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Apple's iOS passes Android, accounts for 35% of mobile ad impressions

post #1 of 67
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The launch of the iPhone 4S helped Apple's iOS surge 12 percentage points and surpass Google Android in mobile ad impressions in North America.

Apple's growth was detailed on Friday by InMobi, the largest independent mobile advertising network, which released its "Mobile Insights Report: North American Edition" for the month of January. The data comes from InMobi's network, serving more than 93.4 billion advertising impressions around the world each month.

Apple's share of available ad impressions in North America grew from 23.2 percent in October of 2011 to 35.3 percent in January. The 12.1 percentage point swing came as Android loss 3.2 points, finishing in second with 32.7 percent.

In regaining the top spot, Apple rebounded strongly from 2011, during which Google's Android was the top platform tracked by InMobi for most of the year.

Research in Motion's BlackBerry mobile operating system saw an even steeper decline than Android over the October-to-January span, dropping 8.9 points to finish in third place at 11.6 percent.




"The iOS growth we are seeing may be attributed to the tremendous success of iPhone 4S and iPad in the ecosystem," said Anne Frisbie, vice president and managing director for InMobi's North American operations. "Overall, we are excited to see InMobi’s available impressions exceed 55 billion in North America, and look forward to continuing our rapid growth through 2012."

The latest study also found that the top three handsets tracked on the advertising network were all made by Apple. The most popular device tracked in North America was the iPhone 4, with a 9 percent share of impressions, followed by the first-generation iPad with 6.3 percent and the fourth-generation iPod touch with 6.1 percent.

[ View article on AppleInsider ]
post #2 of 67
Quote:
Originally Posted by AppleInsider View Post

The launch of the iPhone 4S helped Apple's iOS surge 12 percentage points and surpass Google Android in mobile ad impressions in North America.

Funny considering that advertising is the whole point to Android's existence! \
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post #3 of 67
I get why iOS is gaining and BB is losing but why is Android losing? Can someone define wining for me again¡

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post #4 of 67
Quote:
Originally Posted by IQatEdo View Post

Funny considering that advertising is the whole point to Android's existence! \

Even more odd for the developer perspective; if Android is dropping in total ad impressions, is the opportunity disappearing to make money off ad-supported apps?

...Or, is this a case of web ads being the only thing tracked, and people are using apps more?
post #5 of 67
Quote:
Originally Posted by aaarrrgggh View Post

Even more odd for the developer perspective; if Android is dropping in total ad impressions, is the opportunity disappearing to make money off ad-supported apps?

...Or, is this a case of web ads being the only thing tracked, and people are using apps more?

With my apps I have given up on advertising. One of my free apps had over a million downloads and I have barely made enough to buy a packet of crisps with the add revenue.
post #6 of 67
I am earing rumors of an event at 1 PM TODAY. Any news ?!?!
post #7 of 67
Quote:
Originally Posted by monstrosity View Post

With my apps I have given up on advertising. One of my free apps had over a million downloads and I have barely made enough to buy a packet of crisps with the add revenue.

Yep, eCPM has clearly taken a hit. InMobi comments on having had 55 billion available impressions - there's just a huge available impression glut, lack of fill rates to actually make all of those ad slots monetize, and mobile doesn't convert as well as desktop, seemingly, so... Supply and demand.

Better to have paid apps and purchasable content at this point.
post #8 of 67
There are studies that show iOS much higher, and others Android much higher at impressions. Seems to vary by who's serving. Not sure you can really trust any of 'em.
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post #9 of 67
Quote:
Originally Posted by SolipsismX View Post

I get why iOS is gaining and BB is losing but why is Android losing? Can someone define wining for me again¡

It really doesn't surprise me that much. When I look around in public transportation, of all the people who seem to do more than just a phone call, more than 60 - 70 % are using an iPhone. I believe the way Apple perfections even smallest details as well as the overall user experience finally starts to play. Android on the other hand, where every HW manufacturer as well as every carrier meddles with the system will never be able to generate this kind of coherence. Ultimately users will always suffer some frustration, unless they are sworn apple haters.
post #10 of 67
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Originally Posted by herbapou View Post

I am earing rumors of an event at 1 PM TODAY. Any news ?!?!

Where did you (h)-ear this rumor?
post #11 of 67
Quote:
Originally Posted by herbapou View Post

I am earing rumors of an event at 1 PM TODAY. Any news ?!?!

An event that Apple told no one about beforehand and which would make no sense to have?

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

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Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

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post #12 of 67
Quote:
Originally Posted by mrstep View Post

Yep, eCPM has clearly taken a hit. InMobi comments on having had 55 billion available impressions - there's just a huge available impression glut, lack of fill rates to actually make all of those ad slots monetize, and mobile doesn't convert as well as desktop, seemingly, so... Supply and demand.

