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Samsung official claims Apple plans to release 7.85-inch iPad this year

post #1 of 135
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Adding to rumors of a smaller iPad from Apple, an unnamed Samsung official allegedly told an Korean publication that the company plans to release a 7.85-inch tablet later this year.

The detail was included in a recent report from Korea Times, as highlighted on Tuesday by SlashGear. Citing an anonymous Samsung source, it was said that Apple is expected to buy about $11 billion in total components for a range of devices, including a smaller iPad.

The current contract between Samsung and Apple is said to be for about $9.7 billion in parts. But that contract is expected to grow to about $11 billion as Apple secures display panels, flash storage, chips and more.

Apple bought an estimated $7.8 billion in parts from Samsung in 2011, making Apple the single largest customer of Samsung. In addition to supplying components, Samsung also builds its own devices that compete with companies like Apple in the smartphone, PC, media player and tablet markets.

The source quoted in the original report claims that the smaller iPad will "probably" have a 7.85-inch screen. That's the same size that has been referenced in numerous other reports.




The Wall Street Journal reported in February that Apple was working with its overseas suppliers to test a new iPad model with a smaller form factor of around 8 inches. However, it was cautioned that Apple works with suppliers to test new designs regularly, but such devices do not always see the light of day.

Since the Journal chimed in, reports claiming Apple is at work on a smaller iPad model have picked up considerable steam. This month alone it has been claimed that Apple has inked a deal with AU Optronics for displays for the device, while production is expected to begin in the third quarter of 2012.

And on Monday, another rumor from the Far East claimed that Apple will utilize a "slim bezel display" for its 7.85-inch iPad, with screens expected to be supplied by LG Display and AU Optronics. The new, smaller iPad is rumored to be targeted toward the sub-$300 market, priced at either $249 or $299 to more directly compete with the $199 Amazon Kindle Fire.

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post #2 of 135
It'd be funny if they released it as the new iPod touch. Don't know why, but it'd make me laugh.
post #3 of 135
Well, it could be true and if so, Apple should slam Samsung with a lawsuit for breaking (what I'm sure must be) NDAs.

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post #4 of 135
Quote:
Originally Posted by elliots11 View Post

It'd be funny if they released it as the new iPod touch. Don't know why, but it'd make me laugh.

Quite possible. Since the touch is declining year over year, this could be a way to bring more business to it... make it a bit bigger, Retina display, better for gaming...

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post #5 of 135
This is the old* tactic that MS usually pulls to get others to give up before they start. For Samsung to say this makes me think this isn't going to happen.


* Yes, I know it's much older than MS.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #6 of 135
Sue them!! Right here right now! NDA breach!
post #7 of 135
Quote:
Originally Posted by Sipadan View Post

Sue them!! Right here right now! NDA breach!

No contract for you!
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post #8 of 135
Quote:
Originally Posted by SpamSandwich View Post

Quite possible. Since the touch is declining year over year, this could be a way to bring more business to it... make it a bit bigger, Retina display, better for gaming...

I don't think a bigger 'touch' is a joke by any stretch of the imagination.
The rumored screen is almost exactly 2X current size (4x area) so scaling of existing iPhone/touch apps to retina (with updated graphics) would be simple.

Lets face it... Windows 8 has shown what seems to be a logical model of having the dev environment offer options for all potential layouts, including side-by-side and tiles.
I don't think its any stretch to assume that Apple is heading in the same direction, allowing developers to scale to any size device they want right up front.

And with 2 years since last touch update, this fall would be the perfect time to release the new, large format touch.

I think it would be brilliant... scale up to 7", not down to 7". No finger files necessary.
post #9 of 135
Why would a Samsung source tell the media some rumor like this? It could adversely affect any Android tablet sales and have those consumers waiting for the lower-cost mini-iPad. It wouldn't hurt current iPad sales at all, because most iPad users likely want a 9.7" display. I don't know why these sources are always letting these types of rumors slip. For the most part, I think they're practically useless rumors, though.
post #10 of 135
Quote:
Originally Posted by SpamSandwich View Post

Quite possible. Since the touch is declining year over year, this could be a way to bring more business to it... make it a bit bigger, Retina display, better for gaming...

iPod Xl makes all your games and movies...and I got nothing.
iPod Xl could be awesome, just don't let me market it.
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post #11 of 135
Quote:
Originally Posted by SpamSandwich View Post

Well, it could be true and if so, Apple should slam Samsung with a lawsuit for breaking (what I'm sure must be) NDAs.

