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Average paid Android apps are 2.5 times more expensive than iPhone apps

post #1 of 85
Thread Starter 
A new analysis of smartphone application prices has found that content sold on Google Android has an average price two-and-a-half times higher than that of Apple's iPhone.

The data was released on Thursday by Canalys, which reviewed the top 100 paid applications in the Android Market and compared them to the top 100 on the iPhone App Store. On average, the top 100 Android applications cost $374.37, or an average of $3.74 per application, compared to the $1.47 average on Apple's App Store.

The numbers led Canalys to declare that applications sold on the Android market are "too expensive," and conclude that Apple's "more mature, controlled" digital storefront raises competitiveness and lowers the price of software.

"That developers can apparently charge more for their apps on Android and make it into the top paid list is clearly a positive," said Rachel Lashford, Canalys managing director for Mobile and APAC. "But the reality is that with fewer people willing to purchase apps on Android than on iOS today, there is more of a necessity to do so."

"Developers and publishers need to balance the iOS volume opportunity with a potentially greater value per download opportunity on Android, where more apps command higher price points. Selling more apps at higher prices is the Holy Grail for developers, but achieving big volumes of paid apps on Android is no small challenge."

The survey found that 82 of the top 100 paid applications in the U.S. iPhone App Store are priced at $0.99. In comparison, just 22 of the top 100 on the Android Market are under a dollar.

It's been long established that developers make far more money from Apple's iPhone App Store than they do Google's Android Market.One recent analysis found that iOS applications bring in 300 percent more revenue than their Android counterparts.

Apple revealed in January that it has paid more than $4 billion so far to App Store developers. Sales and earnings have only grown in revenue since the App Store first launched in 2008 as the iPhone has gained in popularity.




Beyond mobile application prices, Canalys also found other key differences between the Apple App Store and Google Android Market. For example, among the top 100 applications listed in both storefronts, only 19 applications appeared in both lists.

"It is clear that apps or games that prove to be runaway successes on the iPhone do not automatically prove to be so popular with Android smartphone users," Canalys Senior Analyst Tim Shepherd said. "Apple's App Store and the Android Market are very different retail environments. The former is now a mature but still very closely controlled retail environment, while the latter remains more open but also less secure and consumer friendly."

Developers have adapted to the differences between the platforms to try to maximize sales. For example, Electronic Arts routinely discounts its iPhone games to give them visibility among the App Store's top 25 list, as visibility is crucial.

[ View article on AppleInsider ]
post #2 of 85
That's hilarious.

So, not only are Android apps inferior compared to the iOS versions, but they're also more expensive! And every major app or game always gets released for iOS first. And many never get released for Android.

So Android people have to wait much longer to get a certain app or game, if they get it at all, and if they do, then they have to pay more for their inferior version. And then on top of all of that, they have to worry about the app or game which they bought working on their particular hardware, as there are hundreds and hundreds of different Android hardware specs out there. It sounds like a freaking nightmare!

I bought Midway Arcade today for 99 cents. Not bad at all. There are some classic, cool games included with the app that I remember playing ages ago. Defender and Joust are two classic games that come to mind.
post #3 of 85
Is it any wonder people pay for apps less often on Android?
post #4 of 85
Is it just me, or does this study really say nothing? Just because the top 100 paid apps on android are more expensive than the top 100 paid apps on iOS DOES NOT mean that android apps are on average more expensive. For example, one of the most popular apps on both platforms is angry birds...

However angry birds wouldn't be on the list of androids top 100 paid applications, because the android version is free/ad supported. How many other simple games follow this model?

A valid comparison would be to compare the top 100 applications on each platform (whether free or not), or even better, it would actually compare the price of the SAME application across both platforms.

Considering prior studies have shown that ios users are more likely to accept paying for applications, it's not surprising that ios has FAR more $1 or $2 applications. On android, the developers of these applications can make more money giving them away for free, and collecting ad revenue. Honestly, I'm surprised more ios apps don't follow that approach... at least that way they're not paying a 30% cut to apple.

Phil
post #5 of 85
Let's not forget that they are probably factoring in support costs too in order to offset the headaches involved in getting their app to work with all the countless different (i.e. "fragmented") versions of Android and the unique hardware running each brand of phone.

