Samsung looks to replicate Apple's advertising thunder [u] - Page 2

can we stop responding to Slapppy? He derails every conversation ALL THE TIME with his bullshit...true or not, partially true or not, lie or not, it's all pointless.

I think it best to not allow lies to be perpetuated. Imagine a guest coming to the forums and reading his stuff. Without anyone refuting it, they could take it as fact.

That's why anyone responds to anyone else, really.

You sound like a locker-room full of Android fanboys in those commercials.

You know what to do to get more profits?

Don't use someone else's OS. It's only good for the one who makes it. Not for the manufacturer.

Don't copy the iPhone. Don't copy the iPhone ads -- when you hire Hodgman, we know you're lost. (You already hired one of the little girls from the iPhone camera ad.)

Interested to see their approach. This is something Microsoft should have done long ago, ditching CPU clock speed, gigs of RAM, and other metrics useful to no one except a few IT hounds at Slashdot and codecrackers at the NSA.

I think the bigger issue for Samsung is the association their brand has with 'cheap'. I cannot fathom them at anywhere near the same level as, let's say, a Sony or even Panasonic. I can't think of any Samsung innovations, only their take on existing technology. Have they led in any industry or do they simply ride along side it? (I'm concentrating on their consumer side; I know their semiconductor business is pretty strong.)

It always irks me when I look in a rearview mirror thinking it's a Mercedes only to see a Hyundai Genesis drive by. I asked a Hyundai rep at a recent car show why that car looks so much like an S-series Mercedes. He looked me straight in the face, gave me the Jedi wave, and said, "No it doesn't."

It's this kind of self-denial that keeps them from gaining ground. Admitting that they're blatantly copying everyone and everything will set them free, and might even allow them to make something that's exciting instead of just filling a spot at a back aisle at Fry's.

On the contrary, I have yet to see Apple getting into the washer-dryer business. Samsung kills Apple in that market.

True...that I understand...

Well there you go again. I know you are really in Apple HQ messing with our heads.

Go Patriots!

Samsung can never duplicate Apple this way.

First, Apple went from niche to chic. Samsung went from conglomerate to bigger conglomerate!

Second, I served with Apple. I knew Apple. Apple was a friend of mine. Samsung, you're no Apple.
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Hope their strategy is not to win over Apple customers, so they'll cross over to Samsung. If it is it's not a good strategy to insult and make it seem like the customers you want to buy your products are brainless lost drones. Good luck on that, Lee.

THANK YOU!!! I was telling a friend a couple months ago that I keep on seeing these Mercedes-Benz's in my rearview mirror only to find out it's a Hyundai as it get's closer! It pisses me off too ... is such a blatant style ripoff. I, myself, am a Volvo man, but it really irks me that a car company would make their car look so much like another (far higher quality) car that it's hard to distinguish them from a distance. I can tell a BMW from a Mercedes, from a Lexus, from an Audi, from a Jaguar, from a etc, etc ... when the car is just a speck in my rearview mirror.

My friend said he had no idea what I was talking about ... and that the Hyundai's don't look like Mercedes Benz cars, so it's nice to hear someone else say the same thing as me independently.

Oh yah ... Samsung sucks too. I think it's kind of a cultural thing ... look at almost everything that comes out of South Korea, China, Taiwan, etc ... they excel at copying ideas (large and small).

I'm guessing either the Galaxy Note or the Galaxy S III.

In any case, I'm not sure insulting your potential customers (even if "tongue-in-cheek") is that effective in the long run. At the end of the day, it still makes people think about the original.

What you fanboys are doing is the exact thing that Samsung wants: passion.

Just as there are those who oppose Samsung, there are just as many if not more people who are for Samsung.

This is Samsungs tactics of keeping those loyal people even more loyal due to your bickering and belittling.

What you people are doing is generating the buzz needed for Samsung and getting the word out.

It's quite obvious from the market figures that there are two major players I this field and Samsung intends to keep it that way.

I have it from a good source that Samsung will be announcing Android 2.4 for the Droid Charge.

When did this newest ad campaign from Samsung begin? You know last quarter was from October to December, right?

