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Android Market, Books, Music rebranded "Google Play" to compete with Apple's iTunes

post #1 of 38
Thread Starter 
Google has rebranded its Android Market mobile software store as Google Play, folding in Google Music and the company's eBookstore to create a single brand for all of its digital and cloud based content services, similar to Apple's iTunes.

The new Google Play umbrella branding deemphasizes Android, highlighting instead Google's own corporate brand as being a source for content that is playable not just on devices incorporating Android software, but from any web-enabled device.

Google Play categorizes its content under Movies, Music, Books and Apps and Games, only the later of which requires an Android device.

"Google Play is available on any computer with a modern browser at play.google.com," the company states on its . "On the web, you can browse and buy books, movies and music. You can read books on the Google Play web reader, listen to music on your computer or watch movies online. Your digital content is all stored in the cloud, so you can access from anywhere using your Google Account.

"We’ve also created ways to experience your music and books on other platforms such as the Google Books iOS app."




Google's web-centric iTunes

The company describes the new Google Play as its "digital entertainment destination where you can find, enjoy and share your favorite music, movies, books and apps on the web and on your Android phone or tablet."

The new branding is currently US-centric, as Google Play doesn't yet support music in the Canada or the UK, doesn't yet support movies or music in Australia, doesn't yet support music or books in Japan, and doesn't currently support anything apart from Android apps in any other country.

While not as widely available as iTunes, Google Play matches Apple's cloud focus (even borrowing the company's iCloud logo on its official Google Play website), and integrates Google+ similar to Apple's iTunes Ping social network, although Google adds a feature to allow users to share a free listen to the songs they share.




Google also highlights its own version of iTunes Genius features including store recommendations and "Instant Mix" playlists. Google Play also offers streaming features similar to iTunes Match, although rather than matching your music library, it requires you to upload all your songs manually to the cloud.

Google's troubled Android Market

Despite Android being widely used by smartphone makers, Google has struggled to gain traction for app sales in Android Market. Apple's iOS platform continues to eat up around 90 percent of mobile software revenues.




At the end of 2010, Google refreshed its Android Market design, but early last year the company's Android platform manager Eric Chu told developers that Google is "not happy" about the limited number of apps actually being purchased.

Chu indicated that Google planned to turn Android users' Address Books into a "social graph" that third party apps could tap into, and said that Google was "betting on" HTML5 as a way to create apps, a continuation of Google's strategy to use Android as a stepping stone to eventually deliver mobile software via cross platform web standards.

Users, however, have not been quick to embrace web apps with the same degree of enthusiasm as native apps for iOS. Apple initially offered a web apps API for iPhone developers, but quickly moved to support native apps. Native iPad apps have also served as a major attraction to Apple's new tablet, which will see its third generation released tomorrow.


[ View article on AppleInsider ]
post #2 of 38
Google brand? You mean the one that is gaining a reputation for dishonesty, intellectual property theft, and prying into our personal lives? Good luck with that!
post #3 of 38
1) What a dumb name. Makes it sound like it'll be focused on games. But more importantly you don't change primary aspects of your name unless the branding has been tainted... which I don't think it has.

2) This article doesn't mention the other change for Android Market of allowing the max app size to increase from 50MB to 4GB. Nice jump.

3) There payouts are weak. Even Facebook paid $700 million out to developers in 2011 alone.

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post #4 of 38
They couldn't come up with a better name than that? Taking cues from a dying RIM's "Play" book?
It sounds like something only a 2-year old would be interested in.
post #5 of 38
Dumb name indeed...
post #6 of 38
Quote:
Originally Posted by SolipsismX View Post

1) What a dumb name. Makes it sound like it'll be focused on games. But more importantly you don't change primary aspects of your name unless the branding has been tainted... which I don't think it has.

Google play ( lower case 'p') as in downplay

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post #7 of 38
Cool name.

And logo... the use of the triangle makes it immediately clear that "play" refers to play music, play video etc.

I've thought for a while that "iTunes" is becoming a bit anachronistic as a name, given that it now acts as a portal for movies, tv, podcasts, games etc.

Always good to see healthy competition!

Isn't it?
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post #8 of 38
Quote:
Originally Posted by mstone View Post

Google play ( lower case 'p') as in downplay

As in foreplay without sex(paying the devs...)
post #9 of 38
Quote:
Originally Posted by ameldrum1 View Post

Cool name.

And logo... the use of the triangle makes it immediately clear that "play" refers to play music, play video etc.

Play books?
Quote:
Originally Posted by ameldrum1 View Post

I've thought for a while that "iTunes" is becoming a bit anachronistic as a name, given that it now acts as a portal for movies, tv, podcasts, games etc.

