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Apple unveils new Apple TV with 1080p video output, simpler interface

post #1 of 79
Thread Starter 
The new Apple TV set-top box supports 1080p high-definition output and a simplified user interface, all available for the same $99 price when it goes on sale next week.

Apple VP Eddy Cue gave a demonstration of the new Apple TV on Wednesday, showing off big billboard images to present movies. The updated set-top box also has easier access to Photo Stream.

The refreshed version incorporates a user interface that looks more like the Home page of other iOS products, with app-like buttons for Movies, TV Shows, Music, Computers, Settings, and support for existing features such as Netflix, MLB, NBA and NHL.

"People are going to love streaming movies and TV shows in 1080p with the new Apple TV, and photos look beautiful displayed at the maximum resolution of your TV," said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. "Apple TV is easier than ever to use with its new icon-based interface and the ability to access your purchased movies, TV shows and music right from iCloud."

Owners of the second-generation Apple TV will be able to access the new user interface with a free software update scheduled to become available today. 1080p video playback will remain exclusive to the new Apple TV.

1080p programming available for the Apple TV will include iTunes movies and TV shows, Netflix, Vimeo, photos and more. And with an updated iTunes in the Cloud, customers will be able to play movies and TV shows bought on the iTunes Store instantly on their Apple TV.




The Apple TV also recommends movies for users based on their viewing habits. With a long-press of the menu button, users can go back to the home screen quickly.

Apple TV users will be able to choose from over 15,000 movies and more than 90,000 TV episodes on the iTunes Store.

The new Apple TV will be available for $99 and will go on sale next week. It can be ordered starting today, and will require iTunes 10.5 or later.

[ View article on AppleInsider ]
post #2 of 79
Still requires a computer on and iTunes open. No sale.

Try again next year, Apple.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #3 of 79
Any interface changes to my 2.0 black box unit?
post #4 of 79
Now we just need iTunes Match for video.
post #5 of 79
I really like how the new interface looks. That seems to be a huge improvement at the very least
post #6 of 79
Quote:
Originally Posted by Patranus View Post

Now we just need iTunes Match for video.

That would be a game changer for sure.

I'm buying this. Very curious what the internals are

2012 27" iMac i7, 2010 27" iMac i7, 2011 Mac Mini i5
iPad Air, iPad Mini Retina, (2) iPhone 5S, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

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2012 27" iMac i7, 2010 27" iMac i7, 2011 Mac Mini i5
iPad Air, iPad Mini Retina, (2) iPhone 5S, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

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post #7 of 79
Was planning on picking up a second ATV for the bedroom anyways, so I'll def be getting this!
post #8 of 79
"Allegedly simpler interface" or "redesigned interface" should be the headline. It could be "simpler", but how do we know for sure yet? Regurgitating marketing jargon isn't the way to write a headline! That's the way we ended up with everyone falsely reporting that the iPad2 had "rounded" edges while in fact the exact opposite was true.

With that said, I'll be ordering at least 2 as soon as they're available online. xbmc and the new hardware will make a quite powerful streaming box.
post #9 of 79
Quote:
Originally Posted by Tallest Skil View Post

Still requires a computer on and iTunes open. No sale.

Try again next year, Apple.

Actually, I hardly access my computer's content from my Apple TV. 90% of the content I view on my Apple TV is streaming from the internet, whether that's movies I rent from the iTunes store, movies I view on Netflix, videos I watch on YouTube or Vimeo, or content I've purchased previously on iTunes that I can now stream right from Apple's servers without having to connect to my computer.

Then about 9% of the time is me streaming content from my iPhone straight to my Apple TV. Mostly music, sometimes videos or photos that I've taken.

That leaves about 1% of the time when I'll load up my computer so I can watch content from it to the Apple TV. It's nice to have that option when I want it. But it's not AT ALL required.
post #10 of 79
Quote:
Originally Posted by xanthohappy View Post

It's nice to have that option when I want it. But it's not AT ALL required.

Okay. For YOU. For me it is. I'm not streaming my stuff down. I have it all here. RIGHT here. Locally. I should be able to get to it seamlessly.

You aren't me. It's required for ME to buy it. I'll buy THREE on the same day they actually announce one. Until then, no sale.

