Windows came along. Apple vanished into being a "rounding error." Under Steve Jobs Apple improved their business picture. Not by racing to the bottom, but by racing to the top in User Experience.
Now think about mobile phones. Apple launched the iPhone. It oozed User Experience. So much so that all the other, entrenched, been around a long time, Apple can't possibly know what they're doing, phone makers suddenly were on the other side. The response, "Hey, we can do that, too!"
I don't think Apple really worries too much about what we call "the competition" here.
I believe Apple is its own biggest competitor. They must continually look out the window and see where we, the customers, the people who use technology, are banging our heads against the wall. And while everybody else is worrying about beating the last penny out of manufacturing costs and improving performance, someone at Apple will notice the trouble we have with technology and suggest a fix.
Consider the Apple Television. Everyone of us has been either beating our heads bloody about the mess or been dodging the remote controls hurled at us by our significant others and cursing those people that can't just FIX it. Steve said he figured it out. He probably did. I expect an extremely high end TV set that will set everybody on their ear and make us wonder why we didn't see that. The iPhone is a perfect example. How many of us wished for years that someone would build a good mobile browser? Why did Nokia and Sony, and HTC, and Samsung just look the other way?
Until they actually have serious competition from someone marketing User Experience, they will not pay that much attention to all this market share chatter. That's the market they own.