Samsung execs may not have worked with Apple enough to know that secrecy is involved. And they probably sign a lot of stuff without reading it. Im sure Apple will just chuckle at the leak... or the misinformation, whichever. No biggie between friends!
post #12 of 135
Samsung is just trying to discourage people from buying an iPad now with these useless rumors. Maybe they hope to catch up with Apple...
post #13 of 135
Quote:
Originally Posted by GQB View Post

The rumored screen is almost exactly 2X current size (4x area) so scaling of existing iPhone/touch apps to retina (with updated graphics) would be simple.

it's also perfect for scaling down existing iPad apps, assuming a retina display. And if the price point were low enough for a bare-bones wifi model, it would destroy the Fire.
post #14 of 135
Quote:
Originally Posted by elliots11 View Post

It'd be funny if they released it as the new iPod touch. Don't know why, but it'd make me laugh.

I think that is exactly what is happening. Why else would they do nothing with the touch last fall. Either they are killing it or about to totally revamp it. And a new size would make it more that just n iPhone that doesn't make calls

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post #15 of 135
Quote:
Originally Posted by charlituna View Post

I think that is exactly what is happening. Why else would they do nothing with the touch last fall. Either they are killing it or about to totally revamp it. And a new size would make it more that just n iPhone that doesn't make calls

Factor in the changes to the iPad name for version 3.

Should be an interesting year.
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post #16 of 135
[translation]

Samsung, "DO NOT BUY THE NEW IPAD WHICH IS JUST RELEASED."

(btw, I'm a Korean, and I'm very much aware of Samsung's way.)
post #17 of 135
If somebody from Samsung said this, then it's true. I used to work for a company that tried (emphasis on "tried") to do PR for Samsung in the U.S.. Whenever Samsung was about to announce a new product, some moron in Korea would shoot his mouth off about it and the trade press would be all over the story. Then the morons who worked for Samsung in the U.S. could never understand why we couldn't get coverage a second time in the trades when they actually officially announced the product. Apple had better get used to Samsung announcing any product they're involved with for them--that's the way it's going to be as long as they use Samsung as a supplier.
post #18 of 135
Fascinating. Current contract: $9.7 billion and the iPad has a 9.7 inch screen. Parts bought in 2011: $7.8 billion, and the rumour is a 7.85 inch screen. Coincidence, or mixed facts lost in translation?
post #19 of 135
Quote:
Originally Posted by Netimoon View Post

[translation]

Samsung, "DO NOT BUY THE NEW IPAD WHICH IS JUST RELEASED."

(btw, I'm a Korean, and I'm very much aware of Samsung's way.)

That probably is their angle, but if so that is so weak.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #20 of 135
I have an iPad2 and an iPhone4 and a Samsung Galaxy Tab 7.7

Let me tell you. The iPad2 (and new Ipad) is nice but too heavy. The iPhone screen is too small. The Samsung Galaxy Tab 7.7 has a beautiful Super AMOLED screen (1200x800) that is what Apple wants. It is vastly superior to yesterday's IPS LCD! the Tab is also very light, thin and has a 10+ hour battery. Apple has to compete with this superior tech.
post #21 of 135
This could also be for an automotive display of some kind.... perhaps that's the huge surprise in store.

I do not believe that Apple will sabotage its own fabulously successful, highly profitable iPad to try and compete with something like the Fire, which, for all we know, could have totally bombed in the marketplace (as every other small tablet has), after a brief spurt during the Christmas season.
post #22 of 135
Quote:
Originally Posted by spacevator View Post

I have an iPad2 and an iPhone4 and a Samsung Galaxy Tab 7.7

Let me tell you. The iPad2 (and new Ipad) is nice but too heavy. The iPhone screen is too small. The Samsung Galaxy Tab 7.7 has a beautiful Super AMOLED screen (1200x800) that is what Apple wants. It is vastly superior to yesterday's IPS LCD! the Tab is also very light, thin and has a 10+ hour battery. Apple has to compete with this superior tech.

Really? How many has it sold? How big is this market segment?

How do you explain the fact that 55 million of the "heavy" iPads have been sold in less than two years?
post #23 of 135
Maybe take the time to read the initial article before falling into allegations and conspiracy theories... The unnamed official is mostly speaking of part sales, mentioning the mac book and a mini Ipad on the margin. For the later it will nonetheless be funny to see those who used to ridicule such screen size now buying it.