What I'd like to see added are live streaming apps (The buttons. They count as apps) of the major news networks. Then we could really cut out the archaic nonsense (cable/satellite) for good.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #11 of 79
I've been waiting for 1080p before buying an AppleTV. Thanks!
post #12 of 79
Still no app store, do no local content providers like the BBC in the UK can be added, very disappointing.
iPad, Macbook Pro, iPhone, heck I even have iLife! :-)
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iPad, Macbook Pro, iPhone, heck I even have iLife! :-)
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post #13 of 79
Quote:
Originally Posted by xanthohappy View Post

Actually, I hardly access my computer's content from my Apple TV. 90% of the content I view on my Apple TV is streaming from the internet, whether that's movies I rent from the iTunes store, movies I view on Netflix, videos I watch on YouTube or Vimeo, or content I've purchased previously on iTunes that I can now stream right from Apple's servers without having to connect to my computer.

Then about 9% of the time is me streaming content from my iPhone straight to my Apple TV. Mostly music, sometimes videos or photos that I've taken.

That leaves about 1% of the time when I'll load up my computer so I can watch content from it to the Apple TV. It's nice to have that option when I want it. But it's not AT ALL required.

I've found access to itunes hit and miss but itunes running on a PC might be the problem.
I have an ATV2 but will watch what the jailbreakers do before deciding on an ATV3. I'm currently running xmbc on a mac mini and can also access lots of TV shows through safari. If the ATV3 could do that out of the box, the decision would be easy.
post #14 of 79
This isn't enough to get me to replace my old ATV, but it's enough for me to finally add one to my last TV. Now I would like to see new routers that double as an iTunes server, cause I do stream content from my own library, and having to have a computer on for that is a drag.
post #15 of 79
Quote:
Originally Posted by johnnyb0731 View Post

I really like how the new interface looks. That seems to be a huge improvement at the very least

No it is not. It flattens structure of navigation. Try to explain this to an older person (navigation) and you will understand.

That works with shallow (two levels) structure - not with deep navigation. Want proof? That's exactly what they did: "long-press menu button"... because one does not want or know how return level up.

Also this is not very innovative as similar approach was already in Front Row (before iPhone)... just different buttons and layout.
post #16 of 79
Quote:
Originally Posted by dfiler View Post

"Allegedly simpler interface" or "redesigned interface" should be the headline. It could be "simpler", but how do we know for sure yet? Regurgitating marketing jargon isn't the way to write a headline! That's the way we ended up with everyone falsely reporting that the iPad2 had "rounded" edges while in fact the exact opposite was true.

Agreed. I find the ATV2 interface annoying at times, but this looks like it will be annoying in its own way -- unless you can re-organize it, you'll have to scroll down each time you want Netflix or other services not on the top tier (and where are podcasts now)?

Also, they're clearly pushing iTunes over other services (I'm not blaming them, I'm just saying...). After all, I can watch "movies" and "tv shows" under Netflix too (and, HOPE HOPE HOPE, someday under Hulu, etc.). But with those two buttons on the top tier, separate from the Netflix button / "app", I bet it will confuse a lot of people.

Aside - what *I'd* like is a way to search across multiple services - I get annoyed doing a search in iTunes, not finding what I'm looking for, and then having to start from scratch in Netflix again. It should be a seamless experience.

Quote:
Originally Posted by Tallest Skil View Post

What I'd like to see added are live streaming apps (The buttons. They count as apps) of the major news networks. Then we could really cut out the archaic nonsense (cable/satellite) for good.

Agreed. Make the interface fully iOS-like; make "apps" (or widgets) for individual networks, and let users re-organize the screen so their most-used apps are on the first screen / top tier.
post #17 of 79
I was a bit underwhelmed by the ATV3 presentation - after all the good comments on here last week, I was thinking "that's it? 1080p and a redesigned [and arguably no better] interface?" What about internal memory again, what about ability to run separate from a PC running iTunes, what about some nice surprise announcements about Hulu or Amazon Prime?

Also, not clear to me whether this new interface is *only* for the ATV3, or if a software update will also bring it to ATV2 -- anyone pick up on that?
post #18 of 79
Quote:
Originally Posted by Tallest Skil View Post

Still requires a computer on and iTunes open. No sale.

Try again next year, Apple.

Quote:
Originally Posted by xanthohappy View Post

... It's nice to have that option when I want it. But it's not AT ALL required.

Quote:
Originally Posted by Tallest Skil View Post

Okay. For YOU. For me it is. I'm not streaming my stuff down. I have it all here. RIGHT here. Locally. I should be able to get to it seamlessly.

