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Windows Phone 8 to address its "perceived inability to compete" with iPhone, Android later this...

post #1 of 62
Thread Starter 
Microsoft's upcoming Windows Phone 8, expected in the second half of the year, will seek to address its "perceived inability to compete" with Apple's iPhone and Google's Android according to a report detailing its planned enhancements.

A report by Pocket Now says upcoming features of WP8, code named Apollo, were presented in a video by Joe Belfiore, Microsoft's senior vice president managing Windows Phone development.

Among its goals are to support multiple core processors like those used by Apple in last year's iPad 2 and iPhone 4S and incorporated by a variety of Android licenses a year ago.




Microsoft also plans to support NFC, something Google launched at the end of 2010 in Android 2.3 Gingerbread and subsequently tied to its Google Wallet program last summer. Apple is also believed to be working on a payment program related to NFC contactless "tap to pay" systems, but is unlikely to advertise the feature until it has products to sell.

Microsoft also highlighted opportunities for developers to "reuse -- by far -- most of their code" when working between WP8 and the Windows desktop, a feature Apple pioneered in the iPhone OS 2.0 when it delivered an SDK using the same tools and APIs Mac OS X developers were already familiar with.

WP8 is said to be scrapping the remains of its Zune desktop client software, given that the company has now abandoned its Zune efforts to take on Apple's iPod. In its place, it appears the company will adopt an iCloud-like strategy for "seamless sharing of data between devices" built around the Skydrive cloud product Microsoft began talking about long before Apple delivered iCloud last year.

The company highlighted the growing library of apps for the existing WP7, and new plans to add native apps to the Silverlight-based WP7 platform, something that is expected to make it easier to port Android and iOS apps to WP8. WP7 development is currently based on Microsoft's largely abandoned effort to replicate the functionality of Adobe Flash, a strategy Microsoft began to abandon in late 2010, just as it started rolling out WP7.

Microsoft also outlined plans to eventually integrate Skype's proprietary video conferencing, which it acquired last summer a year after Apple unveiled FaceTime for iPhone 4. Existing Windows Phones lack support for a front facing camera, making Skype integration mostly useful to Windows Phone buyers who wait until next year.

WP8 is also said to enhance its networking and data usage with tools apparently similar to those debuted for Android. The report mentioned that WP8 will "actively attempt to give Wi-Fi connections precedence, going so far as to automatically connect to carrier-owned WLANs when in range," features that iOS introduced several years ago.

Microsoft also intends to deliver a proxy service to scale down data similar in concept to Opera Mini or Amazon's Silk browser, claiming a 30 percent reduction in data usage. Apple injects no filtering of iOS users' web data, but Apple also lacks a search engine business model that could materially benefit from harvesting users' browsing patterns like Microsoft and Amazon.

WP8 is said to deliver "full disk encryption," although it isn't detailed how this differs from the encryption Apple began using in 2010 with iOS 4 on iPhone 3GS, a feature required by default Exchange Serve policy.

"Overall," the report stated, "we're looking at a lot of changes and additions here, all of which seem designed to either bring Windows Phone in line with other platforms, feature-wise, or make it more closely identical to the desktop version of Windows."

A desktop kernel like Darwin

Windows enthusiast Paul Thurrott also added that WP8 will switch from a Windows CE based kernel to sharing the same kernel technology of the desktop Windows 8. Apple's original iPhone similarly debuted in 2007 with a mobile optimized version of Apple's Darwin Mac OS X kernel.

In addition to its kernel, Thurrott said WP8's "multi-core processor support, sensor fusion, security model, network, and video and graphics technologies" were also coming to the mobile platform from Microsoft's desktop efforts, another parallel with Apple's original iPhone design from 5 years ago. At the time Steve Jobs indicated Apple believed iPhone would put the company 5 years ahead of its competitors.

By strengthening WP8's enterprise feature set, Microsoft's platform is likely to gain in popularity among Windows-based shops at the expense of Android, which is notably lacking in support for IPSec VPNs, proxy servers and device policy management features. Android currently leads WP7 adoption by a huge margin, but is still far behind Apple's iOS and RIM's BlackBerry in the enterprise.




