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Apple TV disappears from BestBuy.com as refresh rumors swirl

post #1 of 62
Thread Starter 
Best Buy is no longer selling the Apple TV on its website, prompting speculation that a new model from Apple is soon to arrive.

Though BestBuy.com carried Apple's set-top box as recently as the 2011 holiday season, the device was nowhere to be found on the retailer's website as of early Friday.

AppleInsider contacted the company's sales division to inquire about stock of the Apple TV. A Best Buy salesperson was unable to say when exactly the device had been removed from the website's listings. "I don't recall seeing them for a while," he said.

"At this point in time, it doesn't look like we'll be getting [the Apple TV] back," the representative said after performing an inventory check.

An AppleInsider reader reported having a similar experience on Thursday, noting that a Best Buy employee checked inventory in all stores and found that they were all out of stock. Apple does, however, continue to list the Apple TV as "In Stock" on its website.




The disappearance of the Apple TV from Best Buy's inventory comes as a surprise because the big-box retailer was one of the first to carry the device when it first arrived in 2007. The original Apple TV got off to a promising start, but the product has yet to become more than a "hobby" for Apple.

Though a second-generation refresh of the device jumpstarted sales in 2010, Apple CEO Tim Cook said at an investment conference earlier this week that revenues from Apple TV are still a tiny fraction of those generated by the iPhone, iPad or Mac.




He also pointed out that Apple's decision to direct resources to the Apple TV was unusual because the company doesn't normally "do hobbies." According to the executive, the company sees potential for something larger to eventually develop from the device.

Many have speculated that Apple's plans for expanding its Apple TV platform involve a full-fledged television set. Multiple reports have suggested that the company has begun building prototypes for a connected TV, with one even claiming that Canadian telecoms Rogers and BCE are testing the set in their labs.

Best Buy actually made headlines about an Apple television set earlier this month when a speculative customer survey was leaked because it contained references to a 42-inch iOS-based HDTV from Apple. The company responded by pointing out that the survey was a "routine offer effectiveness survey" conducted by a research partner and was strictly hypothetical.

Sales of the second-generation Apple TV reached a record 1.4 million units in the most recent quarter roughly half of the 2.8 million units sold during the previous fiscal year, which ended last September.

Apple clearly still has big plans for the Apple TV, as the company announced that it will bring the AirPlay Mirroring feature to its Mac computers with the release of OS X 10.8 Mountain Lion this summer. The feature will allow users to wirelessly stream from their Macs to an HDTV via the Apple TV.




With rumors swirling that Apple is readying Retina Display versions of both its iPad and MacBook Pro, some have speculated that the Apple TV is due for a refresh to upgrade video support from a maximum resolution of 720p to 1080p.

AppleInsider reported last year that Apple was investigating 1080p HD+ content for its iTunes movie store. People familiar with the matter said Apple already has the backend in place to serve up 1080p video files, adding that consumer connection speeds are the biggest bottleneck at present. The arrival of AirPlay Mirroring for Mac could address some of these issues, though, as users could download the files to their computers ahead of time and then stream them to the Apple TV, rather than directly streaming them over the Internet.

Given that the second-generation Apple TV is powered by the A4 chip, it's possible that Apple could skip a generation and jump to the A6 processor for the rumored next-generation Apple TV. The company is expected to unveil the new chip alongside the third-generation iPad in early March. Reports have differed on whether the A6 will be quad-core or dual-core, but most are in agreement that the chip will see a significant boost in graphics capability and overall speed.

[ View article on AppleInsider ]
post #2 of 62
Maybe they will finally rename it something more akin to its function e.g. iStream, and save the Apple TV monicker for an actual Apple television ?
"Why iPhone"... Hmmm?
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"Why iPhone"... Hmmm?
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post #3 of 62
Apple TV is one of Apple's best kept secrets.
post #4 of 62
I love my Apple TV, and I even used to use it until my wife started bitching about my entertainment choices, forcing me to retreat to Netflix on my iPad.

