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British network allegedly warns Apple again not to use 'iTV' name [u]

post #1 of 128
Thread Starter 
As rumors of an Apple television set continue to swirl, Britain's ITV network has reportedly warned Apple that its name is off-limits [updated].

Apple anticipated television has been called the "iTV" by some pundits, following the same branding as Apple's other popular products like the iPhone and iPad. The rumors and speculation have apparently been enough, according to The Telegraph, to prompt the network ITV to write a letter to Apple and warn it not to use the same name for any products.

Update: In a statement to The Verge, ITV said that there has been "no communication" between it and Apple. The original report, which cited anonymous sources, was dismissed as "entirely speculative."

ITV, short for Independent Television, has been on the air since 1955, and is the broadcaster of the popular show "Downton Abbey." The network has also spawned three sister channels using its same name: ITV2, ITV3 and ITV4.

The latest reported move by the network to warn Apple isn't the first time that ITV has reached out to the iPhone maker. The "iTV" name was previously rumored to be used for Apple's revamped iOS powered Apple TV in 2010, which was said to have made network executives "furious."

Apple eventually launched its new Apple TV with the same name the product line had always carried, despite a drastic redesign. But with a full-fledged television set rumored to be in the works at Apple, the "iTV" name has once again been associated with the supposed project.

The ITV network reportedly received assurance in 2010 that Apple would not use the "iTV" name, but the network is said to be concerned since the late Steve Jobs is no longer in charge at the company. Author Katherine Rushton said ITV executives are said to be concerned that Apple Chief Executive Tim Cook could take a different stance from his predecessor.




Whatever the name, an Apple television has been rumored to debut as soon as this year, giving Apple entrance into a massive market estimated to hit sales of 230 million units this year worldwide. Industry watchers expect that an Apple television will feature Siri voice integration, allowing users to simply control their television without the need for a confusing remote.

Reports of an Apple television began to pick up steam late last year when the authorized biography of late Apple CEO Steve Jobs was released. Jobs told his biographer, Walter Isaacson, that he had "cracked" the secret to building an integrated, easy-to-use television set. He said the device "will have the simplest user interface you could imagine."

[ View article on AppleInsider ]
post #2 of 128
The simple and obvious solution is for ITV to change it's name.
post #3 of 128
Yea. iTV has a point on this one. They own that name fair and square and have spent decades marketing and building up that brand. Apple will have to come up with a lucrative arrangement for them, or just use another name.
post #4 of 128
Doubt Apple would want to change from Apple TV now anyway.

Don't care one jot for ITV in the UK anyway, would be more than happy for Apple to buy them out and shut them down, ITV produces the worst news and retarded TV shows out there all funded by corrupt quizzes and shows.
post #5 of 128
Easy solution to this hurdle - buy them and use the name, and pick up a small selection of the content!
post #6 of 128
Quote:
Originally Posted by Conrail View Post

The simple and obvious solution is for ITV to change it's name.

Of course, I agree fully. ITV clearly need to just accept the new reality of the situation and begin the process of finding a new name.

By the way I've just registered iConrail. I'd appreciate it if you would stop using your account and register a new name now, thanks.
post #7 of 128
Quote:
Originally Posted by Mystigo View Post

Yea. iTV has a point on this one. They own that name fair and square and have spent decades marketing and building up that brand. Apple will have to come up with a lucrative arrangement for them, or just use another name.

In the first week of an Apple iTV, more people in the world would know the name than all those "decades" have produced. If ITV were smart, they would license the name to Apple and reap the huge rewards of search engines sending people to their web site. As for sales, who is going to confuse a consumer product with a television network?
post #8 of 128
Just put everything under the iTuner name
post #9 of 128
Quote:
Originally Posted by iConrail View Post

Of course, I agree fully. ITV clearly need to just accept the new reality of the situation and begin the process of finding a new name.

By the way I've just registered iConrail. I'd appreciate it if you would stop using your account and register a new name now, thanks.

:-) I'm only kidding, but you see my point I hope? I wont use this account again Conrail is yours
post #10 of 128
Quote:
Originally Posted by Conrail View Post

The simple and obvious solution is for ITV to change it's name.

How can some little pipsqueak local company prevent the worldwide use of a known brand name by a multinational company like Apple?

How can that be fair?
post #11 of 128
I bet ITV execs wouldn't be so "furious" if Apple offered them $100 million to share the trademark.

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post #12 of 128
This is an example of Apple's reputation preceding itself, and not in a good way. Their history of respecting copyright and trademarks is spotty. Companies, particularly local ones, anticipate Apple will ignore their rights and use money to buy their way out after the fact.
post #13 of 128
Quote:
Originally Posted by gkroeger View Post

In the first week of an Apple iTV, more people in the world would know the name than all those "decades" have produced. If ITV were smart, they would license the name to Apple and reap the huge rewards of search engines sending people to their web site. As for sales, who is going to confuse a consumer product with a television network?

I guess that the trademark area for both is the same. Also I believe that ITV also operates software called 'ITV Player" for viewing ITV content and recent shows which would most definitely be in the same area as the rumoured Apple TV.