Big bag of hurt as far as I'm concerned.
post #6 of 85
I am not even sure what this is saying? If you are not comparing app for app what are you comparing? As a poster stated earlier, Angry birds on Android is free and add supported while it is a paid app on iOS therefore would not count in this comparison. Plus they are only looking at the Android market, yet there are several places to get apps, I really like Amazon's Android market so I buy from both.
post #7 of 85
Quote:
Originally Posted by tipoo View Post

Is it any wonder people pay for apps less often on Android?

No. Several of the paid apps I have on my iPad, I got for free on Android, just with adds. All the Angry Birds as an example. If I do not feel like looking at the adds, shut off the internt connection and they go away.
post #8 of 85
Quote:
Originally Posted by Apple ][ View Post

That's hilarious.

So, not only are Android apps inferior compared to the iOS versions, but they're also more expensive! And every major app or game always gets released for iOS first. And many never get released for Android.

So Android people have to wait much longer to get a certain app or game, if they get it at all, and if they do, then they have to pay more for their inferior version. And then on top of all of that, they have to worry about the app or game which they bought working on their particular hardware, as there are hundreds and hundreds of different Android hardware specs out there. It sounds like a freaking nightmare!

I bought Midway Arcade today for 99 cents. Not bad at all. There are some classic, cool games included with the app that I remember playing ages ago. Defender and Joust are two classic games that come to mind.

So much for your Android users as poverty-stricken bums theory, huh Apple ][?
post #9 of 85
This "analysis" is not worthy of the word. It is unbelievably stupid and ill-conceived from beginning to end. You can't take the average prices of the top 100 apps on each store, and use them to draw any worthwhile conclusions.
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post #10 of 85
Quote:
Originally Posted by philgar View Post

... at least that way they're not paying a 30% cut to apple.

Phil

How much Ad revenue generated by any given Android program gets paid to the developer?

Higher or lower than 70%?

What's Google's cut?
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post #11 of 85
This is because a lot of App Store's popular cheap apps are free in Android Market. Silly article and comments.
post #12 of 85
Quote:
Originally Posted by Hellacool View Post

I am not even sure what this is saying? If you are not comparing app for app what are you comparing? As a poster stated earlier, Angry birds on Android is free and add supported while it is a paid app on iOS therefore would not count in this comparison. Plus they are only looking at the Android market, yet there are several places to get apps, I really like Amazon's Android market so I buy from both.

They are comparing the Top 100 Android paid apps VS the Top 100 paid iOS apps. It says so right there in the article.

Also, you can drop the last "d" whenever you write "add", because it's ad. Ad comes from the word advertisement, not addvertisement.
post #13 of 85
Quote:
Originally Posted by AppleInsider View Post

A new analysis of smartphone application prices has found that content sold on Google Android has an average price two-and-a-half times higher than that of Apple's iPhone.


Android users steal lots and lots of software. so the poor developers have to raise prices. Otherwise they would lose money.







/s
post #14 of 85
Quote:
Originally Posted by wakefinance View Post

So much for your Android users as poverty-stricken bums theory, huh Apple ][?

Not at all. I still believe that many of them are poverty stricken bums and people who do not have high technical standards. The Android market does not generate a whole lot of revenue compared to the Appstore.
post #15 of 85
Quote:
Originally Posted by Hellacool View Post

I am not even sure what this is saying? If you are not comparing app for app what are you comparing? As a poster stated earlier, Angry birds on Android is free and add supported while it is a paid app on iOS therefore would not count in this comparison. Plus they are only looking at the Android market, yet there are several places to get apps, I really like Amazon's Android market so I buy from both.

There are also free ad supported versions of Angry Birds available on the App Store, iOS users have a choice, pay a buck and no more ads.

btw a friend ran up a $600 phone bill playing Angry Birds on a cheap Android handset on a cheap plan with high data costs.

This is equal to 10 months of my phone plan which included a free iPhone.
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post #16 of 85
Quote:
Originally Posted by I am a Zither Zather Zuzz View Post

Android users steal lots and lots of software. so the poor developers have to raise prices. Otherwise they would lose money.







/s

Steal?

Don't you mean side load?
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post #17 of 85
Quote:
Originally Posted by philgar View Post

On android, the developers of these applications can make more money giving them away for free, and collecting ad revenue.

