When you need to distract from the fact that what you're about to say is transparently the opposite of the truth, always begin by frowning with abject sincerity and saying "very, very"
Our corporate masters attend the same school of rhetoric as the elected officials they pay to put and keep in office: the Madison Avenue School. Whether it be child labor, war, or wrinkle cream, the truth in America is whatever most people hear most of the time. If their operators follow the model of the American government, no doubt electronics companies will shortly claim to be "liberating" the children being poisoned in order to supply us all with more toys. It's like the power of prayer: one need only repeat something often enough to make it real.
But perhaps I do Mr. Cook an injustice. Famous quotes like "Those jobs won't be coming back" make it clear Apple and all the rest do indeed take externalizing the blood, sweat, and tears of their vast profits "very, very seriously." After all, one certainly doesn't accumulate a $100B slush fund by taking exploitation frivolously. Only true passion can achieve such miracles.
Oh Apple It isn't that customers are unwilling to pay twice as much for your goods: it's that the hoarders who run our society correctly regard anyone who can even entertain the concept of "enough" as a threat to life as they know it. Never mind that you're arguably the best of a bad bunch. Never mind that it's unfair to scapegoat you for the failings of an entire society. You have the power to improve this situation, and therefore an inescapable obligation to do so. This is an opportunity to do something no quantity of clever electronics can ever achieve: to really make a difference.
Alternatively, I suppose Mr. Cook might try to explain how "think different' works with the rich getting richer by jumping up and down on the backs of the poor. It's difficult to imagine a less original idea. Increasingly, Apple resembles a mealy-mouthed family values politician caught giving a bj to an underage boy in a truck stop bathroom.