I don't know it ITV have a EU trademark or not, but it would be strange if it wasn't. So without licensing, Apple is probably best off using a different name.
post #14 of 128
I think Apple should keep pressing the iTV moniker, under the table of course, just to give the iTV people ulsers. Then at the last minute use aTV.
post #15 of 128
post #16 of 128
I personally prefer Apple TV as oppose to iTV. I think the former is a much nicer name!
post #17 of 128
Quote:
Originally Posted by I am a Zither Zather Zuzz View Post

How can some little pipsqueak local company prevent the worldwide use of a known brand name by a multinational company like Apple?

How can that be fair?

It would probably only prevent Apple from using the name in the UK. Unless iTV spent the money to register the trademark worldwide, if they did that, then I'd say it's more than a tiny local company.
post #18 of 128
Quote:
Originally Posted by Conrail View Post

The simple and obvious solution is for ITV to change it's name.

Yeah, sure! Why not? Oh wait... ITV has been around for over 55 years and is the largest commercial broadcaster in the UK.

Now, the chances are that (considering what the link the poster above said) Apple has already told ITV that they will not use the iTV name, as it would breach an EU trademark.
post #19 of 128
Quote:
Originally Posted by stelligent View Post

This is an example of Apple's reputation preceding itself, and not in a good way. Their history of respecting copyright and trademarks is spotty. Companies, particularly local ones, anticipate Apple will ignore their rights and use money to buy their way out after the fact.

Chinese Authorities Seize iPads Over Trademark Dispute

http://www.pcmag.com/article2/0,2817,2400165,00.asp
post #20 of 128
Quote:
Originally Posted by techguy911 View Post

It would probably only prevent Apple from using the name in the UK. Unless iTV spent the money to register the trademark worldwide, if they did that, then I'd say it's more than a tiny local company.

Like most TV networks, ITV sell their content worldwide. If you're familiar with Downton Abbey or Who Wants to be a Millionaire, then you're familiar with ITV.
post #21 of 128
ITV is not some local small time company that just set up an office and registered the name iTV in the hope of one day getting money from Apple for the "i" name. ITV is a public service broadcasting station in Britain that has existed since 1955. I'm sure they could come to some agreement but it's unfair to think ITV is trying in some way to shake down Apple. It's unfortunate naming based on rumours but for those who remember the iTab/iSlate/iPad rumours I'm sure Apple can easily name their device iScreen/iMedia/iBox/iAnyNameAtAll and 6 months after the release we'll all think iTV would have been a dumb name anyway
post #22 of 128
Quote:
Originally Posted by Conrail View Post

The simple and obvious solution is for ITV to change it's name.

God help you if you truly believe that.
post #23 of 128
Quote:
Originally Posted by I am a Zither Zather Zuzz View Post

Chinese Authorities Seize iPads Over Trademark Dispute

http://www.pcmag.com/article2/0,2817,2400165,00.asp

Old news already. And what's with the large font? Compensating?
post #24 of 128
Quote:
Originally Posted by tyrnight View Post

found to be false..


http://www.theverge.com/2012/2/13/27...-apple-warning

The Telegraph was wrong
post #25 of 128
Quote:
Originally Posted by cosmicthing View Post

Easy solution to this hurdle - buy them and use the name, and pick up a small selection of the content!

Buying a national TV company is not done overnight. There would be huge regulatory hurdles at national and possibly European levels. You can bet that Murdoch and any other media companies active in the UK would object vociferously too, slowing the process down further.
post #26 of 128
There is no content in the original Telegraph article that supports the headline claim - UNLESS you go back to the original August 2010 article, again by the Telegraph, where a group director from iTV was quoted:

Quote:
But Mike Large, group director at broadcaster ITV, hinted that Apple could face a legal battle over any plans to change the Apple TV’s name.

"We have a large number of registered trademarks for ITV and are a household brand of over 50 years,"he told technology website Pocket Lint. Large said that ITV had “vigorously defended” its brand name in the past, and seemingly ruled out any deal to license the iTV name to Apple because it would “muddy the waters”.

The fact that it was Engadget article originally that claimed that Apple was changing the name of AppleTV to iTV, only sweetens the irony. Engadget being an unimpeachable source of all credible Apple rumors - and the response of the director to a non-existant name change that was never sourced directly from Apple, or confirmed my them.

One would think that the Telegraph would have learned by now that building vaporous rumorware doesn't work well, and that rehashing an old issue in order to drive new interest is a crap-shoot at best, and makes you look extremely silly.
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post #27 of 128
Quote:
Originally Posted by iConrail View Post

:-) I'm only kidding, but you see my point I hope? I wont use this account again Conrail is yours

just having a bit of fun, glad you joined in.
post #28 of 128
Quote:
Update: In a statement to The Verge, ITV said that there has been "no communication" between it and Apple. The original report, which cited anonymous sources, was dismissed as "entirely speculative."

