They probably want 75% of the tablet market - something like the iPod market, and something they can easily achieve.
I am tired of this kind of argument, Apple is not for the rich. It is not even just for the middle class. The iPad is cheap. The iPad 2 is cheaper. There is no cheaper 10" model, and since the cost of screens is a large issue, there won't be, unless the Kindle 10" is way subsidised.
This is by far the best argument I have seen on the issue.
What's your definition of cheap? The iPad is more expensive than most laptops.