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iPad market share hit by deep PlayBook price cut in Canada

post #1 of 52
Thread Starter 
New data released on Wednesday suggests Research in Motion's PlayBook tablet has managed a ten percent increase in Canadian marketshare on substantial discounts, and has pulled the share of Apple's iPad down to 68 percent.

Citing market research data from Toronto-based Solutions Research Group, The Globe and Mail reports that market share of the oft-maligned PlayBook has risen to 15 percent of the Canadian market, but comes at the cost of discounts which equate to hundreds of dollars per unit.

The data, taken from a survey of 1,000 Canadians, illustrates that while RIM's share is but a fraction of the iPad's, the sharp rise in sales saw Apple's market presence drop from 86 percent to 68 percent since fall 2011. This steep decline also means that Android tablets have also shown growth during the period.

Despite critical reviews from bloggers and the media, RIM chose to stick with the PlayBook even as a the inability to sell units cost the company $485 million in earnings at the end of the holiday quarter.

In an attempt to salvage the device, RIM initiated a fire sale in November which slashed prices of the premium tablet by as much as $300, and continues to uphold the low cost in order to move product.


RIM's deep discounts have translated into a bump in Canadian market share. | Source: BlackBerry.com


A software update for the 7-inch tablet, dubbed PlayBook 2.0, is expected to be announced in the coming weeks and will bring much needed e-mail and calendar apps as well as the ability to type on the device using a BlackBerry handset's physical keyboard.

[ View article on AppleInsider ]
post #2 of 52
...while people hold back for the iPad 3, prepare for some whoopassing after .
post #3 of 52
It's not really surprising given the prices of the playbook.

Playbook is actually a really neat OS that has multi-tasking that puts the iPad to shame. I almost got one to add to my collection of tablets when they had sales.

Neat unit. Lack of software killed it.
post #4 of 52
It looks like slapppy was right¡ Apple can only get more than half the market unit share when companies sell at a loss. Apple must be sweating bullets knowing they only take in 100% of the profits.

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post #5 of 52
Let 'em keep selling the PlayBook at fire sale prices in which they make a few cents off of every tablet. It will only hasten the inevitable. The market has shown that yes, you can take market share away from the iPad IF you basically give your product away. Not exactly a sound business model in my uninformed opinion.
post #6 of 52
count down to ipad 3 starts now
post #7 of 52
RIM is no Amazon. They can't sustain selling below cost for very long. This is probably just clearing out the inventory. Once it's all gone, owners are going to be stuck with an orphan device. Not that it has much support even now.
post #8 of 52
Quote:
Originally Posted by realwarder View Post

It's not really surprising given the prices of the playbook.

Playbook is actually a really neat OS that has multi-tasking that puts the iPad to shame. I almost got one to add to my collection of tablets when they had sales.

Neat unit. Lack of software killed it.

It's the ecosystem, baby, the ecosystem.
post #9 of 52
(Secret internal memo ordered all RIM employees to buy a playbook.)
post #10 of 52
What is this 'email' they speak of. This could be huge!
post #11 of 52
Canada must have a hella small market for RIM to have enough of these on hand to to affect market share. No igloo is complete without a RIM heating pad.
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post #12 of 52
Quote:
Originally Posted by SolipsismX View Post

It looks like slapppy was right¡ Apple can only get more than half the market unit share when companies sell at a loss. Apple must be sweating bullets knowing they only take in 100% of the profits.

Slappy has spoken!

"DOOMED. DOOMED. APPLE ARE DOOMED, I TELL YOU Free Playbooks and Android Tablets will KILL THE IPAD , Mark my words DOOMED. DOOMED. APPLE ARE DOOMED, I TELL YOU"
post #13 of 52
Quote:
Originally Posted by AppleInsider View Post

A software update for the 7-inch tablet, dubbed PlayBook 2.0, is expected to be announced in the coming weeks and will bring much needed e-mail and calendar apps as well as the ability to type on the device using a BlackBerry handset's physical keyboard.

This just tells me they don't give a crap at all about anything.

When was it that this first became common knowledge? Eight months ago or something? Eight months they've gone without an update to allow native e-mail on their device. Eight months where the thing has been absolutely worthless to everyone in its intended market.

