Originally Posted by applego
The Apple TV might not be able to be called the iTV because of a broadcasting company in the UK that has the same name.
Video explaining it: youtube.com/watch?v=93y4rYOvB5M
I think that technically it is Channel 3 but no one ever calls it that, not even the company
Given that it has been the second most popular channel in the UK since the 50's it did strike me as odd that no one at Apple had considered the ramifications of using the name iTV.