Good points by several re: worldwide growth, I'd forgotten about this in the context of my post but had certainly been thinking about it in the long term, it is exciting how much room they have to grow there. I was just surprised that there was not as much room to grow in the US...I had thought their revenues were closer to their unit market share. I know they're at the premium end of the market and completely dominate in iOS devices, but thought there was tons of room to grow in the computer market.
But to get back to the key metric of the article (actually the other one,
http://forums.appleinsider.com/showt...hreadid=143492, I posted in the wrong thread, was looking at them both, but my post is relative to both articles), they already have 20% of _all_ consumer electronic sales! That's stunning. There _is_ a cap to growth there. Unless of course they create a new product category that causes US citizens in aggregate to spend more of their income on electronics. I thought the cap was just much higher - watches, GPSes, egg timers, baby monitors, etc. Of course, most of those sub-sectors I just mentioned will all just disappear and be replaced by one (or several) iOS devices, as Apple moves from say 20% to 80%. There was just less theoretical headroom to grow than I had previously thought.
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Originally Posted by
SolipsismX 
Not that Apple has significant profits but has done so with the premium end of the market. This means as they saturate an upper-tier they can grow down into the next tier which is always larger.
Well, this article (or the 20% one, rather) mentions that they're avoiding the low-end, low-margin market, and that that's a good thing. And regardless if it is larger, Apple is already taking in 20% of _all electronics revenue_. By definition they can only grow by so much in the US. But yes, lots of room to grow world-wide.
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Originally Posted by
SolipsismX 
Imagine a pyramid shape. Other companies have tried to market the low-end in the maxim "race to the bottom" which gets them very little profit sometimes they lose money but gain marketshare in the hopes of gaining mindshare they can eventually grow upward into and capitalize on economics of scale. The two problems with that in the CE market is that you can't maximize economics of scale when you have hundreds of products and you can't gain mind share when even the people that buy your product know it's not good. Every now and then an inexpensive product within a market will actually be of good quality, but not often.
Those points seem to go counter to your first one. And Apple doesn't need any more mindshare, and from what I understand they already have amazing economies of scale and scope and control of their production line and inventory (courtesy of Cook and hoards of cash to get pre-payment discounts, tie up supplier markets to make it harder to competitors to compete on cost, etc.). I think "race to the bottom' is the more important point, Apple doesn't need to go there to grow, necessarily. They can take a good chunk of that other 80% of _total CE spending_ by killing off other subsectors (egg timers, watches, heartrate monitors, etc.) just as they have done for hard drives small cameras (shortly - c.f. Annie Leibovitz' recommendation of iPhone 4gs as pocket camera) and (competitors') laptops.
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Originally Posted by
SolipsismX 
PC: Apple takes about 35% of the PC market's profits as of 2009 yet they have done nothing but grow as the rest of the industry shrinks. They also had over 90% of the market share of PC unit sales over $1000. There is little risk of them losing this market and a good chance they will grow it. Perhaps that's what they did with the $999 MBA.
Again these numbers are amazing, but re: growth...how much can you grow from 90%? Or even 35%. A lot in terms of total absolute dollars, but it seems like the stock which values the company as the most valuable on the planet expects continued insane levels of growth. Once they have two more years of 100% growth of PC revenues they're at 100% (again, in US). But yes they have worldwide room to grow - lots there.
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Originally Posted by
SolipsismX 
Tablet: This market is nascent. It will grow on its own but it will also feed off the PC market for years. Some Mac cannibalization but mostly the non-Mac PCs. It will have a decent repeat customer like the other iDevices though not as much due to the higher cost of entry. i suspect that within 2 years the iPad will be more profitable than the iPhone arm of their business.
Absolutely, agreed. Lots of room to grow from their current sales...but there is already a ceiling...100% of CE spending in the US. They're already at a shocking 20% of that according to the other article (
http://forums.appleinsider.com/showt...hreadid=143492). All these other methods you mention are ways for them to grow and take more of that 100%. But as they approach 100% (in the US) the only way to continue to grow is to either shift more consumer spending to CE, or to shift their markets outside of CE, or to continue to grow worldwide. I expect all three to occur, to some extent (well, I expect whatever "non CE" market they move into (wall coverings that are now digital wallpaper? - that makes that item a CE item I suppose) will now be considered CE, which will go towards the expansion of CE market revenues).
I'm sure they'll grow, and that there is tons of room worldwide, I was just shocked that they're (apparently) at 20% of all CE spending in the US, at least in one period.
I suppose they can still maintain their same rate of growth with all the international expansion, at least for many years.
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Originally Posted by
SolipsismX 
iPod: This is evidence of a peak being reached. it now makes less each YoY quarter. That said, Apple wasn't sitting still and was thinking about the next thing. I have no idea what that will be after the iPhone and iPad but I suspect it will be something that you wear. I also don't think it will be for at least 5 and probably more like 10 years.
Yup, Apple replaced their revenue from one product with even more revenue from another product, and thus continued to grow. But again, once you get to 100% (and lets be reasonable, they'll never do that, nor would that be desireable to anyone) there's no more room for growth. Which is fine with me. They can still be a valuable company continuing to make new and better products which people will purchase, thus maintaining their highest revenue level, but they will no longer be a growth company (it's shocking to think of the most valuable company (by market valuation anyway) being a growth stock.
Thanks for the discussion.