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Apple's iPhone believed to account for record 8% of global mobile phone market

post #1 of 21
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Even as Apple appears to have retaken the top spot among smartphone makers during the fourth quarter of 2011, a new analysis claims the iPhone made up 8.3 percent of the worldwide mobile phone market during the same period.

The latest research from Strategy Analytics pegged Apple as the "star performer" among mobile phone makers last quarter. The company's sales of 37 million iPhone accounted for a highest-ever 8 percent market share, according to the firm. For all of 2011, Apple's 93 million iPhone units gave it a 6 percent share of the worldwide handset market.

"Apple’s growth was fueled by intense demand for its refreshed iPhone 4S, as well as the availability of three generations of iPhones at a variety of price points at operators like AT&T in the United States," said Associate Director Alex Spektor.

Tom Kang, who serves as a director at the firm, pointed out that in just five years, iPhone sales have grown to an expected 100 million units in 2012.

"China is becoming a key market for Apple this year, and we expect Apple’s share to grow rapidly in 2012, despite countless copycat rivals,” he said.

Handset shipments for the quarter reportedly totaled 445 million, growing 11.2 percent year over year. Nokia was given the top spot with estimated shipments of 113.5 million units, while the firm's estimate of 95 million phone shipments would put Samsung squarely in second place.



Numbers are rounded. | Source: Strategy Analytics


“Nokia’s global handset shipments declined 8 percent annually to 113.5 million units in Q4 2011. Volumes were buoyed by the sales of Nokia’s low-end dual-SIM models in emerging markets like Southeast Asia, but were a little soft overall, as initial shipments of Microsoft Lumia phones could not offset declining Symbian sales," Strategy Analytics Executive Director Neil Mawston noted.

Mawston also remarked that Samsung's 18 percent annual growth was driven by its "Galaxy-branded 3G portfolio," especially the Galaxy S2 "superphone."

The research group proclaimed Apple on Thursday the world's largest smartphone vendor during the fourth quarter. According to the report, Samsung came in just behind Apple with an estimated 36.5 million smartphone units shipped.

In the third quarter of 2011, the firm named Apple the fifth-largest handset vendor in terms of volume with 4.1 percent market share, behind Nokia, Samsung, LG and ZTE.
post #2 of 21
That's pretty amazing, I remember reading somewhere last year Tim Cook saying Apple would love to have just 10% of the entire global mobile phone market, not just smartphones, but all phones, everywhere. Sounds like it's going to be a realizable goal.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #3 of 21
Quote:
Originally Posted by AppleInsider View Post

Even as Apple appears to have retaken the top spot among smartphone makers during the fourth quarter of 2011, a new analysis claims the iPhone made up 8.3 percent of the worldwide mobile phone market during the same period.



Only 8%?

Apple is DoomedTM

post #4 of 21
we'll see what they have COOKing for us! Pretty soon... Minor update or new hardware???
Life is complex: it's a combination of real and imaginary components.
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Life is complex: it's a combination of real and imaginary components.
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post #5 of 21
Quote:
Originally Posted by AppleInsider View Post

Even as Apple appears to have retaken the top spot among smartphone makers during the fourth quarter of 2011, a new analysis claims the iPhone made up 8.3 percent of the worldwide mobile phone market during the same period.

The latest research from Strategy Analytics pegged Apple as the "star performer" among mobile phone makers last quarter. The company's sales of 37 million iPhone accounted for a highest-ever 8 percent market share, according to the firm. For all of 2011, Apple's 93 million iPhone units gave it a 6 percent share of the worldwide handset market.

"Apples growth was fueled by intense demand for its refreshed iPhone 4S, as well as the availability of three generations of iPhones at a variety of price points at operators like AT&T in the United States," said Associate Director Alex Spektor.

Tom Kang, who serves as a director at the firm, pointed out that in just five years, iPhone sales have grown to an expected 100 million units in 2012.

"China is becoming a key market for Apple this year, and we expect Apples share to grow rapidly in 2012, despite countless copycat rivals, he said.

Handset shipments for the quarter reportedly totaled 445 million, growing 11.2 percent year over year. Nokia was given the top spot with estimated shipments of 113.5 million units, while the firm's estimate of 95 million phone shipments would put Samsung squarely in second place.



Numbers are rounded. | Source: Strategy Analytics


Nokias global handset shipments declined 8 percent annually to 113.5 million units in Q4 2011. Volumes were buoyed by the sales of Nokias low-end dual-SIM models in emerging markets like Southeast Asia, but were a little soft overall, as initial shipments of Microsoft Lumia phones could not offset declining Symbian sales," Strategy Analytics Executive Director Neil Mawston noted.

Mawston also remarked that Samsung's 18 percent annual growth was driven by its "Galaxy-branded 3G portfolio," especially the Galaxy S2 "superphone."

The research group proclaimed Apple on Thursday the world's largest smartphone vendor during the fourth quarter. According to the report, Samsung came in just behind Apple with an estimated 36.5 million smartphone units shipped.