Quote:
Originally Posted by anantksundaram View Post

How do you explain the fact that 55 million of the "heavy" iPads have been sold in less than two years?

Constant and systematical free advertisement, then bandwagon mentality? Who knows.
post #24 of 135
Quote:
Originally Posted by elliots11 View Post

It'd be funny if they released it as the new iPod touch. Don't know why, but it'd make me laugh.

I think that Apple would not call any idevice less that 9.7" an iPad. I do think that the company will come out with a 6-7" iPod Touch sometime in the near future.
post #25 of 135
Quote:
Originally Posted by KA47 View Post

Samsung is just trying to discourage people from buying an iPad now with these useless rumors. Maybe they hope to catch up with Apple...

My thought too ...
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post #26 of 135
Quote:
Originally Posted by Sensi View Post

Constant and systematical free advertisement, then bandwagon mentality? Who knows.

And what about Androids? The same thing?
post #27 of 135
Quote:
Originally Posted by anantksundaram View Post

Really? How many has it sold? How big is this market segment?

How do you explain the fact that 55 million of the "heavy" iPads have been sold in less than two years?

None of what you said has anything to do with what he said.
post #28 of 135
Quote:
Originally Posted by Constable Odo View Post

Why would a Samsung source tell the media some rumor like this? It could adversely affect any Android tablet sales and have those consumers waiting for the lower-cost mini-iPad.

Think it through. You don't think that Samsung would like to tell the world about an extra $2 B in orders from Apple?

You see, Samsung's tablets are a tiny, tiny piece of Samsung. Given all the rumors about Apple pulling business away from Samsung, it's clearly in Samsung's interest to let people know that Apple is not only continuing to do business with them, but also increasing their business. That will translate directly to more solid share prices.
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post #29 of 135
Quote:
Originally Posted by Rasparagus View Post

If somebody from Samsung said this, then it's true.


Even if they hold a genuine info, the questions of whether they leak it as it is or not, is a different matter.

They lie everyday, thru local presses they practically own(being a majority shareholder, sponsorship, bribing to journalists, manipulating people by using Nationalism, etc..), which is about 98% of all media in Korea.

Want some examples?

"Steve Jobs admitted that Samsung Galaxy is better than iPhone, thus decided to sue Samsung for plagiarism."

"Samsung founder Mr. Lee taught Steve Jobs how to ruin a company in 1980s. And now Mr. Jobs turned Mr. Lee's favor into betrayal, suing Samsung."

"Apple is guilty of infringing Samsung's patents." (deliberately omitting that patents are under F.R.A.N.D. agreement)

"Several American media praised Samsung Galaxy over iPhone, saying that Galaxy is world's best smartphone." (I discovered the original posts and found out, they chose Samsung Galaxy as the best Android phone, not the best smartphone. There's a huge difference between two expressions.)

"iPhone fever in China is false. All the Chinese people waiting in line in front of Apple Store Shanghai are hired by Apple." (that was a misinterpretation by a Korean journalist. Some of that people were actually hired by other rich people who want iPhone on their hands first, not by Apple. But the journalist never published a correction. Guess why.)

"Steve Jobs was afraid of Samsung Galaxy, so decided to put Tim Cook on stage instead of himself. Thus he can blame Tim Cook's inadequacy for iPhone 4S' expected failure." (one day after this press is published, Mr. Jobs died. Then, this preposterous internet article magically disappeared, without any explanation.)


These are tiny evidence of actual article headlines published last year (there are a lot more). And most of Koreans believe what they read, with ignorance of our(Korean) presses are under Samsung's control. (exclude me and a few.)


This is why Republic of S.(south) Korea is actually pronounced as Republic of Samsung Korea(삼성공화국).
post #30 of 135
Quote:
Originally Posted by KA47 View Post

Samsung is just trying to discourage people from buying an iPad now with these useless rumors. Maybe they hope to catch up with Apple...

OTOneH, this makes sense. Any suggestion to make a buyer 'wait' for an iPad Mini (or iPod Maxi), is a delay Samsung the device manufacturer (as opposed to the component manufacturer... who wants as many iPads purchased as possible) wants to allow it to get it's device to market first and establish a 7.x" beachhead of 'wow, other than not being an iPad... it's pretty good' reviews.

OTOtherH, this could just be a samsung supply chain official who, other than supplying components to Samsung and Apple, doesn't give a hoot about what Samsung the Android tablet maker division thinks. He was just seduced by a few dollars of drinks by a investing reporter.
post #31 of 135
Quote:
Originally Posted by elliots11 View Post

It'd be funny if they released it as the new iPod touch. Don't know why, but it'd make me laugh.

