I'm debating getting it at the store or ordering. I never know when FedEx or UPS are going to deliver so I don't want to be stuck at home all day. But I also don't want to go to the store to find they're sold out. Yes, this can be filed under "White People Problems"
I am really surprised they are not calling it the iPad 3, especially when they decided to continue selling the iPad 2. I can just see a less informed customer walking into the store:
Cust: Hello, I'd like to buy an iPad.
SA: Great! Which would you like, the iPad 2 or the new iPad?
Cust: Well, I guess I should get the newest one, so i'll take the iPad 2.
SA: Actually, the new iPad is the newest. The iPad 2 is older. See, here they are side by side.
Cust: Oh, they look the same, but the iPad 2 is slightly thinner and lighter. Are you sure that's not the new one?
I want the new one.
SA: No, the new iPad is new, the iPad 2 is old. It's slower and has lower resolution.
Cust: Umm, OK? Did you just wink at me?
Now of course, a little more explanation as to the change in the naming convention and the customer will understand, it's just not as readily apparent as it would be if they kept the number.
I understand all the reasons they are going away from the number but I think it's a mistake. Now the customer doesn't know if it's more of a refresh or an all new revision simply by looking at the name. Then again, that might be something Apple wanted too.