Well.. It seems the next AppleTV will be called iTV
post #29 of 128
Quote:
Originally Posted by stelligent View Post

The Telegraph was wrong


Interesting link. I don't think that Apple will use the iTV moniker, but ITV's statement definitely sounds like Apple may have approached them. The 'ITV will have no further comment on this matter' always seems to show up when someone is about to make a deal with Apple.
post #30 of 128
Well Apple does have a track record of disregarding trademarks and dealing with the monetary consequences later. A bit of a bully. They didn't really show much respect for Apple records. Who thinks of them now when you hear "Apple"? Sitting on top the biggest pile of cash does give one a sense of power.

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post #31 of 128
Quote:
Originally Posted by I am a Zither Zather Zuzz View Post

Chinese Authorities Seize iPads Over Trademark Dispute

http://www.pcmag.com/article2/0,2817,2400165,00.asp

later in that same article:

Quote:
However, contrary to the actions taking place in Shijiazhuang, earlier today when I called the Sanlitun Apple store in Beijing the staff assured me that the iPad 2 was indeed available and for sale in the store. Similarly, the iPad 2 is still listed as for sale on the Chinese version of the online Apple store. And, so far, no other accounts of iPad seizures have been reported in other areas of mainland China.

PCMag being an unbiased and unimpeachable source of accurate prognostication about Apple products.
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post #32 of 128
Quote:
Originally Posted by stelligent View Post

Old news already. And what's with the large font? Compensating?

It is happening today. Reuters reported it 3 hours ago. Why do you call that "old"?
post #33 of 128
Quote:
Originally Posted by DrFreeman View Post

I personally prefer Apple TV as oppose to iTV. I think the former is a much nicer name!

If Apple produces a television, what name would they use? Apple TV would make sense, and then they'd have to change the name of the current box.

We'll likely know soon enough.
post #34 of 128
Using Apple's own thesaurus comes up with these terms for entertainment:

amusement, pleasure, leisure, recreation, relaxation, fun, enjoyment, interest, diversion.

along with:

show, performance, presentation, production, extravaganza, spectacle, pageant.

Taking suggestions from that list:
  • iAmusement is too long. iMuse would be great and even sounds cultural/intellectual. But it's too high-brow.
  • iPleasure sounds like porn. iPlease is too vague and general.
  • iRecreation is too vague and long.
  • iRelaxation is too long and iRelax sounds like something to put us to sleep.
  • iFun sounds like something Steve Jobs would like, but it's vague. Making a double by using iPun, pronounced like iFun, it'd also continue the tradition of using "P" words. But it's even vaguer than iPod.
  • iEnjoy is too vague. iJoy promises too much.
  • iInterest is too general and too cold.
  • iDiversion is too cold and too broad.
  • iShow is perhaps the best of all. It's short, specific and clear. It's only failing is that it isn't a 'p' word.
  • iPerformance shorten to iPerform gives the wrong impression. This is for watching.
  • iPresent sounds like a business tool.
  • iProduction or iProduce sound like the production end of TV.
  • iExtravaganza is too long and too much.
  • iSpectacle is too exaggerated.
  • iPageant sounds like a Miss American contest.

The best of the lot, by far, is iShow. A distant second, faulted mostly for vagueness, is iFun/iPun.


Besides, iShow reminds me of Ed Sullivan in the golden days of television with his "really big show."

--Michael W. Perry, Inkling Books, Seattle
post #35 of 128
Quote:
Originally Posted by stelligent View Post

Old news already. And what's with the large font? Compensating?

That reminds me. Where is Fried Lobster?
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post #36 of 128
They'll just buy the name like they did with Cisco. Many people don't know this, but the iPhone name actually belonged to Linksys. Cisco purchased Linksys and Apple paid an undisclosed amount of money to Cisco to buy the name. They even announced the iPhone name before the deal was closed. Having more money than any company in the world allows you to do that!
post #37 of 128
Quote:
Originally Posted by fecklesstechguy View Post

later in that same article:



PCMag being an unbiased and unimpeachable source of accurate prognostication about Apple products.

Some China cities order halt of iPad sales
http://www.reuters.com/article/2012/...8DD3AX20120213

Apple's iPad Trademark Case In China Is Getting Even Uglier
http://www.businessinsider.com/down-...ampaign=recirc

Chinese City Confiscates iPads As Trademark Fight Continues
http://blogs.wsj.com/chinarealtime/2...ght-continues/
post #38 of 128
See I always thought it was Downtown Abbey, a show about the kinky misadventures of a cheeky London hooker name Abbey. My bad.

Just buy itv and be done with it.
post #39 of 128
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post #40 of 128
Quote:
Originally Posted by techno View Post

Well Apple does have a track record of disregarding trademarks and dealing with the monetary consequences later. A bit of a bully. They didn't really show much respect for Apple records. Who thinks of them now when you hear "Apple"? Sitting on top the biggest pile of cash does give one a sense of power.

I think the blame for being a jerk belongs to the Beatle's folks. (and Yoko Ono?) I think Job's passion for the Beatles clouded his judgment. I liked the Beatles myself, but I couldn't have cared less if the Beatle's albums every made it to iTunes. Didn't care then, don't care now.
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