The fact they didn't slave night and day for an entire month to push an e-mail client to the device right after it launched tells me they just don't care.
post #14 of 52
Quote:
Originally Posted by Macky the Macky View Post

Canada must have a hella small market for RIM to have enough of these on hand to to affect market share. No igloo is complete without a RIM heating pad.

1/3 of the inventory was sold to construction companies for cheap fill, 1/3 of them were sold to the Brick for giveaways and only 1/3 of them went into consumers hands, of which half of those were bought as executive giveaways at Xmas.
Hmmmmmm...
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Hmmmmmm...
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post #15 of 52
I wonder if RiM is counting the PlayBooks stolen from the truck.


Quote:
Originally Posted by Tallest Skil View Post

This just tells me they don't give a crap at all about anything.

When was it that this first became common knowledge? Eight months ago or something? Eight months they've gone without an update to allow native e-mail on their device. Eight months where the thing has been absolutely worthless to everyone in its intended market.

The fact they didn't slave night and day for an entire month to push an e-mail client to the device right after it launched tells me they just don't care.

Here is a video about the upcoming update.

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post #16 of 52
Quote:
Originally Posted by AppleInsider View Post

The data, taken from a survey of 1,000 Canadians...

So in other words, this is not real data.
post #17 of 52
Quote:
Originally Posted by TNSF View Post

So in other words, this is not real data.

Why not... because it's only 1000 or because it's Canadians?
Hmmmmmm...
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Hmmmmmm...
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post #18 of 52
Quote:
Originally Posted by island hermit View Post

Why not... because it's only 1000 or because it's Canadians?

Haha true true.

What people say is very different than what people do. Sales figures shouldn't be confused with survey results.
post #19 of 52
I'm Canadian and I've never seen it a PlayBook in anyone's hands. I saw one once at a stand in a mall... but it did not work.
post #20 of 52
Quote:
Originally Posted by SolipsismX View Post

It looks like slapppy was right¡ Apple can only get more than half the market unit share when companies sell at a loss. Apple must be sweating bullets knowing they only take in 100% of the profits.

If Slappy were feeling Slaphappy, he might pull out something like this:

Survey Puts Android in Clear Lead

http://blogs.wsj.com/tech-europe/201...tphone-market/
post #21 of 52
So if I were a dealership selling 86 percent of all the cars in my county, and the radio station gave away a dozen cars in a promotion, my "market share" would be down?

Also, "percentage of change" is not the same as "percentage points of change," AI.
post #22 of 52
Quote:
Originally Posted by See Flat View Post

I'm Canadian and I've never seen it a PlayBook in anyone's hands. I saw one once at a stand in a mall... but it did not work.

Well... um... that's actually what they look like when they're working...
Hmmmmmm...
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Hmmmmmm...
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post #23 of 52
Quote:
Originally Posted by realwarder View Post

It's not really surprising given the prices of the playbook.

Playbook is actually a really neat OS that has multi-tasking that puts the iPad to shame. I almost got one to add to my collection of tablets when they had sales.

Neat unit. Lack of software killed it.

right....lets see....new poster, check. Obvious astro-turf, check. The playbook is so good, they have to sell them at a huge loss to move them. Yeah....it sure puts the iPad to shame.
post #24 of 52
Well whaddaya know, you CAN give them away.

Seriously though, the people who want $100 tablets are the same people who want $100 notebooks. And genuinely wonder why they won't boot after six months.
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post #25 of 52
This type of reporting is pathetic.
They are staying that every damn tablet priced less than the iPad is taking away sells of the iPad. This is market manipulation at its best.
post #26 of 52
Who the fk cares? They are practically giving them away and they are from a Canadian company so being purchased for national pride not rational choice. Canada is a country of only 34M people, just 6M more than the population of the city of Chongqing, China.
post #27 of 52
Wow. Anyone who bought the first iteration of the Playbook truly lived up to the term 'early adopter'. Talk about beta release!
post #28 of 52
Quote:
Originally Posted by FreeRange View Post

Who the fk cares? They are practically giving them away and they are from a Canadian company so being purchased for national pride not rational choice. Canada is a country of only 34M people, just 6M more than the population of the city of Chongqing, China.

