Originally Posted by H2P
To paraphrase Mike Markkula to Steve Jobs "at the beginning": Don't build a company to get rich, do it to make great products. (I'm listening to the audiobook of the Steve Jobs biography.)
Sometimes great products just cost more.
Couple that with $100 Billion in the bank says to me that Apple should keep the WiFi versions of iPad3 as they are. Even if they need to take a bit of a hit of the components. If Apple feels it Must - raise the price of the +cell versions... so be it.
By making all iPad3s cell capable but at a lower effective price they allow for an effective price cut while absorbing the cost of the retina screen. If any of this is true it is probably evidence that the new screen is significantly more expensive. So you cover the cost of the new screen and throw in a few nore features to make it look like the overall deal is better.
A higher price is one of those things that SHOULD NOT be mentioned in the stories when iPad3 comes out. If they raise it $80 this will be mentioned in nearly ALL news stories. Not necessary.
That is really the whole point of throughing in the cell capability as it will actually be a price cut for an iPad with that capability. The spin will be that iPad gets a price cut.
I'm also concerned that this is the first big Non-Steve-Jobs decision that smacks of a "business" decision. Read the part of the SJ bio about pricing the original Mac. The concept behind the original pricing was lost in final pricing because it became a business decision... albeit Apple was Much smaller then and it may have been the appropriate move -- THEN... not now.
This could be a problem. The mentality of selling grossly over priced Macs nearly destroyed the company. I was actually surprised to find out that Jobs had a massive run in with the rest of Apple management and actually lost out on reasonable pricing for the first Mac. So yeah it is a real concern but frankly I don't think Apple suffers from that sort of management stupidity anymore. After all the justification back then was the need for marketing to grow the company.
However the problem with a retina type screen is the cost and supply issues of a ramp up. If iPad 2 is kept around in any form it is likely evidence that Apple is trying to cover its a$$ here.
Now that I think about it - I have been buying towers since 1998 (SE, LC and Centris before that). Well, when Apple decided to bump tower prices up by (some amount? $400? 500?) my analysis was that I would get the souped-up iMac i7 instead of a tower. So, as of last year, I'm a 27" iMac user. At least for now, I don't need extra slots. So for the sake of a few hundred, they may not get me back as a tower customer (which they may be killing anyway).
ps. It would feed the perception that Apple's are "more expensive"... which, believe it or not, is still out there.
Your first mistake is looking at the Pro as a tower computer. It isn't, it is a workstation machine running server grade hardware. Apples big mistake is never filling the need for a properly priced expandable Mac. It is something I will never understand myself.