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Apple seen partnering with existing cable operators for 'iTV' content - Page 2

post #41 of 72
Quote:
Originally Posted by benanderson89 View Post

Its more than likely, nearer impossible, that they wont use the iTV name in the UK for obvious reasons.

They will use it.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #42 of 72
Quote:
Originally Posted by Prof. Peabody View Post

The way I remember that, Apple actually bought the rights to 'iTV" pretty much everywhere but in the UK where ITV (the station), blocked them. They had a choice of doing iTV everywhere *except* the UK, or doing "Apple TV" everywhere and they chose the later.

The idea that a TV station in one tiny country can block the use of a name world-wide is a falsehood. iTV has no recourse to sue Apple if they want to call it iTV anywhere else except where ITV (the station) operates.

The TV, if they make it, is a piece of hardware not an old-fashioned TV station and there are good arguments that the two are so different (and the names slightly different anyway because of the lower case "i"), that they could use the name even in the UK.

It's not a foregone conclusion by a long shot that they can't use "iTV" for the product name. There are many possibilities including making a deal with iTV, and also just not selling the product in the UK.

The only way I can see Apple getting around the TV station name is to call it the "Apple iTV" - explicitly adding the Apple name to all advertising and the product itself.

... at night.

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... at night.

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post #43 of 72
Quote:
Originally Posted by HyteProsector View Post

They'd have to partner w quite a few cable companies... but here's the thing. Using the cable companies licensing to content they could use the internet to create a national cable provider. I wouldn't be surprised if they partnered w the smallest one with the most content and then stripped the UI down from there.

Quote:
Originally Posted by paxman View Post

I can't see it working another way if Apple wants enter with a winning package. Content is king and without it Apple TV in whatever form will remain niche. If Apple can work out deals with existing content providers (I mean the cable guys, now) whereby they can package and present their content in a superior way, it could be a winning combination.

That is all assuming that the licensing deals the cable companies have with the content providers even allows such redistribution.

For example...

Quote:
Originally Posted by nytesky View Post

The biggest weakness of cable providers is that they bundle a lot of channels you don't want with channels you do. So the best way for Apple to address the need in the market would be to provide a TV where you can subscribe to channels you want and pay an ala carte price per station.

What many people don't realize that at least some of the bundling isn't the choice of the cable compnay. Ever wonder why you have 4 different weather channels? It's not because of the intense competition in the weather channel market. It's because a major network such as CBS says, "You want to carry CBS on your cable network? Fine, but you also have to carry our weather channel, too." It can work both ways. Some networks tell the cable companies you must include our other channel properties if you want our main channel. Others say you can only carry our channel if you agree to not bundle it in certain ways. An example of this is the Big 10 Network telling Comcast that they coudn't bundle BTN in an exclusive sports bundle requiring customers to pay extra for it.

These types of entanglements are what make me doubtful that Apple could just form a partnership with a cable company to get access to all of their content in a manner that would be acceptable to Apple.

And I still can't think of anything that would entice a cable operator to play ball with Apple.
post #44 of 72
Quote:
Originally Posted by Ireland View Post

They will use it.

Lowercase "i" in the ITV television logo, in operation since 1955 and a household name, Apple will have to change something about the name. Adding "Apple" infront of iTV, again, seems the best course of action. That seems like a better idea to me: Apple TV and Apple iTV are part of the same family like the MacBook Air and MacBook Pro - slight change of name to deviate the class of product.

... at night.

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... at night.

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post #45 of 72
Quote:
Originally Posted by benanderson89 View Post

Lowercase "i" in the ITV television logo, in operation since 1955 and a household name, Apple will have to change something about the name. Adding "Apple" infront of iTV, again, seems the best course of action. That seems like a better idea to me: Apple TV and Apple iTV are part of the same family like the MacBook Air and MacBook Pro - slight change of name to deviate the class of product.

I'm not a copyright barrister but I'd think Apple iTV would still cross the line.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #46 of 72
Quote:
Originally Posted by pdq2 View Post

...Yeah, I suppose my TV's screen itself is okay. But I'd happily toss it in the dumpster tomorrow if I had a chance to get rid of all of the other horrible cruft (the UI, the remotes, the cableCos) that comes with it.

