Originally Posted by Tallest Skil
I think the only shortsighted thing here is people's reactions to Final Cut Pro X.
People keep saying this because they don't want to hear Apple being criticised for making a mistake. The critics include people who have invested hundreds of thousands of dollars in Final Cut Pro and the same in supporting hardware and their job is to get up every day and sit in front of one of Apple's workstations. You can't dismiss their criticism as short-sighted when they describe the requirements of the jobs they get paid a high salary to do and the shortcomings of the product Apple expects them to use to do it.
The same thing happened with the iPhone antenna. There has been a perception built up that Apple is flawless and so anything that goes wrong can't be their fault, it must be the editors to blame or AT&T or the users. Then Apple comes out and apologises for the antenna saying they screwed up and still people say there wasn't a problem, even after they said they screwed up and redesigned the antenna in the 4S.
Apple posted an FAQ detailing the shortcomings of Final Cut Pro X, they started selling extra licenses of the old software, they introduced volume licensing on the App Store and within a couple of months they released an update detailing major new features as well as what's coming next:http://www.apple.com/finalcutpro/software-update.html
When has Apple ever announced what features are coming in future releases? They have a migration guide for moving from FCP to FCPX:http://images.apple.com/finalcutpro/...tors_final.pdf
where they even resort to telling little white lies about FCP:
"In Final Cut Pro 7, the Export QuickTime Movie option provided many simple choices for exporting a sequence at lower quality for low-bandwidth scenarios. In Final Cut Pro X, choosing options within the Export Using Compressor Settings window offers all those choices and more at 10-bit quality."
The Export Quicktime Movie provided many advanced options for exporting clips at any frame size, rate, codec and even applying filters and they removed it so that you now have to pass exports that you want to change advanced settings on through a batch compressor. I should add, a batch compressor that is probably one of the least stable and least reliable Apple products every built with the same UI it had with FCP Studio.
Those aren't indicators that the industry was archaic and couldn't cope with Final Cut Pro for-the-rest-of-us, those are indicators that Apple released their product prematurely. It would be like shipping an iPhone without wifi:http://www.macrumors.com/2009/11/03/...-since-launch/
The phrase to keep in mind going forward would be 'we're not perfect':http://www.telegraph.co.uk/technolog...t-perfect.html
Apple's innovation, legacy and commitment to quality are undeniable but we should hold them to the same standards we expect from anyone else and not use their achievements to excuse their mistakes. They are a company which prides itself on being a place where excellence is expected, if they operate contrary to the ideals that put them where they are today they won't be the same company and this will show through their products and their actions.
I agree with the statement about short-sightedness when it comes to claims of Apple abandoning professionals when they have stated that isn't their intention (nor to redefine what it means) but editors have to make their concerns heard and ensure they are rectified to prevent this happening. They have to make it clear that Apple cannot dictate the toolset for a job they know better than anyone. People will then say, well let the short-sighted 'professionals' go elsewhere and lets have a scenario where consumers get a decent editor but this goes against Apple's stated intentions and the reality is consumers edit in iMovie. The people who spend even $300 on software are people who aspire to do this for a living or people who spend a long time editing.
In both cases, you will at some stage require a collaborative workflow between software and between users that FCPX largely failed to deliver by design. If they don't fix this adequately, the software will no longer be used by people who aspire to do this for a living and there will be a knock-on effect. I don't think I've ever heard anyone mention FCPX in a positive light and that's not the Apple I respect. With MobileMe, nobody really cares because it's not that important. Movie editing is as much a part of Apple's identity now as the iPod and they should handle it with care.