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Samsung Galaxy Note Super Bowl ad takes more jabs at Apple users

post #1 of 336
Thread Starter 
Samsung's Galaxy Note mobile device was the star of the company's first costly NFL Super Bowl commercial on Sunday, putting a bow on the somewhat controversial "The Next Big Thing is Already Here" media campaign that has been defined by its abject portrayal of Apple customers.

The 90-second Super Bowl XLVI spot, which was set to British glam rock revival band The Darkness' 2003 hit "I Believe in a Thing Called Love," was aired during the fourth quarter as expected, and depicted Apple users happily converting to the new Samsung product.

According to financial blog 24/7 Wall St.'s estimates, the ad cost the South Korean electronic's maker's phone division $10.5 million in air time alone, and included cameos from The Darkness lead singer Justin Hawkins and Chicago Bears' standout linebacker Brian Urlacher.

The ad begins as usual with customers waiting in line for what is presumably the launch of a new iDevice, who make a few quips about how long they have been waiting, when one of them spots a Galaxy Note user and asks, "what is that?!" From there, things take a turn for the absurd, and soon everyone is using the Galaxy Note to make movies, take pictures and even grab the odd autograph from Urlacher.

Also making an appearance is the "barista" character from previous ads in the campaign, who makes the rather droll remark, "well that was over the top," at the commercial's close.



Samsung's Galaxy Note is a larger-than-a-phone, smaller-than-a-tablet mobile device that sports a 5.3-inch, 1280x800 pixel screen, a 1.5 GHz dual core processor, 16 GB of internal memory, an SD card reader and 4G connectivity.

Setting itself apart from Apple's handset and tablet offerings, the Note utilizes a stylus as a main form of input, supplementing the finger-based scheme made popular by the original iPhone. In today's commercial, the capacitive "pen" is quite heavily referenced and is a throwback to when touch resistive screen technology ruled the PDA market.


AT&T is scheduled to start Galaxy Note sales on Feb. 19. | Source: AT&T


AT&T is slated to begin sales of the Note on Feb. 19, and will be offering the Android device for $299 on a two-year contract.

[ View article on AppleInsider ]

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #2 of 336
Samsung's Galaxy Note mobile device was the star of the company's first costly NFL Super Bowl commercial on Sunday, putting a bow on a somewhat controversial media campaign that has been defined by its abject portrayal of Apple customers.

The 90-second Super Bowl XLVI spot, that was set to British glam rock revival band The Darkness' 2003 hit "I Believe in a Thing Called Love," showed up during the fourth quarter as previously reported and depicted Apple iPhone users converting to the new Samsung product.

According to financial blog 24/7 Wall St.'s estimates, the ad cost the South Korean electronic's maker's phone division an estimated $10.5 million in air time alone, and included cameos from The Darkness lead singer Justin Hawkins and Chicago Bears' standout linebacker Brian Urlacher.

The ad begins as usual with customers waiting in line for what is presumably the launch of a new iDevice, this time throwing in some football references, when one of them spots a Galaxy Note user and says, "what is that?!" From there, things take a turn for the absurd, and soon everyone is shown using the Galaxy Note to make movies, take pictures and even grab the odd autograph from Urlacher. The "barista" character from previous Samsung ads in the campaign makes a return, quipping about the commercial, "well that was over the top."



Samsung's Galaxy Note is a large-screen mobile device that sits somewhere between smartphone and tablet, and sets itself apart by including a stylus as in input option. In the commercial, the capacitive "pen" is quite heavily referenced and can be considered a throwback to when touch resistive screen technology ruled the PDA market.

AT&T is slated to begin sales of the Note on Feb. 19, and will be offering the 4G LTE-enabled Android for $299 on a two-year contract.

[ View article on AppleInsider ]
post #3 of 336
Should be "portrays Apple fanatics" to be more accurate...most Apple customers aren't line waiters.

All in all I hope this is the end of these commercials...the first was good, this one was good, but the middle commercials were meh, or straight up stupid.
post #4 of 336
This just goes to show how desperate Sammy is. I don't even give them the time of day! Pathetic.
post #5 of 336
Quote:
Originally Posted by AbsoluteDesignz View Post

Should be "portrays Apple fanatics" to be more accurate...most Apple customers aren't line waiters.

