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Google, Asus rumored to team up for co-branded 7" tablet later this year

post #1 of 81
Thread Starter 
A new rumor out of the Far East claims Google and Asus are partnering on a 7-inch co-branded tablet that could arrive as early as May and will be priced between $199-249.

Industry sources told DigiTimes that Google approached several Taiwan-based companies about collaborating on a tablet at the end of 2011. Handset maker HTC reportedly turned Google down because it was "unwilling to develop a low-price model to impair its brand image," while Acer turned out not to be a good fit because it lacked the necessary in-house R&D capability.

Insiders indicated that Google eventually chose Asus because of its "ODM capability and good product quality." Asus reportedly opted to work with Google in an effort to win the company's confidence in Android device development, learn Google's technology "to develop software and content" and enter the U.S. tablet market.

According to the report, the resulting tablet would be positioned as a competitor to Amazon's $199 Kindle Fire and priced accordingly. The device would arrive in May at the earliest, tipsters said.

Assuming the rumor is accurate, the May timing would fit within Google chairman Eric Schmidt's promise last December to deliver a "tablet of the highest quality" in the next six months. At the time, Schmidt also described the competition between Apple and Android as "brutal."

Meanwhile, Asus is also said to have set its sights high for tablets this year. According to an earlier report from DigiTimes, Asus has an internal goal of seeing tablet shipments eclipse netbook shipments in 2012. Asus generated some buzz with its Transformer Prime tablet late last year, but it has yet to attract high volume sales.




Apple laid down the gauntlet for other tablet competitors on Wednesday with the unveiling of its third-generation iPad. Sporting a 2,048-by-1,536-pixel resolution display, 4G LTE, quad-core graphics and a 5-megapixel camera, the new iPad is expected by analysts to its lead on its rivals in the tablet market.

[ View article on AppleInsider ]
post #2 of 81
The Gauntlet is right, I bet these guys had a design meeting in the wake of Wednesday's announcement.
post #3 of 81
Quote:
Originally Posted by ascii View Post

The Gauntlet is right, I bet these guys had a design meeting in the wake of Wednesday's announcement.

I don't think there was anything couldn't have already suspected due to leaks and general tech progress. The event solidified the changes but they should have been working to find a viable product long before Wednesday. That said, Asus's HW products are great, it's the dang OS that is pulling Apple's competition down and I don't see that changing anytime soon.

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #4 of 81
Too late! Apple has outdone it again (the competition I mean).
post #5 of 81
Kindle Fire killer?
post #6 of 81
I'd love a Transformer Prime but the price is a bit high. I bought a Transformer during a Black Friday sale for $259.00 & love it. i don't know how the iPad lovers are getting by without an SD slot or mini-hdmi port. Anyway, I need a second tablet & if Google will get this to market quickly they could sell a load of these. I know I'd buy one if the price point is in the $200 range & has a good display.
post #7 of 81
Flummoxed?!?!
post #8 of 81
Quote:
Google and Asus are partnering on a 7-inch co-branded tablet that ......will be priced between $199-249



Of course they are. If they try to price it any higher it would be a total fail against a one year old iPad.
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post #9 of 81
Android has failed miserably with their first 100 or so tablets, why not make it 101?

Google is eager to get something out there and this will be their answer to get some sort of tablet out to the market place in order to compete with the Kindle Fire. This means nothing at all to Apple, and we'll see two cheap, low end tablets going at each other, desperately competing for a few crumbs in the over saturated and boring Android tablet market, which primarily attracts customers who don't demand much from their tech devices and people who don't have much means. It's basically a losing proposition.

Apple could shut down their R&D for an entire year, and the other clowns would still be way behind. That's exactly what the world needs, yet another 7 inch Android tablet.
post #10 of 81
Quote:
Originally Posted by Lancelot9201 View Post

I'd love a Transformer Prime but the price is a bit high. I bought a Transformer during a Black Friday sale for $259.00 & love it. i don't know how the iPad lovers are getting by without an SD slot or mini-hdmi port. Anyway, I need a second tablet & if Google will get this to market quickly they could sell a load of these. I know I'd buy one if the price point is in the $200 range & has a good display.

For the SD you can get a small adapter if you really need it (29 bucks on Apple store). HDMI nah... I wouldn't want one and then there's airplay (and there is an adapter even for hdmi)
post #11 of 81
Quote:
Originally Posted by Apple ][ View Post

Android has failed miserably with their first 100 or so tablets, why not make it 101?