Do you remember the .com years? People paid for eyeballs; that was a "real" asset. From a quick bit of digging, it looks like the going rate for most ads is $100 per million impressions. The full-page type ads can go as high as $500/million.

Let's assume the higher number-- $500 for every million ads displayed. At 20 impressions per user per day, you need the average user to use the app for 100 days to earn $1.

I don't disagree with the idea that it is an easier way to make money in the Android marketplace, but it isn't as easy as on iTunes.
post #18 of 85
Quote:
Originally Posted by Apple ][ View Post

They are comparing the Top 100 Android paid apps VS the Top 100 paid iOS apps. It says so right there in the article.

Also, you can drop the last "d" whenever you write "add", because it's ad. Ad comes from the word advertisement, not addvertisement.

I could drop the d but I enjoy watching the greymmer nazi's cri the bluse I guess if you can only be good at one thing, make it policing the forums for proper grammar, you are an asset to the world.
post #19 of 85
What the article fails to point out is that more isn't always more.

Lets suppose an app that came out sold for $4.00 a copy on android and sold 100 copies in a month - the developer, before market costs, would receive $400.

The same app was introduced into the iOS AppStore for $0.99 a copy, and would most likely sell 1000 copies in that month - the developer, before market costs, would receive $990.

Both of these numbers for each app store could be more or less, but it is a statistical fact that iOS sells more apps and generates more revenue.

The point is, iOS sells more apps to it's customers, the developer can make 1 universal iPhone/iPad app that works on pretty much all devises, making it easier for the developer to develop the app and also make more profit. The android market requires multiple versions, requiring more time of the developer, and also has fewer downloads and purchased apps.
post #20 of 85
Quote:
Originally Posted by Apple ][ View Post

They are comparing the Top 100 Android paid apps VS the Top 100 paid iOS apps. It says so right there in the article.

That's right, they did say that in the articule, but how can you say the Android apps are more expensive when they aren't comparing the same apps?
post #21 of 85
Quote:
Originally Posted by jfanning View Post

That's right, they did say that in the articule, but how can you say the Android apps are more expensive when they aren't comparing the same apps?

My question was rhetorical, something the forum police failed to pick up on.
post #22 of 85
Quote:
Originally Posted by AppleInsider View Post

On average, the top 100 Android applications cost $374.37, or an average of $3.74 per application, compared to the $1.47 average on Apple's App Store.

Based on your statement:

"On average, the top 100 Android applications cost $374.37, or an average of $3.74 per application, compared to the $1.47 average on Apple's App Store."

$3.74 is about 2.5 times $1.47, and it is also 1.5 times more expensive than $1.47.

There is a difference. I recommend correcting your headline and any example of where you said, "2.5 times more expensive than."
post #23 of 85
Quote:
Originally Posted by Apple ][ View Post

Not at all. I still believe that many of them are poverty stricken bums and people who do not have high technical standards. The Android market does not generate a whole lot of revenue compared to the Appstore.

The vast majority of developers do not make a cent from the Apple Appstore
post #24 of 85
Quote:
Originally Posted by Hellacool View Post

I could drop the d but I enjoy watching the greymmer nazi's cri the bluse I guess if you can only be good at one thing, make it policing the forums for proper grammar, you are an asset to the world.

I rarely go around and correct other people's spelling and grammar, unless I am forced to read a post such as yours where you repeat the same error three separate times. Everybody makes mistakes, including me of course. Nobody is perfect, though some are closer to perfection than others. You should really know how to spell a simple word such as "ad" correctly, IMHO.

I was simply giving you a helpful tip. You can choose to learn from it or not, that's your choice.

And yes, I do judge people by their grammar and their spelling online. Somebody who has poor grammar is less likely to know what they are talking about and it diminishes your overall credibility. Of course, the fact that you use an Android phone and you are on an Apple forum does far greater damage to your credibility than any spelling mistakes that you can ever make.
post #25 of 85
Quote:
Originally Posted by hill60 View Post

There are also free ad supported versions of Angry Birds available on the App Store, iOS users have a choice, pay a buck and no more ads.

btw a friend ran up a $600 phone bill playing Angry Birds on a cheap Android handset on a cheap plan with high data costs.

This is equal to 10 months of my phone plan which included a free iPhone.