Still a ways away

WP8 is not the next release of Microsoft's mobile platform. Instead, the company will begin rolling out Tango, a minor update numbered WP 7.6 sometime in the second quarter. WP8 is expected later in the year, and its co-development with the desktop Windows 8 suggests a release towards the end of the year.




Microsoft's current market share for Windows Phone as a platform has not grown over the past year. According to Gartner, the company's share of worldwide smartphone sales actually collapsed from 2.7 percent in Q3 2010 to 1.5 percent in the Q3 2011.

Google released Android 4.0 in December, although it will take several months for the software to make it to the devices people actually use. Apple is expected to release iOS 5.1 next month alongside iPad 3, and will likely present or possibly release iOS 6 this summer at the company's Worldwide Developer Conference.


[ View article on AppleInsider ]
post #2 of 62
Looks to me like Microsoft STILL doesn't get it.

Simply listing 1,000 features is not going to convince customers to switch to your device (especially when the competition already has 99.8% of them.

Give the customer a good reason why they're going to be wowed by the Windows Phone 8. What is it that is going to knock their socks off? If you can find something, THAT Is what you should be promoting. If you can't find something, then you need to go back to the drawing board.

Specs are so '90s.
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post #3 of 62
Quote:
Originally Posted by jragosta View Post

Looks to me like Microsoft STILL doesn't get it.

Simply listing 1,000 features is not going to convince customers to switch to your device (especially when the competition already has 99.8% of them.



Too little too late. anybody that would even consider WP must be a total loser.
post #4 of 62
1) WP7.5 was a huge update over WP7 yet I haven't seen any betas hinted at for WP8 so I'm a little skeptical of their numbering scheme at this point.

2) If you are measuring OSes there is no reason to separate out iOS iPhone from the rest of the iOS-based devices that use the same SDK, especially the iPod Touch.


Quote:
Originally Posted by I am a Zither Zather Zuzz View Post

Too little too late. anybody that would even consider WP must be a total loser.

I guess that means me.

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post #5 of 62
Quote:
Originally Posted by SolipsismX View Post

1) WP7.5 was a huge update over WP7 yet I haven't seen any betas hinted at for WP8 so I'm a little skeptical of their numbering scheme at this point.

2) If you are measuring OSes there is no reason to separate out iOS iPhone from the rest of the iOS-based devices that use the same SDK, especially the iPod Touch.

Well Apple called it the "iPhone SDK" in 2008, and didn't begin calling the platform "iOS" until the middle of 2010. Also, the article is about phones, so bringing up the iPod touch would seem unnecessary.
post #6 of 62
Cue the Microsoft cheerleading team:

We're here to cheer our future products,

Come on, everybody scream!

Feel the spirit movin' in

Cause sometime in the future, we're gonna win!

Say it proud, say it loud, V-A-P-O-R-W-A-R-E!

One more, V-A-P-O-R-W-A-R-E!"
post #7 of 62
Quote:
Originally Posted by Corrections View Post

Well Apple called it the "iPhone SDK" in 2008, and didn't begin calling the platform "iOS" until the middle of 2010. Also, the article is about phones, so bringing up the iPod touch would seem unnecessary.

The article is about mobile OS platforms, not phones which specifically refers to the HW, too, hence my comment about the image showing the marketshare of mobile platforms is irrelevant when you pointlessly exclude other devices that aren't phones using essentially the same OS and SDK.

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post #8 of 62
Multi core processor support is still just "among the goals"? That to me reads like it is something they'd like to include but aren't sure they'll manage it...

Surely stuff like that should be a nailed on certainty if they want to have any chance of competing? iPhone has been dual core for several months now (almost a year if we include the iPad 2) and quad core is rumoured for the iPad 3 and iPhone 5/6/?. Quad core Android phones are now getting reasonably common so to be still only aiming for multi core in an OS that won't be released for another few months is madness.

One of Microsofts biggest problems is that the current hardware requirements placed on manufacturers just don't allow for enough variation in handsets for any clear distinction between them, so consumers give up trying to pick one and walk out with an iphone or an android phone instead.

They also really need to do something about power usage too - while Mango helped a lot windows phone 7 is still far more power hungry than iOS and Android, which considering it's only allowed to run on single core cpus is a pretty poor showing.

