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Rumor: 250 Apple employees attending CES despite no official presence

post #1 of 37
Thread Starter 
Though Apple elects not to exhibit at the Consumer Electronics Show in Las Vegas, Nev., a new report claims more than 250 of its employees, including vice president Greg Joswiak, are attending the event.

A person familiar with Apple's plans has indicated to Reuters that over 250 of Apple's employees are registered for this week's show.

Meanwhile, paidContent's Tom Krazit spotted Joswiak, who heads Apple's iOS product marketing division, outside of Sony's booth on Tuesday. Krazit noted that Joswiak's badge was "strategically arranged" to cover his name and company affiliation.

"Joswiak said he was interested in how other companies present their products at events such as CES, from things like booth layout and aesthetics to which products are highlighted within a company’s booth," the report read.

While the Cupertino, Calif., company has famously avoided CES, its presence has still been felt at the show. This year, numerous companies are showing off ultrabooks and tablets that take design cues from Apple's own MacBook Air and iPad. In addition, makers of components such as the GPU and the glass cover for the iPhone have also made announcements about their products at the show. The Siri voice assistant found in the iPhone 4S appears to have led to a strong emphasis on voice control functionality at this year's CES.




In recent years, Apple has moved away from trade shows in favor of planning its own media events, which offer greater control and more flexible timing. The company backed out of the Macworld conference in 2009.

Long-time rival Microsoft actually followed suit by announcing that the 2012 CES will be the last time it gives the keynote and has a booth. CEO Steve Ballmer delivered the company's last CES keynote on Monday. His presentation raised eyebrows when a gospel choir came on stage to sing out Twitter posts about the keynote.

post #2 of 37
Of course, they are tech nerds, going to a tech show, that's all there is to it.

It's not like the company has them walking around looking for patent violations or anything...
post #3 of 37
249 from the legal team to deal with the blatant copies, and

1 looking for something new and innovative.
post #4 of 37
"This year, numerous companies are showing off ultrabooks and tablets that take design cues from Apple's own MacBook Air and iPad"

Design clues? No seriously, those are shameless rips off, plain and simple.

"In addition, makers of components such as the GPU and the glass cover for the iPhone have also made announcements about their products at the show."

I hope that you don't believe that Apple needs to go to CES to know what its partners are up to, do you?
post #5 of 37
Obviously they will be "copying" everything they see and getting ready to design, build and test the iPad 3 before having millions of them made, packed and shipped in a couple of months time, all based on what they are seeing now at CES.

No doubt we will hear this version of history countless times over the ensuing months.
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Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
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post #6 of 37
I imagine they walk around with the new recruits acting like doctors with interns. "Can you see what's wrong with this product?" "It's 2012 and they still have a VGA port on their ultrabook." "Yes, yes - you'll make a fine Apple employee."
post #7 of 37
Quote:
Originally Posted by poke View Post

I imagine they walk around with the new recruits acting like doctors with interns. "Can you see what's wrong with this product?" "It's 2012 and they still have a VGA port on their ultrabook." "Yes, yes - you'll make a fine Apple employee."

Brilliant!
post #8 of 37
Apple doesn't need to. They have their own show. And on top of that there is the Mac World.
An Apple man since 1977
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An Apple man since 1977
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post #9 of 37
Quote:
Originally Posted by poke View Post

I imagine they walk around with the new recruits acting like doctors with interns. "Can you see what's wrong with this product?" "It's 2012 and they still have a VGA port on their ultrabook." "Yes, yes - you'll make a fine Apple employee."

Actually I'm glad some devices still carry vga, and RJ45 LAN for that matter.

I often need to use a laptop at a customers location for work or presentation and 9 out of 10 times wireless is out of the question, and available installed projectors only offer vga cables.
post #10 of 37
Quote:
Originally Posted by poke View Post

I imagine they walk around with the new recruits acting like doctors with interns. "Can you see what's wrong with this product?" "It's 2012 and they still have a VGA port on their ultrabook." "Yes, yes - you'll make a fine Apple employee."

And I've been watching re-runs of Scrubs lately. If Steve was there, he would have made a fine Dr. Cox!
post #11 of 37
Quote:
Originally Posted by AppleInsider View Post

Long-time rival Microsoft actually followed suit by announcing that the 2012 CES will be the last time it gives the keynote and has a booth. CEO Steve Ballmer delivered the company's last CES keynote on Monday. His presentation raised eyebrows when a gospel choir came on stage to sing out Twitter posts about the keynote.


