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Apple avoids showcasing Google Maps in promotional material for new iPad

post #1 of 31
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As further evidence that Apple plans to transition away from Google Maps in iOS, the company uploaded to its Web servers — but chose not to publish — images of Google's mapping data on the new iPad.

On the "Features" section of Apple's website promoting the new iPad, the company has a side-by-side comparison simulating the iPad 2 display as compared to the Retina display on the new iPad. The site showcases three iOS applications: iBooks, Photos and Mail.

Viewing the file names of the "Retina Gallery" images shows that they are identified with numbers. AppleInsider reader Pierre-Arnaud pointed out on Tuesday that the iBooks images are labeled as "1" and screenshots of "Photos" are "2," but the images of the Mail application are saved with the "retina_gallery_4" filename.

That means the JPG files labeled "3" were originally planned as part of the imagery, but were eventually left out of the promotional material on the finalized website.

However, the filename for "retina_gallery_3" can be manually entered into a Web browser to access the images that Apple uploaded to its website. These show that the files labeled "3" were actually screenshots of the Maps application running on iOS.

The uploaded-but-unpublished screenshot shows directions from the Louvre Museum in Paris, France, to the Eiffel Tower via Google Maps for iPad.




The specific exclusion of Maps from the promotional material is noteworthy because Apple's map software for iOS still relies on mapping data from Google. There have been numerous indications that Apple plans to transition away from Google Maps in iOS in favor of its own mapping solutions.

Most recently, Apple chose not to use Google Maps for mapping data in the new iOS version of iPhoto. Instead, Apple has implemented data from the OpenStreetMap Foundation.

Apple has also acquired a number of mapping companies in recent years, including Poly9 in 2010 and Placebase in 2009. The company also revealed in 2010 that Apple had begun using its own databases for location-based services, although it continues to rely on Google for maps and the Street View feature.

Apple even publicly revealed last year that it is working on an "improved traffic service" for the iPhone, based on location-based data it has been collecting. The "crowd-sourced traffic database" has been tested by Apple with anonymous traffic data it has collected from iPhone users.

Further potential justification for Apple to transition away from Google Maps came last year, when Google announced also announced it will begin to charge partners who heavily use its Maps application programming interface. The search giant will charge $4 per 1,000 views for partners who serve up more than 25,000 uses per day of the Google Maps API.

[ View article on AppleInsider ]
post #2 of 31
Just another battle in SJ/Apple's thermonuclear war on google/android.

I can hardly wait to see them get annihalated.
post #3 of 31
I hope Apple don't rely on OpenStreetMap! It's not very acurate (I search for my house using my postcode (zip code) and it wasn't correct. I also searched a business and nothing came up and most of all it's ugly.

Has anyone ever developed a vector-based map where all the map data is saved on your phone so you don't need a mobile phone signal to load it? And the digital compass and GPS also works perfectly without slow data connections, why hasn't this been done? iPhone's and iPads surely have enough GB's to store the maps, even if they just allowed you to store by state or country?
post #4 of 31
Quote:
Originally Posted by gizmo2k2k View Post

Has anyone ever developed a vector-based map where all the map data is saved on your phone so you don't need a mobile phone signal to load it? And the digital compass and GPS also works perfectly without slow data connections, why hasn't this been done? iPhone's and iPads surely have enough GB's to store the maps, even if they just allowed you to store by state or country?

You mean, a GPS app like Navigon? There are plenty, you just have to pay for them.
post #5 of 31
It's no surprise, given the recent 'activities' of Google... If it's up to my call, I will also sideline Google Map from any presentation, marketing, etc materials of the new iPad.