They should call it the Kindle Fire Stomper.
post #32 of 135
Quote:
Originally Posted by anantksundaram View Post

Really? How many has it sold? How big is this market segment?

How do you explain the fact that 55 million of the "heavy" iPads have been sold in less than two years?

I don't think he was bringing down the current iPad just saying that the Samsung 7.7 is pretty amazing and if Apple is to release a smaller sized iPad then this is the one to beat. I happen to agree with him as I just purchased one last week and I have to say it's hands down the best tablet (hardware wise) that I have ever owned and I've pretty much owned them all.

That screen, I just can't get over it. The blacks are so pure it's impossible to see where the bezel starts. Yes I'm full aware that Apple has a new iPad 3 with a Retna display but until mine is delivered to the door the Samsung holds supreme in the screen area. I'm not just talking resolution which is modest 1280 x 800 with 196 dpi for a 7" but the colors are mind blowing amazing.

I happen to really love the 7.7 inch tablet form factor and find it to be the best for everyday use out side the house. If Apple is indeed thinking about releasing one then I'm defiantly all over it. Will gladly sell my new iPad 3 to buy it to as I'm only getting one to play with.
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post #33 of 135
Does anybody else find it odd that this rumor is released on the same day that Bloomberg reports that the new iPad Retina screens are all made by Samsung.

Is Samsung mocking Apple?
post #34 of 135
Quote:
Originally Posted by MacQuest View Post

They should call it the Kindle Fire Stomper.

Oh man the Kindle is the biggest piece of crap OS wise. I don't know anyone who would want one. Any time I get somebody who's thinking of buying one I always steer them to the Nook. Root it and install ICS on it and you have a much better tablet.
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post #35 of 135
Quote:
Originally Posted by anantksundaram View Post

Really? How many has it sold? How big is this market segment?

How do you explain the fact that 55 million of the "heavy" iPads have been sold in less than two years?

you won't get an answer, most likely, because none of your questions had anything to do with spacevator's comments.
post #36 of 135
I did a quick calculation, If you have the same DPI as the iPhone 4/4S (326 DPI), and apply that to a 2048 x 1536 resolution, you get 7.85" screen. What is it good for? the size of paperback books and little notepad is perfect for people who thinks the iPad is too big and too heavy.
post #37 of 135
Quote:
Originally Posted by Tune View Post

Does anybody else find it odd that this rumor is released on the same day that Bloomberg reports that the new iPad Retina screens are all made by Samsung.

Is Samsung mocking Apple?

I don't think so, why would they? Besides hasn't Samsung always made the screens for the iPad. I know if you want the best in screen manufacturing Samsung is defiantly your guy. Their SAMOLED technology is die for, I can't wait to buy a TV with that technology. We have one of their LED 8000 Series Smart TV's and good god that thing is incredible, I can't imagine they have something that will blow that away in just a few months.

DLNA is also a very useful tech, when I download a movie off of the net in full HD, sshhhh. All I have to do is choose the Samsung TV as the receiver and push play and it streams without hick ups flawlessly. Samsung DLNA tech was a big reason I bought the Samsung Galaxy 7.7. The Samsung TV and tablet were made for each other.

Can I do this on a iPad 3 as well because that would be great. Wait I think all I need is the Apple TV to do that, if that's so I'm going down to the Apple store tomorrow.
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post #38 of 135
Quote:
Originally Posted by KA47 View Post

Samsung is just trying to discourage people from buying an iPad now with these useless rumors.

Given that Samsung makes big bucks every time someone buys an iPad, I don't see that as making a much sense at all.
post #39 of 135
Quote:
Originally Posted by Netimoon View Post

[translation]

Samsung, "DO NOT BUY THE NEW IPAD WHICH IS JUST RELEASED."

(btw, I'm a Korean, and I'm very much aware of Samsung's way.)

I heard some people talk bad (sometimes with sly jokes or jabs) about Koreans in general on this board (due to Samsung's home country).

I've read statements that all Koreans were "copy" cats because of one company.

They even started throwing in companies from other industries into the mix (like Hyundai and Kia for instance)

Are you a "copy cat" too?

You should be offended.

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post #40 of 135
Speaking of iPod, what ever happened to Samsung's version of the iPod? I think it launched last year to a lot of marketing

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