You aren't me. It's required for ME to buy it. I'll buy THREE on the same day they actually announce one. Until then, no sale.

What I'd like to see added are live streaming apps (The buttons. They count as apps) of the major news networks. Then we could really cut out the archaic nonsense (cable/satellite) for good.

TS, you were the one that started with the 'global' proclamations. Xanthohappy was just replying to your original post. It is not at all required that a computer remain on, with itunes running. For YOU that is the case, but you made no mention of that in your original post, you just proclaimed that it was a necessity, when it was not. If you would have originally written 'Still requires a computer on & itunes running FOR ME' then no one would have responded pointing out your inaccuracy.
post #19 of 79
Quote:
Originally Posted by Sierrajeff View Post

Also, not clear to me whether this new interface is *only* for the ATV3, or if a software update will also bring it to ATV2 -- anyone pick up on that?

I am still waiting for confirmation on that as well. The new interface is something I'd like to enjoy without paying an extra $99 for it. Can anyone confirm this?
post #20 of 79
Quote:
Originally Posted by Ensoniq View Post

I am still waiting for confirmation on that as well. The new interface is something I'd like to enjoy without paying an extra $99 for it. Can anyone confirm this?

There's no way Apple's gonna let old models have it. I hope to be wrong, but I'll bet I'm not.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #21 of 79
A nod to Steve Jobs. Notice the e-mail address associated with the account.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #22 of 79
Quote:
Originally Posted by Tallest Skil View Post

A nod to Steve Jobs. Notice the e-mail address associated with the account.


nice catch!
post #23 of 79
Quote:
Originally Posted by Tallest Skil View Post

There's no way Apple's gonna let old models have it. I hope to be wrong, but I'll bet I'm not.

I agree, probably too much to ask, though I wouldn't mind being pleasantly surprised...

   Apple develops an improved programming language.  Google copied Java.  Everything you need to know, right there.

 

  MA497LL/A FB463LL/A MC572LL/A FC060LL/A MD481LL/A MD388LL/A ME344LL/A

Reply

   Apple develops an improved programming language.  Google copied Java.  Everything you need to know, right there.

 

  MA497LL/A FB463LL/A MC572LL/A FC060LL/A MD481LL/A MD388LL/A ME344LL/A

Reply
post #24 of 79
Quote:
Originally Posted by Tallest Skil View Post

Still requires a computer on and iTunes open. No sale.

Try again next year, Apple.

What the heck are you talking about!?
post #25 of 79
Quote:
Originally Posted by Sierrajeff View Post

.... what about ability to run separate from a PC running iTunes....

Another clueless comment from someone who has never used one (or even bothered to check its actual functionality).
post #26 of 79
Quote:
Originally Posted by anantksundaram View Post

What the heck are you talking about!?

There's no way to just ACCESS local stuff without having a computer on and iTunes open. I can't have a shared iTunes library stored on a hard drive attached directly to my home network and expect it to open on the Apple TV. Works on proper computers, not the Apple TV. Not buying one until I can do that one simple thing. There's no sense in being forced to have a computer on and iTunes open.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #27 of 79
Quote:
Originally Posted by amador_o View Post

This isn't enough to get me to replace my old ATV, but it's enough for me to finally add one to my last TV. Now I would like to see new routers that double as an iTunes server, cause I do stream content from my own library, and having to have a computer on for that is a drag.

Many NAS'es have iTunes Server in it that you can use and then your computer can store its contents to the NAS as a file share, which then Apple TV can reference that iTunes library via iTunes server. The NAS is always on at that point. I only have a Macbook Pro and use it in this sense...although I never truly use iTunes Server, but my NAS does support it. NAS'es have dropped in price dramatically as well.
post #28 of 79
Quote:
Originally Posted by Sierrajeff View Post

I was a bit underwhelmed by the ATV3 presentation - after all the good comments on here last week, I was thinking "that's it? 1080p and a redesigned [and arguably no better] interface?" What about internal memory again, what about ability to run separate from a PC running iTunes, what about some nice surprise announcements about Hulu or Amazon Prime?

Also, not clear to me whether this new interface is *only* for the ATV3, or if a software update will also bring it to ATV2 -- anyone pick up on that?