On a slightly unrelated note I'm also still at a loss as to the lack of windows phone skype client seeing as Skype is now owned by Microsoft... how hard can it be?
post #9 of 62
Quote:
Originally Posted by jragosta View Post

Looks to me like Microsoft STILL doesn't get it.

Simply listing 1,000 features is not going to convince customers to switch to your device (especially when the competition already has 99.8% of them.

Give the customer a good reason why they're going to be wowed by the Windows Phone 8. What is it that is going to knock their socks off? If you can find something, THAT Is what you should be promoting. If you can't find something, then you need to go back to the drawing board.

Specs are so '90s.

Ballmer thinks Microsoft is still tops in the public mindset. He's betting on the "nobody ever got fired for buying Microsoft" mantra. He doesn't even realize that Microsoft is totally irrelevant in the mobile universe. Microsoft has been on the sidelines for a decade. Now Ballmer assumes people will suddenly flock to WP8 simply because it's Microsoft?
post #10 of 62
Quote:
Originally Posted by lkrupp View Post

Ballmer thinks Microsoft is still tops in the public mindset. He's betting on the "nobody ever got fired for buying Microsoft" mantra. He doesn't even realize that Microsoft is totally irrelevant in the mobile universe. Microsoft has been on the sidelines for a decade. Now Ballmer assumes people will suddenly flock to WP8 simply because it's Microsoft?

Sorry, run that past me again ... Microsoft you said... . Who or what is Microsoft?
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post #11 of 62
Quote:
Originally Posted by I am a Zither Zather Zuzz View Post

Too little too late. anybody that would even consider WP must be a total loser.

Quote:
Originally Posted by SolipsismX View Post


I guess that means me.

At least you're not a stupid, incompetent, homeless idiot that can't afford anything but Android.

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post #12 of 62
Forget about the "perceived inability to compete", what about the ACTUAL inability to compete?

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post #13 of 62
Quote:
Originally Posted by AppleInsider View Post

Microsoft's upcoming Windows Phone 8, expected in the second half of the year, will seek to address its "perceived inability to compete" with Apple's iPhone and Google's Android.

Very suspicious...I simply can't accept that they actually "perceived" something...
post #14 of 62
Seriously, is this really a story?
MS doesn't even need to sell phones or the OS that runs it for that matter. IMHO they juts want to have their name associated with a celly for the notoriety. So let W8 be on 4 different phone makers and they collectively sell 30 million in a quarter. Well MS would be able to advertise that "MS" not the their OEMs sold all them phone. Screw MS!
post #15 of 62
Competition brings innovation faster, so this is good. But there is a reason why, at least today, apple market cap is 424.34B and Microsoft is 251.30B. The reason is better products that people want to buy.
post #16 of 62
Quote:
Originally Posted by jragosta View Post

Looks to me like Microsoft STILL doesn't get it.
Simply listing 1,000 features is not going to convince customers to switch to your device (especially when the competition already has 99.8% of them.
Give the customer a good reason why they're going to be wowed by the Windows Phone 8. What is it that is going to knock their socks off? If you can find something, THAT Is what you should be promoting. If you can't find something, then you need to go back to the drawing board.
Specs are so '90s.

So true! Monkey boy has been dishing on specs so long he doesn't realize that user experience is the new century's hot button.

Quote:
Originally Posted by I am a Zither Zather Zuzz View Post

Too little too late. anybody that would even consider WP must be a total loser.

Ballmer's skating to where the puck was. The "new and improved" WM8 will almost do what the 2011 phones do, and it won't be available until almost 2013.

Quote:
Originally Posted by kharvel View Post

Cue the Microsoft cheerleading team:

We're here to cheer our future products,
Come on, everybody scream!
Feel the spirit movin' in
Cause sometime in the future, we're gonna win!
Say it proud, say it loud, V-A-P-O-R-W-A-R-E!
One more, V-A-P-O-R-W-A-R-E!"

Reminds me so much of Microsoft circa 1980s. I expect Microsoft will fulfill 80% of their promises by the end of 2012, Promise that an additional 10% will be "coming soon," and the remainding 10% really isn't needed by enterprise users.
Of the 80%, much of that will be accomplished in clunky non-intuitive ways involving several steps more then the iPhone.