Exactly. I used to be happy with my Blackberry.
post #47 of 72
Quote:
Originally Posted by Wiggin View Post

That is all assuming that the licensing deals the cable companies have with the content providers even allows such redistribution.

True. CBS and FOX are now putting a good amount of content online. Its gotta be going this way. But I feel like I'm trying to solve a Rubick's Cube...

I don't know. I don't think any of us know.
post #48 of 72
I think you hit it right on the head! Who wouldn't want to control what comes over their tv! I personally would keep about a dozen channels, and dump the rest!
post #49 of 72
Quote:
Originally Posted by benanderson89 View Post

Lowercase "i" in the ITV television logo, in operation since 1955 and a household name, Apple will have to change something about the name. Adding "Apple" infront of iTV, again, seems the best course of action. That seems like a better idea to me: Apple TV and Apple iTV are part of the same family like the MacBook Air and MacBook Pro - slight change of name to deviate the class of product.

The only way itv would agree would be making sure the Apple item wasn't a device capable of viewing video images. Can you image them trying to call it the Apple BBC or Apple ABC?
post #50 of 72
Quote:
Originally Posted by Prof. Peabody View Post

The idea that a TV station in one tiny country can block the use of a name world-wide is a falsehood. iTV has no recourse to sue Apple if they want to call it iTV anywhere else except where ITV (the station) operates.

I think you'll find ITV has the naming rights worldwide given that they are not just a TV station in our tiny little country as you put it, but also a production company that sells content worldwide. They even have a production company in the US called ITV Studios America producing shows for the US networks.
post #51 of 72
I don't think content will be a major problem. Apple will build the hardware, add the basic free to air channels in each country and let content providers sell their content directly via apps on iTunes just like they do now.

Want to watch baseball - get the MLB app and stream live games.
Want to watch movies - get the Netflix, Lovefilm, Hulu, etc app and subscribe to their service.
Want to watch repeat TV - get the iPlayer, etc app
Want to play games - get the Steam app for online games

You can already get great content - movies, sports, tv shows, etc over the net now. It's simply a case of watching them on your Apple TV instead of your iPad.

If Apple are going to build a TV they will want it to be a mass market device albeit at the top end just like the iPhone/iPad. If the cable companies lose revenue from subscriptions I'm sure they will more than make up for it by selling faster broadband with unlimited data.
post #52 of 72
Quote:
Originally Posted by Wiggin View Post

The biggest hurdle could be the willingness of the cable companies to let Apple get a foot in the door. What is their movitation to play ball?

We shall see...

Let me tell you that ISP's don't like managing there set-top box or having to build an the ecosystem. Apple could provide the ecosystem and manage VOD and Cable gets less set-top box to manage and VOD profit is share.

Cable will not lose live TV, but they do face competition from internet VOD.

and then there'is the killer app : a plan.

Free 32" Apple TV with 3 years subscription. Min 40$/month
299$ 42" Apple TV with 3 years subscription. Min 50$/month
399$ 52" Apple TV with 3 years subscription.

Subscription:
20$ mandatory base package.
+20$ for 20 channels of you're choosing. or
+30$ for 35 channels. or
+40$ for 50 channels.
post #53 of 72
Quote:
Originally Posted by benanderson89 View Post

Lowercase "i" in the ITV television logo, in operation since 1955 and a household name.

I wouldn't have known that. It's not as if I have iTV in my house or anything \

Besides, if you knew anything about word marks you'd be aware the case doesn't matter. I just filed my own trademark for something so I'm well versed in this.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #54 of 72
Quote:
Originally Posted by pdq2 View Post

Why doesn't Apple just go ahead and buy all those crappy cable companies. Or spend a bundle and roll out a parallel system on WiMax or something. (and watch the cableCos customer base wither away to home shopping network masochists).

Apple has always striven to own the "whole widget", and I can think of no better way to screw that up than depend on Comcast or any of the old-school cable providers for the last-mile delivery.

If you thought your cable bill was expensive before...
post #55 of 72
Quote:
Originally Posted by mytakeonit View Post

I think you hit it right on the head! Who wouldn't want to control what comes over their tv! I personally would keep about a dozen channels, and dump the rest!

