The questionnaire notes that the Apple HDTV "finally reinvents what a TV can do," with a 1080p LED flat panel display, connectivity with iCloud, and the ability to use an iPhone or an iPad as a remote control. The "Customer Voice" survey from Best Buy was revealed by The Verge.
But the survey also makes mention of an "iSight" camera included in the anticipated television set, suggesting the details are simply speculation on the part of Best Buy. Since introducing FaceTime video chat, Apple has referred to its forward-facing cameras as FaceTime cameras, not iSight.
Another hit to the credibility of the survey comes in its mention of an integrated microphone, which the listing claims can be used for Skype, rather than FaceTime, Siri, or any other voice-enabled features built by Apple itself.
The survey was reportedly administered by Confirmit, a Norwegian research firm that Best Buy uses as a client. The full details from the survey follow:
The details of the Best Buy survey surfaced soon after a report last week said that the first prototypes of a full-fledged Apple television set are "in the works." Analyst Gene Munster with Piper Jaffray said a "major TV component supplier" told him that Apple had contacted them regarding various TV display components.
Rumors have suggested Apple plans to unveil its anticipated television set later this year, and that the hardware will feature Siri voice control, allowing users to easily navigate the device and access content without the need for a clunky, confusing remote control.
Reports of an Apple television began to pick up steam late last year when the authorized biography of late Apple CEO Steve Jobs was released. Jobs told his biographer, Walter Isaacson, that he had "cracked" the secret to building an integrated, easy-to-use television set. He said the device "will have the simplest user interface you could imagine."
Jobs told Isaacson that the television market was one of three that he wanted to reinvent, along with digital photography and textbooks. Last month, Apple unveiled its initiative to reinvent the textbook with interactive titles on iBooks 2 for iPad.
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