Never the less, assuming $100 bucks and cool new features, I am eager to upgrade.
post #5 of 62
Ha! He said 'Rumors Swirl'. Really? Swirl? Since when?

Life is too short to drink bad coffee.

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Life is too short to drink bad coffee.

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post #6 of 62
I had the rev1 appleTV, loved it, but it ran sooooo hot it actually warmed up my room. Got the rev2 appleTV, loved it even more with the extra features. I use it just about every day. I got my mom one, and even though she is super NON-tech savvy, she uses it all the time. (I'm kind of glad the remote is overly dumbed down for that reason) I ripped all her DVDs into itunes on her computer, and she uses it for music, pictures, and netflix tv shows, etc etc as well. I was recently considering buying a 2nd one for her so she could have one on both her bedroom and living room TVs, connected to the single itunes library, but now that there might be a new one coming out soon, I'm going to hold off. If there's a new one with new specs and features, I'll likely want to buy it for myself, and then I can give my previous model to my mom and set it up for her, so she'll have 2 of the same type.
post #7 of 62
It will be very surprising if Apple doesn't update Apple TV in the next few weeks at the iPad 3 event. AirPlay Mirroring will be even better with 1080p and a faster processor. However, I still think they need native apps for ATV.

Apple TV has huge potential but it needs a good deal of work for it be more than a hobby. The timing would make sense to release an SDK with the new ATV to get developers working on apps before the expected Apple television later this year or early next year.

Apple is bringing iOS to the Mac, it would also make sense to bring some iOS features to ATV. I expect a redesigned interface for ATV with the feel of iOS but who knows when it will happen.

iOS TV
post #8 of 62
If indeed the rumors are true and Apple is coming out with a full fledged TV they need to WOW the consumer!! I am not doubting they can do that because they usually have. The TV market seems like a tough one to crack. Samsung said they're not going to beat them in picture quality, and he's probably right. Though I don't think Apple is going into this market to beat anyone in picture quality. They definitely have a different agenda than that of course. And I surely hope they are not building a TV with an updated Apple TV built in. Not saying that Apple TV is bad but it surely isn't special above the rest of the little set top boxes out there(IMO).

What I'm hoping Apple is able to pull off is to shake up the American cable companies!! Many people are sick of paying for channels they do not need!! People want to cut the cord but there are certain channels they crave(ESPN. If Apple can pull this off or at least start a trend, it would be a huge win in a tough media market.

Am I waaaay off base here?
post #9 of 62
Called the local Apple Store and they said they "won't be getting any until March 7th."
Hmmm, what other event might that coincide with.
Gonna be a big and hopefully great day!
post #10 of 62
Quote:
Originally Posted by trapezoidboy View Post

Called the local Apple Store and they said they "won't be getting any until March 7th."
Hmmm, what other event might that coincide with.
Gonna be a big and hopefully great day!

Nice!
post #11 of 62
Glad I skipped the earlier versions...this should be awesome! New iPad coming, new 15" MacBook Air coming and a new Apple TV too... great!
post #12 of 62
Quote:
Originally Posted by jonyo View Post

I had the rev1 appleTV, loved it, but it ran sooooo hot it actually warmed up my room. Got the rev2 appleTV, loved it even more with the extra features. I use it just about every day. I got my mom one, and even though she is super NON-tech savvy, she uses it all the time. (I'm kind of glad the remote is overly dumbed down for that reason) I ripped all her DVDs into itunes on her computer, and she uses it for music, pictures, and netflix tv shows, etc etc as well. I was recently considering buying a 2nd one for her so she could have one on both her bedroom and living room TVs, connected to the single itunes library, but now that there might be a new one coming out soon, I'm going to hold off. If there's a new one with new specs and features, I'll likely want to buy it for myself, and then I can give my previous model to my mom and set it up for her, so she'll have 2 of the same type.

Your mom has a nice son. Seriously.

I admit to being a Fanatical Moderate. I Disdain the Inane. Vyizderzominymororzizazizdenderizorziz?