Exactly! If you could pick your channels a la carte that would be awesome.
post #56 of 72
Quote:
Originally Posted by pdq2 View Post

Why doesn't Apple just go ahead and buy all those crappy cable companies. Or spend a bundle and roll out a parallel system on WiMax or something. (and watch the cableCos customer base wither away to home shopping network masochists).

Apple has always striven to own the "whole widget", and I can think of no better way to screw that up than depend on Comcast or any of the old-school cable providers for the last-mile delivery.

Don't forget Apple is global, the crappy companies to which you refer are just in one country, albeit Apple's home one.
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #57 of 72
Quote:
Originally Posted by Ireland View Post

I wouldn't have known that. It's not as if I have iTV in my house or anything \

Besides, if you knew anything about word marks you'd be aware the case doesn't matter. I just filed my own trademark for something so I'm well versed in this.

Dang, you mean my application for "cOCA CoLA: The reaLThinG" will fail?
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #58 of 72
Quote:
Originally Posted by benanderson89 View Post

Its more than likely, nearer impossible, that they wont use the iTV name in the UK for obvious reasons.

I think it all depends on the definition of 'i'.
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #59 of 72
Quote:
Originally Posted by jfanning View Post

The only way itv would agree would be making sure the Apple item wasn't a device capable of viewing video images. Can you image them trying to call it the Apple BBC or Apple ABC?

Maybe ITV would love to mistaken as an Apple product.
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
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post #60 of 72
ITV aside (the name won't happen, it will never happen)...

No one has yet explained to me how this thing will handle all the different TV standards around the world? It would at least need to handle DVB and PAL in the UK, baring in mind PAL and NTSC are not actually the same on many levels (number of lines, refresh rates). Apple TV gets around this by supporting both formats but ignoring broadcast... a TV would surely need to address this.
post #61 of 72
Quote:
Originally Posted by digitalclips View Post

I think it all depends on the definition of 'i'.

Not really. ITV is the name of the channel. No one calls them "Independent Television" anymore.. like, ever. ITV will be a really tough one for Apple to win, given they are an international corporation now.
post #62 of 72
Quote:
Originally Posted by digitalclips View Post

Dang, you mean my application for "cOCA CoLA: The reaLThinG" will fail?

Yeah.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #63 of 72
Quote:
Originally Posted by pdq2 View Post

Why doesn't Apple just go ahead and buy all those crappy cable companies. Or spend a bundle and roll out a parallel system on WiMax or something. (and watch the cableCos customer base wither away to home shopping network masochists).

Apple has always striven to own the "whole widget", and I can think of no better way to screw that up than depend on Comcast or any of the old-school cable providers for the last-mile delivery.

Because Apple is a public company that is chartered to make profits, not to throw away cash and tie up with a money losing venture. Thank god some of the people here only make decisions with their own money...
post #64 of 72
Quote:
Originally Posted by herbapou View Post

Let me tell you that ISP's don't like managing there set-top box

I don't know about that. Comcast is getting $18/month from me for a box they bought nearly 10 years ago for probably around $50. I'd say it's pretty lucrative for them. If it wasn't, they would have put more of an effort into making the CableCard standard work and letting 3d parties handle the boxes.
post #65 of 72
Quote:
Originally Posted by herbapou View Post

Let me tell you that ISP's don't like managing there set-top box or having to build an the ecosystem. Apple could provide the ecosystem and manage VOD and Cable gets less set-top box to manage and VOD profit is share.

Cable will not lose live TV, but they do face competition from internet VOD.

and then there'is the killer app : a plan.

Free 32" Apple TV with 3 years subscription. Min 40$/month
299$ 42" Apple TV with 3 years subscription. Min 50$/month
399$ 52" Apple TV with 3 years subscription.

Subscription:
20$ mandatory base package.
+20$ for 20 channels of you're choosing. or
+30$ for 35 channels. or
+40$ for 50 channels.

You still are talking about the content and then smooshing of the set top box into the TV as if they have to be done in tandem to work. You have still made a valid argument as to why that is the case.