I don't really need to say anything at this point.

Okay well maybe one thing.


WHAT!?

... at night.

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... at night.

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post #12 of 37
No doubt Apple is checking out the products, features and tech being introduced at CES. They've always paid attention to what the "other guys" are doing. Perhaps there's several good ideas they'll come across, find a way to improve, and include in a future Apple product. There's smart guys with vision in a lot of places. They aren't all under contract to Apple.
melior diabolus quem scies
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melior diabolus quem scies
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post #13 of 37
Quote:
Originally Posted by benanderson89 View Post

I don't really need to say anything at this point.

Okay well maybe one thing.


WHAT!?

The choir represents.... Microsofts.... errr....


Ahh forget it. There's no explanation for that other than someone who is completely unhinged is making decisions about what should be in the keynote.

I wonder, did they sing "What a boring keynote?" I can't imagine anyone saying anything else about it...
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post #14 of 37
Quote:
Originally Posted by Gatorguy View Post

No doubt Apple is checking out the products, features and tech being introduced at CES. They've always paid attention to what the "other guys" are doing. Perhaps there's several good ideas they'll come across, find a way to improve, and include in a future Apple product. There's smart guys with vision in a lot of places. They aren't all under contract to Apple.

It could indeed be a covert operation. It is rumoured that all 250 Apple employees have been specially trained and selected. After extracting the information they need from whoever the meet at CES, they will wave their iPhone in front of the victim and say, "This is not the company that attended CES".
post #15 of 37
Quote:
Originally Posted by knightlie View Post

The choir represents.... Microsofts.... errr....

Ahh forget it. There's no explanation for that other than someone who is completely unhinged is making decisions about what should be in the keynote.

I wonder, did they sing "What a boring keynote?" I can't imagine anyone saying anything else about it...

Next year Shatner will be doing spoken word, Halo-themed songs.

"Yes, I'm the real Master Chief, all you other Chiefs are just imitatin'
So will the real Master Chief, please stand up, please stand up,
Do please stand up..."
post #16 of 37
Quote:
Originally Posted by AppleInsider View Post


They are singing:

"Uuuuhhh... Uuuuhhh.... Uuuuuuuuhhhh..... oh noooooooo!"
post #17 of 37
Quote:
Originally Posted by ascii View Post

Of course, they are tech nerds, going to a tech show, that's all there is to it.

That's naive.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #18 of 37
Quote:
Originally Posted by tylerk36 View Post

Apple doesn't need to. They have their own show. And on top of that there is the Mac World.

iWorld
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #19 of 37
Quote:
Originally Posted by benanderson89 View Post

I don't really need to say anything at this point.

Okay well maybe one thing.


WHAT!?

Something wrong with having black people singing at your product launch. Don't knock microsoft cause they let black people on their stage every now and then and apple don't.

just kidding, apple loves black people. The iphone is huge in Africa
post #20 of 37
This is called business intelligence!
post #21 of 37
Quote:
Originally Posted by rei_vilo View Post

This is called business intelligence!

And scouting trade shows is the legal way of doing it, as opposed to the whole 'corporate espionage' scene.

Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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post #22 of 37
Tacky!

Is it Ballmer or the other suits at MS? Unlike Steve Jobs, Ballmer presentations are neither professional nor dignified. Ballmer wants to seem hip and cool, like Jobs, but Jobs and other presenters for Apple come off with subdued enthusiasm for their new products, and let their products be center stage rather than their personalities.

Given what we know of the Apple leaders, they have/had quite outsized personalities that they purposefully do not show on stage. The calmness and smiles they offer on stage, from what I've read, didn't continue in the privacy of their offices. Their public personalities have been created and honed; it's a role they play. I don't think most of us would like their private personalities.

No doubt Ballmer has an outsized personality, he may in his private life be quite hip, and one cool dude at a party, but I suspect otherwise. Ballmer's public personality, one consciously chosen, is simply inappropriate. It certainly may be that Microsofts offerings cannot take center stage at presentations, unlike Apple's, so that an outsized Ballmer must be the center of attention. It doesn't work, though.
post #23 of 37
Quote:
Originally Posted by sleepy3 View Post

Something wrong with having black people singing at your product launch. Don't knock microsoft cause they let black people on their stage every now and then and apple don't.

just kidding, apple loves black people. The iphone is huge in Africa

I think you missed the point...
post #24 of 37
Quote:
Originally Posted by A Grain of Salt View Post

249 from the legal team to deal with the blatant copies, and

1 looking for something new and innovative.