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I admit to being a Fanatical Moderate. I Disdain the Inane. Vyizderzominymororzizazizdenderizorziz?

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post #13 of 62
Quote:
Originally Posted by Kibitzer View Post

Your mom has a nice son. Seriously.

I second that.

Can't wait for the iPad 3! I'll be selling my 64GB iPad 2 (mainly just for the Retina display and hopefully faster processor, and maybe "One more thing..." ) with my HDMI adapter, and probably camera connection kit, and obviously case.

Then I'll buy the iPad 3 16GB or 32GB model depending on how much money I get for my iPad 2, and hopefully also the Apple TV 3G (or "2G S" ). I've never owned an Apple TV, but have always loved the Apple TV 2G. I just was always waiting for a better remote (maybe Siri for 3G?) because typing things on that remote takes FOREVER! I've converted all my ripped blu-rays and DVDs into iTunes compatible files, so I'm all ready to go for streaming from my iMac to my HDTV Also I'm really hoping that it's 1080p. I'm not that much of a stickler for 720p vs. 1080p, but I mean, hey, my TV is 1080p, if I can have 1080p, why wouldn't I want it, right?

Anyways, that's my overwhelmingly happy self letting all my thoughts out! Thanks for this little tip AppleInsider. I was beginning to think that there was never going to be an Apple TV update! Rumors have been around for such a long time it feels like!


P.S. - If you haven't checked out "The Verge's" Josh Topolsky video about the iPad 3 release date speculation, it's quite hilarious and ridiculous :P Video: http://www.youtube.com/watch?v=66j5jFEgWzU
post #14 of 62
Quote:
Originally Posted by AppleInsider;2048573/

People familiar with the matter said Apple already has the backend in place to serve up 1080p video files, adding that consumer connection speeds are the biggest bottleneck at present.

That problem isn't going to go away anytime soon.

What we need is some kind of zip technology which compresses the HD film into a very small file that you unzip once downloaded before playing it.

Or Apple could do a deal with the film studios to add an iTunes copy to each BluRay disk so you can easily rip it into your iTunes library like you can for CDs now.
post #15 of 62
Quote:
Originally Posted by trapezoidboy View Post

Called the local Apple Store and they said they "won't be getting any until March 7th."
Hmmm, what other event might that coincide with.
Gonna be a big and hopefully great day!

oh yeah! I need to upgrade from my 1st Gen, the only other thing I want now is a Nike Fuelband!
post #16 of 62
Quote:
Originally Posted by Shaun, UK View Post

That problem isn't going to go away anytime soon.

What we need is some kind of zip technology which compresses the HD film into a very small file that you unzip once downloaded before playing it.

Or Apple could do a deal with the film studios to add an iTunes copy to each BluRay disk so you can easily rip it into your iTunes library like you can for CDs now.

That stinks. I definitely have the ability to stream 1080p files. I have 100mbps down with 5mbps upload.
post #17 of 62
AirPlay mirroring from the Mac is HUGE!!! I am running OS X 10.8 as of three hours ago, but I haven't tried it yet. Initially, I thought that Apple might be using Intel WiDi (Wireless Display) feature, which is found in current and recent Macs' Intel's CPUs. Then again, WiFi and Apple TV gives Apple more control, which makes sense. Either way, this is SWEET!

I'm ready to but the 3rd gen Apple TV. (iTV3?)

(Mid-2012) 15.4" MacBook Pro w/ IPS Retina Display | Quad Core i7-3720QM 2.6GHz / 3.6GHz Max. Turbo | 16GB DDR3-1600MHz RAM | 256GB Samsung 830 SSD-based NAND Flash ETA 9/5

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(Mid-2012) 15.4" MacBook Pro w/ IPS Retina Display | Quad Core i7-3720QM 2.6GHz / 3.6GHz Max. Turbo | 16GB DDR3-1600MHz RAM | 256GB Samsung 830 SSD-based NAND Flash ETA 9/5

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post #18 of 62
Does anyone else think that the future Apple TV is in plain sight? in the promo pics embedded in this article? Think of it - I don't recall Apple featuring 3rd party products in its promos.
post #19 of 62
You know what would make the apple tv box a super duper device? A matching external HDD that hardly uses any power and can be the iTunes server hub for the household.