In the third quarter of 2011, the firm named Apple the fifth-largest handset vendor in terms of volume with 4.1 percent market share, behind Nokia, Samsung, LG and ZTE.


Baloney.. Samsung refuses to say how many they sold, yet you accept a made up figure from analysts. This is classic, taken from Bezos playbook. If you were fair, you would refuse to put up numbers that. Cannot be verified. Two months ago the estimate was 35 million Samsung smartphones. A month ago it jumped to 35 million when it seemed apple may report slightly over 30. Now it is 36.5?

Are you deliberately lying? Look at the transcript on seeking alpha for Verizon. VZ clearly states that they sold 4.3 million iPhones and 1.4 million 4g smartphones. iPhone's make up 70 percent (4.3 / (4.3 + 1.4). On att apple had 80 percent. Where are these 36.5 million. Baloney and you are shameless repeating a lie.
post #6 of 21
But since the world is slowly changing to smartphones, this means that Apple will have a huge momentum and market share gain. Nokia has the best brand at the moment, but not the product.
Apple had me at scrolling
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Apple had me at scrolling
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post #7 of 21
Quote:
Originally Posted by fjose1929 View Post

Baloney.. Samsung refuses to say how many they sold, yet you accept a made up figure from analysts. This is classic, taken from Bezos playbook. If you were fair, you would refuse to put up numbers that. Cannot be verified. Two months ago the estimate was 35 million Samsung smartphones. A month ago it jumped to 35 million when it seemed apple may report slightly over 30. Now it is 36.5?

Are you deliberately lying? Look at the transcript on seeking alpha for Verizon. VZ clearly states that they sold 4.3 million iPhones and 1.4 million 4g smartphones. iPhone's make up 70 percent (4.3 / (4.3 + 1.4). On att apple had 80 percent. Where are these 36.5 million. Baloney and you are shameless repeating a lie.

You realize that there are smart phones sold in countries other than the US, right?

Stop being so childish.
post #8 of 21
Quote:
Originally Posted by fjose1929 View Post

Baloney.. Samsung refuses to say how many they sold, yet you accept a made up figure from analysts. This is classic, taken from Bezos playbook. If you were fair, you would refuse to put up numbers that. Cannot be verified. Two months ago the estimate was 35 million Samsung smartphones. A month ago it jumped to 35 million when it seemed apple may report slightly over 30. Now it is 36.5?

Are you deliberately lying? Look at the transcript on seeking alpha for Verizon. VZ clearly states that they sold 4.3 million iPhones and 1.4 million 4g smartphones. iPhone's make up 70 percent (4.3 / (4.3 + 1.4). On att apple had 80 percent. Where are these 36.5 million. Baloney and you are shameless repeating a lie.


Yes the United States of America is the entire world. Your are so right, South Korea where Samsung has stated 1 in 4 phone users are have Galaxy S IIs (taken with a grain of salt) does not exist. You may not believe it but Samsung phones are popular and are only getting more popular by the day. Samsung is still reporting record numbers and they are soon to release the Galaxy S III reference phone soon (I expect it to get forked in design like the previous two).
post #9 of 21
Quote:
Originally Posted by sessamoid View Post

You realize that there are smart phones sold in countries other than the US, right?

Stop being so childish.

Baloney. Apple is doomed
post #10 of 21
Quote:
Originally Posted by Just_Me View Post

Baloney. Apple is doomed

No, Apple is slappied.
post #11 of 21
Hey, community!

Regarding these figures, in Eastern Europe(or much of what I have seen) for every Apple user, there are 2-3 haters, meaning they would go for the Galaxy SII, or some HTC, or Nokia( the N9 is pretty decent).

So, these figures don't look off to me, but take into consideration the fact that Apple only sells one type of phone, the iPhone, while others sell budget phones also(for example the Corby). So Galaxy SII in those figures, or any Android device would be at an 8% figure. Matching Apple.

Still, Apples hardware is way better.
post #12 of 21
Quote:
Originally Posted by sessamoid View Post

You realize that there are smart phones sold in countries other than the US, right?

Stop being so childish.

How can you aceept a comparison of hard empirical data to adjectivized and adverbialized fantasy statistics. Until Samsung formally states their unit sales, under legal scrutiny, these comparisons are down like ridiculous.

These carbon elements, schooled but not educated statisticians, are devoid of any moral compass. Their creative reports are worse than than the laughable comparison of the iPads to the tweenie seven-inchers.

Amazing how you appleinsider can give this gibberish space and time.