My thoughts exactly!
post #25 of 37
Quote:
Originally Posted by sleepy3 View Post

Something wrong with having black people singing at your product launch. Don't knock microsoft cause they let black people on their stage every now and then and apple don't.

just kidding, apple loves black people. The iphone is huge in Africa

Do you have a problem?
post #26 of 37
No doubt in my mind that Apple can improve on this: http://www.macrumors.com/2012/01/10/...ncept-to-life/

It was their patent after all. Its the only thing thats caught my eye from CES. The iMac would benefit from something like this. I also rather switch between Mac OS X and iOS vs combining the two into one OS.


Quote:
Originally Posted by Gatorguy View Post

No doubt Apple is checking out the products, features and tech being introduced at CES. They've always paid attention to what the "other guys" are doing. Perhaps there's several good ideas they'll come across, find a way to improve, and include in a future Apple product. There's smart guys with vision in a lot of places. They aren't all under contract to Apple.
post #27 of 37
Quote:
Originally Posted by poke View Post

I imagine they walk around with the new recruits acting like doctors with interns. "Can you see what's wrong with this product?" "It's 2012 and they still have a VGA port on their ultrabook." "Yes, yes - you'll make a fine Apple employee."



Quote:
Originally Posted by mausz View Post

Actually I'm glad some devices still carry vga, and RJ45 LAN for that matter.

I often need to use a laptop at a customers location for work or presentation and 9 out of 10 times wireless is out of the question, and available installed projectors only offer vga cables.

Personally, I don't want VGA, Serial, Parallel, or any other such port when I don't need them. If I know I'll come across some old projector that doesn't haven't anything better than VGA there is always an option for that instead of being a completely different machine because it offers VGA.
What I hope Apple does is 1) gets AirPlay in Macs, and 2) makes a device for displays and projectors that will allow for PtP of AirPlay to these devices. At this point if I want to set up AirPlay in a class or boardroom I have to use a router, AppleTV, and it can only be used from an iPad, iPhone or Touch. I find those things a lot more limiting than not wanting to buy a VGA adapter for a Mac notebook.

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"The real haunted empire?  It's the New York Times." ~SockRolid

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post #28 of 37
Quote:
Originally Posted by z3r0 View Post

No doubt in my mind that Apple can improve on this: http://www.macrumors.com/2012/01/10/...ncept-to-life/

It was their patent after all. Its the only thing thats caught my eye from CES. The iMac would benefit from something like this. I also rather switch between Mac OS X and iOS vs combining the two into one OS.

Looking at the pic I thought that was an Apple product with Snow Leopard installed. First off, Apple is going rally against that machine. Secondly, that is the way you'll have to do a touchscreen iMac and it looks like Lenovo has been them to the demo (despite Apple having submitted such patents in the past and that Apple could easily have these ready to go this month for actual sale for all we know.)

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #29 of 37
No doubt Apple employees are there thinking about "who do we need to be prepared to sue in a few weeks" in addition to checking out the competitors' marketing.
post #30 of 37
Quote:
Originally Posted by benanderson89 View Post

I don't really need to say anything at this point.

Okay well maybe one thing.


WHAT!?

Lame attempt at one upping Apple's habit of having music and often a musical guest at their personal keynotes.

Rumor has it that the whole tweet thing was the second choice. originally Ballmer wanted to have them do a rousing rendition of "They tried to make me go to Apple, but I said no, no, no"

Quote:
Originally Posted by Gatorguy View Post

No doubt Apple is checking out the products, features and tech being introduced at CES.

And likely coming back to report to Tim that there's nothing to worry about, what they have been working on for the last year or so is way better.

Quote:
Originally Posted by sleepy3 View Post

Something wrong with having black people singing at your product launch.

You really had to make it something racist didn't you.

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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post #31 of 37
Quote:
Originally Posted by mausz View Post

Actually I'm glad some devices still carry vga, and RJ45 LAN for that matter.