Quote:
Originally Posted by DaveMcM76 View Post

Multi core processor support is still just "among the goals"? That to me reads like it is something they'd like to include but aren't sure they'll manage it...

Surely stuff like that should be a nailed on certainty if they want to have any chance of competing? iPhone has been dual core for several months now (almost a year if we include the iPad 2) and quad core is rumoured for the iPad 3 and iPhone 5/6/?. Quad core Android phones are now getting reasonably common so to be still only aiming for multi core in an OS that won't be released for another few months is madness.

Their whole development process is a mess of false starts, reversing courses, abandoning promised directions, and planning on competing with current specs for future products. Madness everywhere!

Quote:
One of Microsofts biggest problems is that the current hardware requirements placed on manufacturers just don't allow for enough variation in handsets for any clear distinction between them, so consumers give up trying to pick one and walk out with an iphone or an android phone instead.

Their current hardware requirements really only need to fit one manufacturer, Nokia. However the current hardware requirements also price their phones almost out of the market they intend to compete in.

Quote:
They also really need to do something about power usage too - while Mango helped a lot windows phone 7 is still far more power hungry than iOS and Android, which considering it's only allowed to run on single core cpus is a pretty poor showing.
Quote:

Microsoft may be planning on employing massive misdirection on their phone's poor power management by demonstrating how easy it is to change battery packs while still carrying on a phone conversation. Try that on your iPhone!

On a slightly unrelated note I'm also still at a loss as to the lack of windows phone skype client seeing as Skype is now owned by Microsoft... how hard can it be?

This will come when they get a front-facing camera built into the WM8 hardware... or maybe not. Stay tuned to Monky Boy coming to a Windows phone near you.

Quote:
Originally Posted by lkrupp View Post

Ballmer thinks Microsoft is still tops in the public mindset. He's betting on the "nobody ever got fired for buying Microsoft" mantra. He doesn't even realize that Microsoft is totally irrelevant in the mobile universe. Microsoft has been on the sidelines for a decade. Now Ballmer assumes people will suddenly flock to WP8 simply because it's Microsoft?

It's even worse then you paint it. Microsoft has almost no user brand recognition outside of "Microsoft Office." Currently, the best they can do is when someone wants to buy a computer it's "do I buy a Windows computer or an Apple computer?" If they opt for Windows, then they decide if it's gonna be a Dell or H.P.

When it comes to phones, it's between Android or Apple. The android is thought of more as a commodity decision... which one strikes my fancy today, or which is the least expensive? They decide to buy an Apple iPhone based on wanting a superior user experience and lots of apps. Why buy this other one, you know, the one with the weird name WM8?
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post #17 of 62
Quote:
Originally Posted by kharvel View Post

Cue the Microsoft cheerleading team:

We're here to cheer our future products,

Come on, everybody scream!

Feel the spirit movin' in

Cause sometime in the future, we're gonna win!

Say it proud, say it loud, V-A-P-O-R-W-A-R-E!

One more, V-A-P-O-R-W-A-R-E!"

Considering this video was a leaked partner video, I think we can cut them some slack.

Anyway, this move is a good one by Microsoft. With the underlying kernel the same as the desktop OS, they can probably support a vastly wider array of hardware more easily. If Windows 8 and Windows Phone 8 arrive at the same time, that's a big opportunity for cross advertising as well.
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post #18 of 62
Quote:
Originally Posted by I am a Zither Zather Zuzz View Post

Too little too late. anybody that would even consider WP must be a total loser.


I saw a WinPhone in the wild the other day for the first time. I was in the grocery store. The guy was ahead of me in line. It looked like he was able to navigate through his messages pretty well. I was trying to size him up. He was about late 30s, clean cut, purchasing some uncommon craft beers. I watched him as he got into his older Hyundai in the parking lot.

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post #19 of 62
Quote:
Originally Posted by SolipsismX View Post

The article is about mobile OS platforms, not phones which specifically refers to the HW, too, hence my comment about the image showing the marketshare of mobile platforms is irrelevant when you pointlessly exclude other devices that aren't phones using essentially the same OS and SDK.

The reason for the separation is their graphs.

First one is a break up of different types of phones.

Second one is about smartphone sales world wide.

