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Apple says new iPad response is "off the charts," preorders sold out

post #1 of 423
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Apple has officially acknowledged that iPad stock set aside for preorders is sold out, while noting also that customer response to the device has been "off the charts."

Within two days of the unveiling of the new iPad, new orders of the iPad had already slipped from this Friday's launch day delivery to a ship date of March 19. Apple has since confirmed in a statement that preorders of the touchscreen tablet have run out, as noted by USA Today.

"Customer response to the new iPad has been off the charts and the quantity available for pre-order has been purchased," a company spokesperson said. "Customers can continue to order online and receive an estimated delivery date."

Given the response to the device, Apple is expected to set new sales records later this week when the device launches. Pre-existing records for the Cupertino, Calif., iPad maker were already impressive, as it experienced crushing demand for its second-generation tablet last year, with orders quickly slipping to multi-week shipping estimates. A month after the iPad 2 was released, Apple's then chief operating officer Tim Cook said during a quarterly conference call that "staggering" demand for the device had caused the "mother of all backlogs."




Apple has presumably significantly increased its production volume for iPad in anticipation of high demand, but it has also expanded its ambitions with a faster international rollout for the device. Whereas the iPad 2 was released in just the U.S. before launching overseas two weeks later, Apple plans to sell the new iPad in a total of 12 regions from day one. Those markets include: Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, Switzerland, UK and the US Virgin Islands.

The standout features of the new iPad are its Retina Display and the addition of 4G LTE connectivity. The device also contains a faster A5X processor and an improved camera.


[ View article on AppleInsider ]
post #2 of 423
Interesting that it's 2-3 weeks in every country except the US, which is just the Monday following Friday, yet the US is their largest market. Is that really "sold out" if they can still service the US after a weekend?

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #3 of 423
Quote:
Originally Posted by SolipsismX View Post

Interesting that it's 2-3 weeks in every country except the US, which is just the Monday following Friday, yet the US is their largest market. Is that really "sold out" if they can still service the US after a weekend?

yes since new pre-orders won't be available on launch day.

I never knew there were so many apple fanbois buying these ipads. /s
post #4 of 423
Quote:
Originally Posted by jungmark View Post

I never knew there were so many apple fanbois buying these ipads. /s

Surely they must be buying multiple iPads to make it look like they are selling better¡

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #5 of 423
I can't wait to hear from all the Apple haters who insisted that it would be a failure because of the name.
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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post #6 of 423
Quote:
Originally Posted by SolipsismX View Post

Surely they must be buying more multiple iPads to make it look like they are selling better¡

Well we all know a certain someone who is buying 3 for each of his family members.
post #7 of 423
This release is my first pre order of anything, my iPad 1 has convinced me that an update would be worthwhile. This is especially the case because iOS 5.1 is looking really good right now as it has that iPad running smoother than ever.

The big mystery is how many iPads did they have reserved for Preorder. If iPad 3 has been in production since December we could be talking 5 million preorders sold. That is assuming 15 million produced for launch which isn't out of the ball park. That would give them about ten million to distribute through stores at launch.

In case you are wondering I'm using a production count of 15 million a quarter, for 60 million a year. To be honest though I could see them making 20 million for launch just to try to deal with the weeks of out of stock issues they have had in the past.
post #8 of 423
Quote:
Originally Posted by SolipsismX View Post

Interesting that it's 2-3 weeks in every country except the US, which is just the Monday following Friday, yet the US is their largest market. Is that really "sold out" if they can still service the US after a weekend?

It went from a "delivery" date of March 16 to a "ship" date of March 19. Since it takes roughly 5-7 days to be delivered from Shenzhen, China, it's about a two week slip.
post #9 of 423
Quote:
Originally Posted by jmillermcp View Post

It went from a "delivery" date of March 16 to a "ship" date of March 19. Since it takes roughly 5-7 days to be delivered from Shenzhen, China, it's about a two week slip.

Mea culpa. I didn't catch that. Thanks.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #10 of 423
Quote:
Originally Posted by jungmark View Post

yes since new pre-orders won't be available on launch day.

I never knew there were so many apple fanbois buying these ipads. /s

It really is that good, I seldom use my Mac for mail or web access anymore. Even the iPad one is passable for basic gaming. Further the variety of apps means I'm not always encumbered with web interfaces, thus things like the IMDb, AlienBlue and a host of other apps actually improve my online experience.

