Originally Posted by majjo
I don't see how this would affect google much, if at all.
Well for starters. You're looking at this from the wrong perspective. The title didn't say anything about Google. It said Android. No one is going to over throw Google in the area of search in the immediate future.
However, Android is costing Apple millions in sales. Androids weak spot is Social Integration. There's no way Google+ is going to win many people over as it hasn't reached critical mass yet.
Smartphones are inherently social devices. The opportunities for integration are endless. Think: managing your Facebook photos from the native photo app. Managing your contacts using Facebook friends. Sharing events to Calendar. Facebook messenger/ email client hybridization... the list seriously goes on and on. (and I'm just coming up with this just off the top of my head...)
And then there's Safari.
Facebook makes their money through their ads. Web traffic is going mobile and Facebook is going to see a drop in ad revenue in 5 years unless they do something serious about it.
Incorporating Facebook ads into Safari would make sense for both Apple and Facebook. Android wouldn't really be able to compete with the social integration. Users would have a much more immersive experience besides the fact that people would love it.
And just for the record. I'm not even a Facebook users. But the marriage makes a lot of sense. Twitter just isn't going to cut it.