It was not about iOS vs Android.

iOS has: iPhone, iTouch, iPad etc.
Android has: phones, tablet and the kitchen sink (and fridges)
post #20 of 62
Quote:
Originally Posted by mstone View Post

I saw a WinPhone in the wild the other day for the first time. I was in the grocery store. The guy was ahead of me in line. It looked like he was able to navigate through his messages pretty well. I was trying to size him up. He was about late 30s, clean cut, purchasing some uncommon craft beers. I watched him as he got into his older Hyundai in the parking lot.

I saw a guy using a Zune on a airplane once. Didn't stop Microsoft from canceling it eventually.
post #21 of 62
So now Windows Phone 8 is going to be the big thing which finally saves the crappy OS? Let's see, Windows Phone 7 was going to dominate. When that failed, it was Mango which was going to kill Apple and Android. Now that has failed, so Windows Phone 8 is going to do it now?

LOL. Microsoft needs to stop pissing away shareholders money on a dead platform. It should just focus on maintaining their illegally obtained desktop/office monopoly and making software for the real mobile platforms.
post #22 of 62
Does this mean yet another iPhone funeral procession?
post #23 of 62
Quote:
Originally Posted by bullhead View Post

LOL. Microsoft needs to stop pissing away shareholders money on a dead platform. It should just focus on maintaining their illegally obtained desktop/office monopoly and making software for the real mobile platforms.

I`ve often wondered why they don`t do this.
It seems to me to be a very smart path for them to take.

I`d be willing to spend a nice chunk of change for a fully operational iOS Office app.
I`m pretty sure I`m not alone
post #24 of 62
This article is wrong about front facing cameras, they have already been implemented months ago on a range of phones, and Mango has API's to allow camera control - including the Focus Flash.

I believe the quote "perceived inability to compete", is referring to the lack of dual core, while acknowledging that WP7.5 is very efficent, often being very smooth despite a single core, compared to Andoid with more cores, and a more unefficent OS. That said obviously dual core, and beyhond is coming, and would benefit games more. WP are currently 1.5GHZ single core chips, while iPhone is an underclocked 800MHZ dual core. The biggest performance difference is because of the graphics processor, not the CPU

From reading multiple reviews I get the impression some Windows Phones are more power efficent than iOS, partly because of the single core, and also having a more black interface (with screens that don't drain power to render black).

I thought vapourware refers to something that obviously feels fake, and is never going to arrive, everyone knows Apollo is coming, and i'm sure it will be shown within the coming months. Otherwise you could call any unreleased product vapourware, including iPhone 5 ,and iPad 3, which the media loves to follow every tiny silly rumor.

No one ever claimed WP was going to dominate. Everyone knew it would be an uphill battle for MS, they simply got left behind for a while, and had to restart. Just because WP hasn't sold well so far, doesn't mean it's not a good product, and wont improve. My interpretation of the situation is that MS is being very methodical, and is building a strong platform core, for many years to come. Multiple cores etc will come, but they are taking their time to do things right.

The quote "WP7 development is currently based on Microsoft's largely abandoned effort to replicate the functionality of Adobe Flash" is incorrect. WP allows any language that uses the .NET managed code, and allows further development using XNA cross platform development, and C#, and Visual ++. I believe the word flash was chosen, because amongst Apple folks, it's an especially dirty word, thus a strong insult intended.
post #25 of 62
Quote:
Originally Posted by mstone View Post

I saw a WinPhone in the wild the other day for the first time. I was in the grocery store. The guy was ahead of me in line. It looked like he was able to navigate through his messages pretty well. I was trying to size him up. He was about late 30s, clean cut, purchasing some uncommon craft beers. I watched him as he got into his older Hyundai in the parking lot.

That was an intriguing beginning
post #26 of 62
Quote:
Originally Posted by swtchdtomak View Post

Does this mean yet another iPhone funeral procession?

I hope MS has dropped that form of their hubris. I understand that it can be morale building for some employees but when that stuff gets published it's likely to do more harm than good.

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post #27 of 62
Burn BABY Burn!!!