I often need to use a laptop at a customers location for work or presentation and 9 out of 10 times wireless is out of the question, and available installed projectors only offer vga cables.

I have an iPad with the required adapters that run on pretty much any reasonably current projector for vga or hdmi. I also have an AppleTV and an Airport Express unit that gives me even greater flexibility - all of which weighs less and takes much less space than the average laptop. I jack in my iPad, remote it from my iPhone, and use the flexibility to walk out into the audience or around the room. My Airport is locked to the MAC addresses of my devices, so I don't get campers. Sweet, sweet setup with maximum flexibility and minimum footprint, and of course if I need internet I can RJ45 the Airport.
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post #32 of 37
Those in the iTunes marketing team that I deal with are "out of the office until the 16th." A call to one of them confirmed they are in Vegas.
post #33 of 37
The "Tweet Choir", a bored Ryan Seacrest and Steve Ballmers sweaty shirt - can't expect any better from Microsoft. All that was missing was Jennifer Aniston and Matthew Perry rapping a Windows 8 song and a life-sized Clippy using Kinect.
post #34 of 37
Quote:
Originally Posted by tylerk36 View Post

Apple doesn't need to. They have their own show. And on top of that there is the Mac World.

Man in denial here folks.

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post #35 of 37
Quote:
Originally Posted by tylerk36 View Post

Apple doesn't need to. They have their own show. And on top of that there is the Mac World.

There's a difference between exhibiting and attending.

There's a world of technology that goes beyond that of any one company's own products and services.

Apple no longer exhibits at third party shows since they prefer complete control over the venue, timing, message, guest list, etc. for their announcements. The general public can go see Apple's products at a nearby Apple Retail Store.

From a competitive analysis perspective, particularly from a marketing standpoint, it still makes sense for Apple to send select employees to various trade events. There's a lot of worthless crap at CES, but the overall trends are probably pretty interesting to see. Last year, there were hundreds of media tablets announced at CES and most of them got pulled from production once the iPad 2 released. As a matter of fact, the one non-Apple tablet that got any traction last year (Kindle Fire) wasn't even shown at CES.

Most consumer electronics companies preview unreleased products at CES and other similar tradeshows. By attending in person, Apple gets a glimpse into their competitors' prototyping labs, an advantage since Apple almost never previews their own unreleased hardware.

Note that Apple's show is the World Wide Developer's Conference which is not intended for Joe Consumer. Apart from the keynote speech, it's not really a media event either. It's for developers.

It's likely that Adobe and Google send a few developers to Apple's WWDC. It's likely that Apple sends a few engineers to Google and Adobe's developer conference as well.
post #36 of 37
Quote:
Originally Posted by cvaldes1831 View Post

There's a difference between exhibiting and attending.

There's a world of technology that goes beyond that of any one company's own products and services.

Apple no longer exhibits at third party shows since they prefer complete control over the venue, timing, message, guest list, etc. for their announcements. The general public can go see Apple's products at a nearby Apple Retail Store.

From a competitive analysis perspective, particularly from a marketing standpoint, it still makes sense for Apple to send select employees to various trade events. There's a lot of worthless crap at CES, but the overall trends are probably pretty interesting to see. Last year, there were hundreds of media tablets announced at CES and most of them got pulled from production once the iPad 2 released. As a matter of fact, the one non-Apple tablet that got any traction last year (Kindle Fire) wasn't even shown at CES.

Most consumer electronics companies preview unreleased products at CES and other similar tradeshows. By attending in person, Apple gets a glimpse into their competitors' prototyping labs, an advantage since Apple almost never previews their own unreleased hardware.

Note that Apple's show is the World Wide Developer's Conference which is not intended for Joe Consumer. Apart from the keynote speech, it's not really a media event either. It's for developers.

It's likely that Adobe and Google send a few developers to Apple's WWDC. It's likely that Apple sends a few engineers to Google and Adobe's developer conference as well.

"Smith, that is your third code error this week; I think we will send you to the Adobe Developers Conference. Remember, there is still Windows."

Cheers
post #37 of 37
Quote:
Originally Posted by minicapt View Post

"Smith, that is your third code error this week; I think we will send you to the Adobe Developers Conference. Remember, there is still Windows."

Cheers

Yeah, Google Developers Conference is probably Apple's Siberia. j/k
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