Google is eager to get something out there and this will be their answer to get some sort of tablet out to the market place in order to compete with the Kindle Fire. This means nothing at all to Apple, and we'll see two cheap, low end tablets going at each other, desperately competing for a few crumbs in the over saturated and boring Android tablet market, which primarily attracts customers who don't demand much from their tech devices and people who don't have much means. It's basically a losing proposition.

Apple could shut down their R&D for an entire year, and the other clowns would still be way behind. That's exactly what the world needs, yet another 7 inch Android tablet.

I wish some Dilbert story about this :


The Boss : Apple is causing us trouble, we need a tablet soon !
Engineer : Ok, what technical choices, what pricing ?
the Boss : this is you to tell me. I want it cheap, but not low end
Engineer : Ok, we will try. Come back in 12 months
the Boss : no, I shrink your deadline to 6 months ahead
Engineer : (talking to himself) Oh no ! Here we go again ...
post #12 of 81
The real gauntlet from Apple is the $399 iPad 2.

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post #13 of 81
Quote:
Originally Posted by Apple ][ View Post

Android has failed miserably with their first 100 or so tablets, why not make it 101?

Google is eager to get something out there and this will be their answer to get some sort of tablet out to the market place in order to compete with the Kindle Fire. This means nothing at all to Apple, and we'll see two cheap, low end tablets going at each other, desperately competing for a few crumbs in the over saturated and boring Android tablet market, which primarily attracts customers who don't demand much from their tech devices and people who don't have much means. It's basically a losing proposition.

Apple could shut down their R&D for an entire year, and the other clowns would still be way behind. That's exactly what the world needs, yet another 7 inch Android tablet.

Damn!
And I agree 100% Apple has risen the bar and those Android clowns have been left dazed and confused. I can't wait to see the retina screen on the new iPad. I bet it is sick!!!!!
Will I get it? HELL YEAH!!!
post #14 of 81
How can Tim Cook sleep at night knowing this merger is about to take place?
post #15 of 81
So if two full sized tablet losers get together, does that make one winner?
post #16 of 81
Quote:
Originally Posted by Lancelot9201 View Post

I'd love a Transformer Prime but the price is a bit high. I bought a Transformer during a Black Friday sale for $259.00 & love it. i don't know how the iPad lovers are getting by without an SD slot or mini-hdmi port. Anyway, I need a second tablet & if Google will get this to market quickly they could sell a load of these. I know I'd buy one if the price point is in the $200 range & has a good display.

Let's see, with more and more dedicated digital cameras moving towards wifi transmission of photos or the real issue of more consumers not using dedicated digital cameras period, I'm just not sure what need there is for a SD slot? I've got one on my mba and have used it at least ZERO times a day.

And as far as mini hdmi, do you really want to park your tablet next to, or behind, on top of your television so that you can use it as an expensive dvd player? This is what Apple figured out and it's where everyone else just seems to keep failing (or flailing). TV manufacturers have moved forward with built in wifi and connectivity to streaming services - again, why do you want or need mini hdmi?

Times they are a changing and hard connections and removable storage are going the way of the floppy disk, whether you want or like it. At some point, all physical connections are going to go away, once they figure out a better way to charge batteries.
post #17 of 81
Quote:
Originally Posted by cmvsm View Post

So if two full sized tablet losers get together, does that make one winner?

Nope. Just makes a bigger loser.
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"I'm way over my head when it comes to technical issues like this"
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post #18 of 81
Quote:
Originally Posted by Lancelot9201 View Post

I'd love a Transformer Prime but the price is a bit high. I bought a Transformer during a Black Friday sale for $259.00 & love it. i don't know how the iPad lovers are getting by without an SD slot or mini-hdmi port. Anyway, I need a second tablet & if Google will get this to market quickly they could sell a load of these. I know I'd buy one if the price point is in the $200 range & has a good display.

We "get by" with iCloud, DropBox and Airplay. What do you use for cable management?
post #19 of 81
Quote:
Originally Posted by jd_in_sb View Post

The real gauntlet from Apple is the $399 iPad 2.

I agree, I think that's the big change that is going to make android manufacturers struggle the most.

The 7" tablets will be able to undercut them but 10" tablets will be extremely difficult to sell at a significantly lower price and the iPad software still offers better value.
post #20 of 81
Quote:
Originally Posted by Lancelot9201 View Post

I'd love a Transformer Prime but the price is a bit high. I bought a Transformer during a Black Friday sale for $259.00 & love it. i don't know how the iPad lovers are getting by without an SD slot or mini-hdmi port. Anyway, I need a second tablet & if Google will get this to market quickly they could sell a load of these. I know I'd buy one if the price point is in the $200 range & has a good display.