And I never really understood what makes Samsung so great... they are yet another Android OEM.

"Oh man... I just got this new Samsung phone. But it's pretty much the same as my buddy's Motorola."

Their display division leads in market shares and profits.


You jumped from one company in Korea and now you are labeling an entire nation based on subjective opinions. Great analysis yeah really.

While I'm at it lets say that all companies in the US makes a ton of profits of the backs of survitude labor.

Is there a websites called SamsungInsider with a forum full of passionate people?

Apple Fans are everywhere.... I've never heard of a Samsung Fan.

Besides... Samsung phones run the same OS as many other manufacturer's phones. Doesn't that make them a commodity? What exactly is so special about Samsung phones compared to HTC, Motorola and LG?

Way ahead of you on this one.

The only Samsung product in our house is an LCD TV.

And guess what Apple's probably releasing this year...

Samsung was an also-ran Android player until mid-2010. Since then, and particularly in 2011, they have rocketed to the top. Plot their market share against the other players, and you'll see that it lines up pretty nicely with Nokia's fall. As Nokia as faltered, Samsung has risen.

Within the US, Samsung has benefited by cornering the high end of the Android market. Outside the US, they have benefited by cornering both the high end and low end that Nokia frittered away.

The advantage that Samsung had over Motorola and LG (and other Android manufacturers) is that, like Nokia, they control their own supply chain and have massive manufacturing capacity.

Oh, you mean Apple's "dwindling" iPhone sales, which more than doubled YOY.

I wonder if those stickers will be Apple ones or Samsung ones?

I mean, if imitation is the sincerest form of flattery, then Samsung's flattery of Apple over the past few years has been nothing short of hero worship.

This is even better.

"Samsung 2011 Q4 earnings: $42 billion in sales, $4.7bn profit, 40% was from mobile"

http://androidcommunity.com/samsung-...bile-20120126/

Because they sure as hell weren't from tablet sales, were they?

Galaxy Tab, anyone?
(The tablet Apple tried to ban, but hardly anybody tried to buy).

Good one.

I can "state figures" too. Ready? ... Samsung sold nine smartphones last year - nine - just nine - that's it. Now, is it a fact because I stated it?

Uh-huh. You know all those "hundreds of articles" is actually just a handful that get reposted over and over. And the handful of source pieces are guesstimates announcements by analysts who have zero actual factual information on units sold.

http://www.samsung.com/us/aboutsamsu...erence_eng.pdf

http://www.samsung.com/us/aboutsamsu...news_seq=20096

Straight from the horses' mouth. Nowhere in the releases do they actually mention how many smartphones they sold. Hell, they don't even mention shipped number. They just lump all their global sales of Android, Bada (of which there were at least 6 million) and Windows phones (I have no idea how many shipped) units into one pile and call them "smartphone units shipped". Then the only thing Samsung actually says is that the number of "shipped" units was up by "approximately 30%" over Q3 2011 - hence the analysts assuming it was 36-ish million. Of course that assumption was based on the 27.8 million units from Q3, although they never actually officially said that (so it can be denied if it becomes a liability issue) and it can only be attributed to a single tweet from a South African office, so it's hardly evidence.

So, you could quote a bunch of "analysts" who know even less than you about the facts, or you could quote Samsung, which goes out of it's way to avoid stating actual numbers of sold units.

And I love this, it's somewhat of a tangent, it's about Galaxy Tab "sales", but it shows their M.O. The article contains quotes from Samsung about how they quoted units shipped, not sold. It's the same tack they take with the "smartphone sales ... erm ... units shipped". In a nutshell, they ship lots of units, but they don't sell many (at least not enough that they'd admit it ).

http://www.slashgear.com/samsung-bac...mall-31129433/

Lee Young-hee, Samsung:

"Well, your question was on sell-in and sell-out. As you heard, our sell-in was quite aggressive and this first quarterly result was quite, you know, fourth-quarter unit [figure] was around two million. Then, in terms of sell-out, we also believe it was quite small. We believe, as the introduction of new device, it was required to have consumers invest in the device. So therefore, even though sell-out wasn’t as fast as we expected, we still believe sell-out was quite OK.”