I still get frustrated with some of the restrictions but I still have that Mac for when the power of UNIX is required. Speaking of which the integration with iCloud just gets better with every update cycle.
post #11 of 423
You fools are not going to change a thing
Guess your all losing your shorts :-)))
post #12 of 423
Quote:
Originally Posted by wizard69 View Post

This release is my first pre order of anything, my iPad 1 has convinced me that an update would be worthwhile. This is especially the case because iOS 5.1 is looking really good right now as it has that iPad running smoother than ever.

The big mystery is how many iPads did they have reserved for Preorder. If iPad 3 has been in production since December we could be talking 5 million preorders sold. That is assuming 15 million produced for launch which isn't out of the ball park. That would give them about ten million to distribute through stores at launch.

In case you are wondering I'm using a production count of 15 million a quarter, for 60 million a year. To be honest though I could see them making 20 million for launch just to try to deal with the weeks of out of stock issues they have had in the past.

Apple didn't state how many iPad 2s they sold opening day or weekend. They did state the original iPad sold 300k opening day. The iPhone 4S sold over 4 million. Because of the subsidy and higher necessity of a handset over a tablet I would be shocked to see the iPad best the iPhone in unit sales within the same year.

15 million per quarter seems low to me seeing as how they did that with the iPad 2 just last quarter. NasserAE ran the numbers backed on previous sales and YoY growth rate and came up with 13.23 million for CY1Q2012, 17.06 million for CY2Q2012, and 19.34 for CY3Q2012.

I do expect Apple to issue a press release of the sales figures to help solidify the iPad as the only viable tablet option for the post-PC market.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #13 of 423
I certainly excited about getting mine on Friday. It's reached Louisville, KY per UPS tracking. I'm replacing an iPad 2 and doing it for the new screen.
post #14 of 423
Quote:
Originally Posted by jungmark View Post

I never knew there were so many apple fanbois buying these ipads. /s

Reality is a bitch.

J.
post #15 of 423
I always enjoy hearing the iHater comments saying how Apple only had about 500,000 iPads available for pre-order and that the sell-out is just Apple hype to gain attention when in reality, Apple can sell more iPads in a week than Microsoft and partners were able to sell all their tablets in ten years. There are claims that Windows 8 tablets are going to outsell the iPad in a matter of a year or so. I'm gonna laugh if hardly any consumers are interested in Windows 8 tablets since they already have iPads. By the time the new iPad goes on sale Friday, there are going to be lines around the block and the stores will be packed to overflowing for iPad and AppleTV customers. The iHaters really don't get it at all.
post #16 of 423
All the folks who still use an iPad 1 like me, who passed on the iPad 2 are going to upgrade this year. Not to mention, all new folks will buy purchase a new iPad this year.

I wish I would have purchased Apple stock at 300. It is still a strong buy at 545!
post #17 of 423
Apple does not use words like "off the charts" lightly. We are looking at potential blowout sales. I expect we'll see a pop in AAPL this week and more buzz out of Cupertino on the demand

Looks like a very strong quarter

Windows survivor - after a long, epic and painful struggle. Very long AAPL

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Windows survivor - after a long, epic and painful struggle. Very long AAPL

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post #18 of 423
Quote:
Originally Posted by jragosta View Post

I can't wait to hear from all the Apple haters who insisted that it would be a failure because of the name.

i must admit i have to reflect on the current state of android tablets and say that nothing comes close to touching it. really puts the kabosh on buying anything else. why buy some 3rd rate copy? am going into a long, long holding pattern it seems.
post #19 of 423
Quote:
Originally Posted by skiball7 View Post

All the folks who still use an iPad 1 like me, who passed on the iPad 2 are going to upgrade this year. Not to mention, all new folks will buy purchase a new iPad this year.

I wish I would have purchased Apple stock at 300. It is still a strong buy at 545!

the jump from ipad 1 to ipad 3 will bring you nothing but joy. my wife has a 1 and even the 2 put it to shame.
post #20 of 423
Quote:
Originally Posted by skiball7 View Post

All the folks who still use an iPad 1 like me, who passed on the iPad 2 are going to upgrade this year. Not to mention, all new folks will buy purchase a new iPad this year.

I wish I would have purchased Apple stock at 300. It is still a strong buy at 545!