Only impaired or biased minds will accept this kind of creative writing. What say you sessamoid?
post #13 of 21
PHP Code:
[PHP][QUOTE=Apple vSamsung;2032715]Yes the United States of America is the entire worldYour are so rightSouth Korea where Samsung has stated [URL="httphttp://translate.google.com/translate?sl=ko&tl=en&js=n&prev=_t&hl=en&ie=UTF-8&layout=2&eotf=1&u=http%3A%2F%2Fwww.samsung.com%2Fsec%2Fnews%2Fproductnews%2F2012%2Fkkjjjj&act=url"]1 in 4 [/URLphone users are have Galaxy S IIs (taken with a grain of saltdoes not existYou may not believe it but Samsung phones are popular and are only getting more popular by the daySamsung is still reporting record numbers and they are soon to release the Galaxy S III reference phone soon (I expect it to get forked in design like the previous two).[/QUOTE]

If and 
when Samsung formally states their unit salesunder pain of prosecution for perjury, and  the figures are truly the 36.5 million numberI will eat crow.
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PHP
Just multiply 36.5 million to at least $500 per unit. This is 18 billion. Check Samsung report on mobile revenue. Does it make sense?

The mobile division earned 15 trillion won. Approximately 13 billion USD. This includes all mobile handsets and devices. It just does not make sense.
[/PHP][/PHP]
post #14 of 21
Quote:
Originally Posted by fjose1929 View Post

Just multiply 36.5 million to at least $500 per unit. This is 18 billion. Check Samsung report on mobile revenue. Does it make sense?

The mobile division earned 15 trillion won. Approximately 13 billion USD. This includes all mobile handsets and devices. It just does not make sense.

1) Your posting style is annoying. Are you trying to annoy people or trying to get your position understood? You can only achieve one at a time.

2) I think the average price per handset was $658, not $500.

3) It does make sense that Samsung makes less per handset because they sell much cheaper handsets to carriers. Even their highend smartphones have to be sold to carriers at a much lower price despite then being sold next to the iPhone at the same subsidized price for comparable flash capacity.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #15 of 21
Quote:
Originally Posted by matrix07 View Post

No, Apple is slappied.

LOL! I just spit my oatmeal all over my keyboard!! LOL!
post #16 of 21
Quote:
Originally Posted by SolipsismX View Post

1) Your posting style is annoying. Are you trying to annoy people or trying to get your position understood? You can only achieve one at a time.

2) I think the average price per handset was $658, not $500.

3) It does make sense that Samsung makes less per handset because they sell much cheaper handsets to carriers. Even their highend smartphones have to be sold to carriers at a much lower price despite then being sold next to the iPhone at the same subsidized price for comparable flash capacity.

While I agree that the botched quoting of GP was annoying, I think point 2 was Samsung's ASP.

By my math, that seems about right though-- $13B at 40% plus the remainder at 30% margin would put you around a $280 ASP. It would seem like the smartphone ASP would need to be closer to $600 to get the balance of phones' ASP more reasonable.
post #17 of 21
Thank goodness that reports that truly shows how minuscule Apple's share is in the global market are coming to light. As you can clearly see from the chart, iOS is pathetically low. It has not even reached 10%. Despite all the cheerleading from Fanatics and the easily swayed press, these numbers shows the true leaders in the filed. Sadly it is not Apple.
post #18 of 21
Quote:
Originally Posted by AppleInsider View Post

[...]"China is becoming a key market for Apple this year, and we expect Apples share to grow rapidly in 2012, despite countless copycat rivals, he said.[...]

Very true. Yes, the vast majority of the Chinese population are peasants. But the middle class is growing fast. And Apple mindshare is already strong in China. iPhone and iPad (and even Macs) are must-haves, and Apple is ready to meet that demand.

All of this in a worldwide recession. Just imagine how well Apple will do if/when the economy heats up again.

Sent from my iPhone Simulator

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Sent from my iPhone Simulator

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post #19 of 21
I seem to remember Jobs saying, when introducing the iPhone, that Apple's goal was to get 1% of the phone market, and that would be a success. And Ballmer (among others) saying it would never happen.
post #20 of 21
Quote:
Originally Posted by elroth View Post

I seem to remember Jobs saying, when introducing the iPhone, that Apple's goal was to get 1% of the phone market, and that would be a success. And Ballmer (among others) saying it would never happen.

In all fairness Ballmer's did specifically laugh that the $500 price but then stated that "it may sell very well" so he wasn't completely discounting the device and Apple did drop the price and change their sales structure from profit sharing to subsidized. Ballmer was wrong on several other points, for instance, about not appealing to business customers because it didn't have a physical keyboard but I can let that slide because many saw the future in the versatility of the capacitance display but still though the physical keyboard would be much better.

As for the overall scope of his comments he's the head of a company that is being asked about a direct competitor so of course it's his job to try to make them seem stronger than their competition. I don't think he succeeded but it's his job to try.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #21 of 21
Quote:
Originally Posted by aaarrrgggh View Post

While I agree that the botched quoting of GP was annoying, I think point 2 was Samsung's ASP.

By my math, that seems about right though-- $13B at 40% plus the remainder at 30% margin would put you around a $280 ASP. It would seem like the smartphone ASP would need to be closer to $600 to get the balance of phones' ASP more reasonable.

Ran into some difficulty with the iPad.

Anyway, Samsung reported revenue of 13 billion USD for their mobile division. The carbon elements from strategic analytics conjured a number of smartphones sold by Samsung at 36.5 million. ASPs for the phones are at east 500 USD. This would equal 18.25 billion USD.

How in the world can that happen?
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