All in all I hope this is the end of these commercials...the first was good, this one was good, but the middle commercials were meh, or straight up stupid.

that ad wasn't direct at anyone that loves and admires their apple products.
it was direct at apple haters and android lovers (the same group, people like you), so they can live in the illusion that we (the ones that freely CHOOSED apple) are some sort of inferior beings.

it's a pity actually... one must be really dumb to believe that we are not free and we are have no knowledge. well, they even come at apple sites (people like you), trying to bash apple, always defending those companies that compete with apple.

truth is, it's everything about apple now. google and microsoft don't matter, samsung does not matter, the same with nokia, etc..

it's all about apple. either you love their products or you hate them. they rule the tech industry. people like you just prove my point.
post #6 of 336
i watched the game and looking forward to the commercials. but when this came on, I tuned out when the guy caught the guitar. I thought it was a commercial for Guitar Center or something, and not till I saw this article, did I find out it was for Samsung. Very lame ad.
post #7 of 336
Looked kind of desperate to me.
post #8 of 336
Thread Starter 
Whoops. Something strange happened here. It overwrote my original comment...

Anyway, the best line in the thing was, "Whoa, it has a pen?"

Steve Jobs was right. "Who wants a stylus?" No one. People want pens.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #9 of 336
"well, that was over the top. meh. "
"Building for the future?! They should be running around reacting to the present!" -John Moltz
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"Building for the future?! They should be running around reacting to the present!" -John Moltz
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post #10 of 336
It has a pen!? Hmmm, think I'll wait for the upgrade that comes with a sheet of paper.
post #11 of 336
Quote:
Originally Posted by Tallest Skil View Post

Whoops. Something strange happened here. It overwrote my original comment...

Anyway, the best line in the thing was, "Whoa, it has a pen?"

Steve Jobs was right. "Who wants a stylus?" No one. People want pens.

Maybe Samsung's hedging on all those customers feeling disenfranchised by the demise of the Treo?
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Do you realize that fluoridation is the most monstrously conceived and dangerous Communist plot we have ever had to face? - Jack D. Ripper
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post #12 of 336
Thread Starter 
Quote:
Originally Posted by Bancho View Post

Maybe Samsung's hedging on all those customers feeling disenfranchised by the demise of the Treo?

The next step for them is to copy Apple's voice recognition... by basing it on the handwriting wreckognition of the Newton family.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #13 of 336
If the product is as well-crafted as the commercial, no one will be waiting in line for that POSS. (piece of samsung sh!t).

What did hiring a Farrelly get Samsung... besides an expensive mess?
post #14 of 336
They're right about one thing in that commercial: "The Next Big Thing is Already Here." That thing is frigging huge.
post #15 of 336
Seriously a stylus? That's exactly what we need, because using our fingers as a stylus has been a failure lol
post #16 of 336
Wow cool - a stylus - that's like so ten years ago.

You know what I loved about a stylus - losing them! Oh how I laughed........
post #17 of 336
Quote:
Originally Posted by tinman0 View Post

Wow cool - a stylus - that's like so ten years ago.

You know what I loved about a stylus - losing them! Oh how I laughed........

seriously, i don't understand some of you.

if the software and the stylus are well buit, with a very nice not the application that could understand when we are trying to draw figures, referentials, etc, very good for notes during classes... wouldn't it be great? all of your class appointments in one device. perfect for school.

for writting a great stylus with great hardware and software would be pretty good. fingers aren't as good, that's why we use pencils and pens. what am i missing?
post #18 of 336
[racist comment removed]

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post #19 of 336
As someone who owns an iPhone 4S but doesn't harbor the late Steve Jobs' ill will toward Android (I bought a Nexus One in January 2010 and still have it), the Samsung ad fell flat to me. A stylus isn't that attractive. Plus, you don't tend to get new customers by insulting the very people you seek to attract.

I've heard comparisons to the Mac vs. PC commercials, but I disagree. The Mac vs. PC ads were comparing the two PRODUCTS, not customers. It was telling Windows CUSTOMERS that it was OK to like the Mac. The Samsung ads are essentially telling Apple customers that they are idiots, which doesn't tend to endear them to people. Rightly or wrongly, most people don't like being told they are fanboys or idiots.
post #20 of 336
Stupid commercial. Typical of desperate Samsung.
post #21 of 336
Quote:
Originally Posted by FriedLobster View Post

racist comment removed

Wow. That's extreme.
post #22 of 336
The stylus is so 90's or something that Nintendo would use. Also for those who think it would be great for taking notes, remember those things called paper and pencil. Cost less than 200 bucks and could be replaced easily. You can type on the iPad/iPhone why use a stylus to begin with?
post #23 of 336
Managed to be even dumber and more tasteless than the original ad. Hell, it manages to show even LESS information about the product.