It's a bit silly running a 27 inch iMac to play movies on your tv
It's the heat death of the universe, my friends.
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It's the heat death of the universe, my friends.
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post #20 of 62
Entropys, I agree. I have my itunes library on a time capsule drive and wish I could access it easily from my iphone/ipad. I guess iCloud is intended to solve this but I live in a rural area with low internet and a massive itunes library (too big for icloud). I also hope they keep a set-top box option for Apple TV as I use a projector.
post #21 of 62
Quote:
Originally Posted by Icelus View Post

I love my Apple TV, and I even used to use it until my wife started bitching about my entertainment choices, forcing me to retreat to Netflix on my iPad.

Never the less, assuming $100 bucks and cool new features, I am eager to upgrade.

Time to sell the wife and get an ATV3.

Lemon Bon Bon.

You know, for a company that specializes in the video-graphics market, you'd think that they would offer top-of-the-line GPUs...

 

WITH THE NEW MAC PRO THEY FINALLY DID!  (But you bend over for it.)

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You know, for a company that specializes in the video-graphics market, you'd think that they would offer top-of-the-line GPUs...

 

WITH THE NEW MAC PRO THEY FINALLY DID!  (But you bend over for it.)

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post #22 of 62
As for the ATV. It is in plain sight. Just needs apps..? With an A6 it has PS3 console games oomph.

Can't rule out an 'actual' set though...

Jobs dream about being 'Sony' one day have just about come to pass.

Can't wait to see how how this pans out. But I'll be picking up an iPad3 and an ATV3 regardless. Should rock on my 50 inch Panasonic.

Lemon Bon Bon.

You know, for a company that specializes in the video-graphics market, you'd think that they would offer top-of-the-line GPUs...

 

WITH THE NEW MAC PRO THEY FINALLY DID!  (But you bend over for it.)

Reply

You know, for a company that specializes in the video-graphics market, you'd think that they would offer top-of-the-line GPUs...

 

WITH THE NEW MAC PRO THEY FINALLY DID!  (But you bend over for it.)

Reply
post #23 of 62
Quote:
Originally Posted by jordanclark1993 View Post

I've never owned an Apple TV, but have always loved the Apple TV 2G. I just was always waiting for a better remote (maybe Siri for 3G?) because typing things on that remote takes FOREVER!

The ATV remote app for iOS makes typing things easy. I honestly don't use it that often, but it does work quite well.

Quote:
Originally Posted by Shaun, UK View Post

What we need is some kind of zip technology which compresses the HD film into a very small file that you unzip once downloaded before playing it.

That's what MP4 already is. It's a highly compressed/optimized video format. You can't really compress an MP4 file any more without degrading the video quality.

Quote:
Originally Posted by Shaun, UK View Post

Or Apple could do a deal with the film studios to add an iTunes copy to each BluRay disk so you can easily rip it into your iTunes library like you can for CDs now.

My problem with that would be that they'd probably compress the PQ more than I'd like. FWIW, an ATV2 is already capable of playing back full-bitrate Blu-ray movies (20GB+ filesize). You need to do it via XBMC (for whatever reason, the video player running under the native ATV2 iOS doesn't perform as well), and you're still limited to 720p output, but the ATV2's A4 chip is already quite capable of it.

Quote:
Originally Posted by Entropys View Post

You know what would make the apple tv box a super duper device? A matching external HDD that hardly uses any power and can be the iTunes server hub for the household.

I think this is the next logical progression of the AirPort Extreme and TimeCapsule boxes. Put iOS inside those things and an iTunes server.

