A lot more than offering by download. Discs are dead. What good are discs when your computer won't have an optical drive in which to put them?
Hence the USB drive last time and why there'll probably be a USB drive this time.
All of you that think you are somehow better than the rest of us because you have broadband, need to understand a few things. First, it is NOT our choice to have limited options. I'm happy you are fortunate to have broadband where you live, really. It amazes me how many people don't realize the vast areas of the U.S. that do NOT have broadband options. Where we live, ATT won't run DSL, even though they have taken millions of dollars of gov't money to provide it. We have no cable internet option for the same reason. So, we have one choice, dial up. That's it. We don't live in the sticks, it's a rather large area with a population of over 30,000. I did look into the Hughes Dish internet, but for dial up speeds it costs over $129. a month! And, the limits are so bad, there is no way to download 1 software without violating the monthly limit.
Oh, and the closest Apple Store is just over 2 and 1/2 hours away. Yes, surprise, surprise, Apple DOESN'T have as many of their stores throughout the country as you might expect. And, before you ask, we do have 3 fairly new Apple computers in the house. And for the self righteous idiot that said there is no modem port on new Macs, have you ever heard of a USB to phone jack modem dongle? That's what we have to use here.
The next time you think there is no need for Apple to sell software on CDs or thumbdrives, THINK AGAIN!