Originally Posted by ljocampo
I was thinking sports too, was the key to the front door, as @penchanted suggest. If Apple could get MLB, NFL, ESPN, and world soccer, they wouldn't even need Hollywood. When Hollywood sees the massive sports profits, they'll come begging for a piece of the action. Apple has plenty of cash and IMO they should sponsor World Sports Events.
Exactly. Think about - what do most people get cable for? Sports and Movies.
Movies: You can already rent or buy all the movies now on the AppleTV via iTunes generally before they are shown on the cable movie channels.
Sports: You can already buy an App to watch live MLB. All they have to do is roll that out to other sports like soccer, tennis, cricket (hey come on I am English lol), etc.
Then what's left? The networks - that's not a problem just put a local OTA TV receiver in the AppleTV - bit like a Freeview box here in the UK.
Finally the few good channels on cable with original programming like HBO, Discovery, National Geographic, Eurosport, ESPN, Sky in the UK, etc - if they agree let them sell their channels as Apps for a monthly fee. Whatever they want to charge - Apple just gets its usual 30% cut.