You don't need a PC running iTunes. Everything is streamed either via AirPlay, iCloud, iTunes, or third parties like Netflix.
post #29 of 79
Quote:
Originally Posted by xanthohappy View Post

Actually, I hardly access my computer's content from my Apple TV. 90% of the content I view on my Apple TV is streaming from the internet, whether that's movies I rent from the iTunes store, movies I view on Netflix, videos I watch on YouTube or Vimeo, or content I've purchased previously on iTunes that I can now stream right from Apple's servers without having to connect to my computer.

Then about 9% of the time is me streaming content from my iPhone straight to my Apple TV. Mostly music, sometimes videos or photos that I've taken.

That leaves about 1% of the time when I'll load up my computer so I can watch content from it to the Apple TV. It's nice to have that option when I want it. But it's not AT ALL required.

Me too.
post #30 of 79
Quote:
Originally Posted by Tallest Skil View Post

Okay. For YOU. For me it is. I'm not streaming my stuff down. I have it all here. RIGHT here. Locally. I should be able to get to it seamlessly.

You aren't me. It's required for ME to buy it. I'll buy THREE on the same day they actually announce one. Until then, no sale.

What I'd like to see added are live streaming apps (The buttons. They count as apps) of the major news networks. Then we could really cut out the archaic nonsense (cable/satellite) for good.

Are you interested in buying my original Apple TV with 40GB internal HD? That way you could leave your computer off and still access 40GB worth of material.

I'll use the money I get from you (or whomever) to purchase this new Apple TV 3. Looks really awesome to me!
post #31 of 79
Quote:
Originally Posted by Tallest Skil View Post

There's no way to just ACCESS local stuff without having a computer on and iTunes open. I can't have a shared iTunes library stored on a hard drive attached directly to my home network and expect it to open on the Apple TV. Works on proper computers, not the Apple TV. Not buying one until I can do that one simple thing. There's no sense in being forced to have a computer on and iTunes open.

Do you turn off your computer when you're done with it, or just let is sleep? I thought from SL on there was the "Wake On Demand" option.

Also, I take it the majority of local content you have is ripped DVDs and/or home-made content like family videos. If it's the former, you're not really who Apple is targeting, and the Apple TV is still a niche product. For the latter, it's possible Photostream will be updated eventually where you can store specific photos/videos online.

Do you currently have a better solution for getting content from your computer onto your television?
post #32 of 79
Quote:
Originally Posted by Tallest Skil View Post

There's no way to just ACCESS local stuff without having a computer on and iTunes open. I can't have a shared iTunes library stored on a hard drive attached directly to my home network and expect it to open on the Apple TV. Works on proper computers, not the Apple TV. Not buying one until I can do that one simple thing. There's no sense in being forced to have a computer on and iTunes open.

I'd like to see a smarter TimeCapsule that could hold media 'playlists' which would always appear on ATV or any other connected device. I don't want to store the the main library because working with certain files would be just too slow. Or perhaps it could be optional - for some people / families, having a centralized media library would solve many problems.
post #33 of 79
Quote:
Originally Posted by Tallest Skil View Post

Still requires a computer on and iTunes open. No sale.

Try again next year, Apple.

Why does it require a computer on and iTunes open? I thought rentals are streamed? Just asking.
post #34 of 79
Quote:
Originally Posted by nicholas_hagen View Post

Many NAS'es have iTunes Server in it that you can use and then your computer can store its contents to the NAS as a file share, which then Apple TV can reference that iTunes library via iTunes server.

Everyone I've talked to has absolutely no idea what this is supposed to mean. I've seen "iTunes Server" advertised for years, and no one has a clue what that means or how it's even possible, no NAS seems to actually have it, and I've been told the Apple TV isn't compatible with it.

Quote:
Originally Posted by yensid98 View Post

Are you interested in buying my original Apple TV with 40GB internal HD? That way you could leave your computer off and still access 40GB worth of material.

Heh. I loved the idea behind the first gen. Never had one. Terrible processor, horrible power draw, tiny hard drive, 720p cap.

I have about a terabyte and a half of content in iTunes. 40 GB would be nine movies, and then not at full resolution.

Quote:
Originally Posted by Pendergast View Post

Also, I take it the majority of local content you have is ripped DVDs and/or home-made content like family videos.

It's mainly 1080p content now. I've been gradually getting higher-res versions of all my stuff.

Quote:
Do you currently have a better solution for getting content from your computer onto your television?