Better to have paid apps and purchasable content at this point.

I expect that trend to grow. For years, advertisers seemed to be throwing money at web ads without even thinking about it. They're now analyzing their data and finding out that the returns aren't there. Click throughs are far too low to support existing ad rates. Do you know anyone who clicks on web ads - especially on their mobile devices?

I foresee mobile ad revenue peaking and then declining in the very near future (if it hasn't peaked already).
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post #13 of 67
Quote:
Originally Posted by IQatEdo View Post

Funny considering that advertising is the whole point to Android's existence! \

But, but... marketshare!!!

That trumps all... right?
post #14 of 67
Apple's iOS passes Android, accounts for 35% of mobile ad impressions*

*in North America

Couldn't have clarified the North America part in the title no? \
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post #15 of 67
Quote:
Originally Posted by galaxytab View Post

apple's ios passes android, accounts for 35% of mobile ad impressions*[/b]

*in north america

couldn't have clarified the north america part in the title no? \

. . .

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

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post #16 of 67
Quote:
Originally Posted by SolipsismX View Post

. . .

I suppose They could put the entire article in the title

That would really suck for the rest of the article.
post #17 of 67
I think the most interesting data is the 55billion ads.

Based on 300million people in the USA, every man, woman, child and baby got served about 7 ads by these guys via mobile devices if I am reading it correctly at this early hour of the night.

I -think- I recall reading that smart phone is at around 30% of population but that might be mobile owning population. If not it is 21 ads a day, if it is % of mobile owning then it is at least double.

This company is the biggest independent, so google oozes out even more than this number. I am not sure of any other non-independents, but I suppose there is at least one. Then there are the smaller independents.

So what are we talking about. 100 ads a day per person on a mobile device in the USA.

I could go two ways at this point. One is to consider actual daily use of web/apps on mobile devices. Surely that doesn't exceed tv yet. Maybe more in the 2hrs a day range. An ad a minute perhaps.

The other is data transfer. About 3,000 ads a month (*365 /12). At what, say 10kb per ad between animated and static. Maybe that is a bit kind. Anyway, 30,000kb or 30mb a month. I reckon that is a bit too kind. I will say 50-100mb a month.

Given mobile data packs being around a gig, between 5-10% of that data is ads. I doubt every user is maxing out though (wifi or cell) I am a heavy user and I rarely hit a gig a month down to my phone with both wifi and data combined (not a big media steamer). So I shall 500mb a month to each mobile device. 10-20% a month is now ads.

I reckon out of all that 10% feels right. What is data pack cost over USA, $30 gets a gig or some such?

Anyway these freaking ads are a minimum 10% drain on data down a month. Desktop would be far worse. It is a bit of a balancing act, many sites have a mobile version, the ads are simpler and in app are mostly a simple banner.

We pay measurable amounts for this crap plus wait measurable amounts longer to access the content we want as the crap downloads. Costing us money, free time etc.

I reckon the cost equation to the user is high. I could go and research to get accurate numbers for all of the bits but at 2:30am I can't be bothered. I would say it would not come out looking better but worse.

If anyone can I would love to see the result posted.
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post #18 of 67
Android has really been taking a clobbering lately! That is so funny!

News like this makes me all fuzzy and warm inside.
post #19 of 67
Quote:
Originally Posted by SolipsismX View Post

I get why iOS is gaining and BB is losing but why is Android losing? Can someone define wining for me again¡

Actually it didn't "lose" ad impressions did it?. Market share percentages may have gone down in North America, but the number if impressions almost assuredly went up overall.

It's the same argument some here made for Apple "losing" on the smartphone front a few months back when only market percentages were changing. How could Apple be losing when their sales were rising so fast.

How about this: They're not winning as fast as Apple is.
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post #20 of 67
Very misleading article. You have to read closely:

Quote:
The data comes from InMobi's network, serving more than 93.4 billion advertising impressions around the world each month.

Keep in mind most advertising on Android comes from Google (even most app makers use Google's AdMob).

So no surprise that iOS would have a higher share of a non-Google advertising service.
post #21 of 67
Quote:
Originally Posted by Gatorguy View Post

Actually it didn't "lose" ad impressions did it?. Market share percentages may have gone down in North America, but the number if impressions almost assuredly went up overall.

It's the same argument some here made for Apple "losing" on the smartphone front a few months back when only market percentages were changing. How could Apple be losing when their sales were rising so fast.

How about this: They're not winning as fast as Apple is.

lol I always hated that "iPhone is slipping" argument...