You will be happy to know that every beaver in Canada will be getting a free Playbook. We pride ourselves in our national symbols. Up in Canada we have a saying for people who makes statements such as yours... "His toque is too tight."
Hmmmmmm...
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Hmmmmmm...
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post #29 of 52
No offense to our fine brethren in that fine country to the north, but 'Canadian market share' is probably a rounding error for iPad sales at this point.
post #30 of 52
Quote:
Originally Posted by TNSF View Post

So in other words, this is not real data.

Please learn something about statistical sampling techniques. Comments like this reflect a basic lack of knowledge.
post #31 of 52
Quote:
Originally Posted by anantksundaram View Post

No offense to our fine brethren in that fine country to the north, but 'Canadian market share' is probably a rounding error for iPad sales at this point.

Hey... they could easily be 5 or 6% of sales.
Hmmmmmm...
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Hmmmmmm...
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post #32 of 52
Quote:
Originally Posted by island hermit View Post

Hey... they could easily be 5 or 6% of sales.

You're right, in that Canada (~33M people) is between California and Texas in population. It could conceivably account for 5% of global sales.

However, a small decline in that 5% share (reflecting Canadian share decline from 78% to 68%) is likely to be tiny in terms of aggregate impact.
post #33 of 52
Quote:
Originally Posted by anantksundaram View Post

You're right, in that Canada (~33M people) is between California and Texas in population. It could conceivably account for 5% of global sales.

However, a small decline in that 5% share (reflecting Canadian share decline from 78% to 68%) is likely to be tiny in terms of aggregate impact.

Oh... sorry... I see what you are saying. Of course.

Apologies... somebody just stepped on my toque and kicked my beaver. I was a bit sensitive.
Hmmmmmm...
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Hmmmmmm...
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post #34 of 52
Quote:
Originally Posted by island hermit View Post

Why not... because it's only 1000 or because it's Canadians?

Ya I've had trouble trusting Canadians since the pig war.
post #35 of 52
I bought a Playbook. It is no iPad, but I wanted a 7 inch screen. It has few apps, can't stream Hulu or Netflix. No Skype, but there is a work around. But for $199, it will download and play movies that I have made for my iPad. It is smaller and that is what I wanted. Untill they come out with a la.rger iPod.Touch, this will do
post #36 of 52
This reminds me of being a kid, and asking for a Nintendo 64 for Christmas. I dropped so many damn hints to my parents. I told them about the best N64 games, the accessories, etc. So Christmas morning rolled around, I open up the big box, and it's a Sega CD. They went to the store to buy me the N64, but there was a big shiny "SALE" sticker on the Sega CD, so they bought that instead. It was fun for about a month, and then it became next-to-impossible to get games for it.

I anticipate buyer's remorse for a lot of those Playbook owners in about a month....
post #37 of 52
Quote:
Originally Posted by Secular Investor View Post

Slappy has spoken!

"DOOMED. DOOMED. APPLE ARE DOOMED, I TELL YOU Free Playbooks and Android Tablets will KILL THE IPAD , Mark my words DOOMED. DOOMED. APPLE ARE DOOMED, I TELL YOU"

Took the words right out of my keyboard...

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

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post #38 of 52
Quote:
Originally Posted by island hermit View Post

Oh... sorry... I see what you are saying. Of course.

Apologies... somebody just stepped on my toque and kicked my beaver. I was a bit sensitive.

Looking again at my original post, I see that I said "Canadian market share" when I actually meant to say "change in Canadian market share". It's understandable why you responded the way you did.

Perhaps I should be the one to apologize.
post #39 of 52
Quote:
Originally Posted by AeronPrometheus View Post

Well whaddaya know, you CAN give them away.

Seriously though, the people who want $100 tablets are the same people who want $100 notebooks. And genuinely wonder why they won't boot after six months.

...and in another six months they will wonder why the current Playbook doesn't work with the brand new RIM phones.
"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #40 of 52
Quote:
Originally Posted by Hawnz View Post

I bought a Playbook. It is no iPad, but I wanted a 7 inch screen. It has few apps, can't stream Hulu or Netflix. No Skype, but there is a work around. But for $199, it will download and play movies that I have made for my iPad. It is smaller and that is what I wanted. Untill they come out with a la.rger iPod.Touch, this will do

If I understand you right, you paid $200 for a 7" flat-screen TV that doesn't even have a DVD drive built in?
"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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