Speaking to the press at New York's Guggenheim Museum, Apple's senior vice president of Worldwide Product Marketing, Phil Schiller, said current textbooks are not very portable, they're not durable, and they're not interactive. He believes the iPad stacks up better, particularly with the new iBooks 2.
"Education is deep in Apples DNA and iPad may be our most exciting education product yet. With 1.5 million iPads already in use in education institutions, including over 1,000 one-to-one deployments, iPad is rapidly being adopted by schools across the US and around the world," Schiller said."Now with iBooks 2 for iPad, students have a more dynamic, engaging and truly interactive way to read and learn, using the device they already love."
Demonstrating iBooks 2 on Thursday, Apple's Roger Rosner showed off how iBooks 2 allows texbooks to start off with intro movies. He also quickly went across thumbnails for pages, and could skip across chapters.
Touting the new textbooks as "gorgeous," Rosner argued that "no printed book can compete with this." He demonstrated the ability to pinch into photos, and showcased 3D models of biological structures that can be rotated and manipulated in real-time -- all of this interaction happens within a digital textbook in iBooks 2.
Titles were shown off in both portrait and landscape mode. When switching to portrait, the digital textbook takes on a simpler look, with smaller pictures on the side and reading the more dominant task.
Rosner's demonstration utilized a number of multi-touch gestures to interact with the book, like pinch the page to access the table of contents. He also used features like tapping a word to get a definition, or to access a glossary.
Also demonstrated was a new gallery view. Users can swipe to browse the images in a gallery, and tap the screen to make the image go fullscreen.
iBooks 2 also offers chapter summaries, and multiple choice tests with questions and answers. Students are offered immediate feedback on their answers, and teachers are given options for layouts and question types.
Additionally, the new platform simplifies note taking, allowing students to swipe over text to highlight. Tapping highlighted text allows students to change the color, while notes can be added to the margin by tapping the note icon.
New textbooks can be purchased from the iBookstore, where screenshots of titles are also available. Free samples remain available, and there's an option for one-tap purchasing. Titles can be re-downloaded as needed.
iBooks 2 remains a free application, and the new update is available on the App Store today.
Apples's added push into the education, with a specific focus on student engagement, comes at a time when US scholars are lagging far behind their international peers. US students rank 17th in reading, 21st in math and 23rd in science, Schiller said. And those students who are lucky enough to work hard and graduate may still not be best positioned to compete in the global market, he added.
For their part, teachers interviewed ahead of Thursdays event said they've long battled low levels of engagement and witnessing students struggle with basic reading and writing skills while generally lacking interested in subjects taught in the classroom.
Meanwhile, class sizes have swelled to excess of 40 students each inside institutions whose infrastructure is falling into disrepair and which lack all the modern technology -- and even all of the text books -- they need.
While Apple acknowledge that "no one person or company can try to fix" all of the education shortcomings plaguing the US, the company feels best positioned to help.
Already, 1.5 million iPads are in use as part of US educational programs and the App Store already boasts more than 20,000 education and learning applications for the iPad -- a number which is sure to swell given the Cupertino-based company's latest initiative.
Features of iBooks highlighted by Apple are:
Download many of your favorite books from the included iBookstore
In addition to standard text, the iBookstore also offers books that are fully illustrated, and enhanced with audio, video, and animation
Experience gorgeous fullscreen Multi-Touch textbooks designed for iPad. These textbooks are filled with interactive features, diagrams, photos, videos, and more
Read a free sample of any book on the iBookstore before making it a part of your collection
Reorder your books on your bookshelf or browse them in a list sorted by title, author, or category
Organize your books and PDFs into personal Collections. Swipe left or right to jump between Collections
Easily adjust your screen brightness to find the perfect lighting for any environment
Change the font size and pick from six included type faces to make your books more comfortable to read
Find a word, character, or phrase anywhere in your book with the built-in search feature
Keep your bookmarks, notes, and your current page wirelessly in sync between iPhone, iPad, and iPod touch with the automatic bookmark syncing feature
Quickly find a specific page using the page navigator at the bottom of every page
Read your books on white or sepia colored pages
Switch to full screen to remove all distractions, or read in white-on-black with the nighttime mode
Choose left or fully justified text layout from Settings
Highlight your favorite passages and add notes with the built-in bookmarking features
Add books in the industry-standard ePub electronic book format to iTunes and sync them to iPhone, iPad, or iPod touch
Add PDF documents to iBooks from Mail, or add them to iTunes and sync them to iPhone, iPad, or iPod touch
Print PDF documents and notes you've written in iBooks using AirPrint
Use iBooks with the amazing accessibility features in iPhone, iPad, and iPod touch such as speaking the words on a given page