Retarded.
post #22 of 67
Another false claim by apple zealots. iOS is slipping in sales and in ad impressions. Read the truth here:

http://www.eweek.com/c/a/Mobile-and-...ennial-433201/

Android with 47% and iOS at 32%.
post #23 of 67
Quote:
Originally Posted by djuliano View Post

Post

Thanks for not reading the article, troll.

It specifically says North America.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #24 of 67
Quote:
Originally Posted by Tallest Skil View Post

Thanks for not reading the article, troll.

It specifically says North America.

Love how iOS zealots pick and choose their stats to try to feel like they are winning when Android is dominating the worldwide market. iOS zealots see: "iOS ad impressions in public library of central michigan town of klugeville grow 100% showing iOS is best OS in world!". The rest of the world sees the truth: "Android ad impressions dominating the worldwide market as iOS ad impressions drop precipitously worldwide except for the public library in a town with a population of 12 in klugeville michigan"
post #25 of 67
Quote:
Originally Posted by djuliano View Post

Love how iOS zealots pick and choose their stats to try to feel like they are winning when Android is dominating the worldwide market.

Indeed, I was bothered myself when I saw this was North America only.

As for the rest of your post, it almost sounds like slapppy is back.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #26 of 67
Quote:
Originally Posted by Rabbit_Coach View Post

It really doesn't surprise me that much. When I look around in public transportation, of all the people who seem to do more than just a phone call, more than 60 - 70 % are using an iPhone. I believe the way Apple perfections even smallest details as well as the overall user experience finally starts to play. Android on the other hand, where every HW manufacturer as well as every carrier meddles with the system will never be able to generate this kind of coherence. Ultimately users will always suffer some frustration, unless they are sworn apple haters.


I just went to starbucks and literally counted the iphone, ipad and macbooks I could see in use vs the android phones I could see. of 47 people I counted in 1 hour of sipping my coffee, 13 were using some sort of apple device, 30 were using some sort of android device and I saw 4 windows phone's. Hardly "70% using apple" that you claim.

I saw the same at the local book store of barnes and nobles. Basically 75% android usage anywhere I go.
post #27 of 67
Quote:
Originally Posted by djuliano View Post

I just went to starbucks and literally counted the iphone, ipad and macbooks I could see in use vs the android phones I could see. of 47 people I counted in 1 hour of sipping my coffee, 13 were using some sort of apple device, 30 were using some sort of android device and I saw 4 windows phone's. Hardly "70% using apple" that you claim.

I saw the same at the local book store of barnes and nobles. Basically 75% android usage anywhere I go.

Clearly... Google and a dozen manufacturers are beating Apple.

So what's the grand prize?
post #28 of 67
Quote:
Originally Posted by AppleInsider View Post

The latest study also found that the top three handsets tracked on the advertising network were all made by Apple. The most popular device tracked in North America was the iPhone 4, with a 9 percent share of impressions, followed by the first-generation iPad with 6.3 percent and the fourth-generation iPod touch with 6.1 percent.

Where is the iPhone 4S and iPad 2? I can see probably where the 4S is too new and hasn't sold enough volume yet, but is this also due in part to Siri? Individuals are presented with fewer ads when using Siri to gather information. But the iPad 2 has been out for almost a whole year, with better sales than the original iPad. Maybe this has to do with paid apps versus ad-supported free apps. The people with more money - those who upgraded to an iPad 2 - spend more money on paid apps, while people of more modest means - those who couldn't afford to upgrade or have a hand-me-down iPad from someone who upgraded - stick to the free, ad-suported apps. One thing evident is the longevity of Apple products, previous generation models are still in use in large numbers.

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post #29 of 67
Speaking of zealots, I'd say that a zealot is somebody who would bother to take the time to sign up to a forum which they do not like for the sole purpose of calling people on that forum zealots.
post #30 of 67
Quote:
Originally Posted by Michael Scrip View Post

Clearly... Google and a dozen manufacturers are beating Apple.

So what's the grand prize?

World domination is the prize of course.
post #31 of 67
Quote:
Originally Posted by djuliano View Post

World domination is the prize of course.

We don't use insults here, even in reports about people and particularly when the reports aren't valid.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #32 of 67
Quote:
Originally Posted by djuliano View Post

I just went to starbucks and literally counted the iphone, ipad and macbooks I could see in use vs the android phones I could see. of 47 people I counted in 1 hour of sipping my coffee, 13 were using some sort of apple device, 30 were using some sort of android device and I saw 4 windows phone's. Hardly "70% using apple" that you claim.

I saw the same at the local book store of barnes and nobles. Basically 75% android usage anywhere I go.

Wait, so you are complaining about Apple supporters using cherry picked, anecdotal evidence with a small sample size ("a library in Michigan"), and then you back your case with anecdotal evidence from a book store and a starbucks?