Don't worry. iPad users wonder how Android users put up with having to use SD cards and wires to watch content on their TVs.
post #21 of 81
Quote:
Originally Posted by Steven N. View Post

Don't worry. iPad users wonder how Android users put up with having to use SD cards and wires to watch content on their TVs.

Google "Android wireless streaming to tv"
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post #22 of 81
So much for Googarola...
post #23 of 81
Quote:
Originally Posted by Apple ][ View Post

Android has failed miserably with their first 100 or so tablets, why not make it 101?

Google is eager to get something out there and this will be their answer to get some sort of tablet out to the market place in order to compete with the Kindle Fire. This means nothing at all to Apple, and we'll see two cheap, low end tablets going at each other, desperately competing for a few crumbs in the over saturated and boring Android tablet market, which primarily attracts customers who don't demand much from their tech devices and people who don't have much means. It's basically a losing proposition.

Apple could shut down their R&D for an entire year, and the other clowns would still be way behind. That's exactly what the world needs, yet another 7 inch Android tablet.

My greatest fear is opening up my new iPad next week, playing with it for a few minutes and getting upset because my $99 touchpad running Android 4.0 is more usable, while the iPad feels a little too much like the iPad 2 I sold late last year. While the touchpad may not have the polished interface, features like flash and direct file management are some I wish the iPad had.
post #24 of 81
Quote:
Originally Posted by Steven N. View Post

Don't worry. iPad users wonder how Android users put up with having to use SD cards and wires to watch content on their TVs.

They probably put up with it with the realization that for $499 (or $399) iPad + $100 Apple TV you can buy a cheap android tablet along with couple hundred GBs of microSD cards and a handful of spare hdmi cables. That and it works everywhere, rather than only places where airplay video is supported. maybe more codec support too? I guess you could always lug around an AppleTV box but that is more of a pain than carrying a cable.
post #25 of 81
Quote:
Originally Posted by Steven N. View Post

Don't worry. iPad users wonder how Android users put up with having to use SD cards and wires to watch content on their TVs.

I have low priced Asus 11" netbook (no, it was a gift!) and it is so horrible that not even my kids want to use it. The build quality is shite, truly.

Maybe it is unfair to base my view of Asus on this one product, but this drive to the bottom is a problem. It would seem good for consumers at first but as the market becomes flooded with junk, then not so much. For the manufacturers it must be depressing at best.

If Apple brings out a 7.8" iPad with a starting price point of, say $299.- one would wonder if the 100 dollar saving would be worth it.
post #26 of 81
I imagine 3 guys from ASUS and 1 from Google slapsticking this POS together. "Tablet of the highest quality"? Please

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post #27 of 81
Quote:
Originally Posted by SolipsismX View Post

I don't think there was anything couldn't have already suspected due to leaks and general tech progress. The event solidified the changes but they should have been working to find a viable product long before Wednesday. That said, Asus's HW products are great, it's the dang OS that is pulling Apple's competition down and I don't see that changing anytime soon.

The hardware is surprisingly nice, my friend has a ASUS Transformer Prime and I was thoroughly impressed until he told me that the ICS update made his screen glitchy. A collaboration of Google and ASUS makes sense but a 7" tablet does not.
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
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post #28 of 81
That cobranding thing could have legs.

The Yugo Pinto
Syrian Iran
Adolf Tojo
Pork Bagels

The Googly Assus Tablette

Macintosh 512Ke.......

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post #29 of 81
Quote:
Originally Posted by Neo42 View Post

They probably put up with it with the realization that for $499 (or $399) iPad + $100 Apple TV you can buy a cheap android tablet along with couple hundred GBs of microSD cards and a handful of spare hdmi cables. That and it works everywhere, rather than only places where airplay video is supported. maybe more codec support too? I guess you could always lug around an AppleTV box but that is more of a pain than carrying a cable.

Yes, however does anyone "lug" (as in: "to carry laboriously") around a device that is 4" x 4" and weights a whopping .6 lbs. Why it practically requires you to be a superman just to "lug" it around. Do you have noodle arms or something?
post #30 of 81
Quote:
Originally Posted by JONOROM View Post

That cobranding thing could have legs.

The Yugo Pinto
Syrian Iran
Adolf Tojo
Pork Bagels

The Googly Assus Tablette

Totally off topic and unrelated to this story, but...

Speaking of co-branding, has anyone noticed how much Facebook is pushing Bing these days. When you sign out from Facebook you are met with a Bing Facebook page.

On topic... whatever happened to Motorola? Really.
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post #31 of 81
Quote:
Originally Posted by jwdav View Post

We "get by" with iCloud, DropBox and Airplay.