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post #24 of 336
That spot was just awful. Looked like it was both conceived and directed by a retarded child on meth.
post #25 of 336
The best line in the commercial was also the biggest fail, and unspoken, only written. It said something to the effect: "The next big thing is already here." Directly followed by, "Coming soon."
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Apple has no competition. Every commercial product which competes directly with an Apple product gives the distinct impression that, Where it is original, it is not good, and where it is good, it...
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post #26 of 336
Ok, let's clear it up...

The stylus is not "the main input method" for the Note - it's included to be used with very specific functions such as adding hand written notes to photos, a built-in drawing tool with various pressure points (like a pad for a computer), etc. The screen is the same type of touch screen as any other smart phone, and you can use your finger for ANY of the phone's functions - the stylus is just included for those who want to use it for the very specific functions if they don't want to use their fingers - like a pen tablet on a computer. I've actually tried out one of these in beta form, and it's NOT like the old PDAs... it actually works quite well and the stylus adds to the functionality... not takes away from the way you already use a smart phone. I'll also point out that the camera on it is excellent as is the front camera and the screen.

The 5.3 inch screen is what might hurt this thing in the American market, though. Most people (men, especially), don't want to carry a tablet in their pants. Once you put a bumper or skin of some sort on the Note, it becomes just too big to carry in your pants pocket. Women will have an easier time since (most) have purses or handbags, and guys who use brief cases or backpacks may like it. Pants carriers, not so much. So it's not the stylus that's going to hurt this thing - it's the size (and maybe battery life, as at least on the beta, that huge screen sucks up the battery pretty quick).

I could maybe see this being popular in places like construction job sites, Realty, etc... where hand written notes and sketches/drawings are sometimes needed.

I'm not a brand loyal person. I own an iPad and love it, but use an Android phone, and might try a Windows Phone as my next one when the next gen comes out. Apple, Android, Windows... they're all good in their own ways. I just get tired of the back and forth bashing.
post #27 of 336
Quote:
Originally Posted by pedromartins View Post

seriously, i don't understand some of you.

if the software and the stylus are well buit, with a very nice not the application that could understand when we are trying to draw figures, referentials, etc, very good for notes during classes... wouldn't it be great? all of your class appointments in one device. perfect for school.

for writting a great stylus with great hardware and software would be pretty good. fingers aren't as good, that's why we use pencils and pens. what am i missing?

The reason we used pencils and pens isn't because fingers weren't as good. We used pens and pencils because neither ink nor graphite comes out of our finger tips to write on dead trees.
post #28 of 336
Quote:
Originally Posted by pedromartins View Post

seriously, i don't understand some of you.

if the software and the stylus are well buit, with a very nice not the application that could understand when we are trying to draw figures, referentials, etc, very good for notes during classes... wouldn't it be great? all of your class appointments in one device. perfect for school.

for writting a great stylus with great hardware and software would be pretty good. fingers aren't as good, that's why we use pencils and pens. what am i missing?

You're missing that we've already migrated *from* those as they were clumsy and slow ways to interact touchscreen devices. It's ok though because you could always fall back to the "choice" argument.
Do you realize that fluoridation is the most monstrously conceived and dangerous Communist plot we have ever had to face? - Jack D. Ripper
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Do you realize that fluoridation is the most monstrously conceived and dangerous Communist plot we have ever had to face? - Jack D. Ripper
Reply
post #29 of 336
Quote:
Originally Posted by Mac Voyer View Post

The best line in the commercial was also the biggest fail, and unspoken, only written. It said something to the effect: "The next big thing is already here." Directly followed by, "Coming soon."

You've heard of the yin and yang? They're depicted in the Korean flag.
Well, what you've identified is the ding and dong of Samsung.
post #30 of 336
Quote:
Originally Posted by pedromartins View Post

seriously, i don't understand some of you.

if the software and the stylus are well buit, with a very nice not the application that could understand when we are trying to draw figures, referentials, etc, very good for notes during classes... wouldn't it be great? all of your class appointments in one device. perfect for school.

for writting a great stylus with great hardware and software would be pretty good. fingers aren't as good, that's why we use pencils and pens. what am i missing?

