Originally Posted by macinthe408
Regarding Jobs' "cracked" comment, which AI seems to paste into every story these days, I wish he had made this comment in regards to content deals. I don't think anyone is worried about the interface this rumored TV will have; it's what the interface will have access to that worries me instead.
I think that Steve had "cracked" it...
Steve wanted to deliver the simplest possible interface to the TV -- But that is something that Apple is capable of doing with no sweat...
What Steve "cracked" was the means of delivering content and advertising to the TV with a simple and elegant UX.
Let's start at the ending, two examples...1) It's SuperBowl Sunday, you are all siting around the BigTV in the "family" room, watching the game...
While watching the football game, an ad for pizza comes up.
You say to your Siri remote iPad: "Siri That looks good"
Siri: sends the menu from the pizza ad to your iPad (the TV continues to show the game)
You ask the others what they want, and by voice and/or touch you make your selections and Siri completes the transaction (payment, scheduled delivery, etc.).2) Later, you remember that your wife perked up when an ad for a jewelry pendant appeared on the TV... Her birthday is in 2 weeks...
Out of your wife's earshot you say: "Siri yesterday I saw an ad for a diamond pendant on TV
"Siri sending the results to your iPad: "Here's a list of the Jewelry ads viewed in your home yesterday... They are sorted by type of jewelry"
Using Siri or Touch, you retrieve and play the various ads until you find the item you seek. As desired, you complete the transaction using Siri/Touch.I am assuming that any transactions are handled at the Siri Store -- analogous to buying an app or a song.
What just happened there?
The TV showed/told you what to buy!
Siri bought them at your behest!
...and, in many cases, content == advertising == content
Does the above series of interactions and transactions (all logged and sumarizable) have any value to:
-- the viewer
-- the shopper
-- the buyer
-- the seller
-- the manufacturer
-- the advertiser
-- the ad agency
-- the ad creator
-- the content provider
-- the content creator
-- the content aggregator/broadcaster
-- the show planner/scheduler
-- the CableCo
-- the Pizza Guy