Quote:
Originally Posted by
Prof. Peabody 
It's basically the "old fart" effect. A lot of 40 something editors that have always done things the same way just don't want to learn a whole new approach.
While that might be true for some 'old farts', it is pretty dismissive of us as a whole group.
A lot of us have absolutely no problem learning a new interface and new way of doing things, in fact I was looking forward to it and liked many of the changes to FCPX. The biggest reason most of us didn't like or move to FCPX was simply the features it lacked that used to be possible on the previous version (like allowing us to share projects with other software). Although you might not believe that, Apple obviously does, as evidenced by these updates that haven't changed the new interface/workflow but simply added missing features. If they thought that 'old farts' were simply scared of using a new interface/workflow these updates would have been to simply rewrite FCP 7 in 64 bit
Quote:
Originally Posted by
Prof. Peabody 
They knew the missing features would be added back in ASAP and now they have been. There never was any reason to "switch back to Avid" other than spite (and fear).
Hindsight is a great thing but that statement isn't exactly true, alongside the the growing focus on consumer products and the lacklustre initial FCPX release, we'd seen the demise of Shake, the disappearance of other pro apps (that are still needed by a lot of us i.e. dvdstudio), a lack of mac pro updates and the, once actively updated, pro section of the Apple website not being updated in several years.
A simple PR release from Apple stating that they were looking into things was too little and too late for many people who were understandably losing faith in Apple and their pro focus.
The only real time that we KNEW Apple was adding these features was when they released them today, up until today it was only PR we had to go by and for many pro users PR suggestions are not enough to base a business decision, and potentially large business investment on, especially when you consider the increased focus on the consumer market at the expense of Apple's previous pro focus.
It is great that Apple have followed through on their initial press release but it is over simplifying things a little to assume the switch threats were simply due to fear of learning a new interface and spite. More than anything, they were about pro users lacking faith in Apple's commitment and focus on the pro market, if you look at that particular market over the past few years (compared to the few years before) Apple really only has itself to blame for that diminishing faith.
Apple's attitude towards secrecy has served it well at the consumer level where it builds hype and excitement, but it has also worked against the company servicing pros and the enterprise for as long as I can remember and if I'm surprised by anything, it is that a company as smart as Apple hasn't been able to develop a better dual strategy for both the consumer AND enterprise markets.