Give me a better search engine than Google and I will gladly move away...
post #6 of 31
No, I wasn't referring to turn-by-turn TomTom-like navigation apps. Just maps like Google Maps that allow searching of businesses and addresses and clear directions with accurate GPS. The onlky issue with it I find is the sometimes slow loading of maps, if the map detail was already stored on the phone, it would be perfect.
post #7 of 31
It just occurred to me how awesome a mapping app will be with the new display if you can see the same level of detail but with 4x more coverage. That'd be worth the extra $130 for the LTE model so I get a GPS receiver even if I don't subscribe to data
post #8 of 31
Or maybe they decided it just wasn't that interesting and was a poor way to showcase the Retina Display. It doesn't have to be a conspiracy of Apple sticking it to Google.
post #9 of 31
Quote:
Originally Posted by gizmo2k2k View Post

Has anyone ever developed a vector-based map where all the map data is saved on your phone so you don't need a mobile phone signal to load it? And the digital compass and GPS also works perfectly without slow data connections, why hasn't this been done? iPhone's and iPads surely have enough GB's to store the maps, even if they just allowed you to store by state or country?

http://itunes.apple.com/us/app/you-n...415545903?mt=8

But that uses OpenStreetMap.
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post #10 of 31
Quote:
Originally Posted by gizmo2k2k View Post

I hope Apple don't rely on OpenStreetMap! It's not very acurate (I search for my house using my postcode (zip code) and it wasn't correct. I also searched a business and nothing came up and most of all it's ugly...

Google hasn't had my suburban house number correct for years (and those of all of my immediate neighbours).
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post #11 of 31
If you compare the "left" screen-shot to the "right" one they actually look identical, so caliminius is correct - Apple just chose to leave it out because it wasn't impressive enough for their gallery. My guess is it had nothing to do with Google.
post #12 of 31
I looked at the code and found the link for the actual Google Maps retina-display screenshot:

http://dl.dropbox.com/u/6697975/loupehr3.jpg

Looks smart. Looking forward to Friday. :-)
post #13 of 31
Quote:
Originally Posted by gizmo2k2k View Post

Just maps like Google Maps that allow searching of businesses and addresses and clear directions with accurate GPS.

Just maps. With businesses and addresses. With clear directions. And GPS.

But not a navigation app.

Right.
post #14 of 31
Quote:
Originally Posted by gizmo2k2k View Post

Has anyone ever developed a vector-based map where all the map data is saved on your phone so you don't need a mobile phone signal to load it?

Skobbler ?

http://itunes.apple.com/us/app/gps-n...370144231?mt=8

does just that.

You also have OffMaps that relies on the same DB. For not so regular users and/or when going to exotic countries often the only choice
post #15 of 31
The Google Maps preview was used on the finalised website and was visible on Wednesday. However, a few days later when I showed the webpage to my brother the preview had gone.
post #16 of 31
Quote:
Originally Posted by AppleInsider View Post

That means the JPG files labeled "3" were originally planned as part of the imagery, but were eventually left out of the promotional material on the finalized website.

This part of the story is speculation, as is the headline.

I routinely generate tons of graphics in the early phase of a project. Some make the final cut, some don't. That doesn't necessarily mean that I am "avoiding" showing them.

The speculation is likely true but it is still speculation. Being accurate wouldn't be as sensational though... anything to raise the click count apparently.
post #17 of 31
Quote:
Originally Posted by OriginalG View Post

It just occurred to me how awesome a mapping app will be with the new display if you can see the same level of detail but with 4x more coverage.

I speculated that we might see the new Maps app before iOS 6 because the iPad, especially one with a Retina Display, is the perfect way to showcase it. It only occurred to me later that Apple can still showcase it on an iPad when they introduce iOS 6.

Quote:
That'd be worth the extra $130 for the LTE model so I get a GPS receiver even if I don't subscribe to data

That's one of the reasons I bought it. I hope TomTom are close to getting their map app updated for the Retina Display.


Quote:
Originally Posted by caliminius View Post

Or maybe they decided it just wasn't that interesting and was a poor way to showcase the Retina Display. It doesn't have to be a conspiracy of Apple sticking it to Google.

That certainly needs to be considered. Even if we do get new Apple maps this year (and I think we will) that still won't prove the exclusion of Maps from from the site's demo.


