Originally Posted by alpha10711
The commenters who are saying Apple can raise the price and people will just pay it need to live in the real world. Apple fell victim to this kind of thinking with the first Mac Book Air, and it was relegated to a niche toy, until Apple essentially reintroduced it at a lower price point. $579 is not an attractive price (especially when that is the lowest priced model), and if Apple makes that mistake, they will find themselves undercut just when competition is beginning to heat up.
The MBA is not comparable here. The first MBA (starting at $1,799) was niche compared to the current MBA because the tech back then was considerably more expensive without
offering any performance gain over cheaper products. It's only advantage were thinness and weight but that can only take CE so far before a price jump because too excessive for most people.
Is today's 13" MBA still less of a performer than the original 13" MBA? Yes, but now it's only $100 more than the 13' MBP and the performance difference is greatly reduced because of the SSD card is actually better than the 5400RPM HDD in the 13" MBP.
What I don't understand is why people think Apple would take a hit a huge hit on the profit yes, $80 from net profit is excessive when there is no evidence that Apple can't sell all the units they have? And why is no considering that this $80 is a compromise in order to corner the tablet market like they did with the PMP market? What if it's really onver $100 more to produce due to increased Foxconn wages, this lawsuit with ProView, the display resolution, the display panel tech, the backlight tech, the GPU, the amount of RAM, and other considerations? IOW, why is assumed that every increase would come with everything being better -and- cheaper than it was the year prior? Tech doesn't work that way and surely has had no problem raising prices when they felt it was needed. Do you really think they won't sell all their iPads if they make them a lot better and have to charge for it?