I'd like them to take it a step further and add support for the HDHomeRun Prime (ethernet connected CableCard tuner) and add DVR functionality as well, where you'd pull up your program guide on your iPhone, iPad, or ATV, but the actual scheduling/recording would occur on the AirPort Extreme/TimeCapsule. TV shows would be recorded directly as MP4 files, so no further conversion would be required to play them back on any of your iOS devices. I'm not holding my breath for this, though, since they likely see TV show rentals/purchases via their iTunes store as their preferred method of dealing with this. But let's face it, if you want to watch live TV (and for something like the Superbowl, that needs to be done live), that's a lot of bandwidth needed to deliver that sort of experience to a lot of people around the country simultaneously, so HDHomeRun Prime / DVR support would be wonderful.

Combine that with a next-gen ATV3 with an updated remote with Siri mic built-in and an optional wireless game controller, and they will have an awesome product.
post #24 of 62
Quote:
Originally Posted by jordanclark1993 View Post

That stinks. I definitely have the ability to stream 1080p files. I have 100mbps down with 5mbps upload.

You are the exception, not the rule. Congrats.

   I am long on my shares of AAPL at $37.00

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   I am long on my shares of AAPL at $37.00

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post #25 of 62
Quote:
Originally Posted by Woodlink View Post

You are the exception, not the rule. Congrats.

Well I wasn't saying I'm the rule Shakespeare. I was just stating my Internet speeds :P

Some people that live 20 minutes out of my town don't even have access to high speed internet and have to buy those USB 3G hubs (like Verizon fios) just to get fast Internet. Which is ridiculously because most of those plans have data caps. I get 500GB bandwidth with my ISP, these people might get a couple of gigs.
post #26 of 62
Quote:
Originally Posted by rajaram View Post

Does anyone else think that the future Apple TV is in plain sight? in the promo pics embedded in this article? Think of it - I don't recall Apple featuring 3rd party products in its promos.

Are these pics from Apple or Best Buy?
post #27 of 62
Quote:
Originally Posted by trapezoidboy View Post

Called the local Apple Store and they said they "won't be getting any until March 7th."
Hmmm, what other event might that coincide with.
Gonna be a big and hopefully great day!

Indeed. On March 7th, in my time zone, March 8th, Mass Effect 3 will be released. I will then play it addictively every chance I get.
post #28 of 62
Quote:
Originally Posted by Woodlink View Post

Best Buy actually made headlines about an Apple television set earlier this month when a speculative customer survey was leaked because it contained references to a 42-inch iOS-based HDTV from Apple. The company responded by pointing out that the survey was a "routine offer effectiveness survey" conducted by a research partner and was strictly hypothetical.

No ATV is punishment for the above.

I expect an ATV update as content or one more thing on March 6.
post #29 of 62
Quote:
Originally Posted by jordanclark1993 View Post

Well I wasn't saying I'm the rule Shakespeare. I was just stating my Internet speeds :P

Some people that live 20 minutes out of my town don't even have access to high speed internet and have to buy those USB 3G hubs (like Verizon fios) just to get fast Internet. Which is ridiculously because most of those plans have data caps. I get 500GB bandwidth with my ISP, these people might get a couple of gigs.

I somehow have survived on about 12GB per month on iPhone 4/4S 3G tethering. Phone company came on Wednesday and hooked up the land line, hopefully ADSL2+ by Wednesday next week. Long story, but crossing my fingers it will go through this time, it should because it's under the telco's business side rather than consumer. Work is also footing the setup and ongoing bill, so it's a silver lining to the cloud of not being able to get DSL a few months ago.

We'll see. The exchange is about a three minute walk away, so I'm looking forward to at least 5mbps. In various suburbs where I am now, home DSL seems to be pretty decent. I get 250GB on the work plan... Still trying to wrap my head around recreational use of that data that wouldn't involve me not leaving the house.
post #30 of 62
I actually went to buy another one at Best Buy with some gift cards after Christmas and they were out and I got the feeling this was about to happen and held off ... Phew! I just hope there will be a replacement and this isn't and end of life situation just prior to an iTV!
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #31 of 62
Quote:
Originally Posted by jordanclark1993 View Post

Well I wasn't saying I'm the rule Shakespeare. I was just stating my Internet speeds :P

Some people that live 20 minutes out of my town don't even have access to high speed internet and have to buy those USB 3G hubs (like Verizon fios) just to get fast Internet. Which is ridiculously because most of those plans have data caps. I get 500GB bandwidth with my ISP, these people might get a couple of gigs.