Always good to see healthy competition!

Isn't it?

Yes, and yes, iTunes is bloatware and the interface and sync has become a bloated convoluted piece of crap, having said that it's still the best paradigm and service available at the moment although in dire need of redesign.
post #10 of 38
I like the logo, don't like the name. "Market" sounded more encompassing
post #11 of 38
Quote:
Originally Posted by ameldrum1 View Post

And logo... the use of the triangle makes it immediately clear that "play" refers to play music, play video etc.

I do like the logo better than the old one. Nice pick up on that it's reminiscent of the the play button arrow. You might be right that this will be a focus on all types of media and expanding outside of Android, but I still think Market was better.

Quote:
I've thought for a while that "iTunes" is becoming a bit anachronistic as a name, given that it now acts as a portal for movies, tv, podcasts, games etc.

That's not how brand names work. People don't say that sugar-free/caffiene-fee Pepsi is wrong because there is nothing in it to give you pep, or that Coke is wrong because there is no longer and cocaine, or that you can't call it a podcast if they are mostly used on non-iPods like the iPhone, iPad and in iTunes. They dropped Music from the name but that was the unimportant bit, not to mention iTunes is a made up word that never existed prior to app's existence.

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post #12 of 38
I don't think 'Google play' is a bad name for the product. Aside from books, it covers its multimedia content quite well. The graphic element of the logo is also quite nice in tying 'play' together and pays homage to Google's main logo.

I do wonder, to some extent, what they're up to, though. They're basically trying to cover nearly every avenue of where Apple has been but not generating a particularly large amount of revenue from the endeavor. My thought is that this is all Google's way of keeping its finders in user data and advertising going forward, in addition to preserving its relevance. Especially on the mobile platform.
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post #13 of 38
Without discussing the branding decisions, this is exactly what Google needed to do to compete more effectively.

Amazon was just about to eat Google's lunch, now Amazon needs to re-organize their smartphone strategy and really distinguish themselves from the run-of-the-mill Android handsets.

Sony needs to get on the same boat and really push their own ecosystem (even if it is an android ecosystem.)

Other than that, still a fan of the Apple ecosystem. Just happy to see that others are figuring out how to compete (even if it's by copy and paste....)
post #14 of 38
I really like that Google is moving towards a Windows Metro look. Very clean.
post #15 of 38
Quote:
Originally Posted by AppleInsider View Post

Despite Android being widely used by smartphone makers, Google has struggled to gain traction for app sales in Android Market. Apple's iOS platform continues to eat up around 90 percent of mobile software revenues.


Very nice. Give Google an extra month and a half to make the difference look smaller than it is.

Quote:
Originally Posted by Bsginc View Post

Google brand? You mean the one that is gaining a reputation for dishonesty, intellectual property theft, and prying into our personal lives? Good luck with that!

Not to mention fragmentation, apps that don't run, security holes, and so on.
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post #16 of 38
Quote:
Originally Posted by myapplelove View Post

Play books?


Yes, and yes, iTunes is bloatware and the interface and sync has become a bloated convoluted piece of crap, having said that it's still the best paradigm and service available at the moment although in dire need of redesign.

I do agree that itunes is a headache I remember buying my first ipod and it was mess and still till this day I come across things I can't figure out (album art covers was a headache too) it does need a redesign..
post #17 of 38
Quote:
Originally Posted by ameldrum1 View Post

Cool name.

And logo... the use of the triangle makes it immediately clear that "play" refers to play music, play video etc.

I've thought for a while that "iTunes" is becoming a bit anachronistic as a name, given that it now acts as a portal for movies, tv, podcasts, games etc.

Always good to see healthy competition!

Isn't it?

Yes indeed

Quote:
Originally Posted by myapplelove View Post

Play books?


Yes, and yes, iTunes is bloatware and the interface and sync has become a bloated convoluted piece of crap, having said that it's still the best paradigm and service available at the moment although in dire need of redesign.

Quote:
Originally Posted by nagromme View Post

I really like that Google is moving towards a Windows Metro look. Very clean.

I just visited play.google.com from chrome on a Windows machine. The landing page is nice. However, as soon as I go to My Music? No way (that I can see) to return to the home landing page. I clicked on the Google play logo and it goes no where. My Books, My Movies, and My Android Apps all seem to return to the main landing page (store).