Yeah, I just watch it on my Cinema Display, connected directly to my computer. That's why I want an Apple TV solution. I personally have no reason to own a TV right now. I don't watch any modern programming and I really just want to be able to push my existing content to a larger-than-27" screen and from time to time watch the news or other potential points of interest.

But Apple won't let me do THAT either, because they didn't take my idea for Channels and run with it.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #35 of 79
Quote:
Originally Posted by Ensoniq View Post

I am still waiting for confirmation on that as well. The new interface is something I'd like to enjoy without paying an extra $99 for it. Can anyone confirm this?

Quote:
Originally Posted by Tallest Skil View Post

There's no way Apple's gonna let old models have it. I hope to be wrong, but I'll bet I'm not.

Quote:
Originally Posted by John.B View Post

I agree, probably too much to ask, though I wouldn't mind being pleasantly surprised...

OK, so consider me "pleasantly surprised":

Apple - Press Info - Apple Brings 1080p High Definition to New Apple TV

Quote:
Pricing & Availability
Apple TV will be available on Friday, March 16 for a suggested retail price of $99 (US) through the Apple online store, Apple’s retail stores and Apple Authorized Resellers. Apple TV requires iTunes 10.5 or later. Apple TV requires an 802.11g/n Wi-Fi network or Ethernet network, a broadband Internet connection and a HD TV capable of 1080p or 720p and an HDMI cable that is sold separately. iTunes movie and TV show availability varies by country. Second generation Apple TV users can install the new Apple TV user interface via a free software update, available today. Third generation Apple TV hardware is required to play 1080p video.

   Apple develops an improved programming language.  Google copied Java.  Everything you need to know, right there.

 

  MA497LL/A FB463LL/A MC572LL/A FC060LL/A MD481LL/A MD388LL/A ME344LL/A

Reply

   Apple develops an improved programming language.  Google copied Java.  Everything you need to know, right there.

 

  MA497LL/A FB463LL/A MC572LL/A FC060LL/A MD481LL/A MD388LL/A ME344LL/A

Reply
post #36 of 79
Quote:
Originally Posted by rare comment View Post

Why does it require a computer on and iTunes open? I thought rentals are streamed? Just asking.

finally made it through all the threads and see this question was answered - requires a computer on and iTunes open if the user wants to access a local library. If anything, by adding video to the cloud, appleTV is one step closer to not needing the computer on (for me, at least). This will be great when traveling somewhere with decent broadband - my entire (to the extent iTunes purchased) video library in a very small box.
post #37 of 79
Nice UI update. The old one wasn't perfect —*though worlds better than Take 2 — but I had no ideas on how to make it better. Glad to see someone at Apple did.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #38 of 79
Quote:
Originally Posted by John.B View Post

OK, so consider me "pleasantly surprised":

Apple - Press Info - Apple Brings 1080p High Definition to New Apple TV

Very nice. Thanks, Apple. Now what about iPhoto for first-gen iPads? Ah, of course not. Of COURSE we don't get it. For ABSOLUTELY no reason.

But say, now… what have we here, desktop iPhoto? Hints at 10.7.4 already?

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #39 of 79
Quote:
Originally Posted by Tallest Skil View Post

Yeah, I just watch it on my Cinema Display, connected directly to my computer. That's why I want an Apple TV solution. I personally have no reason to own a TV right now. I don't watch any modern programming and I really just want to be able to push my existing content to a larger-than-27" screen and from time to time watch the news or other potential points of interest.

But Apple won't let me do THAT either, because they didn't take my idea for Channels and run with it.

If you don't have a TV and don't watch any modern programming, it isn't too surprising that your needs aren't met by mainstream products. The entertainment and consumer electronics industries are tailoring their products to people who actually buy their products.

(I don't mean to pick a fight with these few recent comments on your posts. It's all good discussion)
post #40 of 79
Quote:
Originally Posted by dfiler View Post

If you don't have a TV and don't watch any modern programming, it isn't too surprising that your needs aren't met by mainstream products. The entertainment and consumer electronics industries are tailoring their products to people who actually buy their products.

(I don't mean to pick a fight with these few recent comments on your posts. It's all good discussion)

Perhaps I'd watch more modern stuff if the hardware catered to my needs.

I know I'd certainly use Netflix, but I'd like to be able to get to the stuff sitting not 40 feet away, too.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
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