Quote:
Originally Posted by dfiler View Post

Quote:
That means the JPG files labeled "3" were originally planned as part of the imagery, but were eventually left out of the promotional material on the finalized website.

This part of the story is speculation, as is the headline.

That is the part of the story that seems absolutely accurate. What are the chances they uploaded images 1, 2, and 4 for this iPad page but uploaded image 3 for some other purpose. The simple answer seems to be that they did plan to include it.

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post #18 of 31
Quote:
Originally Posted by SolipsismX View Post

That is the part of the story that seems absolutely accurate. What are the chances they uploaded images 1, 2, and 4 for this iPad page but uploaded image 3 for some other purpose. The simple answer seems to be that they did plan to include it.

Orphaned graphics and other web components are not uncommon. A very tiny percentage of these are the result of high-level strategic decisions to pull content.

The speculation is possibly, maybe even likely true. But not "absolutely".
post #19 of 31
Quote:
Originally Posted by dfiler View Post

Orphaned graphics and other web components are not uncommon.

That's my point. The sentence you quoted only states it had been planned and then it waseft out. There is no claim there as to the why.

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post #20 of 31
Quote:
Originally Posted by dfiler View Post

Orphaned graphics and other web components are not uncommon. A very tiny percentage of these are the result of high-level strategic decisions to pull content.

The speculation is possibly, maybe even likely true. But not "absolutely".

Are you saying it is absolutely possible? Or an absolute possibility? Or do you think it could possibly be absolutely so?

post #21 of 31
Quote:
Originally Posted by paxman View Post

Are you saying it is absolutely possible? Or an absolute possibility? Or do you think it could possibly be absolutely so?


Absolutely.
post #22 of 31
So what about "retina_gallery_5 through a lot higher number" all of which also did not make the cut?

Anybody try?

Remember that scene in Jurassic Park when they eliminated the population check stopping at the expected total and all those other dino's appeared? No reason to think the numbering stopped at 4: perhaps that's just the highest number chosen for the final cut.
post #23 of 31
I think Apple showing Vimeo as the example of a video uploader website, rather than YouTube, was far more telling.

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post #24 of 31
Quote:
Originally Posted by Zoolook View Post

I think Apple showing Vimeo as the example of a video uploader website, rather than YouTube, was far more telling.

Salient point. Apple also includes Vimeo throughout ML but not YouTube.

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post #25 of 31
I followed the link and guess what? Apple is showcasing a Maps side by side with a loupe.

Nothing to read here people.
post #26 of 31
Quote:
Originally Posted by Steven N. View Post

I followed the link and guess what? Apple is showcasing a Maps side by side with a loupe.

I see iBooks, Mail, and Photos. Not Maps. Where do you see Maps?

Interesting. Does everyone else see the picture highlighting the back camera animate? It doesn't animate for me, but there are 107 JPG images loaded in the page that show it should be animating.

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There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

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post #27 of 31
In the Maps section of http://www.apple.com/ipad/built-in-apps/ Google Maps gets its feature. Have a look!
post #28 of 31
Pretty sure the Maps.app comparison was live earlier. They've only removed it later. On the German site I've never seen all four examples, though.
post #29 of 31
From what I've checked, the Canadian, Australian, Hong Kong websites still have Google maps as a feature. The UK, French and USA websites don't. I wouldn't be surprised if Apple were creating their own mapping solution for these markets first.
post #30 of 31
Quote:
Originally Posted by Tallest Skil View Post

I see iBooks, Mail, and Photos. Not Maps. Where do you see Maps?

Interesting. Does everyone else see the picture highlighting the back camera animate? It doesn't animate for me, but there are 107 JPG images loaded in the page that show it should be animating.

I don't see books, mail and photo... I see maps.

I am looking on an iPad.
post #31 of 31
Quote:
Originally Posted by Steven N. View Post

I don't see books, mail and photo... I see maps.

I am looking on an iPad.

The site on the iPad has an extra comparison loupe that the regular website doesn't?

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

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Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

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