Yep and will be all the way to $1,000 assuming no splits
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
Google Motto "You're not the customer. You're the product."
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From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
Google Motto "You're not the customer. You're the product."
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post #21 of 423
Apple is (surely) doomed.
post #22 of 423
I ordered mine early in the afternoon the day it was announced, and yet my order status is "Preparing for shipment", and "Delivers on March 16 via Standard Shipping". I see where others have a tracking number and can track their iPad. What's up with my order?
post #23 of 423
Quote:
Originally Posted by Constable Odo View Post

There are claims that Windows 8 tablets are going to outsell the iPad in a matter of a year or so.

Where was that?

I've never seen anything but Apple leading the way thru 2015. None of the the MS-based mobile devices are seeing much in the way of success. They even lost more market share in smartphones this last quarter according to articles here at AI. In tablets they're non-existent for practical purposes.
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post #24 of 423
I expect even stronger demand this year, especially after it launches. A Retina display will probably be one of the few things Apple does that actually does make a previous model obsolete, as it's something you use 100% of the time while using an iPad.

$399 iPad 2 gets you into the store, but the Retina display will make you spend more. It's brilliant.
post #25 of 423
Quote:
Originally Posted by Gatorguy View Post


Where was that?

I've never seen anything but Apple leading the way thru 2015. None of the the MS-based mobile devices are seeing much in the way of success. They even lost more market share in smartphones this last quarter according to articles here at AI. In tablets they're non-existent for practical purposes.

One Android fan predicting iPad will be crushed by Android within the year.

Why? Because it I about ports, cores, Ghz and a dozen other things 90% of the buying public does not care about.

http://www.zdnet.com/blog/open-sourc...ll-in-12/10558
post #26 of 423
Quote:
Originally Posted by AppleInsider View Post

Apple has officially acknowledged that iPad stock set aside for preorders is sold out, while noting also that customer response to the device has been "off the charts."



I'm not surprised. The retina display is a huge difference, one which is tangible to consumers.
post #27 of 423
Quote:
Originally Posted by Gatorguy View Post

Where was that?

I've never seen anything but Apple leading the way thru 2015. None of the the MS-based mobile devices are seeing much in the way of success. They even lost more market share in smartphones this last quarter according to articles here at AI. In tablets they're non-existent for practical purposes.

So far the only predictions about Win8-based tablets I've read is that they will beat out Android-based tablets.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #28 of 423
Some of the people standing in line on Friday will be employees of Microsoft, RIM, HP, Samsung, etc. They'll buy one of each version and rush them back to their labs. ifixit will have detailed tear-down pics by noon.
post #29 of 423
Quote:
Originally Posted by Wings View Post

I ordered mine early in the afternoon the day it was announced, and yet my order status is "Preparing for shipment", and "Delivers on March 16 via Standard Shipping". I see where others have a tracking number and can track their iPad. What's up with my order?

Happens every product launch. Some people get tracking numbers immediately, others get theirs a couple of days before arrival day. Some people's shipments get bumped to overnight in order to meet the deadline. Long story short and barring some unforeseen weather or disaster, you'll get your iPad on the 16th, one way or another.
post #30 of 423
Quote:
Originally Posted by APPLEBIRD View Post

You fools are not going to change a thing
Guess your all losing your shorts :-)))



Why can't you be happy without feeling that you are somehow better than other people? Why do you imagine that preferring one company's products makes you somehow a better person?

Anybody can join your club. Owning a product doesn't make you a better person.
post #31 of 423
Quote:
Originally Posted by Red Oak View Post

Apple does not use words like "off the charts" lightly...

But AI has the lock on "crushing demand". . Where would an Apple product announcement at AI be without it.
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post #32 of 423
Quote:
Originally Posted by I am a Zither Zather Zuzz View Post

Anybody can join your club. Owning a product doesn't make you a better person.

The same goes for Poe-ing for responses/being a contrarian on a forum about said products.

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #33 of 423
Quote:
Originally Posted by Steven N. View Post

One Android fan predicting iPad will be crushed by Android within the year.

Why? Because it I about ports, cores, Ghz and a dozen other things 90% of the buying public does not care about.

http://www.zdnet.com/blog/open-sourc...ll-in-12/10558

The buying public dies not care about "under the hood".

The retina display, combined with getting a default choice is what matters.

If a product is wildly popular and has a tangible benefit, then success breeds success.
post #34 of 423
I sold my iPad 1 32GB 3G to my 70-year old mother for $200 last week. She's been wanting one, and $200 was a lot better than $300 for a refurbished 16GB wifi model. And she wouldn't take it for nothing since she knew I was upgrading to the 'New iPad'.