Sounds about right. Oh and on the rare occasion, my old camera connection kit. Plus I wonder if he knows that there is a very practical and rather small HDMI adapter that works just fine with that iPad. For occasions without Airplay

A non tech's thoughts on Apple stuff 

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A non tech's thoughts on Apple stuff 

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post #32 of 81
Quote:
Originally Posted by Neo42 View Post

They probably put up with it with the realization that for $499 (or $399) iPad + $100 Apple TV you can buy a cheap android tablet along with couple hundred GBs of microSD cards and a handful of spare hdmi cables. That and it works everywhere, rather than only places where airplay video is supported. maybe more codec support too? I guess you could always lug around an AppleTV box but that is more of a pain than carrying a cable.

Or they could use this (and it works with iPhones and iPod Touches too):
http://store.apple.com/us/product/MD...de=MTc0MjU4NjE
post #33 of 81
While an SD card slot would be nice, the complete package matters more. I'm sure Motorola knows that not much can be more embarrassing than the Xoom whose SD card slot didn't even work. Throwing in all these features but then having an unpolished OS and mostly crap apps isn't as compelling as many fandroids would have people think. I'm willing to bet the vast majority of average users don't even use all the built-in storage of their devices as it is so while, as I said before, it would be a nice addition it's not a killer feature.
post #34 of 81
Quote:
Originally Posted by Neo42 View Post

My greatest fear is opening up my new iPad next week, playing with it for a few minutes and getting upset because my $99 touchpad running Android 4.0 is more usable, while the iPad feels a little too much like the iPad 2 I sold late last year. While the touchpad may not have the polished interface, features like flash and direct file management are some I wish the iPad had.

Ummm... you do know that Adobe has officially killed FlashPlayer for mobile right? Flash is no longer a "feature" in anything mobile including Android.

As for direct file management: to each their own I guess. Personally I see that "feature" going the way of Flash in the next five years on everything except workstations and servers.
post #35 of 81
Quote:
Originally Posted by majjo View Post

When google unveiled its plans to purchase motorola, it stated that the hardware side of moto would be ran as a separate company, or something to that effect. So this will seem to be inline with that claim.

Asus is a separate company... Google could have chosen Motorola in the same manner. Appearances, I guess.

If I was a shareholder in Google I'd be a little upset about a $12.5 billion purchase of a phone/tablet manufacturer and then seeing more effort put into a project with Asus than with the company that is being purchased... regardless of appearances.

... and, yes, Asus is a good choice.
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post #36 of 81
Quote:
Originally Posted by sticknick View Post

Ummm... you do know that Adobe has officially killed FlashPlayer for mobile right? Flash is no longer a "feature" in anything mobile including Android.

As for direct file management: to each their own I guess. Personally I see that "feature" going the way of Flash in the next five years on everything except workstations and servers.

no longer actively developing/updating and killing are not the same thing...Flash works fine on ICS
post #37 of 81
Quote:
Originally Posted by sticknick View Post

Ummm... you do know that Adobe has officially killed FlashPlayer for mobile right? Flash is no longer a "feature" in anything mobile including Android.

As for direct file management: to each their own I guess. Personally I see that "feature" going the way of Flash in the next five years on everything except workstations and servers.

You're on the right track, but off-center just a tad. It's still a feature for Android, and in fact was just recently updated for Android 4.x (ICS) compatibility. It is on the way out at some point tho with I think Adobe announcing they don't have future update plans.
https://play.google.com/store/apps/d...be.flashplayer
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post #38 of 81
Quote:
Originally Posted by iPlaid View Post

So much for Googarola...

Motoroogle.

Though that sounds like Roto-rooter, so they'd probably get into trouble. Or find a new use for their devices.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

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Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

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post #39 of 81
Quote:
Originally Posted by Neo42 View Post

My greatest fear is opening up my new iPad next week, playing with it for a few minutes and getting upset because my $99 touchpad running Android 4.0 is more usable, while the iPad feels a little too much like the iPad 2 I sold late last year. While the touchpad may not have the polished interface, features like flash and direct file management are some I wish the iPad had.

If you need direct file management use FileApp and if you need more features than that get FileApp Pro for $5 (comparable price to the "pro" filemanager apps for Android). No jailbreaking needed. These apps have been around for a while now. Paired with DiskAid you can do USB transfers. I know it's not great you have to pay, but you can get what you want.
post #40 of 81
Quote:
Originally Posted by jd_in_sb View Post

The real gauntlet from Apple is the $399 iPad 2.

Or the refurbished at $349 not to mention the flood of original iPads being resold for much less.
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