I am assuming you are not in the USA. Who is your ISP? I like my FiOS 25-30 Mb/s up and down but I'd love even more
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #32 of 62
Anyone think that new iTV could be used to control apps (incl games) back at another desktop or laptop?
1. via keyboard, controller or magic pad from living room back to Imac in den?
2. I like the iTunes server idea put forth....expand that to document server....run MS office from livingroom....use siri to dictate to MS Word
3. run ios game-shell on desktop mac....so you could play games already stored in iTunes right on big screen tv from the living room? (Read run mac games on Imac, run ios games on iTV directly, all from a controller in your living room...

I have a bet with my son about the iTV becoming the next great game console. 1080p seals the deal in my mind.....all you need is full games to take advantage of retina display and 1080p and Nintendo/Sony/MS could have another competitor.....

Am I crazy?
post #33 of 62
I would like Apple TV to run iOS apps including FaceTime/Skype and have a connection for a video camera to do video chats.

Please update the AppleInsider app to function in landscape mode.

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Please update the AppleInsider app to function in landscape mode.

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post #34 of 62
Isn't it possible that they might do away with the Apple TV box, and integrate it into the new TV enclosure? Just a thought.
post #35 of 62
Quote:
Originally Posted by rajaram View Post

Does anyone else think that the future Apple TV is in plain sight? in the promo pics embedded in this article? Think of it - I don't recall Apple featuring 3rd party products in its promos.

Not in the slightest. This is an entirely Photoshop creation. Apple has ALWAYS shown a generic "television" on their Apple TV and Mac Mini pages. This is absolutely not indicative of anything.

Quote:
Originally Posted by Rogifan View Post

Are these pics from Apple or Best Buy?

Apple. But again, it's meaningless.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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post #36 of 62
Quote:
Originally Posted by Rogifan View Post

Are these pics from Apple or Best Buy?

These are from Apple. Check the Apple TV product page: http://www.apple.com/appletv/
post #37 of 62
Quote:
Originally Posted by Tallest Skil View Post

Not in the slightest. This is an entirely Photoshop creation. Apple has ALWAYS shown a generic "television" on their Apple TV and Mac Mini pages. This is absolutely not indicative of anything.



Apple. But again, it's meaningless.

Thank you. I was wondering when someone would say this. Must be a lot of new people here today.

iPod, iPad, iPad2, iPad 3, iPad Mini, iPhone, iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, AppleTV (1,2 & 3), 13" MacBook Pro, 24" Cinema Display, Time Capsule, 21.5" iMac (Mid 2011)

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iPod, iPad, iPad2, iPad 3, iPad Mini, iPhone, iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, AppleTV (1,2 & 3), 13" MacBook Pro, 24" Cinema Display, Time Capsule, 21.5" iMac (Mid 2011)

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post #38 of 62
Quote:
Originally Posted by bdkennedy1 View Post

Apple TV is one of Apple's best kept secrets.

I completely agree. There is almost no electronics product that I can think of which has provided me and my family greater value for money.

A brilliant product, especially for its price.
post #39 of 62
I wouldn't mind an extra couple of buttons on the remote for the new TV, though..... the current one, while very zen, is a tad too minimalist. The truth is probably somewhere between the cluttered mess that everyone else puts out and what Apple currently has.
post #40 of 62
Best Buy Canada is also sold out, and Future Shop (a major electronics chain here in Canada) showed one aTV in stock. That's pretty indicative of a new model coming soon.

Like others here, I haven't bought an aTV (I've always used a Mac mini) but will likely buy the 3rd generation for what it'll probably do, especially since we know MacOS 8 offers AirPlay streaming at the OS level.
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