Anyhow, went up yesterday to see how she liked it "WONDERFUL!!!" and updated it to iOS 5.1, and the thing is running better than at any time I ever had it! Even Infinity Blade plays fine without crashing She loves the fact that she can show off her grandkids, surf the web and email...the basic stuff, which the original iPad is great for. Glad to see it found a happy home. Now I'm having iPad withdrawal symptoms and have to wait until Friday for the new one
post #35 of 423
Quote:
Originally Posted by Constable Odo View Post

I always enjoy hearing the iHater comments saying how Apple only had about 500,000 iPads available for pre-order and that the sell-out is just Apple hype to gain attention when in reality,

They have no idea how many units there were and could be off by a factor of 10 or even 100. And probably are.

Apple's mixing things up to get units in hands without having to deal with scalpers etc as badly as before. I think the iPhone 4s riot in Hong Kong pissed them off and they want to burn the head off the Hydra to some detail. That could be why the pre-orders were started right off, with limits on units allowed. They could be watching addresses and names as well for that.

And they did something in the US at least that wasn't available before and that was the in store pickup so they will still have their lines for the press. But I'm thinking this year perhaps the stock was slanted more 70/30 in favor of preorders than waiting. Some stores may not have any stock of a unit available on Friday to just walk in (or reserve if they start that option right off) because the online orders to pick up took all of them. And I'm not sure that Apple is really worried about folks being a bit peeved since they are careful to say first come, first serve, supplies not guaranteed. And they know folks will wait.

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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post #36 of 423
Quote:
Originally Posted by Tallest Skil View Post

The same goes for Poe-ing for responses/being a contrarian on a forum about said products.

The products are secondary. I'm here to interact with all you fine people.

Religious and political forums are boring compared to this one.
post #37 of 423
Quote:
Originally Posted by Constable Odo View Post

I always enjoy hearing the iHater comments saying how Apple only had about 500,000 iPads available for pre-order and that the sell-out is just Apple hype to gain attention when in reality, Apple can sell more iPads in a week than Microsoft and partners were able to sell all their tablets in ten years. There are claims that Windows 8 tablets are going to outsell the iPad in a matter of a year or so. I'm gonna laugh if hardly any consumers are interested in Windows 8 tablets since they already have iPads. By the time the new iPad goes on sale Friday, there are going to be lines around the block and the stores will be packed to overflowing for iPad and AppleTV customers. The iHaters really don't get it at all.

If traditional laptops go away and are replaced by devices like the ASUS Transformer Prime, it's certainly possible in 2 years. I would actually like for Microsoft and Google to succeed as that's when Apple does it's best work. There's an extra push that only comes from having strong competitors.

But for the next 9 months or so, it's clear who the tablet leader will be.
post #38 of 423
Quote:
Originally Posted by SolipsismX View Post

So far the only predictions about Win8-based tablets I've read is that they will beat out Android-based tablets.


Where did you see a projection that Windows-based tablets were going to have more market-share than those using Android anytime soon? Simply curious since it had nothing to do with the previous post nor the one it replied to.

Android is no competition to Apple in the tablet market for now, and it will be several years before they approach 50% share based on some projections. I must have missed the one that said Microsoft was going to dominate the tablet space, pushing Apple to the side.
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post #39 of 423
I really doubt they have 15m units at launch. It just doesn't make economic sense to have that much stock sitting in warehouses for several months. Although they probably started some trial production in dec/jan. I don't think they started ramping up until start of Feb. and production usually ramps up due to kinks being worked out and workers getting more efficient.

When you are producing at columns that Apple is working with, it is very difficult to ramp production up for launch dramatically and then slow down. Assembly lines have to be built for the various parts. That is why we will always see shortages at launch. Because the demand just doesn't match up with the production capabilities. Of course, they can produce for 3 months ahead just to meet launch demand but that would mean the whole workflow would have to be move 3 months thus allowing their competition 3 months more to catch up.
post #40 of 423
Quote:
Originally Posted by wizard69 View Post

This release is my first pre order of anything, my iPad 1 has convinced me that an update would be worthwhile.

Same here except that I've never owned any version of the iPad until this one. Ordered a white 32g 4G Thursday afternoon and received my Tracking Number yesterday. Scheduled for a Friday delivery
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