Steve Ballmer still doesn't get it. What a world he must live in. Oh well, I love the smell of microsoft burning in the morning...
post #28 of 62
Quote:
Originally Posted by Macky the Macky View Post

Ballmer's skating to where the puck was. The "new and improved" WM8 will almost do what the 2011 phones do, and it won't be available until almost 2013.

It's more than just the puck, Apple is at another ice rink and no one else even knows where the game is at. That said, it's Apple controlling not only the game but the league, so I don't know MS (or anyone else) can do anything else but keep investing into into this market for a chance to carve out a niche or for Apple to screw up. Apple and Nintendo are two technology companies that have both fallen from their perch and come back to reclaim strong holds. I see no reason why MS can't do that. Surely WinPh will cost them less than the Xbox 360 did. Are you specifically against the way MS is doing something with WinPh or is this just a general slam against them?

MS probably makes the most profit in the industry after Apple from licenses from handset vendors. I think that will pay for their WinPh R&D for quite awhile. All they can do is try, can we really expect anything else. Now we point real issues with their approach but there really isn't any, except for calling it Windows. WinPh is solid, it's just less mature than iOS so the ecosystem pales in comparison. That can be corrected with time. Will it, seems doubtful, but it seems even less doubtful that all those vendors using Android will actually be around in 5 years, with the exception of Samsung who might have forked Android completely or moved on to Bada by that point. In any case, MS is actually doing a bang up job with their mobile OS. To quote David Pogue, "It's not popular because it's not popular."

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post #29 of 62
Quote:
Originally Posted by bfulda View Post

Burn BABY Burn!!!

Steve Ballmer still doesn't get it. What a world he must live in. Oh well, I love the smell of microsoft burning in the morning...

Get it? What that only Apple should have a mobile operating system? Because they are supercool, and MS evil?

MS have made great strides with a quality alternative OS, in a relatively short space of time, and are iterating in many ways, that is going to allow for an awesome and somewhat open platform - that doesn't sound like not getting it to me. Convicing cosumers to buy into a new platform is the biggest challenge.
post #30 of 62
Quote:
Originally Posted by swtchdtomak View Post

Does this mean yet another iPhone funeral procession?

If MS had an ounce of humor and humility, instead of a funeral for the iPhone they would change the code name for WP8 to Pheonix and create an ad touting the MS phone has risen from the ashes. Maybe the ad can have the WP8 rise up from a graveyard of brown Zunes. Let them take their lumps and put forth a product and compete.
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post #31 of 62
Quote:
Originally Posted by kingsmuse View Post

I`d be willing to spend a nice chunk of change for a fully operational iOS Office app.
I`m pretty sure I`m not alone

Doesn't that come free with WP? Plus integration with Exchange and Sharepoint?
post #32 of 62
Quote:
Originally Posted by stevetim View Post

Competition brings innovation faster, so this is good.

Lots of people say this, but what is the evidence? Never has Apple required competition to innovate. Competition didn't create the iPod, iPhone, or iPad.
post #33 of 62
Quote:
Originally Posted by kingsmuse View Post

I`ve often wondered why they don`t do this.
It seems to me to be a very smart path for them to take.

I`d be willing to spend a nice chunk of change for a fully operational iOS Office app.
I`m pretty sure I`m not alone

MS needs to bring Office to the iPad -- independent of whatever they do for Windows 8.
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post #34 of 62
"Perceived inability to compete", indeed. Sort of like how bricks have a "perceived inability to float in the air".
post #35 of 62
Quote:
Originally Posted by I am a Zither Zather Zuzz View Post

Too little too late. anybody that would even consider WP must be a total loser.

Total loser? Anybody that would make that kind of comment is the total loser. Windows Phone 7/7.5 is not bad at all. Way better than Android. Sure they only have 50K apps, but they have most covered. If you are a big Windows Live/hotmail/skydrive (skydive is way better than iCloud right now) they Windows Phone is probably better for you.

That said its not for me
post #36 of 62
Quote:
Originally Posted by jragosta View Post

Simply listing 1,000 features is not going to convince customers to switch to your device (especially when the competition already has 99.8% of them.

I could laugh and make fun of you for being clueless for confusing a leaked video for Nokia partners for customers communications...

...but the truth is the only thing you did wrong was make the mistake of taking a Dillger article at face value, something I've been guilty of myself.