What is your point? Your friend did something stupid and your are trying to blame the phone? Why don't you blame your friend, or the provider that sold the plan?
post #26 of 85
Quote:
Originally Posted by jfanning View Post

The vast majority of developers do not make a cent from the Apple Appstore

I don't know what the stats are, but only the cream of the crop rises to the top of course. There is some crap on the Appstore of course. Apple doesn't refuse some amateur from submitting a bad app to the Appstore, as long as it doesn't violate any of Apple's guidelines.

People who make poor apps do not deserve to make any money.
post #27 of 85
Quote:
Originally Posted by jfanning View Post

The vast majority of developers do not make a cent from the Apple Appstore

I also believe that you have made a false statement.

You should provide some proof to support your false allegations.

The majority of apps may not make much money, as only the top apps are those who will rake in the money.

But to claim that the majority of developers do not make a cent is obviously an absurd, false statement. You sound like one of those activists complaining about Apple and China. There is no need to spread falsehoods.
post #28 of 85
Quote:
Originally Posted by jfanning View Post

What is your point? Your friend did something stupid and your are trying to blame the phone? Why don't you blame your friend, or the provider that sold the plan?

It may have been google's fault.
post #29 of 85
Quote:
Originally Posted by DCJ001 View Post

Based on your statement:

"On average, the top 100 Android applications cost $374.37, or an average of $3.74 per application, compared to the $1.47 average on Apple's App Store."

$3.74 is about 2.5 times $1.47, and it is also 1.5 times more expensive than $1.47.

There is a difference. I recommend correcting your headline and any example of where you said, "2.5 times more expensive than."

oh, gawd. now someone's gonna step up and say we don't need no math nazis here, either. I just keep hoping there'll be at least a few readers who appreciate learning something new. Or, to be fair, being reminded of what they already know.
post #30 of 85
Quote:
Originally Posted by Apple ][ View Post

I don't know what the stats are, but only the cream of the crop rises to the top of course. There is some crap on the Appstore of course. Apple doesn't refuse some amateur from submitting a bad app to the Appstore, as long as it doesn't violate any of Apple's guidelines.

People who make poor apps do not deserve to make any money.

The problem is from what I 've heard from a lot of insiders that even pros who make good apps can't earn a decent living out of the app store. It's easy to rationalize this as people who make poor apps don't deserve money, but had you actually developed a pretty good app that the race to the bottom in prices as well as the fierce competition and 30% apple cut wasn't even allowing you to put food on the table you wouldn't be saying this.
post #31 of 85
This is one of the most asinine article i've ever read on this site. What does it even mean? You're cherry picking the data to show what exactly? I don't even know what conclusion to draw form this so-called study.

Tech journalism has become exactly like political coverage. No one even tries to hide their biases anymore, which is slowly becoming blind fanaticism; and this is happening on both sides. Comments are out of control and inevitably degenerate into flame wars, a situation made worse by this type of meaningless article!

Does Apple Insider even consider themselves to be a journalistic endeavor anymore? Show a little bit of integrity and restraint! Not every article needs to extoll Apple's virtues while constantly bashing Android or Microsoft or whoever in the process.
post #32 of 85
Quote:
Originally Posted by myapplelove View Post

The problem is from what I 've heard from a lot of insiders that even pros who make good apps can't earn a decent living out of the app store. It's easy to rationalize this as people who make poor apps don't deserve money, but had you actually developed a pretty good app that the race to the bottom in prices as well as the fierce competition and 30% apple cut wasn't even allowing you to put food on the table you wouldn't be saying this.

That may be true. I do not have any insider knowledge and I am not a developer.

I am just a user, but I do what I can. I vote with my wallet and I've spent many hundreds in total on apps which I find to be interesting and worthy of my time.

