Yeah, it was a bad commercial. They could have done a lot better. The waiting in line gig was done and over after the first time they used it. They need new material.
Overall the Superbowl ads were pretty lame this year. The half-time show was pretty good. The game itself was the best part though.
I can agree to that. The first ad was good for the fence sitters. Unnecessary for the Android fans and useless for the Apple fans.
They dragged it out for too long and the only thing that saved this commercial IMO was the deviation in the middle into the song and dance. Useless but still fun.
And yea the ads were lame. The game was awesome.