Perhaps a review of statistics and sampling is in order...

In any case, both this article and the eWeek article about Millennial Media are limited. Neither claims to give a view of the total market, only the specific companies (InMobi and Millennial Media). So, all we can really glean from them is that InMobi is serving more iPhone ads and Millennial Media is serving more Android.

My take is that both OSes are still fighting for dominance, and there is no clear winner. These are still early days.
post #33 of 67
Quote:
Originally Posted by GalaxyTab View Post

Apple's iOS passes Android, accounts for 35% of mobile ad impressions*

*in North America

Couldn't have clarified the North America part in the title no? \

Why does an Android sycophant choose to join an Apple centric site? It wouldn't even cross my mind to join an Android forum just so I could make stupid statements.
post #34 of 67
Quote:
Originally Posted by djuliano View Post

I just went to starbucks and literally counted the iphone, ipad and macbooks I could see in use vs the android phones I could see. of 47 people I counted in 1 hour of sipping my coffee, 13 were using some sort of apple device, 30 were using some sort of android device and I saw 4 windows phone's. Hardly "70% using apple" that you claim.

I saw the same at the local book store of barnes and nobles. Basically 75% android usage anywhere I go.

Allmost like my family, we are 80% Android, 20% IPhone. But the rest of my family would rather have had my iPhone. And, and I admit this is anecdotical, in our car it works perfectly with the bluetooth, just like my 6 years older Windows driven HTC, but wery much unlike the less than 1 year old Androids (Sony-E)
post #35 of 67
Quote:
Originally Posted by djuliano View Post

I just went to starbucks and literally counted the iphone, ipad and macbooks I could see in use vs the android phones I could see. of 47 people I counted in 1 hour of sipping my coffee, 13 were using some sort of apple device, 30 were using some sort of android device and I saw 4 windows phone's. Hardly "70% using apple" that you claim.

I saw the same at the local book store of barnes and nobles. Basically 75% android usage anywhere I go.

i find that true too...if i'm in the ghetto...Basically because they sell buy one get one free cheaper andriod feature phones.

in which case i wont whip out my iphone or ipad because i'm afraid of getting mugged.

go to a more affluent part of town. it's the complete opposite.

better yet when you do see an android phone notice how it's rarely the latest and greatest but rather an older version..
post #36 of 67
Quote:
Originally Posted by djuliano View Post

World domination is the prize of course.

So.... 100% of smartphones will be running a Google OS someday?

Psssh... that will never happen. Not unless every other platform goes out of business.

So again... what does Google get for having the largest platform?

It's not money... Google already has the biggest OS marketshare... yet they can't monetize it like other companies who sell hardware.

Maybe it will turn around when Googlerola starts selling phones.
post #37 of 67
Quote:
Originally Posted by djuliano View Post

I just went to starbucks and literally counted the iphone, ipad and macbooks I could see in use vs the android phones I could see. of 47 people I counted in 1 hour of sipping my coffee, 13 were using some sort of apple device, 30 were using some sort of android device and I saw 4 windows phone's. Hardly "70% using apple" that you claim.

I saw the same at the local book store of barnes and nobles. Basically 75% android usage anywhere I go.

Seems you live somewhere else. I can only speak for what I see in public transportation where I live. And believe me I have no reason to tell lies!
post #38 of 67
Quote:
Originally Posted by djuliano View Post

I just went to starbucks and literally counted the iphone, ipad and macbooks I could see in use vs the android phones I could see. of 47 people I counted in 1 hour of sipping my coffee, 13 were using some sort of apple device, 30 were using some sort of android device and I saw 4 windows phone's. Hardly "70% using apple" that you claim.

I saw the same at the local book store of barnes and nobles. Basically 75% android usage anywhere I go.

What's 'starbucks'?
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post #39 of 67
Quote:
Originally Posted by lkrupp View Post

Why does an Android sycophant choose to join an Apple centric site? It wouldn't even cross my mind to join an Android forum just so I could make stupid statements.

His statement wasn't stupid; it was correct. Just because you disagree with it does not make it stupid.

That being said, what makes you assume ones' interest can only be in one company? I own a Macbook Pro, an iPad 2, and an HTC EVO because I wanted very specific things out of my various devices. Should I be allowed to come to this site because (assuming I blindly followed the companies I buy from) 67% of me supports Apple? Or should I be banned because 33% of me is tainted with Android? I've never understood that about some posters here. Just because someone does not agree with a certain article does not mean they shouldn't be allowed to post on it. That would take away all of the fun I get from reading this site
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post #40 of 67
Quote:
Originally Posted by SolipsismX View Post

I get why iOS is gaining and BB is losing but why is Android losing? Can someone define wining for me again¡

You mean winning? What exactly is the prize?
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