Other than that, looks good. Still won't be my go to destination, but only because iPhone/iPad/iMac and the iTunes/iCloud/iTunes Match work better for me.
post #18 of 38
I don't like the name too much. I guess they didn't want to go with Google Market as that would seem more akin to Google Shopping or Google Wallet? I guess Google Play is the best thing you can think of. Adding 'digital' would seem to be kind of clunky (Google Digital Market).

iTunes has become a name that doesn't really encompass all that it offers. But that was a gradual occurrence. I wonder if they will change it at some point.
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post #19 of 38
Quote:
Originally Posted by ameldrum1 View Post

I've thought for a while that "iTunes" is becoming a bit anachronistic as a name, given that it now acts as a portal for movies, tv, podcasts, games etc.

Like everybody else. iTunes has its name for historical reasons and is a strong trade name that shouldn't be dumped on a whim. You can bet Apple has been working on a suitable replacement for years. What's Google's excuse?

Quote:
Always good to see healthy competition!

Isn't it?

Absolutely. Where is it? Oh, you mean Android? What's healthy about it?
post #20 of 38
Why would anybody want to buy something from Google?
post #21 of 38
Quote:
Originally Posted by Stourque View Post

Why would anybody want to buy something from Google?

There are lots of reason. For starters they sell a lot of juicy analysts on us, their product.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #22 of 38
Quote:
Originally Posted by alcstarheel View Post

I don't like the name too much. I guess they didn't want to go with Google Market as that would seem more akin to Google Shopping or Google Wallet? I guess Google Play is the best thing you can think of. Adding 'digital' would seem to be kind of clunky (Google Digital Market).

iTunes has become a name that doesn't really encompass all that it offers. But that was a gradual occurrence. I wonder if they will change it at some point.

Usually, you re-brand something when it is not doing well. For instance, MobileMe.

iTunes does not have that problem.
post #23 of 38
Quote:
Originally Posted by Stourque View Post

Why would anybody want to buy something from Google?

as an end consumer, i would not buy anything from them
post #24 of 38
^^^ +++
buying anything from google will give them more data for more ads for you and your family. Just waiting for the day when the mailbox is filled with junk from vendors who collect data from Google...
post #25 of 38
Quote:
Originally Posted by doyourownthing View Post

as an end consumer, i would not buy anything from them

You dont buy anything from google. They sell you. Using an iphone you are using google search. Siri uses google. Your map program uses google. Heck this site uses google for ads.
post #26 of 38
Quote:
Originally Posted by sau124 View Post

^^^ +++
buying anything from google will give them more data for more ads for you and your family. Just waiting for the day when the mailbox is filled with junk from vendors who collect data from Google...

Google does sell the data to other advertising firms. They are the advertising company. Maybe all those Viagra and birth control ads will go away.
post #27 of 38
Quote:
Originally Posted by Stourque View Post

Why would anybody want to buy something from Google?

Shedding money makes you more aerodynamic.

Scientifically. Proven. Fact.
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post #28 of 38
The best thing about the little guy is they treat you a lot better.

https://play.google.com/store/search?q=The+RainDoggs
post #29 of 38
Apple products are supposedly toys, but android has a play store?
post #30 of 38
Quote:
Originally Posted by Stourque View Post

Why would anybody want to buy something from Google?

Then you can feel good about them getting your personal info instead of worrying about when they will get it.
post #31 of 38
Do they have Google cards? Or are they still trying to copy that?
post #32 of 38
Quote:
Originally Posted by jawporta View Post

The best thing about the little guy is they treat you a lot better.

https://play.google.com/store/search?q=The+RainDoggs

I give up.
Maybe you could give an example of being treated better (I'm assuming you mean Apple/iTunes vs. Google/google play ?
post #33 of 38
This is necessary for them. I didn't even realize until pretty far into the game that many of the Google offshoots were even Google. Most people who own Android phones probably had no idea of the connection to Google until recently, if even then.
post #34 of 38
Quote:
Originally Posted by Stourque View Post

Why would anybody want to buy something from Google?

...so, no matter where I go on the interwebz I will be reminded that I once bought something like all the commercials I now see.
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post #35 of 38
Quote:
Originally Posted by Stourque View Post

Do they have Google cards? Or are they still trying to copy that?

Copying gift cards?
post #36 of 38
Based on past history, I'm surprised they didn't just name it Google iTunes.

Quote:
Originally Posted by Just_Me View Post

You dont buy anything from google. They sell you. Using an iphone you are using google search. Siri uses google. Your map program uses google. Heck this site uses google for ads.

Ads?

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post #37 of 38
Quote:
Originally Posted by nagromme View Post

I really like that Google is moving towards a Windows Metro look. Very clean.

Too utilitarian graphics though... bad looking.
post #38 of 38
Quote:
Originally Posted by Just_Me View Post

Using an iphone you are using google search.

Mine uses Yahoo!
Quote:
Siri uses google

In addition to other search engines.
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