To restate, I disagree that Apple pushing content through providers requires this to be done in, and only in, a box with a monitor attached. A monitor that is limited to just a few lame sizes. Better to push this through a box that you can get a god profit on instead of one that you can't and will won't even get the benefit of economics of scale because 1) it's considerably more expensive thus lowering the number of people that will buy, 2) not be enough of a pull because TVs work for many years longer than computers we connect to them, and 3) the few sizes are not enough to satisfy the needs of users. 52" maximum? Really?

PS: You talk of IPTV but it's nothing special. It's just content being sent to a TV via an IP network. What's more likely is Apple Hybrid IPTV set-top box and working with cable providers to get their box as the number one option that is connected to TVs. You plug your TV into the box. You control everything from the box (or the A/V receiver). You only ever touch the TV or its remote when you want to switch inputs for a different connected box, but Apple wouldn't care about that hassle because they don't want you switching to a different box. They'll want you to stay on their box connected to the big ass monitor of your choice.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #66 of 72
Quote:
Originally Posted by Ireland View Post

They will use it.

It will be called iBoard.
post #67 of 72
Quote:
Originally Posted by SolipsismX View Post


To restate, I disagree that Apple pushing content through providers requires this to be done in, and only in, a box with a monitor attached. A monitor that is limited to just a few lame sizes. Better to push this through a box that you can get a god profit on instead of one that you can't and will won't even get the benefit of economics of scale because 1) it's considerably more expensive thus lowering the number of people that will buy, 2) not be enough of a pull because TVs work for many years longer than computers we connect to them, and 3) the few sizes are not enough to satisfy the needs of users. 52" maximum? Really?

+1

If Apple wants wide-spread acceptance, it needs to have a low cost box. Something inexpensive enough that people will buy it even if the technology/content services are untested and unproven. It has to be a low enough price that people are willing to take a chance on it. Which do you think Apple can built critical mass with more quickly, a $!000+ TV or a $100-$150 box?
post #68 of 72
Quote:
Originally Posted by PaulMJohnson View Post

My display is fine, the television as an experience is dreadful though. My wife wanted me to find Animal Planet for some reason yesterday - I couldn't find any way to do it other than to page through all the channels until I stumbled upon it. Dismal UI and ripe for improvements.

If people think Apple can improve on it, let them speculate. You can ignore it if you want.

This. I've said it before but imagine if Apple were to partner with (or buy) Dish Network (which is already far better than Direct TV) and create a DVR type device. Only thing is all the content would be maintained on Apple's cloud so you wouldn't need to worry about your hard drive going out and losing all your recorded shows. The UI could be so greatly improved.

Think about it, whatever provider that Apple partners with or buys up, automatically takes a huge chunk out of their competition because of Apple diehards wanting to jump ship.

iPod, iPad, iPad2, iPad 3, iPad Mini, iPhone, iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, AppleTV (1,2 & 3), 13" MacBook Pro, 24" Cinema Display, Time Capsule, 21.5" iMac (Mid 2011)

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iPod, iPad, iPad2, iPad 3, iPad Mini, iPhone, iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, AppleTV (1,2 & 3), 13" MacBook Pro, 24" Cinema Display, Time Capsule, 21.5" iMac (Mid 2011)

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post #69 of 72
What cable content will Kansas City residents be able to watch on their GoogleTV's?

Would cable companies really toss Motorola set top boxes in the trash for AppleTV's?

Is it true that Apple has enough cash to purchase Samsung outright?

Just asking.
post #70 of 72
Quote:
Originally Posted by mstone View Post

Cable companies own the consumer Internet. DSL is too slow for TV and satellite has signal in the down direction only. In many neighborhoods there is only one cable provider so there is no competition. The last mile is made out of pure gold. What can Apple offer the cable companies in exchange for access to that last mile? Cable doesn't need Apple.

they can tell apple you have your tv on our system and we will put the POS Iguide on it.
post #71 of 72
Quote:
Originally Posted by dapple View Post

What cable content will Kansas City residents be able to watch on their GoogleTV's?

likely the same stuff as fios or U-Verse
post #72 of 72
Quote:
Originally Posted by Joe The Dragon View Post

likely the same stuff as fios or U-Verse

When did Google acquire licensing from the major media companies permiting GoogleTV to offer the content that FIOS and U-Verse offer?
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