ATV's biggest problem is content. The baulkanised content creators.
Basically, a giant iPad. Siri, apps, facetime, decent screen quality, the eco system bonus, game system with PS3 quality graphics thereabouts if you have the A6 included.
But you still need content.
I did the netflix thing and watched a movie on an iPad 2. Pretty decent service. Still not enough content.http://www.tvcatchup.com/
for live tv...
Still, they managed it with iTunes. Hollywood has been a harder obstacle to manoeuvre.
It's content, managing that content...in the iOS/iTunes ecosystem.
They could the phone subsidise model. But the TV upgrade would have to be compelling along with the software.
Standalone vs all in one. Guess they may do both.
I have a 50 inch Panasonic £699 plasma. ST30. Great at watching movies. It's smart tv aspect is very rubbish though.
ie Software. And that's where Apple has the whole industry beaten.
Have an iPad 3 to airplay via Atv 3? or the complete box and channels controlled by any iDevice?
It's a proposition.
People didn't understand the overpriced iPod/iPhone etc.
I'll be very interested to see the final product. Standalone or all in one.
At the very least an iPad 3 and ATV3 standalone are in my sight.
Try surfing the web via a PS3 or Panasonic. Painful. Apple can't do any worse. At the very least, I'd take an ATV3 and iPad3 to make the Panasonic more useful as a big screen multimedia device care of the iOS devices.
The ATV2 offers some insight. As does iOS , the iPad and whole iOS/iTunes ecosystem.
It's about the bringing it all together...and a content partnership with a cable company (eg like they did with the phone companies like ATT...) or Hollywood. They only have to get one company to crack and when the money starts pouring in...it will be game over.
As for price. All and sundry thought £1000 for an iPad. Apple smashed that preconception with the £399.
They're not to be underestimated.
Lemon Bon Bon.