What you are missing is that there are exactly two uses for stylus - notes and serious sketching. Most people don't need either generally speaking. They are pretty niche applications, that are reasonably satisfied without a stylus for normal users.

This is an old hat idea that is known to be a failure in the market. And to top it with a 5" screen? really? too small for serious sketching or note taking in class, and too large to be a decent phone. This is the same old PDA rehashed. Nothing to be excited about really.
post #31 of 336
Quote:
Originally Posted by Mac Voyer View Post

The best line in the commercial was also the biggest fail, and unspoken, only written. It said something to the effect: "The next big thing is already here." Directly followed by, "Coming soon."

That, just about, says it all.
post #32 of 336
Quote:
Originally Posted by pedromartins View Post

seriously, i don't understand some of you.

if the software and the stylus are well buit, with a very nice not the application that could understand when we are trying to draw figures, referentials, etc, very good for notes during classes... wouldn't it be great? all of your class appointments in one device. perfect for school.

for writting a great stylus with great hardware and software would be pretty good. fingers aren't as good, that's why we use pencils and pens. what am i missing?

Have you ever used a stylus for an extended period? (This is discounting professional designers who use them all the time).

A stylus for the normal user (eg me - I had one) is one of the most uncomfortable things you can think of. Why would I use a stylus for taking notes when I can use a much more accurate keyboard (even if it's a finger on a screen).
post #33 of 336
1990 called and want's its stylus back
post #34 of 336
Quote:
Originally Posted by ssls6 View Post

1990 called and want's its stylus back

That's hilarious.
post #35 of 336
Quote:
Originally Posted by KPOM View Post

As someone who owns an iPhone 4S but doesn't harbor the late Steve Jobs' ill will toward Android (I bought a Nexus One in January 2010 and still have it), the Samsung ad fell flat to me. A stylus isn't that attractive. Plus, you don't tend to get new customers by insulting the very people you seek to attract.

I've heard comparisons to the Mac vs. PC commercials, but I disagree. The Mac vs. PC ads were comparing the two PRODUCTS, not customers. It was telling Windows CUSTOMERS that it was OK to like the Mac. The Samsung ads are essentially telling Apple customers that they are idiots, which doesn't tend to endear them to people. Rightly or wrongly, most people don't like being told they are fanboys or idiots.

It's negative advertising which is why it fails.

There has to be a single message in advertising. The message is "why our product/company is the best".

When you start with negative advertising, eg knocking the competition, the message is "why you shouldn't buy from company X or product Y". The message you lose is why you should buy from your company instead. You are simply making reasons why not to buy from your competitor.

There is also the issue of whether negative marketing even works as a lot of people just don't get motivated with negative messages.
post #36 of 336
Too bad they didn't show anyone holding this phone to their ear. This thing is ridiculously huge at 5.3".. what's next?! 10" smartphone?! and a stylus?
post #37 of 336
Quote:
Originally Posted by howyoudoin View Post

Seriously a stylus? That's exactly what we need, because using our fingers as a stylus has been a failure lol

There is quite an active market for capacative styluses around. My wife has a couple. Quite handy for note taking on the ipad, when the finger is a big fat sausage in comparison.
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post #38 of 336
Horrible Ad.
That Phone is too big.
lvidal.-
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post #39 of 336
Yeah, it was a bad commercial. They could have done a lot better. The waiting in line gig was done and over after the first time they used it. They need new material.

Overall the Superbowl ads were pretty lame this year. The half-time show was pretty good. The game itself was the best part though.
post #40 of 336
Quote:
Originally Posted by pedromartins View Post

that ad wasn't direct at anyone that loves and admires their apple products.
it was direct at apple haters and android lovers (the same group, people like you), so they can live in the illusion that we (the ones that freely CHOOSED apple) are some sort of inferior beings.

it's a pity actually... one must be really dumb to believe that we are not free and we are have no knowledge. well, they even come at apple sites (people like you), trying to bash apple, always defending those companies that compete with apple.

truth is, it's everything about apple now. google and microsoft don't matter, samsung does not matter, the same with nokia, etc..

it's all about apple. either you love their products or you hate them. they rule the tech industry. people like you just prove my point.

What in my comment proves your point?
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