But, as with any business, not everybody is going to succeed and yes, there is a lot of competition. If somebody chooses to release an app that is just like 125 other apps on the Appstore that already do the same thing, then they should realize that they are taking a gamble.
post #33 of 85
What the article fails to mention is that 85-90% of android apps are free. The only thing that you pay for for the most part are high end games and office/productivity apps, which almost always have free counterparts that are just as good if not better. Almost every game friends have paid for on iOS I have on android...free. the games and apps generally look the same, with few exceptions. Android OS and iOS are fairly similar all together, the big difference I noticed is, like their computers, iOS devices are very simplified and designed for use with very little tech savvy.
post #34 of 85
Quote:
Originally Posted by republic84 View Post

What the article fails to mention is that 85-90% of android apps are free. The only thing that you pay for for the most part are high end games and office/productivity apps, which almost always have free counterparts that are just as good if not better. Almost every game friends have paid for on iOS I have on android...free. the games and apps generally look the same, with few exceptions. Android OS and iOS are fairly similar all together, the big difference I noticed is, like their computers, iOS devices are very simplified and designed for use with very little tech savvy.

first post makes sense and you admit to being an Android user?

Good luck here.

(I think it's more like 70% free but I'm not sure...you may be right though)
post #35 of 85
Quote:
Originally Posted by Mr. H View Post

This "analysis" is not worthy of the word. It is unbelievably stupid and ill-conceived from beginning to end. You can't take the average prices of the top 100 apps on each store, and use them to draw any worthwhile conclusions.

Exactly...

Quote:
Originally Posted by AppleInsider View Post

Beyond mobile application prices, Canalys also found other key differences between the Apple App Store and Google Android Market. For example, among the top 100 applications listed in both storefronts, only 19 applications appeared in both lists.

"Beyond mobile application prices"? The point raised in the sentance above is NOT "beyond" the analysis of the prices. It's a part of it! In fact, it's probably the number one critical factor in the difference in the average prices.

This analysis is, essentailly, comparing the price of Application A in iOS to the price of entirely different Application B in Android, and then doing that 81 times out of 100 and then wondering why there is a price difference on average. Useless!

Do a real analysis comparing the price of Application A on iOS to Application A on Android. Do that for a sample set of applications that are common to both systems, then come back to us with your results.

Utter failure of analysis.
post #36 of 85
Quote:
Originally Posted by Apple ][ View Post

And yes, I do judge people by their grammar and their spelling online. Somebody who has poor grammar is less likely to know what they are talking about and it diminishes your overall credibility. Of course, the fact that you use an Android phone and you are on an Apple forum does far greater damage to your credibility than any spelling mistakes that you can ever make.

Must be tough sitting way up there, self entitled, able to judge. Oh, there are people out there that are "tech" types and not "brand" types and own all kinds of gadgets, failing to recognize this simple, well known fact damages ones credibility far more than spelling or fat fingers, an educated person will take a formed opinion based on use over a formed opinion based on other opinions and what they "read" on the internet any day.
post #37 of 85
Quote:
Originally Posted by AbsoluteDesignz View Post

first post makes sense and you admit to being an Android user?

Good luck here.

(I think it's more like 70% free but I'm not sure...you may be right though)

Here's the latest numbers on paid vs free.
http://www.appbrain.com/stats/free-a...d-applications

Or if you prefer graphs, try this link
http://www.androlib.com/appstatsfreepaid.aspx
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post #38 of 85
Quote:
Originally Posted by Gatorguy View Post

Here's the latest numbers on paid vs free.
http://www.appbrain.com/stats/free-a...d-applications

Or if you prefer graphs, try this link
http://www.androlib.com/appstatsfreepaid.aspx

That is a cool link. So 70% free. I assume that is Android Market only? I started using the Amazon Market a few months ago because they give away one paid app free every day. I assume they pay the developer and give it away to the customer which would totally skew this report.
post #39 of 85
Quote:
Originally Posted by Hellacool View Post

That is a cool link.

I got a million of 'em

(Perhaps a mild exaggeration)
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post #40 of 85
Quote:
Originally Posted by Wiggin View Post




"Beyond mobile application prices"? The point raised in the sentance above is NOT "beyond" the analysis of the prices. It's a part of it! In fact, it's probably the number one critical factor in the difference in the average prices.

This analysis is, essentailly, comparing the price of Application A in iOS to the price of entirely different Application B in Android, and then doing that 81 times out of 100 and then wondering why there is a price difference on average. Useless!

Do a real analysis comparing the price of Application A on iOS to Application A on Android. Do that for a sample set of applications that are common to both systems, then come back to us with your results.

Utter failure of analysis.

If the author did as you say, it would not be as sensational and draw hits. This article is simple garbage reporting.
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