Read if you must, but always always always check the source on the Dillger article, otherwise you end up repeating this stuff in public and getting laughed at by your colleagues.


Quote:
Originally Posted by Macky the Macky View Post

This will come when they get a front-facing camera built into the WM8 hardware... or maybe not. Stay tuned to Monky Boy coming to a Windows phone near you.

If there is anything worse than looking clueless it's looking like a clueless jackass. As above, you should always check the source on a Dillger article.

Windows Phones have supported front-facing cameras for months.
post #37 of 62
Quote:
Originally Posted by bettieblue View Post

Quote:
Originally Posted by I am a Zither Zather Zuzz View Post

Too little too late. anybody that would even consider WP must be a total loser.

Total loser? Anybody that would make that kind of comment is the total loser.

It's far worse than that.

That someone would have the self-belief they can label another person as a "loser" based on the type of phone they have indicates a level of social ineptitude (or immaturity) bordering on clinical narcissism.

I hate to invoke such an overused Internet forum cliché, but these truly are the words of a teenager (or perhaps adult in need of psychological evaluation).
post #38 of 62
Microsoft needs to be more rapid with their Windows Phone releases. Also, how can they release a phone in 2012 that isn't dual core?

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post #39 of 62
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Originally Posted by Aizmov View Post

Microsoft needs to be more rapid with their Windows Phone releases. How can they release a phone in 2012 that isn't dual core?

The line they use is that they are competing on the "user experience", not specs.

Not surprisingly this is the same line that Apple use, and in both cases it ends up being a load of bullshit.

This "user experience" line works for Apple because they have pretty much dictated the market up until this point.

Things like apps, front facing cameras, copy & paste and multi-tasking were all seen by a lot of people as not really important... right up until Apple announced their inclusion in the latest iPhone, at which point they basically became "essential features" of a smart phone.

Depending on what is included in the iPhone "5" expect to see the same thing happen with larger screens ("the iPhone screen is the perfect size"), NFC ("NFC is useless without Apple on board"), 4G ("LTE isn't even worth it yet") and Quad-core chips ("a phone doesn't need more than a dual core!").

My point being that it doesn't really matter if the WPx "user experience" would improve with a dual-core chip (apparently they tested it, and it didn't), the fact is "dual-core" has become an "essential feature" of a smart phone because Apple are doing it now.

I suspect the truth is that Microsoft had to make a choice between bringing the Windows 8 kernel down to the phone and adding features (like multi-core) to the exiting Windows Phone 7 kernel.

You can be assured that once they are capable of releasing a dual-core Windows 8 phone they will drop the "user experience matters, not multi-core" line for "we have improved the user experience with a multi-core chip!" (regardless of the actual truth)
post #40 of 62
Quote:
Originally Posted by SolipsismX View Post

It's more than just the puck, Apple is at another ice rink and no one else even knows where the game is at. That said, it's Apple controlling not only the game but the league, so I don't know MS (or anyone else) can do anything else but keep investing into into this market for a chance to carve out a niche or for Apple to screw up. Apple and Nintendo are two technology companies that have both fallen from their perch and come back to reclaim strong holds. I see no reason why MS can't do that.

In order for Microsoft to make a comeback, they'll need to rebirth themselves into another company. A whole sale reorganization at the highest levels with new ideas people is going to the only thing that brings it back. As you said, Apple controls the game at this point. Ballmer's strategy is: copy Apple, make a few things different, beat our chest, fail. He has no idea that in order to beat Apple, he's going to have to create his own markets with new products, not copy others and say they're better.

I know you're a big fan of the WinPH OS, but in this case, MS followed Apple into yet another minefield of Apple's. First the Zune, the Kin, now WinPhone. Not to mention the aborted attempt at a Windows tablet in the model of the iPad. MS needs to find another market that Apple is NOT into and become an innovator there. Be original, daring, creative, innovative. Maybe Ballmer needs to drop acid (small joke).

I believe he said a few years back that the core strategy for MS is to push Windows, wherever and whenever, whether it be desktop PC's, phones or whatever. Turning away from Windows is thought to be the the stake in the heart for Microsoft. If that's the case then they're done as an innovator and will be living off Windows profits, with no jump in energy or excitement. Whooopee freaking do.
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