Lol, the number of units they sold was "quite OK" ... although not so 'OK' they they were willing to actually say what the number was. :P

Damn, Slapppy. You just got owned.

And right out in public in front of everybody.

How embarrassing!

Smooth...

I have two samsung DVD players and a nice 55 inch LED samsung TV. There have been many very dumb things that all these devices have done that have pissed me off. Their ads put me off even more.

Basically, I would say after viewing their ads and using there stuff I am much more likely not to buy Samsung stuff in the future. They are certainly loosing my heart and mind.

Actually, the OS that comes with your Samsung is a fork off of Android 2.2. There's no place to go.

"2012 won't be like 2012"?

or perhaps

"2012 will be like Dumb & Dumber"?

Uh...let me guess... don't tell me....a Apple TV made by Samsung??

Specious argument at best. Grasping, more likely.

35 million units sounds about right.

So for now, Apple leads.

But with a supply chain guru at Apple's helm, Apple's best days might be over. It's hard to imagine a supply chain expert suddenly becoming a visionary, creative genius of the likes of Steve Job.

If the strategy is to lure Apple users to Samsung, it won't work. Apple users report ultra high user satisfaction ratings.

Once you go iPhone you don't go iClone.

But if the strategy is to fool people who don't really care too much about their smartphone as long as it sounds cool in front of like minded friends and appears, from the box, the ads, to be in the same ballpark as an iPhone, well maybe it will.

I only have two Samsung products in my house, a TV and a DVD-HDR. Biggest waste of money ever. Last of their products I EVER buy. Slow, poorly assembled, god awful software. It must have been on special, or I must have been drunk.

They won't make me change my mind with this ad, instead will made me hate them, if they want to make me change my Iphone which I love for an apple copy aka samsung they'd have to "THINK DIFFERENT"

kind of a lame first post...not even half as clever as you thought either.

The ad isn't targeting you...it's targeting fence-sitters not fanboys...

And honestly the first ad was cool...but the followup ads are now just retarded...especially that voice text one....because Siri does a hell of a better job than Android Voice actions when it comes to properly recognizing speech...both work great, true, but IMO Siri is a solid step above.

I just bought a cheap knockoff Rolex watch from some shady street vendor in a Hong Kong alley—and two days later it stops ticking.

I have been Samsunged!

They will be Samsung's new logo - a pear with a bite taken out of it.


Yup.

You're right!

Then they'll get sued by iCarly and every other mass media Apple knockoff.

I have never once in my entire adult life overheard anyone in public or private having a conversation about Samsung or Samsung products.

Apple on the other hand is talked about *regularly* by normal average people, and most often it is in praise. I have been sitting on a train listening to people talking about how much they love their iPhone. At restaurants, in the airport, at the office water cooler...

Last Friday on the Jason Ellis show (on Faction, SiriusXM) they had a guest on, a porn star named Joanna Angel. They were snapping pics with their phones, and she said something along the lines of "I hate my phone, it is a piece of s__t Android. I can't wait till I can throw it away and get an iPhone".

The folks on the Jason Ellis show and 95% of their listeners are as far away from the demographic of people who post in this forum as possible - and they talk about the iPhone and iPad several times a week on their popular radio show.

NEVER ONCE have I heard someone in a situation like that talk about a Samsung product.

Sorry Galbi, but you are just way way wrong. There are only a few tech companies that people will talk about in average every day conversation:

Apple, Microsoft, Google, Facebook, Twitter, and *maybe* Nintendo.

No one in the real world gives a crap about Samsung. They sell phones only because they make like 300 different smartphones and they are sold literally everywhere (many models given away free).

It is good to have competition for Apple, I encourage that because it is how things should be. But there is no way that Samsung develops a loyal fanbase. Simply cannot happen with their current business model.

Apple only makes a few products but they make those few products so insanely well that people are GLAD to pay money to buy them.

People love to make fun of Apple "fan boys" but I contend that the Apple "iCult" doesn't exist in a vacuum. Apple has to provide *something* that customers want or the affection for Apple wouldn't exist.